AASP 10-K & 10-Q changes, risk factors and insider trading
Agassi Sports Entertainment Corp. · OTC · Retail-Miscellaneous Retail · CIK 930245 · All filings on SEC.gov
At a glance
What changed in the latest 10-K
Risk Factors
New heading “Risks Related to Our Planned Platform and Mobile Application”
New heading “Risks Related to the Planned World Series of Pickleball”
New heading “Risks Related to the Pickleball and Padel Industries”
New heading “Risks Relating to Management and Key Relationships”
New heading “Risks Relating to Intellectual Property”
New heading “We will need to raise additional funding in the future, including to fulfill our obligations under the IBM agreements, which may not be available on favorable terms, or at all.”
New heading “Our need to raise additional financing raises questions about our ability to continue as a going concern.”
New heading “Risks Related to Our Planned Platform and Mobile Application”
New heading “The success of our transactions with the IBM Parties are uncertain and may not produce the anticipated benefits.”
New heading “Our obligations under the IBM agreements may require substantial management attention and resources.”
New heading “The market for our planned Platform and App is unknown at this time.”
New heading “There may be reluctance by consumers to use our Platform or App, or unwillingness to pay our subscription prices.”
New heading “We may not be able to launch our planned Platform by the end of the second quarter of 2026, or our App in the second or third quarters of 2026, as currently projected.”
New heading “We may be unable to effectively build a Platform or App.”
New heading “Our prospects and operations may be adversely affected by changes in consumer preferences, discretionary spending and other economic conditions that affect demand for our services.”
New heading “We plan to use AI in our products and services which may result in operational challenges, legal liability, reputational concerns and competitive risks.”
New heading “Any material disruption in our information systems could adversely affect our business.”
New heading “If we or our third-party service providers experience a security breach, or if unauthorized parties otherwise obtain access to our customers’ data, our reputation may be harmed, demand for services may be reduced, and we may incur significant liabilities.”
New heading “Risks Related to the Planned World Series of Pickleball”
New heading “We may be unable to secure suitable venues or locations on acceptable terms, or at all, which could prevent us from launching or scaling our planned World Series of Pickleball.”
New heading “We may fail to obtain necessary permits, licenses, approvals, or sanctions from local authorities, which could delay or prohibit us from hosting events.”
New heading “We may be unable to attract or retain sufficient sponsorships and brand partnerships, which are expected to be a primary source of revenue.”
New heading “We may be unable to attract high-quality players or sufficient participant interest through our advertising and recruitment efforts.”
New heading “We may encounter significant operational and logistical challenges in executing the events, including staffing, equipment, travel, security, and supply-chain issues.”
New heading “Our business will depend on discretionary consumer and corporate spending, which is subject to economic conditions and other external factors beyond our control.”
New heading “We may face liability for injuries, accidents, or security incidents at our events, and our insurance may be inadequate.”
New heading “Our limited operating history and unproven business model increase the risk that we will not successfully launch or scale the World Series of Pickleball.”
New heading “Risks Related to the Pickleball and Padel Industries in General”
New heading “We have not yet established brand identity and customer loyalty.”
New heading “If we are unable to manage expected growth in the scale and complexity of our operations, our performance may suffer.”
New heading “Our business depends on a strong brand, and if we are not able to develop, maintain and enhance our brand, our business and operating results may be harmed. Moreover, our brand and reputation could be harmed if we were to experience significant negative publicity.”
New heading “Our current or future products may not achieve or maintain sufficient commercial market acceptance.”
New heading “Risks Relating to our Management, and our Reliance on Andre Agassi and our Partners”
New heading “We rely significantly on Mr. Andre Agassi and the loss of such relationship would be disruptive to, and could force us to significantly scale back and/or abandon our business.”
New heading “We face corporate governance risks and negative perceptions of investors associated with the fact that we do not currently have any independent directors.”
New heading “If conflicts arise between us and our strategic partners, our business could be adversely affected or these parties may act in a manner adverse to us.”
New heading “Changing regulations and increased awareness relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand.”
New heading “Risks Relating to our Intellectual Property”
New heading “We may be unable to protect our intellectual property rights from unauthorized use by third parties.”
New heading “Our trademarks and other intellectual property rights may not be adequately protected outside the U.S.”
New heading “Our Securities are not currently eligible for sale under Rule 144 and any future sales of our securities may be adversely affected by our failure to file all reports required by the Exchange Act.”
New heading “Global economic conditions could materially adversely affect our business, results of operations, financial condition and growth.”
New heading “We may be adversely affected by climate change or by legal, regulatory or market responses to such change.”
New heading “We might be adversely impacted by changes in accounting standards.”
Removed heading “We will require additional financing, and we may not be able to raise funds on favorable terms or at all, which raises questions about our ability to continue as a going concern.”
Removed heading “We do not currently have any employment agreements in place with management.”
Largest changes
“We expect to rely on information technology networks and systems to operate and manage our future business. Our information technology networks and systems will process, transmit and store personal and financial information, proprietary information of our business, and also allow us to communicate with our employees and externally with customers, suppliers, partners and other third parties. …”see in full comparison
“Adverse macroeconomic conditions, including inflation, slower growth or recession, new or increased tariffs, changes to fiscal and monetary policy, tighter credit, higher interest rates, high unemployment and currency fluctuations could materially adversely affect our operations, expenses, and access to capital. In addition, uncertainty about, or a decline in, global or regional economic conditions could have a significant impact on our expected funding sources and partners. …”see in full comparison
“Our independent auditors have indicated in their report on our December 31, 2025 and 2024 financial statements that there is substantial doubt about our ability to continue as a going concern. …”see in full comparison
“Our independent auditors have indicated in their report on our December 31, 2024 and 2023 financial statements that there is substantial doubt about our ability to continue as a going concern. …”see in full comparison
“Our services are expected to involve the storage, processing and transmission of data, including certain confidential and sensitive information. Any security breach, including those resulting from a cybersecurity attack, phishing attack, or any unauthorized access, unauthorized usage, virus or similar breach or disruption could result in the loss or destruction of or unauthorized access to, or use, alteration, disclosure, or acquisition of, data, damage to our reputation, litigation, regulatory investigations, or other liabilities. …”see in full comparison
“We will require additional financing, and we may not be able to raise funds on favorable terms or at all, which raises questions about our ability to continue as a going concern.”see in full comparison
Full comparison: every changed paragraph (124)
Risks
Related to Our PlannedNeed for Funding and Limited Business Operations
History
Risks Related to Our Planned Platform and Mobile Application
Risks Related to the Planned World Series of Pickleball
Risks Related to the Pickleball and Padel Industries
Risks Relating to Management and Key Relationships
Regulatory, corporateCorporate governance
Governance and reportingReporting risks:Risks
Risks Relating to Intellectual Property
General
risk factors:Risk Factors
Risks Related to Our PlannedNeed for
Funding and Limited Business OperationsHistory
We will need to raise additional funding in the future, including to fulfill our obligations under the IBM agreements, which may not be available on favorable terms, or at all.
We are required to make payments to IBM under the Services Agreement and SoW 1 totaling approximately $2,134,716, payable in monthly installments in accordance with the terms of SoW 1, including $100,000 within 15 days after invoice from IBM, for each of November and December 2025, and January and February 2026, with $204,387 due before February 28, 2026 and $613,161 before March 20, 2026, and $229,292 due for each month of March through June 2026. To date, $454,387 of this amount has been paid.
Pursuant to the Embedded Solution Agreement, the Company has to pay International Business a minimum payment commitment of $500,000 for the period between February 1, 2026 and January 31, 2027 and $3,300,000 for the period between February 1, 2027 and January 31, 2031. The initial $500,000 commitment is non-refundable and the subsequent $3,300,000 commitment will become non-refundable unless the Company terminates such commitment by written notice to International Business on or before December 31, 2026. To date, no payments have been made under the Embedded Solution Agreement.
The most likely source of these funds will be through the sale of equity capital. Any sale of share capital will result in dilution to existing stockholders. Furthermore, we may incur debt in the future, and may not have sufficient funds to repay our future indebtedness or may default on our future debts, jeopardizing our business viability.
We
will require additional financing, and we may not be able to raise funds on
favorable terms or at all, which raises questions about our ability to continue
as a going concern.
Our independent auditors
have indicated in their report on our December 31, 2024 and 2023 financial
statements that there is substantial doubt about our ability to continue as a
going concern. A “going concern” opinion indicates that the financial
statements incorporated in this Annual Report have been prepared assuming that
we will continue as a going concern for one year from the date the financial
statements are issued and do not include any adjustments to reflect the
possible future effects on the recoverability and classification of assets, or
the amounts and classification of liabilities that may result if we do not continue
as a going concern. Therefore, you should not rely on our balance sheet as an
indication of the amount of proceeds that would be available to satisfy claims
of creditors, and potentially be available for distribution to shareholders, in
the event of liquidation. We had an accumulated deficit of $30,138,568, as of December
31, 2024. We expect to require additional funding in the future to continue our
business plan, expand or complete acquisitions. In the event we require
additional funding in the future, the most likely source of future funds
presently available to us will be through the sale of equity capital. Any sale
of share capital will result in dilution to existing stockholders. Furthermore,
we may incur debt in the future, and may not have sufficient funds to repay our
future indebtedness or may default on our future debts, jeopardizing our
business viability.
In addition, pursuant to the Commitment Agreement, we may be required to pay IBM a performance bonus equal to between 2% and 2.5% of net revenues generated from our arrangements with IBM, minus costs from IBM, but not other expenses or costs of such revenues, which may be significant. If we do not generate sufficient revenues, we may need to raise additional funds to satisfy these obligations. Additional funding may not be available on favorable terms or at all, and the failure to obtain necessary funding could adversely affect our business, financial condition, results of operations, and prospects.
Our need to raise additional financing raises questions about our ability to continue as a going concern.
Our independent auditors have indicated in their report on our December 31, 2025 and 2024 financial statements that there is substantial doubt about our ability to continue as a going concern. A “going concern” opinion indicates that the financial statements incorporated in this Annual Report have been prepared assuming that we will continue as a going concern for one year from the date the financial statements are issued and do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets, or the amounts and classification of liabilities that may result if we do not continue as a going concern. Therefore, you should not rely on our balance sheet as an indication of the amount of proceeds that would be available to satisfy claims of creditors, and potentially be available for distribution to shareholders, in the event of liquidation. We had an accumulated deficit of $39,630,102, as of December 31, 2025. We expect to require additional funding in the future to continue our business plan, including under the IBM Parties agreements as discussed above, and to expand or complete acquisitions. In the event we require additional funding in the future, the most likely source of future funds presently available to us will be through the sale of equity capital. Any sale of share capital will result in dilution to existing stockholders. Furthermore, we may incur debt in the future, and may not have sufficient funds to repay our future indebtedness or may default on our future debts, jeopardizing our business viability.
We may not be able to borrow or raise additional capital in the future to meet our needs or to otherwise provide the capital necessary to expand our operations and business, which might result in the value of our common stock decreasing in value or becoming worthless. Additional financing may not be available to us on terms that are acceptable. Consequently, we may not be able to proceed with our intended business plans. Substantial additional funds will still be required if we are to reach our goals that are outlined in this Report. Obtaining additional financing contains risks, including:
There is no significant operating history upon which to base any assumption as to the likelihood that we will prove successful, and we may never achieve profitable operations. If we are unsuccessful in addressing these risks, our business will most likely fail. We have not generated any revenues for the years ended December 31, 2025 or 2024, and may never generate revenues, or profitable operations, in the future.
Risks Related to Our Planned Platform and Mobile Application
The success of our transactions with the IBM Parties are uncertain and may not produce the anticipated benefits.
The outcomes of our agreements with the IBM Parties, including the development of the A.I. Model and other services under SoW 1, are subject to significant uncertainties, including technical, operational, and market risks. We may not be able to generate sufficient revenues from the A.I. Model or other services to achieve our business objectives or justify the expenditures under the agreements. As a result, the anticipated benefits of these arrangements, including new revenue streams and strategic advantages, may not be realized, which could adversely affect our business, financial condition, and results of operations.
Our obligations under the IBM agreements may require substantial management attention and resources.
The Services Agreement, SoW 1, and the Commitment Agreement will require us to devote significant management time, personnel, and financial resources to our relationship with the IBM Parties. This may divert attention and resources from other initiatives or opportunities that may be more immediately accretive to shareholders. Additionally, we may be required to hire or retain additional personnel or engage external advisors to support our obligations under the agreements. If we are unable to adequately manage these commitments, it could adversely affect our operations, growth prospects, and results of operations. Additionally, these efforts may not lead to the anticipated benefits, and any resources expended—whether time, personnel, or financial—may be lost, which could also adversely affect our operations, growth prospects, and results of operations.
The market for our planned Platform and App is unknown at this time.
The market for an online community and wellness hub for enthusiasts of racket sports, including tennis, padel, and pickleball is unknown at this time. It is uncertain to what extent market acceptance of our planned Platform and App will be, and/or whether the market will grow in the future, if at all. If the public does not perceive our Platform or App as beneficial, or chooses not to use or pay for our Platform and/or App, then the market for our offerings may not develop, may develop more slowly than we expect or may not achieve the growth potential we expect. As a result, the number of potential users using our services cannot be predicted with any degree of certainty, and we cannot assure you that we will be able to operate in a profitable manner in the future. Any of the foregoing could materially adversely affect our business, financial condition and results of operations.
We anticipate that growth of our business will require significant investments in our infrastructure, technology and marketing and sales efforts. Our current cash flow has not been sufficient to support these needs. If our business does not generate the level of available cash flow required to support these investments, our results of operations will be negatively affected. Further, our ability to effectively manage growth and expansion of our operations will also require us to enhance our operational systems, internal controls and infrastructure, human resources policies and reporting systems. These enhancements will require significant capital expenditures and allocation of valuable management and employee resources.
There may be reluctance by consumers to use our Platform or App, or unwillingness to pay our subscription prices.
Our growth is expected to be highly dependent upon the adoption by consumers of our planned Platform and App. If consumers do not adopt the Platform or App or are not willing to pay the prices we plan to charge for our offerings, our business may never materialize and our, prospects, financial condition and operating results will be harmed. This market is new, rapidly evolving, characterized by rapidly changing technologies, price competition, additional competitors, and changing consumer demands and behaviors.
Our success will depend on our ability to market our Platform and App to potential customers, customer demand and price sensitivity. Demand and price sensitivity may fluctuate based on a variety of factors, including macroeconomic factors, quality of service, negative publicity, quality of customer support, or dissatisfaction with our products and offerings in general. If we fail to attract users or fail to accurately predict demand and price sensitivity, it would harm our financial performance and our competitors’ products may achieve greater market adoption and may grow at a faster rate than our service.
We may not be able to launch our planned Platform by the end of the second quarter of 2026, or our App in the second or third quarters of 2026, as currently projected.
We will need to complete the build out of our Platform and App before commercially launching those. Any delay in the financing, design, buildout and launch of our Platform and/or App could delay, or could prevent, the commercial launch of the Platform and App. Platforms and applications often experience delays in their design, build-out and commercial release. These delays may result in additional costs and if we are not able to overcome these challenges, our business, prospects, operating results and financial condition will be negatively impacted and our ability to grow our business will be harmed.
We may be unable to effectively build a Platform or App.
We have not yet developed the Platform or App that we have discussed above. We may experience difficulty in developing the applications necessary to operate the business, including the Platform and App, which may result in adverse effects on our business. The software underlying the Platform and App is expected to be highly complex and may contain undetected errors or vulnerabilities, some of which may only be discovered after the programs have been released. Third-party software that we incorporate into our Platform and App may also be subject to errors or vulnerabilities. Any errors or vulnerabilities discovered in our Platform or App, whether in our proprietary code or that of third third-party software on which our software relies, could result in negative publicity, a loss of users or loss of revenue, access or other performance issues, security incidents, or other liabilities. We may need to expend significant financial and development resources to analyze, correct, eliminate or work around errors or defects or to address and eliminate vulnerabilities. Any failure to timely and effectively resolve any such errors, defects or vulnerabilities could adversely affect our business, financial condition and results of operations as well as negatively impact our reputation or brand. Our systems, or those of third parties upon which we rely, may experience service interruptions, outages, or degradation because of hardware and software defects or malfunctions, human error or malfeasance by third parties or our employees, contractors, or service providers, earthquakes, hurricanes, floods, fires, natural disasters, power losses, disruptions in telecommunications services, fraud, military or political conflicts, terrorist attacks, cyberattacks or other events.
Our prospects and operations may be adversely affected by changes in consumer preferences, discretionary spending and other economic conditions that affect demand for our services.
Our business is expected to be vulnerable to changes in consumer preferences, discretionary spending and other market changes impacting discretionary purchases. The global economy has in the past, and will in the future, experience recessionary periods and periods of economic instability. During such periods, our potential customers may choose not to make discretionary purchases or may reduce overall spending on discretionary purchases. Such changes could result in reduced consumer demand for our products and services. If we are unable to generate demand or there is a future shift in consumer spending away from our future products or services, our business, financial condition and results of operations could be adversely affected.
We plan to use AI in our products and services which may result in operational challenges, legal liability, reputational concerns and competitive risks.
AI is expected to be enabled by or integrated into our Platform and App. As with many developing technologies, AI presents risks and challenges that could affect its further development, adoption, and use, and therefore our business. Many known and unknown risks to AI exist. Some of the currently known risks include accuracy, bias, toxicity, intellectual property infringement or misappropriation, data privacy and cybersecurity and data provenance. For example, our development and use of AI may result in the incorporation of third-party data, including personal, proprietary or confidential data, into our AI. If we do not have sufficient rights to use the data on which AI relies, we may incur liability through the violation of such laws, third-party privacy or other rights or contracts to which we are a party.
Additionally, regulation in the AI space is constantly changing, and may make it difficult to continue using our AI. AI is the subject of evolving review by various U.S. governmental and regulatory agencies, including the SEC and the Federal Trade Commission, or the FTC, and various U.S. states and other foreign jurisdictions are applying, or are considering applying, their cybersecurity and data protection laws to AI, particularly generative AI, and/or are considering general legal frameworks on AI. In addition, the use and deployment of AI presents complexities and challenges with respect to compliance with applicable laws and regulations.
Additionally, algorithms may be flawed or biased, and datasets may be insufficient, of poor quality or contain biased information. Overcoming technical obstacles and correcting defects or errors could prove to be impossible or impracticable, and the costs incurred may be substantial and adversely affect our results of operations. If the recommendations, or analyses that our Platform’s AI applications assist in producing are deficient or inaccurate, we could be subjected to competitive harm, potential legal liability and brand or reputational harm. Further, content generated by AI may be offensive, biased, or harmful, or violate current or future laws and regulations, and our reliance on AI could pose ethical concerns and lead to a lack of human oversight and control.
Our investments in deploying AI technologies may be substantial and may be more expensive than anticipated. If our Platform does not function reliably, fails to meet expectations in terms of performance, or cannot be fully utilized due to increasing regulation or reputational concerns, we may be unable to provide such services, our customers may stop using our products, or our competitors may incorporate AI technology into their products or services more successfully than we do, all of which may impair our ability to effectively compete in the market.
Any material disruption in our information systems could adversely affect our business.
We expect to rely on information technology networks and systems to operate and manage our future business. Our information technology networks and systems will process, transmit and store personal and financial information, proprietary information of our business, and also allow us to communicate with our employees and externally with customers, suppliers, partners and other third parties. While we believe we take reasonable steps to, and plan to continue to take reasonable steps to, secure these information technology networks and systems, and the data processed, transmitted, and stored thereon, such networks, systems, and data may be susceptible to cyberattacks, viruses, malware, or other unauthorized access or damage (including by environmental, malicious, or negligent acts), which could result in unauthorized access to, or the release and public exposure of, our proprietary information. Any of the foregoing could cause substantial harm to our business, require us to make notifications to governmental authorities, or the media, and could result in litigation, investigations or inquiries by government authorities, or subject us to penalties, fines, and other losses relating to the investigation and remediation of such an attack or other unauthorized access or damage to our information technology systems and networks.
If we or our third-party service providers experience a security breach, or if unauthorized parties otherwise obtain access to our customers’ data, our reputation may be harmed, demand for services may be reduced, and we may incur significant liabilities.
Our services are expected to involve the storage, processing and transmission of data, including certain confidential and sensitive information. Any security breach, including those resulting from a cybersecurity attack, phishing attack, or any unauthorized access, unauthorized usage, virus or similar breach or disruption could result in the loss or destruction of or unauthorized access to, or use, alteration, disclosure, or acquisition of, data, damage to our reputation, litigation, regulatory investigations, or other liabilities. These attacks may come from individual hackers, criminal groups, and state-sponsored organizations. If our security measures are breached as a result of third-party action, employee error, a defect or bug in our products or those of our third-party service providers, malfeasance or otherwise and, as a result, someone obtains unauthorized access to our data, including our confidential, sensitive, or other information about individuals, or any of these types of information is lost, destroyed, or used, altered, disclosed, or acquired without authorization, our reputation may be damaged, our business may suffer, and we could incur significant liability. Even the perception of inadequate security may damage our reputation and negatively impact our ability to win new customers and retain and receive timely payments from existing customers. Further, we could be required to expend significant capital and other resources to address any data security incident or breach, which may not be covered or fully covered by our insurance and which may involve payments for investigations, forensic analyses, legal advice, public relations advice, system repair or replacement, or other services.
We expect to engage third-party vendors and service providers to store and otherwise process our data, including confidential, sensitive, and other information about individuals. Our vendors and service providers may also be the targets of cyberattacks, malicious software, phishing schemes, and fraud. Our ability to monitor our vendors and service providers’ data security is limited, and, in any event, third parties may be able to circumvent those security measures, resulting in the unauthorized access to, misuse, acquisition, disclosure, loss, alteration, or destruction of our data, including confidential, sensitive, and other information about individuals.
Techniques used to sabotage or obtain unauthorized access to systems or networks are constantly evolving and, in some instances, are not identified until after they have been launched against a target. We and our service providers may be unable to anticipate these techniques, react in a timely manner, or implement adequate preventative and mitigating measures. If we are unable to efficiently and effectively maintain and upgrade our system safeguards, we may incur unexpected costs and certain of our systems may become more vulnerable to unauthorized access or disruption.
Risks Related to the Planned World Series of Pickleball
We may be unable to secure suitable venues or locations on acceptable terms, or at all, which could prevent us from launching or scaling our planned World Series of Pickleball.
We will need to identify, negotiate, and secure stadiums, tennis facilities, or other appropriate venues in one or more cities for the World Series of Pickleball (and any future events in the series). Desirable locations may not be available at an acceptable cost or on a timely basis due to competition from established events, scheduling conflicts, zoning, licensing, or environmental requirements. Even if secured, we may be unable to attract sufficient spectators, players, or media attention to those locations. Any failure or delay in securing venues could materially delay or prevent us from hosting the series, harm our reputation, and cause us to incur significant pre-event expenses without corresponding revenue.
We may fail to obtain necessary permits, licenses, approvals, or sanctions from local authorities, which could delay or prohibit us from hosting events.
Hosting a professional-level pickleball tournament series requires permits, liquor licenses (if applicable), health/safety approvals, and potentially official sanctioning or cooperation. These processes can be expensive, time-consuming, and subject to political, regulatory, or public-health restrictions. There is no guarantee we will obtain them on a timely or cost-effective basis. Delays or denials could jeopardize our ability to schedule or execute events, expose us to penalties, or force us to cancel or relocate tournaments.
We may be unable to attract or retain sufficient sponsorships and brand partnerships, which are expected to be a primary source of revenue.
A significant portion of our anticipated revenue from the planned World Series of Pickleball is expected to come from corporate sponsorships, naming rights, and brand partnerships. Sponsors and advertisers may be unwilling to commit budgets to a new, unproven tournament series, particularly in periods of economic uncertainty or reduced discretionary corporate spending. If we fail to attract or retain sponsors on favorable terms, or if existing sponsors reduce or cancel commitments, our revenues could be materially and adversely affected. We also face competition for sponsorship dollars from established events and other major sports and entertainment properties.
We may be unable to attract high-quality players or sufficient participant interest through our advertising and recruitment efforts.
The success of the World Series of Pickleball is expected to depend on attracting top-ranked or prominent players. Our marketing and advertising campaigns aimed at players may fail to resonate, or we may be unable to offer prize money, scheduling, or other incentives competitive with alternative events. If players perceive the series as lacking prestige, or financial upside, or if they prioritize other commitments, participation could be low. Failure to build and maintain player engagement would reduce the quality and appeal of the events, harm spectator and media interest, and materially adversely affect ticket sales, sponsorship value, and overall revenue.
We may encounter significant operational and logistical challenges in executing the events, including staffing, equipment, travel, security, and supply-chain issues.
Organizing and hosting a pickleball event involves complex logistics: court setup and maintenance, player and staff travel and accommodations, equipment procurement, ticketing systems, security, medical services, and on-site operations. We have no prior operating history with events of this scale. Any disruptions (such as labor disputes, union negotiations, vendor failures, transportation delays, or unforeseen cost overruns), could delay events, increase expenses beyond budgets, or result in poor execution that damages our reputation and deters future participation or attendance.
Our business will depend on discretionary consumer and corporate spending, which is subject to economic conditions and other external factors beyond our control.
Management's Discussion & Analysis (MD&A)
Largest changes
For the year ended December 31,see in full comparison20242025 and2023,2024, general and administrative expenses, consisting ofstock-basedstock- based compensation, salaries, legal fees, audit fees and miscellaneous administrative costs that totaled$793,749$9,491,534 and$69,875,$793,749, respectively, an increase of$723,874$8,697,785 from the priorperiod,year, which increase was mainlythedueresulttoof an increase$7,232,145 instock basedstock-based compensation in connection with fair value of warrants issuedtoduringJamestheAskewyear endedandDecemberAKA,31,LLC.2025. Inadditionaddition,$40,000$260,668 in salary and bonus was paid toRonRonald S.BoretaBoreta, our Chief Executive Officer, in2024.2025. We also brought on our CFO, Shawn Cable, and he was paid $66,858 in 2025. Legal fees totalingover$201,237$64,000were paid to two separate firms we have retained for assistance with our business agreements, SEC filings and general legal matters. Professional fees totaling $1,098,653 were paid in20242025, which includes $275,00contributedpaid to IBM and $300,380 paid to certain consultants for consulting services rendered. For theloss.year ended December 31, 2024, $619,867 in stock-based compensation was incurred in connection with fair value of warrants issued during the year ended December 31, 2024 and $40,000 in salary was paid to Ronald S. Boreta in consideration for services rendered as our Chief Executive Officer. Legal fees totaling approximately $64,000 were also paid in 2024.
“We had a working capital surplus of $1,975 as of December 31, 2025. We expect to require funding in the future, including to complete payments due under our agreements with the IBM Parties, which require us to make payments to the IBM Parties under the Services Agreement and SoW 1 totaling approximately $2.1 million, payable in monthly installments in accordance with the terms of SoW 1, including $100,000 within 15 days after invoice from IBM, for each of November and December 2025, and January and February 2026, with $204,387 due before February 28, 2026 and $613,161 before March 20, 2026 …”see in full comparison
We had $2,198,494 of net cash used in operating activities for the year ended December 31, 2025, which was mainly due to $9,491,534 of net loss, offset by $7,232,145 of stock-based compensation expense. We had $149,377 of net cash used insee in full comparisoninoperating activities for the year ended December 31, 2024, which was mainly duedueto $793,749 of net loss, offset by $619,867 of stock-based compensation expenseexpense.andWe had $56,229 of net cash used in operating activities for the year ended December 31, 2023, which was mainly due to $69,875 of net loss, offset by $13,646$24,235 of accounts payable and accrued expenses.
Thesee in full comparisonincreasedecrease of$2,882,614$2,270,390 ininworking capital was mainly due toan increase of $2,319,242 in cash, relating to cash raised in a private offering in November 2024, anda decrease inamountsdue to related parties to $0cash as of December 31,2024,2025, compared to$587,607 as ofDecember 31,2023,2024,asrelatedatoresultpayrollofand legal expenses paid during thetermsyearofandtheoperatingPurchase Agreement, discussed above.expenses.
“We plan on raising additional required funding through the sale of equity in the future, which is expected to be on similar terms as our recent $650,000 raised through the sale of common stock in March 2026. We anticipate that this capital will be sufficient to make all monthly payments to the IBM Parties under the Services Agreement.”see in full comparison
We hadsee in full comparison$2,478,669$0 and$56,229$2,478,669 of netnetcash provided by financing activities for the years ended December 31,20242025 andand 2023,2024, respectively, which for the 2024 period was mainly due to the issuance ofofcommon stock pursuant to a private placement for net proceeds of$2,472,606$2,472,606, as discussed below, andfor$6,063the 2023 period was mainly due toof proceeds from relatedparty in connection with shares issued in exchange for elimination of related party balance due.parties.
Full comparison: every changed paragraph (15)
We had a working capital surplus of $1,975 as of December 31, 2025. We expect to require funding in the future, including to complete payments due under our agreements with the IBM Parties, which require us to make payments to the IBM Parties under the Services Agreement and SoW 1 totaling approximately $2.1 million, payable in monthly installments in accordance with the terms of SoW 1, including $100,000 within 15 days after invoice from IBM, for each of November and December 2025, and January and February 2026, with $204,387 due before February 28, 2026 and $613,161 before March 20, 2026, and $229,292 due for each of March through June 2026, as discussed above. To date, $454,387 has been paid.
We plan on raising additional required funding through the sale of equity in the future, which is expected to be on similar terms as our recent $650,000 raised through the sale of common stock in March 2026. We anticipate that this capital will be sufficient to make all monthly payments to the IBM Parties under the Services Agreement.
We also hope to begin generating revenues in April
2026 from our Agassi Intelligence software, website and future expected sponsorship relations.
WeNotwithstanding
the hadabove, an accumulated deficit of
$30,138,568 as of December 31, 2024. Wewe may however require sell
additional fundingequity
in the future. We plan to raise additional required funding when required
through the sale of debt or equity,future, which may not be available on favorable
terms, if
at all, and may, if sold, cause significant dilution to existing stockholders.
stockholders. If we are unable to access additional capital moving forward, it
may hurt our
ability to grow and to generate revenues.
We generated no revenues for the yearyears
ended December 31, 20242025 or 2023.2024.
For the year ended December 31,
20242025 and 2023,2024, general and administrative expenses, consisting of stock-basedstock- based
compensation, salaries, legal fees, audit fees
and miscellaneous administrative
costs that totaled $793,749$9,491,534 and $69,875,
$793,749, respectively, an increase of $723,874 $8,697,785
from the prior period,year, which increase was
mainly thedue resultto of an increase$7,232,145 in stock based stock-based
compensation in connection with
fair value of warrants issued toduring Jamesthe Askewyear
ended andDecember AKA,31, LLC.2025. In additionaddition, $40,000$260,668 in salary and bonus was
paid to RonRonald
S. BoretaBoreta, our Chief Executive Officer, in 2024.2025.
We also brought on our CFO, Shawn Cable, and he
was paid $66,858 in 2025. Legal fees totaling over$201,237 $64,000were paid to two
separate firms we have retained
for assistance with our business
agreements, SEC filings
and general
legal matters.
Professional fees totaling $1,098,653 were paid in 20242025, which includes $275,00
contributedpaid to IBM and $300,380 paid to certain
consultants for
consulting services rendered. For the loss.year ended December 31,
2024, $619,867 in stock-based compensation was incurred in connection with fair
value of warrants issued during the year ended December 31, 2024 and $40,000 in
salary was paid to Ronald S. Boreta in consideration for services rendered as
our Chief Executive Officer. Legal fees totaling approximately $64,000 were
also paid in 2024.
Total operating expenses increased mainly due to the increase in salary paid to Ronald S. Boreta, our Chief Executive Officer, increased legal and professional fees, and the increase in warrant expense, as discussed above.
We had interest expense of $994 for the year ended December 31, 2025, compared to $0 for the year ended December 31, 2024, which was in connection with interest payable under a convertible promissory note issued in September 2024 and converted into common stock in December 2024, which issuance was affected in February 2026.
The increasedecrease of $2,882,614$2,270,390
in in
working capital was mainly due to an increase of $2,319,242 in cash, relating
to cash raised in a private offering in November 2024, and a decrease in
amounts due to related parties to $0cash as of December 31, 2024,
2025, compared to $587,607
as of December 31, 2023,2024, asrelated ato resultpayroll ofand legal expenses paid
during the termsyear ofand theoperating Purchase Agreement,
discussed above.expenses.
We had $2,198,494 of net cash
used in operating activities for the year ended December 31, 2025, which was
mainly due to $9,491,534 of net loss, offset by $7,232,145
of stock-based compensation expense. We had $149,377 of net cash used in
in operating activities for the year ended December 31, 2024, which was mainly due
due to $793,749 of net loss, offset by $619,867 of stock-based compensation expense
expense.and We had $56,229 of net cash used in operating activities for the year
ended December 31, 2023, which was mainly due to $69,875 of net loss, offset by
$13,646$24,235 of accounts payable and accrued expenses.
We had $10,050$25,000 and $0$10,050 of net
cash cash
used in investing activities for the years ended December 31, 20242025 and 2023,2024,
respectively, which was due to purchaseacquisition of the “World Series of Pickleball”
trademark, which was
included as an intangible asset in 2025, as
compared to acquisition of property and equipment in 2024.
We had $2,478,669$0 and $56,229$2,478,669 of net
net cash provided by financing activities for the years ended December 31, 20242025 and
and 2023,2024, respectively, which for the 2024 period was mainly due to the issuance of
of common stock pursuant to a private placement for net proceeds of $2,472,606$2,472,606, as
discussed below, and for$6,063 the 2023 period was mainly due toof proceeds from related party in
connection with shares issued in exchange for elimination of related party
balance due.parties.
The accompanying financial
statements have been prepared on a going concern basis, which contemplates the
realization of assets and the satisfaction of liabilities in the normal course
of business. As shown in the
accompanying financial
statements, for the years ended December 31, 20242025 and 2023,
2024, the Company had a net
loss of $793,749 $9,491,534
and $69,875, $793,749,
respectively As of
December 31, 2024,2025, we had an
accumulated deficit of $30,138,568.$39,630,102. These
factors raise substantial doubt about the company’sCompany’s ability to continue as a
going concern within one year after the date that the financial statements are
issued.
We do not have any off-balance
sheet arrangements that have
or are reasonably likely to have a current or
future effect on our financial
condition, changes in financial condition,
revenues or expenses, results of
operations, liquidity, capital expenditures or
capital resources that isare material
to investors.
What changed in the latest 10-Q
Risk Factors
New heading “We recently filed a resale Form S-1 registration statement, and sales of a substantial number of shares by the selling shareholders named therein, or the perception that such sales may occur, could cause the market price of our common stock to decline or become volatile.”
New heading “We recently launched our e-commerce website, and our limited operating history makes it difficult to evaluate our business and future prospects, particularly in light of our lack of brand recognition among consumers.”
New heading “Any disruption to the functionality, security, or availability of our e-commerce website could materially harm our revenue and reputation.”
New heading “We use “open source” software, which could negatively impact our AI software offerings.”
New heading “We may be unable to successfully launch our planned World Series of Pickleball event, and any delay or failure to do so could adversely affect our business and the market price of our securities.”
New heading “We may be unable to adequately protect our intellectual property rights in the World Series of Pickleball and future similar branded events, and competitors may develop and market similar or competing events, which could dilute our brand and adversely affect any competitive position we may have.”
New heading “We rely significantly on Mr. Andre Agassi, and the loss of such relationship would be disruptive to, and could force us to significantly scale back and/or abandon our business.”
New heading “The issuance of securities upon conversion of the Investments AKA Convertible Note will cause immediate and substantial dilution to existing shareholders.”
New heading “Our App is expected to initially be significantly reliant on the USTA Content which is provided under the USTA Agreement and the cross-promotional aspect of our relationship with USTA, and the USTA Agreement which can be terminated under certain circumstances.”
New heading “Our agreement with USTA requires us to share a percentage of revenues and provide free and discounted subscriptions, which will reduce our net revenues and could adversely affect our results of operations.”
New heading “We could be subject to claims related to the construction or operation of our planned future facilities and the use or condition of our future planned premises, facilities, equipment, services, activities or products, which could have a negative effect on our results of operations and financial condition.”
New heading “We may not be able to compete successfully against present or future competitors.”
New heading “Our ability to grow and compete in the future will be adversely affected if adequate capital is not available.”
New heading “Our “Let’s Play” facilities initiative is in a very early stage, and we may never enter into any definitive agreements or realize any of its anticipated benefits.”
New heading “We may be unable to identify, negotiate, finance, or successfully integrate acquisitions, partnerships, or franchise relationships, and any transactions we do complete may not achieve their intended benefits.”
New heading “If we pursue franchising as part of our “Let’s Play” initiative, we will become subject to a complex and evolving body of U.S. and foreign franchise laws and regulations, and our failure to comply could result in significant liability.”
New heading “We expect to rely significantly on Stefanie Graf and Darren Cahill in connection with our “Let’s Play” initiative in Germany and Australia, respectively, and the loss of, or any change to, these relationships could adversely affect this initiative.”
New heading “Our “Let’s Play” initiative contemplates international expansion, which will subject us to risks specific to operating outside the United States that we have not previously faced.”
New heading “Acquiring, developing, leasing, or franchising physical facilities will expose us to real estate, construction, and development risks that we have not previously faced.”
New heading “If we acquire or operate pickleball and padel facilities, our results will depend on our ability to attract and retain members and other facility customers, which may be seasonal, discretionary, and subject to significant local competition.”
Largest changes
“The USTA Agreement has a term of three years, and can be terminated prior to that by either party for cause, provided the non-breaching party provides the other 60 days after written notice of any such event relating to a for cause termination and the non-breaching party does not cure such breach within such 60 day period, and can also be terminated immediately by USTA in the event of (i) our unauthorized use of the USTA Content, (ii) the occurrence of a material security incident caused by our failure to comply with certain of our obligations under the agreement, (iii) our breach of the …”see in full comparison
“We currently have no operating history outside the United States. Our initial international efforts are expected to focus on Germany and Australia, with the goal of expanding further into North America, Europe, Asia Pacific, and other markets. International operations, whether through direct acquisition, joint venture, partnership, or franchising, would expose us to a variety of risks that differ from, or are in addition to, the risks of our U.S. …”see in full comparison
“Our “Let’s Play” strategy contemplates growth through a combination of acquisitions of existing facility operators, strategic partnerships and collaborations, and franchising arrangements. …”see in full comparison
“If we acquire or operate pickleball and padel facilities, our results will depend on our ability to attract and retain members and other facility customers, which may be seasonal, discretionary, and subject to significant local competition.”see in full comparison
“If we pursue franchising as part of our “Let’s Play” initiative, we will become subject to a complex and evolving body of U.S. and foreign franchise laws and regulations, and our failure to comply could result in significant liability.”see in full comparison
“We may also face claims alleging noncompliance with open source license terms or infringement, misappropriation or other violation of open source technology. …”see in full comparison
Full comparison: every changed paragraph (61)
There
have been no material changes from the
risk factors previously disclosed in Part I, Item 1A of the Company’s Form 10-K
for the
year ended December 31, 2025, filed with the Commission on March 31,
2026 (the “Form 10-K”), under the heading “Risk
Factors”, except as set forth below, and investors should review the risks provided in the Form 10-K,
10-K and below, prior to making
an investment in the Company. The business, financial condition
and operating results of the Company can be affected by a number of factors,
whether currently known or unknown, including but not limited to those
described in the Form 10-K, under “Risk Factors”,
and below, any one or more of
which could, directly or indirectly, cause the Company’s actual financial
condition and operating
results to vary materially from past, or from anticipated
future, financial conditions and operating results. Any of these factors, in
whole or in part, could materially and adversely affect the Company’s business,
financial condition, operating results and stock
price.
We recently filed a resale Form S-1 registration statement, and sales of a substantial number of shares by the selling shareholders named therein, or the perception that such sales may occur, could cause the market price of our common stock to decline or become volatile.
We have filed a registration statement on Form S-1, to register the resale of up to 13,981,982 shares of our common stock, including up to (a) 10,694,606 outstanding shares of common stock; and (b) 3,287,376 shares of common stock issuable upon exercise of certain warrants to purchase shares of common stock of the Company, which was declared effective on August 12, 2026. The shares registered for resale include only the shares and warrant shares held by the selling shareholders named in the registration statement, and do not include all shares of common stock issuable upon exercise of our outstanding warrants, which totaled 3,412,376 shares as of the date of this Report. The selling shareholders named in the registration statement may sell all, some or none of their shares at any time, subject to applicable securities laws, and certain lock-up agreements entered into by certain of such shareholders. Because many of the selling shareholders acquired their shares or warrants in privately negotiated transactions, they may be willing to dispose of their shares at prices below the prices paid by other investors or below the then-current market price.
The resale by the selling shareholders of a substantial number of shares of our common stock, or the perception that these sales could occur, may adversely affect the prevailing market price of our common stock. Any such sales, or the availability of a significant number of additional shares for resale in the public market, could increase the supply of our common stock, reduce the trading price of our common stock, impair our ability to raise capital through future equity financings, and contribute to significant fluctuations in the market price of our common stock, regardless of our actual operating performance or prospects. Increased trading activity resulting from the availability of these shares could also make it more difficult for investors to sell their shares at favorable prices or at all.
We recently launched our e-commerce website, and our limited operating history makes it difficult to evaluate our business and future prospects, particularly in light of our lack of brand recognition among consumers.
We launched our e-commerce website in July 2026, and as a result, we have only a limited operating history upon which prospective investors can evaluate our business, financial performance, and future prospects. Our historical sales data, to the extent it exists at all, covers a short period of time and may not be representative of the demand, customer behavior, or operating trends we will experience in the future as the business matures. We have not yet demonstrated an ability to grow revenue, achieve profitability, or maintain customer retention over a sustained period, and you should consider our prospects in light of the risks and uncertainties frequently encountered by early-stage companies in new and rapidly evolving markets.
Because our e-commerce website is new, we have limited brand recognition among consumers, retailers, and other participants in the padel community, particularly as compared to more established sporting goods retailers and racket sport brands that have operated for many years and have built substantial customer loyalty and word-of-mouth reputation. Building brand awareness requires us to spend significantly on marketing and customer acquisition without any assurance that such spending will result in a sufficient number of new customers, repeat purchases, or long-term brand loyalty. Because consumers researching pickleball equipment purchases frequently rely on reviews, established brand reputation, recommendations from padel clubs and coaches, or products they have seen used by other players, our lack of an established track record may cause potential customers to choose competitors with longer operating histories and greater brand recognition, even where our products are comparable or superior in price or quality.
In addition, prospective customers may be hesitant to purchase from a website with which they are not familiar or that lacks an established reputation for reliable fulfillment, product quality, and customer service. We also have limited data regarding customer acquisition costs, conversion rates, average order value, and customer lifetime value over any extended period, which limits our ability to accurately forecast future performance or to make informed decisions regarding marketing spend, inventory purchasing, and other operational matters. If we are unable to build brand awareness and a positive reputation efficiently, or if we experience a higher-than-expected rate of customer attrition due to our limited track record, our ability to grow revenue and achieve or maintain profitability could be materially and adversely affected.
Furthermore, our limited operating history means that our management team has limited experience operating our business as a going concern, and we may encounter unanticipated expenses, difficulties, complications, and delays in executing our business plan that a more established company would not experience. There can be no assurance that we will be successful in addressing these risks, and our failure to do so could materially harm our business, financial condition, and results of operations.
Any disruption to the functionality, security, or availability of our e-commerce website could materially harm our revenue and reputation.
We expect to generate revenue through our recently launched e-commerce website in the future. Our ability to generate sales is highly dependent on the continuous, reliable operation of our website and the underlying technology infrastructure that supports it, including our hosting provider, content delivery network, e-commerce platform, and payment gateway integrations. Any of the following could result in website downtime, degraded performance, or an inability to process transactions; server or hosting failures; software bugs or coding errors introduced during updates; capacity constraints during periods of high traffic, such as promotional events or holiday shopping seasons; distributed denial-of-service (DDoS) attacks or other malicious cyber activity; and errors by third-party vendors on whom we rely for critical infrastructure.
We do not maintain full redundancy, and any significant interruption in the availability of our website could result in lost sales that we may not be able to recapture. In addition, our website’s checkout and payment functionality depends on third-party payment processors, and any technical failure, security incident, or change in the terms of service of these providers could prevent customers from completing purchases. We cannot guarantee that disruptions will not occur in the future. Any of the foregoing could damage our brand, reduce customer trust, and materially adversely affect our business, financial condition, and results of operations.
We use “open source” software, which could negatively impact our AI software offerings.
Our swing analysis AI App is built using both open source and publicly available (licensable) computer vision models, and proprietary and internally developed models. Open source software is generally freely accessible, usable and modifiable, and is made available to the general public on an “as-is” basis under the terms of a non-negotiable license. Use and distribution of open source software may entail greater risks than use of third-party commercial software or internally developed software. Open source licensors generally do not provide warranties or other contractual protections regarding infringement claims or other claims relating to violation of intellectual property rights or the quality of the software. In addition, certain open source licenses, may require us to offer for no cost the components of our platform that incorporate the open source software, to make available source code for modifications or derivative works we create by incorporating or using the open source software or to license our modifications or derivative works under the terms of the particular open source license. If we are required under the terms of an open source license to release our proprietary source code to the public, competitors could create similar products with lower development effort and time, which ultimately could result in a loss of sales for us.
We may also face claims alleging noncompliance with open source license terms or infringement, misappropriation or other violation of open source technology. These claims could result in litigation or require us to purchase a costly license, devote additional research and development resources to re-engineer our platform, discontinue the sale of our software products if re-engineering could not be accomplished on a timely or cost-effective basis, or make generally available our proprietary code in source code form, any of which would have a negative effect on our business and operating results, including being enjoined from the offering of the components of our platform that contained the open source software. We could also be subject to lawsuits by parties claiming ownership of what we believe to be open source software. Litigation could be costly for us to defend, have a negative effect on our operating results and financial condition and require us to devote additional research and development resources to re-engineer our platform.
Although we monitor use of open source software and try to ensure that none is used in a manner that would subject our platform to unintended conditions, few courts have interpreted open source licenses, and there is a risk that these licenses could be construed in a way that could impose unanticipated conditions or restrictions on our ability to commercialize our AI software. We cannot guarantee that we will incorporate open source software in our platform in a manner that will not subject us to liability, or in a manner that is consistent with our current policies and procedures.
We may be unable to successfully launch our planned World Series of Pickleball event, and any delay or failure to do so could adversely affect our business and the market price of our securities.
Our plans to launch the World Series of Pickleball are subject to numerous risks and uncertainties, many of which are outside our control, including our ability to secure and finalize sponsorship, media, and broadcast arrangements on acceptable terms; obtain necessary venues, permits, licenses, and approvals in the locations where the event is to be held; recruit a sufficient number of qualified participants and organizing partners; secure adequate financing and manage development and launch costs, which may exceed our expectations; and avoid disruption from litigation, insurance or liability issues, adverse weather, public health concerns, or other unforeseen events. Desirable locations may not be available at an acceptable cost or on a timely basis due to competition from established events, scheduling conflicts, zoning, licensing, or environmental requirements. Even if secured, we may be unable to attract sufficient spectators, players, or media attention to those locations. We have limited or no experience organizing and promoting an event of this kind, and there is no assurance that we will be able to execute on our plans within our anticipated timeframe, on economically viable terms, or at all. If we are unable to launch the event as planned, are required to delay, postpone, or significantly scale back the event, or determine to abandon the event entirely, we may not realize the anticipated business, marketing, or revenue benefits associated with it, we may be unable to recover development, marketing, and related costs already incurred, and our reputation, brand, and relationships with prospective sponsors, partners, and participants could be harmed, any of which could materially and adversely affect our business, financial condition, and results of operations.
We may be unable to adequately protect our intellectual property rights in the World Series of Pickleball and future similar branded events, and competitors may develop and market similar or competing events, which could dilute our brand and adversely affect any competitive position we may have.
We intend to promote the World Series of Pickleball as a signature branded event, but our trademark and related intellectual property protections, generally extend only to specific names, marks, and trade dress, and do not prevent competitors (including those with greater financial and marketing resources) from launching similarly themed pickleball tournaments under different branding, potentially with overlapping timing or audiences. If a competitor successfully launches such an event, we may face increased competition for participants, sponsors, and viewers, our brand may be diluted, and we may incur significant costs enforcing our intellectual property rights with no assurance of success, any of which could materially and adversely affect our business, financial condition, and results of operations.
We rely significantly on Mr. Andre Agassi, and the loss of such relationship would be disruptive to, and could force us to significantly scale back and/or abandon our business.
We are currently significantly reliant on Mr. Andre Agassi, our largest beneficial stockholder. We believe that a significant amount of our relationships, partners, and opportunities, are based on our affiliation with Mr. Agassi, his ownership of our securities, and his assistance with the operations, business plan, and prospects of the Company, including relationships of Mr. Agassi in the tennis and pickleball areas. Mr. Agassi is a well-known public figure, and is one of the greatest tennis players of all time. Mr. Agassi’s wife, Stefanie Graf, is also a brand partner, and is herself one of the greatest tennis players of all time. We are currently party to a name and likeness agreement with the entity which owns Mr. Agassi’s name and likeness, AKA Licenses, LLC, which has a term through June 18, 2041, but may be terminated prior to that by AKA Licenses for cause in the event of any of the following: (i) the Company conducts itself in a manner that brings the Company, AKA Licenses, or Mr. Agassi into material disrepute and degradation in the eyes of the public and/or the media, as determined by AKA Licenses in its reasonable good faith determination; (ii) the Company becomes subject to court-filed charges by any governmental or administrative entity for fraud, mismanagement, criminal activity, or other similar bad acts; (iii) the Company enters into, or publicly announces its intention to enter into or support, any agreement, binding letter of intent, memorandum of understanding or other contract related to: (a) the sale of all or substantially all of the Company’s assets to a third-party(ies); (b) any merger, consolidation, plan of arrangement, share exchange, tender offer or other acquisition of the Company whereby the voting shareholders of the Company would have less than 50% of the voting power of the resulting entity; or (c) any change in the ownership of more than 50% of the voting capital stock of the Company in one or more related transactions, in each case without the written approval of AKA Licenses; or (iv) upon a material breach of the Company’s obligations under the Agassi License Agreement, which breach is not cured within thirty (30) days’ written notice thereof by AKA Licenses to the Company, to the extent such breach can be cured.
We believe Mr. Agassi’s assistance has been, and will continue to be, a critical element of our success. Our ability to maintain our brand image and leverage the goodwill associated with Mr. Agassi’s name would be significantly damaged if our relationship with Mr. Agassi were to change, in the event of Mr. Agassi’s death or disability, the termination of the name and likeness license agreement with Mr. Agassi and AKA Licenses, or in the event of any negative market or industry perception with respect to him. Additionally, in the event the name and likeness agreement with Mr. Agassi and AKA Licenses were to be terminated, we may be forced to change our name, brand, and marketing plans and cease using Mr. Agassi in our advertising and promotional activities which we expect would have a material adverse effect on our results of operations, business plans and prospects.
Furthermore, any negative publicity regarding Mr. Agassi, or other members of our management team, or our Company as a whole, especially through social media which accelerates and increases the potential scope of negative publicity, could adversely impact the image of our brand with our customers and result in diminished loyalty to our brand and potentially lead to adverse consumer actions, including boycotts, even if the subject of such publicity is unverified or inaccurate and we seek to correct it. Consumer sentiment can also be influenced by our partnership with athletes and other public figures, our relationships with partners, our views on political and social issues, or our long-term initiatives and goals regarding our impact on the environment and society as a whole, among other factors. Even if we react appropriately to negative publicity, customers’ perception of our brand image and our reputation could be negatively impacted. Any failure on our part to retain the value and reputation of brands could adversely impact our business.
The issuance of securities upon conversion of the Investments AKA Convertible Note will cause immediate and substantial dilution to existing shareholders.
On July 28, 2026, the Company entered into a $1,000,000 Convertible Promissory Note in favor of Investments AKA. Unless earlier converted, the outstanding principal balance of the Investments AKA Convertible Note, together with all accrued and unpaid interest, is due and payable in full on July 27, 2027. The Investments AKA Convertible Note will automatically convert, without any action required by holder, into the equity or equity-linked securities or units issued by the Company to arm’s-length, new-money investors in the next sale (or related series of sales) by the Company of such new securities that results in gross proceeds to the Company of not less than $3,000,000, at a conversion price equal to the price paid by such new money investors.
The issuance of Company securities upon conversion of the convertible note will result in immediate and substantial dilution to the interests of other stockholders. We cannot predict the effect, if any, that future issuances and sales of our securities may have on the market price of our common stock. Sales or distributions of substantial amounts of our securities upon the conversion of the convertible note, or the perception that such sales could occur, may cause the market price of our common stock to decline.
Our App is expected to initially be significantly reliant on the USTA Content which is provided under the USTA Agreement and the cross-promotional aspect of our relationship with USTA, and the USTA Agreement which can be terminated under certain circumstances.
Our App is expected to initially be significantly reliant on the USTA Content, which is to be provided to us under the terms of the USTA Agreement. Additionally, pursuant to the terms of the USTA Agreement, USTA has agreed to help us promote the App and offer the App to its members and coaches at a discount, which we expect will at least initially be significantly responsible for the marketing awareness of, and user base for, our App. Because UTSA receives a percentage of the net revenue generated from the App from USTA members and coaches, we expect that USTA will be incentivized to help us market and grow the App’s userbase of USTA members and coaches.
The USTA Agreement has a term of three years, and can be terminated prior to that by either party for cause, provided the non-breaching party provides the other 60 days after written notice of any such event relating to a for cause termination and the non-breaching party does not cure such breach within such 60 day period, and can also be terminated immediately by USTA in the event of (i) our unauthorized use of the USTA Content, (ii) the occurrence of a material security incident caused by our failure to comply with certain of our obligations under the agreement, (iii) our breach of the agreement’s prohibitions on reverse engineering and secondary use of the USTA Content, or (iv) our agreement to use commercially reasonable efforts to make the App available to users. Additionally, either party may terminate the agreement upon the other party’s insolvency or entry into bankruptcy.
Under the terms of the agreement, the license provided by USTA to use the USTA Content expires upon termination of the Agreement and the Company is required, within 30 days of termination of the USTA Agreement, to return to USTA or certify in writing the secure destruction of all copies of USTA’s proprietary content in the Company’s possession, including copies on backup media, development environments, and other systems. Separately, upon termination of the USTA Agreement, the Company must, within 180 days (subject to extension for technical complexity), use commercially reasonable efforts to implement technical measures intended to reduce the continued influence of USTA’s content on any AI model it operates, selecting from options such as retraining, fine-tuning reversal, machine unlearning, or exclusion of the data from future training runs. However, the agreement expressly acknowledges that AI models may retain residual effects from previously ingested data and that complete removal or verification of such removal is not currently technically feasible.
The termination of the USTA Agreement may have a material adverse effect on the App and/or the quality of coaching, including AI coaching outputs, that our App provides. Additionally, the termination of the USTA Agreement may make it harder for us to market the App, may result in USTA members/coaches who receive a discount to use the App terminating their subscriptions, and/or result in a decline in users, revenue and/or prospects. As a result, a termination of the USTA Agreement may adversely affect our results of operations and cash flow, and have a material adverse effect on the value of our securities.
Our agreement with USTA requires us to share a percentage of revenues and provide free and discounted subscriptions, which will reduce our net revenues and could adversely affect our results of operations.
Pursuant to the USTA Agreement, in consideration for USTA entering into the Agreement, we agreed to (i) provide USTA with a fixed number of complimentary subscriptions to our App at no cost, (ii) provide USTA members and USTA coaches with a discount on yearly subscriptions to our App during the term of the Agreement, and (iii) pay USTA a fixed percentage of the net revenues we generate through the App from USTA members and USTA coaches, net of platform and application fees and as adjusted for chargebacks and refunds.
These obligations will directly reduce the net revenues we generate from the affected user base for as long as the USTA Agreement remains in effect. The complimentary subscriptions we are required to provide generate no subscription revenue to us at all, while the discounted subscriptions generate revenue at a reduced rate compared to the pricing we would otherwise be able to charge such users absent the USTA Agreement. In addition, the revenue-sharing payments we owe to USTA will further reduce the portion of net revenues we are able to retain from USTA members and USTA coaches. As the number of USTA members and USTA coaches who subscribe to the App grows, or as the discount or revenue-sharing percentage increases (whether upon renewal, renegotiation, or otherwise), the cumulative effect of these arrangements on our revenues and profitability will correspondingly increase.
We entered into the USTA Agreement, and may enter into similar arrangements with other organizations in the future, because we believe the anticipated benefits, including increased brand visibility, user acquisition, and market penetration, will outweigh the associated costs. However, we cannot guarantee that these anticipated benefits will be realized, or that they will be realized to an extent that offsets the reduction in revenues resulting from the free subscriptions, discounted pricing, and revenue-sharing payments required under the USTA Agreement. If the expected benefits do not materialize as anticipated, our obligations under the USTA Agreement could have a disproportionately negative effect on our net revenues and results of operations relative to the value we receive. Furthermore, because the discount and revenue-sharing obligations are tied to the number of USTA members and USTA coaches who subscribe to the App, our ability to accurately forecast the financial impact of the USTA Agreement is limited, and better-than-expected adoption by USTA members and coaches could result in a greater-than-anticipated reduction in our net revenues.
Any of the foregoing could have a material adverse effect on our business, financial condition, and results of operations.
We could be subject to claims related to the construction or operation of our planned future facilities and the use or condition of our future planned premises, facilities, equipment, services, activities or products, which could have a negative effect on our results of operations and financial condition.
Use of our future planned premises, facilities, equipment, services, activities or products pose potential health or safety risks to members and guests. Claims may be asserted against us for loss, injury or death suffered by someone (including a minor child) using our future planned premises, facilities, equipment, services, activities or products. We could also face claims in connection with the construction of our planned facilities, as well as claims related to environmental matters or remediation. While we expect to carry insurance generally applicable to such claims, we will face exposure for losses within any self-insured retention or for uninsured damages.
We could also face claims for economic or other damages by future members, guests or employees, including consumer protection, wage and hour, or other statutory or common law claims arising from our business operations. Such claims may be uninsured or the proceeds of our insurance coverages for such claims may be insufficient to cover our losses fully. Depending upon the outcome, these matters may have a material adverse effect on our business, results of operations and financial condition.
On August 4, 2026, we announced the launch of our “Let’s Play” pickleball and padel platform initiative, pursuant to which we intend to pursue the acquisition of, partnership with, and franchising of pickleball and padel facilities, beginning with the United States and future planned initial expansion into Germany and Australia. As of the date of this Report, we have not acquired any facilities, have not entered into any definitive agreement to acquire, partner with, or franchise any facility, and are not a party to any strategic partnership, collaboration, or franchise agreement in connection with this initiative. There can be no assurance that we will identify suitable facilities or operators, that any discussions will result in definitive agreements, or that any facilities we do acquire or affiliate with will operate profitably or as currently contemplated. The risks described herein and in our Annual Report on Form 10-K relating to construction, operation, insurance and liability exposure for facilities apply with equal or greater force to this initiative, including in international jurisdictions where our experience, insurance markets, and legal recourse may differ materially from the United States.
We may not be able to compete successfully against present or future competitors.
We do not have the resources to compete with larger providers of similar planned services at this time. With the limited resources we have available, we may experience great difficulties in expanding our operations. Competition from existing and future competitors could result in our inability to secure funding to expand our business. This competition from other entities with greater resources and experience may result in our failure to maintain or expand our business, as we may never be able to successfully execute our business plan.
Additionally, in connection with our “Let’s Play” pickleball and padel initiative, established regional and national pickleball and padel club operators in Germany, Australia, and other target markets may have longer operating histories, superior local market knowledge, existing member bases, and lower-cost access to real estate than we do. We may be unable to identify, attract, or compete for attractive acquisition or partnership targets, and competitors, including local operators, other consolidators, and other racket-sports brands, may outbid us or reach similar operators first.
Our ability to grow and compete in the future will be adversely affected if adequate capital is not available.
The ability of our business to grow and compete depends on the availability of adequate capital, which in turn depends in large part on the availability of equity and debt financing. Our cash flow from operations, if any, in the future may not be sufficient or we may not be able to obtain equity or debt financing on acceptable terms or at all to implement our growth strategy. As a result, adequate capital may not be available to finance our current growth plans, take advantage of business opportunities or respond to competitive pressures, any of which could harm our business.
Our “Let’s Play” initiative is expected to require substantial additional capital for acquisitions, partnership investments, facility improvements, franchise development, and related working capital, which would be in addition to, and not a substitute for, our existing funding obligations to the IBM Parties described elsewhere in this Report. We have not secured financing specifically earmarked for this initiative, and our ability to pursue it, or to pursue it on the scale or timeline currently contemplated, is dependent on our ability to raise significant additional capital on acceptable terms, which may not be available. If we are unable to raise sufficient capital, we may be unable to pursue this initiative at all, may need to scale it back materially, or may be forced to prioritize it over other elements of our business plan (or vice versa), any of which could adversely affect our growth prospects and the market price of our common stock.
Our “Let’s Play” facilities initiative is in a very early stage, and we may never enter into any definitive agreements or realize any of its anticipated benefits.
We are currently in the beginning stages of discussions with facility operators, developers, and strategic partners regarding potential future acquisitions, collaborations, and franchise opportunities across potential domestic and international markets. As of the date of this Report, we have not acquired any facilities, have not entered into any definitive agreement to acquire any facility, and are not a party to any strategic partnership, collaboration, or franchising agreement in furtherance of this initiative. Preliminary discussions, non-binding expressions of interest, or letters of intent, even if entered into, do not guarantee that a transaction will be completed on the terms discussed, on the anticipated timeline, or at all. Negotiating and completing transactions of this nature can take considerably longer than we anticipate, and negotiations may be terminated at any time by us or a counterparty. Announcing this initiative may itself create expectations among investors, analysts, potential partners, and the public that we may be unable to satisfy, and if we fail to enter into definitive agreements or complete transactions consistent with our announced plans, our reputation and the trading price of our common stock could be adversely affected.
We may be unable to identify, negotiate, finance, or successfully integrate acquisitions, partnerships, or franchise relationships, and any transactions we do complete may not achieve their intended benefits.
Our “Let’s Play” strategy contemplates growth through a combination of acquisitions of existing facility operators, strategic partnerships and collaborations, and franchising arrangements. Each of these approaches carries distinct and substantial risks, including: difficulty identifying suitable targets or partners on acceptable terms; competition from other acquirers, including better-capitalized strategic and financial buyers; the expense and diversion of management attention involved in due diligence and negotiation, whether or not a transaction is completed; the risk that we overpay for, or overestimate the prospects of, an acquired business; difficulty integrating acquired operations, personnel, technology, and financial and other controls with our own, particularly given that we currently have limited management infrastructure and no operating history running physical facilities; the potential loss of key employees, members, or customers of an acquired business following a transaction; assumption of known and unknown liabilities of acquired businesses, including litigation, employment, tax, environmental, and regulatory liabilities; and the need to fund acquisitions, franchise development, or partnership investments with cash, debt, or equity that may not be available to us on favorable terms, or at all, or which may cause significant dilution to existing shareholders. If we are unable to successfully execute and integrate acquisitions, partnerships, or franchise relationships, we may not realize the anticipated benefits of this initiative, and our business, financial condition, and results of operations could be adversely affected.
If we pursue franchising as part of our “Let’s Play” initiative, we will become subject to a complex and evolving body of U.S. and foreign franchise laws and regulations, and our failure to comply could result in significant liability.
Franchising is heavily regulated in the United States at both the federal level (including the Federal Trade Commission’s Franchise Rule) and the state level (including state franchise registration, disclosure, and relationship laws), as well as under the laws of foreign jurisdictions in which we may seek to franchise, including Germany, Australia, and other target markets, each of which may have differing (and in some cases more stringent) disclosure, registration, termination, and franchisee-protection requirements. We currently have no experience operating a franchise system. Establishing and administering a compliant franchise program will require us to develop franchise disclosure documents and related compliance infrastructure, which will involve significant cost, and any failure to comply with applicable franchise laws could result in rescission rights for franchisees, fines, injunctions, or other regulatory action, and could damage our relationships with future or prospective franchisees. In addition, even where we comply with applicable law, franchisees are independent business operators, and we will have limited ability to control the day-to-day operations, quality, and customer experience at franchised locations. Poor performance, non-compliance with our brand and operating standards, or negative publicity involving a franchised location could harm our brand and reputation across our entire network, even at facilities we do not own or directly operate.
We expect to rely significantly on Stefanie Graf and Darren Cahill in connection with our “Let’s Play” initiative in Germany and Australia, respectively, and the loss of, or any change to, these relationships could adversely affect this initiative.
We have announced that our initial international expansion efforts of our “Let’s Play” pickleball and padel initiative will be led by Stefanie Graf in Germany and Darren Cahill in Australia, and that each is expected to advise on facility design, programming, player development, and regional and local market strategy. Ms. Graf currently serves the Company as a brand partner under a five-year Brand Partner Agreement, and Mr. Cahill is party to a name and likeness license agreement with the Company, in each case entered into prior to, and not specifically contemplating, the scope of involvement described for the “Let’s Play” initiative. Neither has entered into any agreement with the Company obligating them to provide the operational, advisory, or market-development services contemplated by this initiative, and there can be no assurance that the scope of their involvement will be formalized on acceptable terms, or at all. If our relationship with Ms. Graf or Mr. Cahill were to change, including as a result of disagreement over the scope or terms of their involvement in this initiative, health, personal considerations, or reputational concerns affecting either individual, our ability to execute our German and Australian expansion plans as currently contemplated could be materially and adversely affected, and we may be required to identify alternative regional leadership without the benefit of their reputations, relationships, and expertise.
Our “Let’s Play” initiative contemplates international expansion, which will subject us to risks specific to operating outside the United States that we have not previously faced.
We currently have no operating history outside the United States. Our initial international efforts are expected to focus on Germany and Australia, with the goal of expanding further into North America, Europe, Asia Pacific, and other markets. International operations, whether through direct acquisition, joint venture, partnership, or franchising, would expose us to a variety of risks that differ from, or are in addition to, the risks of our U.S. operations, including: compliance with foreign laws and regulations, including labor, real estate, consumer protection, tax, anti-corruption (including the U.S. Foreign Corrupt Practices Act and local anti-bribery laws), and data privacy laws (including the EU General Data Protection Regulation and Australian privacy law), which may differ significantly from U.S. requirements and may change in ways adverse to us; foreign currency exchange rate fluctuations, which could adversely affect our results of operations and the value of any international investments, and which we do not currently hedge; difficulty repatriating cash or profits from foreign operations, or restrictions on our ability to do so; differing cultural attitudes, business practices, and consumer preferences regarding club membership, sports participation, and hospitality, which may not respond as expected to our brand or model; tariffs, trade restrictions, and geopolitical instability affecting our ability to operate, procure equipment, or move personnel across borders; the burden and cost of complying with multiple, and potentially conflicting, legal and regulatory regimes with limited internal legal and compliance resources; and reduced or more limited legal protections and recourse in certain foreign jurisdictions relative to the United States. Our lack of experience operating internationally increases the risk that we will not be able to execute this strategy successfully, or at all.
Acquiring, developing, leasing, or franchising physical facilities will expose us to real estate, construction, and development risks that we have not previously faced.
Facilities acquired, developed, or franchised under the “Let’s Play” initiative, if any, may require us or our partners to enter into leases or purchase real property, obtain zoning, land use, health, safety, and other permits and approvals, and undertake construction or renovation, in each case in jurisdictions where we have limited or no experience. These activities are subject to risks including construction delays and cost overruns; the unavailability of suitable real estate in desirable locations on acceptable terms; difficulty obtaining necessary permits, licenses, and approvals on a timely basis, or at all; exposure to environmental liabilities associated with real property; landlord or counterparty default or insolvency; and the risk that facility designs or locations do not attract the anticipated level of member or customer interest. Any of these risks could increase our costs, delay our timeline, or prevent us from opening or maintaining “Let’s Play” facilities as planned, which could adversely affect our business, financial condition, and results of operations.
If we acquire or operate pickleball and padel facilities, our results will depend on our ability to attract and retain members and other facility customers, which may be seasonal, discretionary, and subject to significant local competition.
Management's Discussion & Analysis (MD&A)
New heading ““Let’s Play” Pickleball and Padel Facilities Initiative”
New heading “Plans for Expansion; Programs; Content and Facilities”
New heading “Competitive Advantage”
New heading “Recent Agreements/Transactions”
New heading “Name and Likeness License Agreement with Darren Cahill”
New heading “Name and Likeness Agreement with Andre Agassi”
New heading “Lock-Up Agreements”
New heading “USTA Commercial Agreement”
New heading “Results of Operations for the Six Months Ended June 30, 2026 Compared to the Six Months Ended June 30, 2025.”
Removed heading “Facilities; Programs and Content”
Removed heading “Material Agreements/Transactions”
Removed heading “Statement of Work”
Removed heading “Collaboration and Licensing Agreement”
Removed heading “Partnership Agreement for Consulting Services”
Largest changes
“The USTA Agreement has a term of three years, and can be terminated prior to that by either party for cause, provided the non-breaching party provides the other 60 days after written notice of any such event relating to a for cause termination and the non-breaching party does not cure such breach within such 60 day period, and can also be terminated immediately by USTA in the event of (i) our unauthorized use of the USTA Content, (ii) the occurrence of a material security incident caused by our failure to comply with certain of our obligations under the agreement, (iii) our breach of the …”see in full comparison
“Under the terms of the agreement, the license provided by USTA to use the USTA Content expires upon termination of the Agreement and the Company is required, within 30 days of termination of the USTA Agreement, to return to USTA or certify in writing the secure destruction of all copies of USTA’s proprietary content in the Company’s possession, including copies on backup media, development environments, and other systems. …”see in full comparison
“On August 6, 2026, we entered into a Commercial Agreement with United States Tennis Association Incorporated, for itself and on behalf of USTA Coaching, Inc. (collectively, “USTA”, and the Commercial Agreement, the “USTA Agreement”). …”see in full comparison
“The Investments AKA Convertible Note accrues interest at a fixed rate per annum equal to 3.96%, which the Company determined represents not less than the applicable federal rate published by the U.S. Internal Revenue Service under Section 1274(d) of the Internal Revenue Code of 1986, as amended, compounded semi-annually, given the term of the Investments AKA Convertible Note and the related-party status of the holder. Following an event of default, the Investments AKA Convertible Note accrues interest at a default rate of 10% per annum.”see in full comparison
We plan on raising additional required funding through the sale of equity in the future, which is expected to be on similar terms as our recentsee in full comparison$1,000,000privateraisedofferings.throughIfthe saleweofarecommon stocksuccessful inMarchraisingandthisApriladditional2026.capital,Wewe anticipate thatthiscapitalit will be sufficient to makeallthe remainingmonthlyscheduled payments to the IBM Parties under the ServicesAgreement.Agreement; however, we have not yet secured commitments for this funding, and there can be no assurance that it will be available on acceptable terms, if at all. See Note 4 – Going Concern to the accompanying unaudited condensed financial statements.
Full comparison: every changed paragraph (149)
We
file annual, quarterly, and
current reports, proxy statements and other information with the SEC. The SEC
maintains an Internet site
that contains reports, proxy and information
statements, and other information regarding issuers that file electronically
with the SEC
like us at http://www.sec.gov (our filings can be found
at https://www.sec.gov/cgi-bin/browse-edgarbrowse edgar?action=getcompany&CIK=0000930245).
Copies of documents filed
by us with the SEC are also available from us without charge, upon oral or
written request to our Secretary,
who can be contacted at the address and
telephone number set forth on the cover page of this Report. Our website
address is https://www.agassisports.com.
The information on, or that
may be accessed through, our website is not incorporated by reference into this
Report and should not be
considered a part of this Report.
The
Company has entered into
several agreements with IBM Norge AS (“IBM”) and International Business Machines Corporation
Corporation(“International (Business”, and together with IBM, collectively, the “IBM Parties”), pursuant to
which such
entities have agreed to help us create an artificial intelligence (AI)-powered
comprehensive digital platform designed to
serve as the premier online
community and wellness hub for enthusiasts of racket sports, including tennis,
padel, and pickleball (the
“Platform”). The Platform is initially
expectedcontemplated toas bea accessibledigital throughecosystem theincluding Company’sboth a functioning website with e-commerce
(at agassisports.com), which is currently operational, and in the future to be
accessible as a mobile application (the “App”)., which is in development
and beta testing and expected to be available for both iOS and android, powered by proprietary artificial intelligence (AI) models.
Website
The website is a landing page that showcases everything that the Company endeavors to achieve and the mission behind the Company. It will act as an information layer for fans, investors and others who would like to know more about what the Company does. It also includes an e-commerce store, just launched in July 2026, where customers can purchase curated products which form a part of our brand partnership strategy. Currently available products include Agassi and Graf branded pickleball paddles and backpacks, clothing and pickleball accessories. We act as a reseller of products and do not own any product lines or hold any inventory.
App
The App is expected to include AI-powered coaching, swing analysis, and tailored equipment recommendations, beginning with tennis and expanding into pickleball and padel through a phased release strategy. The AI models used in the App were developed by IBM, but are owned solely by the Company and are expected to be branded as “Agassi Intelligence”. The AI models have been designed to support player development, community engagement, and personalized experiences across racket sports.
Platform
The Platform is currently also expected to allow users to chat with an AI agent that has been trained using thousands of hours of proprietary content by both Darren Cahill (former professional tennis player and elite tennis coach who guided Andre Agassi, Lleyton Hewitt, Simona Halep, and Jannik Sinner to Grand Slam titles and world #1 rankings) and Andre Agassi (former professional tennis player, 8x Grand Slam Champion, and Olympic Gold Medalist). The AI agent is being programed to think, answer and sound like Darren Cahill, Andre Agassi’s former coach and Andre himself.
The Platform is expected to be
called “Agassi Intelligence”, and be structured as a digital ecosystem designed
to support player development, community engagement, and personalized
experiences across racquet sports. The Platform is expected to include
AI-powered coaching, swing analysis, and tailored equipment recommendations,
beginning with tennis and expanding into pickleball and padel through a phased
release strategy.
The Platform is currently also
expected to include what we are calling “Darren AI”, which will allow users to
change with an AI agent coded to think like Darren Cahill, Andre Agassi’s
former coach.
Our
planned freemium subscription-based
Platform App will aim to foster a holistic approach to racket sports participation,
emphasizing not only performance
tracking tracking,using multiple data points, but also physical,provides mental,access to high quality coaching, learning content and
social well-being.an e-commerce platform.
Key
features of the platformPlatform at launch are
expected to include:
Key post-launch features which are planned include:
Our
platform has two main AI
powered products, Swing Analysis AI and AI Coaching LLM.LLM (Large Language Model).
The
Platform, which is currently
in beta testing, is currently planned to launch by the endbeginning of the second
fourth quarter of 2026, with a staggered
roll-out of e-commerce (tennis racquets,
rackets, paddles, sports nutrition, etc.), which e-commerce site launched in July 2026, a personalized racquet
racket/paddle recommender and
an AI coaching model.
The
App launch is anticipated to
occur in the thirdbeginning orof the fourth quarter of 2026, and is planned to include the
same coaching AI feature,
as well as swing analysis feedback, motivational
challenges, progress tracking, and social sharing. While it is expected to initially
initially focus on tennis, the Company’s current goal is to expand all features
of the app to pickleball and padel, in the future, with the
goal of helping
position the platform as a single hub for racquetracket sports.
The estimated cost for the digital platform is approximately $2,700,000 to implement. The digital platform is expected to include AI-agents based on the digital minds of Andre Agassi and Darren Cahill, exclusive content, instructional videos and ecommerce. Currently, IBM is in the final development of the Platform.
The estimated cost for the
digital platform is segmented into two elements. The first is the launch
of “Darren AI”. The costs associated with that launch are estimated to be
$100,000. The second is the launch of “Agassi Intelligence”, which we
estimate to cost a total of approximately $2,400,000 to implement.
Currently, IBM is in final development of the platform.
We hope
anticipate that the Platform and App
will create strong and recurring revenue streams, while also fostering a fun,
thriving and informative racquet
racket sports community on a global scale under the
iconic Agassi brand.
As discussed in greater detail in “Note 5. Intangible Assets”, to the footnotes to the unaudited financial statements included above, on May 31, 2025, we acquired the rights to the trademark for “World Series of Pickleball” (the “Trademark”).
On May 31, 2025, we acquired theOur
rights to the trademark for “World Series of Pickleball” (the “Trademark”).
Our current plans include launching the World Series of Pickleball, which is
intended to be a new championship property owned and developed
by the Company.
The
Company hopes that the World
Series of Pickleball, which is planned to feature a marquee open, a team-based
championship week welcoming
players of all skill levels from around the world,
with prize purses and global celebrity participants, including involvement from Andre
Andre Agassi, alongside everyday competitors and professionals who choose to
enter. The World Series of Pickleball is planned to be headquartered and launched
launched in Las Vegas. The multi-day event is expected to bring together
competitors from across the globe, supported by planned premium production,
hospitality programming, and integrated media distribution which is expected to
be designed to deliver a world-class experience for fans
and partners.
“Let’s Play” Pickleball and Padel Facilities Initiative
On August 4, 2026, we announced the launch of our global “Let’s Play” pickleball and padel platform initiative (the “Let’s Play Initiative”), through which we intend to pursue the goal of creating one of the world’s leading networks of pickleball and padel clubs. We intend to pursue this goal through a combination of potential acquisitions of existing facility operators, strategic partnerships, collaborations, and franchising arrangements, rather than through ground-up development alone. We believe this initiative represents a natural extension of our broader strategy of building an integrated global racket sports platform spanning technology, events, media, and, with destination-based physical facilities.
We intend to create “Let’s Play” locations that we believe will function as more than conventional sports facilities. Our concept envisions destinations that combine recreation, wellness, hospitality, and community programming, and that integrate coaching, events, and technology-enabled experiences, including potentially over time, integration with our planned digital Platform and App, with the goal of creating a differentiated offering for players of all ages and skill levels. We intend to offer operators who join our network branding, programming, and operational support intended to provide consistency in member experience while allowing us to scale more capital-efficiently than through wholly-owned development alone.
We intend to pursue potential opportunities throughout North America, Europe, Asia Pacific, and other international markets. Our first international efforts are expected to focus on Germany and Australia, markets in which we believe participation in pickleball and padel is accelerating. Our initiative in Germany is expected to be led by Stefanie Graf, a former professional tennis player who won 22 Grand Slam singles titles and who is the Company’s brand partner and the spouse of Andre Agassi, our co-founder and largest beneficial stockholder. Our initiative in Australia is expected to be led by Darren Cahill, a globally recognized tennis coach and broadcaster who has coached four world No. 1-ranked players, including Mr. Agassi, and who currently coaches world No. 1-ranked player Jannik Sinner. Both Ms. Graf and Mr. Cahill are expected to advise on facility design, programming, player development, and regional and local market strategy in connection with the Let’s Play Initiative.
As of the date of this Report, the Let’s Play Initiative is in the beginning stages of development. We are currently engaged in preliminary discussions with certain facility operators, developers, and strategic partners regarding potential future acquisitions, collaborations, and franchise opportunities. We have not acquired any facilities to date, have not entered into any definitive agreement to acquire any facility, and are not currently party to any strategic partnership, collaboration, or franchising agreement in connection with this initiative. There can be no assurance that any of these discussions will result in definitive agreements, that any resulting transactions will be completed on the terms or timeline we currently anticipate, or at all, or that any facilities we ultimately acquire, develop, partner with, or franchise will perform as we currently expect. See “Risk Factors”, below for a further discussion of the risks associated with this initiative.
We expect that pursuing the Let’s Play Initiative will require substantial additional capital beyond the funding we currently require to satisfy our existing obligations to the IBM Parties and to support our other planned initiatives, including the digital Platform, App, and World Series of Pickleball. We do not currently have committed financing specifically allocated to this initiative, and our ability to pursue it as currently contemplated, including the scale, timing, and geographic scope of any expansion, will depend on our ability to raise additional capital, on terms that may not be favorable to us, if at all.
Plans for Expansion; Programs; Content and Facilities
Facilities; Programs and Content
The following are in the earlyWhile
stages of development, and we expect the World Series of Pickleball andPickleball, our
planned digital platform and our “Let’s Play” initiative, to take priority
in the coming monthsmonths, the following additional business plans are also in the early stages of development:
● Pursue best-in-class acquisition and partnership opportunities.
● Pursue a scalable, capital-efficient growth strategy through strategic partnerships.
• ●
Acquire, build and/or create
physical facilities, leagues, tournaments, events, social communities, and merchandisers (in addition to
merchandisers.the “Let’s Play” initiative.
• ●
Develop strategic relationships
with “Best of Class” operators and developers in key segments within the pickleball
pickleball and padel communities through co-branding and acquisition opportunities.
• Develop our “ACE Program” of
certifying facilities, social media communities, content creators, coaches,
third-party leagues, and events under a planned marketing brand.
• ●
Create and distribute
proprietary and curated content through various media channels.
• ●
IP development and
collaboration.
We also plan to eventually launch
a “Pickleball for All” charitable initiative to introduce, grow, and develop
pickleball in underserved and disadvantaged communities across the United
States. We expect to work with best of class brands to provide access to our
“Fun for Free” courts and equipment in public parks, schools, and other
locations that will serve as home courts to communities across the country for
social wellness, practice, learning, and pickleball fun for all. We plan to
work with select merchandisers and retailers to create quality equipment and
offer merchandise at price points which will appeal to beginners and families,
with a portion of the revenue to be reinvested into the Pickleball for All
program.
Material Agreements/Transactions
Statement of Work
On July 2, 2025, the Company
entered into a Statement of Work (the “SOW”) with IBM Norge AS (“IBM”),
pursuant to which IBM agreed to support, and provide services to the Company in
connection with, the Company’s goal of launching a state-of-the-art racquet
sport experience, including design and digital product concept services.
The SOW sets forth project
responsibilities, timelines and milestones. The project is expected to start on July 7, 2025, and to
be completed on or before October 30, 2025, and the Company has agreed
to pay IBM $75,000 in consideration for services rendered pursuant to the SOW,
payable upon the completion of certain project milestones as described in
greater detail in the SOW. The SOW may be terminated by either party with 30
days prior written notice. The SOW was completed and $75,000 was paid in
2025.
Collaboration and Licensing
Agreement
On July 10, 2025, the Company
entered into a Collaboration and Licensing Agreement (the “Collaboration
Agreement”) with Sport Squad, Inc., which entity owns JOOLA.
Pursuant to the Collaboration
Agreement, the parties confirmed their intention to identify various ventures
(collectively “Ventures”, each a “Venture”) which they might
pursue together. Each party may suggest a Venture to the other, and if there is
mutual interest, the parties agree to discuss in good faith how they might best
collaborate and how such Venture can best be brought to fruition, including the
preferred path of development, production and exploitation. Neither party shall
be obligated to pursue any particular Venture, or any specific number of
Ventures.
Ventures may include, without
limitation, the development of products or product lines, live events,
exhibitions, competitions and tournaments, wellness projects, and content for
exploitation in and across various media. It is anticipated that certain
Ventures will involve the use of iconic brands, logos, and related trademarks,
and/or the name, image and likeness rights of various athletes and
celebrities. The acquisition or licensing of the rights in and to any
brands, logos, and/or trademarks, and the name, image, and likeness (NIL)
rights of celebrities and athletes will be the sole responsibility of the
Company to obtain.
The Collaboration Agreement
continues in effect until terminated by either party thereto with written
notice to the non-terminating party and includes customary confidentiality
obligations of the parties.
No Ventures have been identified
as of the date of this Report.
Partnership Agreement for
Consulting Services
On October 31, 2025, the Company
entered into a Partnership Agreement for Consulting Services (the “Services
Agreement”) and a Commitment Agreement (the “Commitment Agreement”)
with IBM. Pursuant to the Services Agreement, IBM will provide us certain
consulting services to be described in one or more statements of work.
The first statement of work, entered into simultaneously with the Services Agreement
(“SoW 1”), provides for IBM to create a website, mobile application,
e-commerce, and A.I.-powered video analysis model for the Company (the “A.I.
Model”) designed to serve the racquet sports community and create
multiple revenue streams between November 1, 2025 and June 30, 2026, in
exchange for a total payment of $2,134,716, payable in monthly installments in
accordance with the terms of SoW 1, including $100,000 within 15 days after
invoice from IBM, for each of November and December 2025, and January and
February 2026, with $204,387 due before February 28, 2026 and $613,161 before
March 20, 2026, and $229,292 due for each month of March through June
2026. We are also required to reimburse certain travel expenses, living
expenses, and reasonable expenses incurred by IBM in connection with the
services provided under SoW 1. To date, $604,387 has been paid under the
Commitment Agreement.
We believe the partnership with
IBM supports and will facilitate the acceleration of our mission to build a
global commercial digital ecosystem around wellness, learning and
entertainment. We expect the partnership, and the A.I. Model, to create strong
and recurring revenue streams, while also fostering a fun, thriving and
informative racquet sports community on a global scale under our iconic Agassi
brand.
Name and Likeness License Agreements; Brand Partner Agreement
As discussed in greater detail “Note 5. Intangible Assets”, to the footnotes to the unaudited financial statements included above, and “Recent Agreements/Transactions—Name and Likeness Agreement with Andre Agassi”, the Company has fifteen year (subject to extensions) Name and Likeness License Agreements in place with Darren Cahill, a former professional tennis player, former coach of Andre K. Agassi and current co-coach of Jannik Sinner, current world No. 1 ranked tennis player by the Association of Tennis Professionals (ATP), and Andre Agassi, former professional tennis player and 8-time tennis Grand Slam winner, co-founder of the Company’s current business operations, and a significant stockholder of the Company. We are also party to a Brand Partner Agreement with Stefanie Graf, the spouse of Andre Agassi, and former professional tennis player (holding ATP No. 1 ranking for 377 consecutive weeks), with among her many accomplishments, winning 22 major singles titles, and being the only player to win the “Golden Grand Slam,” capturing all four majors and an Olympic Gold Medal in the same year.
OnThe
license Novemberagreements 22, 2025, we entered
into a Brand Partner Agreement with Stefanie Graf (the “Brand Partner
Agreement”), who isprovide the spouseCompany ofthe Andrenon-exclusive (except as to certain specified uses, including as to Mr. Cahill our App and
as to Mr. Agassi, our largestcorporate shareholder,
andname), whoto is a former professional tennis player who among numerous other
accolades was ranked asuse the worldname No.and 1likeness of each of Mr. Cahill and Mr. Agassi in women’sconnection singles bywith the Women'sCompany’s
Tennisbusiness Association (WTA) for a record 377 weeks, and finished as the year-end
No. 1 a record eight times, pursuant to which Ms. Graf (a “Brand Partner”)
has agreed to serve as a Company advisor, spokesperson, celebrity endorser and
brand partner.operations. Pursuant to the Brand Partner Agreement, theMs. BrandGraf Partner
will (i) participate in certain Company projects and initiatives,
subject to
agreement as to scope and compensation in each instance; (ii) promote the
Company’s brand and content through public
appearances, interviews, and social
media activity, subject to mutual agreement as to each social media post; and
(iii) provide advice
and consultation upon Company request with respect to the
Company’s brand and content. TheMs. Brand PartnerGraf has also licensed her
image, name
and likeness to the Company for use in our public relations,
advertising and marketing, on a worldwide basis, subject to theher Brand Partner’s
right to
disapprove of any particular use. The Brand Partner Agreement has a
five-year term, subject to extension by mutual agreement.
Competitive Advantage
We believe that the name and likeness license agreements with Darren Cahill and Andre Agassi, together with the brand partner agreement with Stefanie Graf, each discussed above, provide the Company with a meaningful strategic advantage in developing, marketing and commercializing its artificial intelligence-powered tennis and pickleball coaching platform and plans to compete in the pickleball industry. The Company’s App is being designed to deliver AI-based swing analysis, coaching and player development tools, and the association with three of the most recognizable and accomplished figures in professional tennis is expected to enhance the credibility and visibility of our technology among players, coaches, clubs, academies and other participants in the racket sports industry. In particular, Mr. Cahill’s reputation as one of the sport’s leading coaches and his experience coaching elite players, including Andre Agassi and current ATP World No. 1 Jannik Sinner, together with Mr. Agassi’s and Ms. Graf’s global recognition and longstanding reputations for excellence in tennis, are expected to support customer acquisition, brand awareness, strategic partnerships and marketing initiatives as we seek to expand our presence in the tennis and rapidly growing pickleball and padel markets. We also believe these relationships will facilitate the creation of authentic coaching content, instructional materials, promotional campaigns and other product features that align with our business strategy. While the Company cannot assure investors that these agreements will result in increased revenues, user adoption or other measurable commercial benefits, we believe they enhance our ability to differentiate our products from competing offerings and strengthen our overall brand within the racket sports industry.
Recent Agreements/Transactions
In consideration for her services
under the Brand Partner Agreement, we granted Ms. Graf warrants to purchase
1,000,000 shares of the Company’s common stock at an exercise price of $5.50
per share (the “Graf Warrants”). The Graf Warrants vested
immediately and have a five-year term. The Graf Warrants are exercisable
as to one half of the shares of common stock immediately, and exercisable as to
the remaining half of the shares of common stock one year following the grant
date. The Graf Warrants may be exercised either by cash payment or via
cashless exercise based on a formula set forth in the Graf Warrants.
The Brand Partner Agreement may
be terminated by either party at any time, with or without cause, upon written
notice. The Brand Partner Agreement includes customary representations of the
parties and confidentiality provisions. The Company may assign its rights under
the Brand Partner Agreement to an affiliate or in connection with the bona fide
sale of the Company’s business, whether by way of sale, merger or acquisition,
but the Brand Partner Agreement is otherwise non-assignable.
AASP insider buying and selling (Form 4)
Since 2026-04-11, insiders reported open-market purchases in 1 Form 4 filing (1 insider, 1 trade date, 50,000 shares, about $250.0K) and open-market sales in 0 filings. Net open-market shares: 50,000 (purchases minus sales); net value about $250.0K.Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.
| Trade date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-09-23 | Askew James M. |
Gift | 200,000 | — | — |
| 2026-09-08 | Askew James M. |
Gift | 300,000 | — | — |
| 2026-06-30 | Boreta Ronald S |
Gift | 1,495,390 | — | — |
| 2026-06-30 | Boreta Ronald S |
Gift | 1,495,390 | — | — |
| 2026-04-28 | Agassi Andre K |
Open-market purchase | 50,000 | $5.00 | $250.0K |
Well-known investors holding AASP (13F)
None of the 59 investors we track reported a position in their latest 13F.