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GROV 10-K & 10-Q changes, risk factors and insider trading

Grove Collaborative Holdings, Inc. (also GROVW) · NYSE · Retail-Catalog & Mail-Order Houses · CIK 1841761 · All filings on SEC.gov

Everything below is quoted or computed from Grove Collaborative Holdings, Inc.'s public SEC filings. It is not a recommendation to buy or sell. Automated comparisons can contain errors; confirm with the original filing.

At a glance

8 / 4risk-factor paragraphs added / removed in latest 10-K
1new risk-factor headings
6Form 4 filings reporting open-market purchases (last 180 days)
0Form 4 filings reporting open-market sales (last 180 days)

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What changed in the latest 10-K

Comparing 10-K filed 2026-03-05 (period ending 2025-12-31) with 10-K filed 2025-03-19 (period ending 2024-12-31).

Risk Factors (10-K Item 1A)

8new paragraphs
4removed paragraphs
54reworded paragraphs
25,377 → 25,540words in section

New heading “Our corporate cost-cutting initiatives and headcount reductions could disrupt our business and may not achieve our objectives.”

Largest changes (selected automatically by length and topic keywords; quoted verbatim, no commentary)

New text topics: delist
“Currently, our Class A Common Stock is publicly traded on the NYSE under the symbol GROV. We cannot assure you that our securities will continue to be listed on the NYSE. In order to continue listing our securities on the NYSE, we must maintain certain financial, distribution, market capitalization and share price levels. Generally, we must maintain a minimum number of holders of our securities (400 public holders). Our average global market capitalization over a consecutive 30-day trading period and stockholders’ equity must be $50 million or more. …”
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Removed text topics: delist
“Currently, our Class A Common Stock is publicly traded on the NYSE under the symbol GROV. We cannot assure you that our securities will continue to be listed on the NYSE. For example, on December 14, 2022, we received notice from the NYSE that the average per share trading price of our common stock was below the NYSE’s continued listing standard rule relating to minimum average share price. Rule 802.01C of the NYSE’s Listed Company Manual requires that our common stock trade at a minimum average closing price of $1.00 over a consecutive 30 trading-day period. …”
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New text topics: tariff, sanction
“Additionally, any major changes in tax or trade policy, such as the imposition of additional tariffs or duties on imported products, or trade sanctions, between the U.S. and countries from which we source merchandise, directly or indirectly, could require us to take certain actions, such as raising prices on our offerings or seeking alternative sources of supply from vendors with whom we have less familiarity, which could adversely affect our reputation, revenue, and our results of operations.”
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Reworded topics: default

Paragraph as it now reads, with added and removed wording marked:

Changes to our DTC business designed to attract new customers and retain existing customers, including, but not limited toto, expanded shopping personalization, non-subscription options, and user generated and editorial content may not perform as well as our historical DTC platform which could negatively impact our results of operations. We recently updated our e-commerceecommerce experience.experience to remove gated access and default subscriptions. We also later transitioned the operation of our ecommerce platform to third parties. Our initial implementation of these changes resulted in lowera firstdecline orderin conversionthe rates,number whichof contributedorders toand our revenue as a reductionresult inof ourecommerce marketingexperience spend.and other issues. We have made improvements in the customer experience on our platform after these implementations and plan to continueintend to make changesadditional tochanges. ourOur first order experienceefforts to improve firstthe orderperformance conversion and reintroduce dormant customers toof our platform.ecommerce The changes involve the removal of gated access and default subscriptions and the creation of incentives for customers to opt into a program where they can subscribe to our service to save in connection with their purchases. The changesplatform may not be successful.successful Ifand theywe aremay not,continue to have increased difficulty in acquiring customers cost-effectively. As a result, our business, operating results and financial condition will be further harmed.
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Removed text topics: lawsuit, class action
“Should we become subject to actions regarding our branding or product marketing, consumers may avoid purchasing products from us or seek alternatives, even if the basis for the claim is unfounded. Moreover, any regulatory or government enforcement actions may trigger class action lawsuits under state consumer protection laws.”
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Reworded topics: lawsuit, class action

Paragraph as it now reads, with added and removed wording marked:

Should we become subject to actions regarding our branding or product marketing, consumers may avoid purchasing products from us or seek alternatives, even if the basis for the claim is unfounded. Moreover, any regulatory or government enforcement actions may trigger class action lawsuits under state consumer protection laws. Adverse publicity about these matters may discourage consumers from buying our products. The cost of defending against any such claims could be significant and we may incur substantial costs remediating product claims in labeling and advertising if we are unsuccessful in defending such actions. Any loss of confidence on the part of consumers in the truthfulness of our labeling, advertising or ingredient claims would be difficult and costly to overcome and may significantly reduce our brand value. Any of these events could adversely affect our reputation and brand and decrease our sales, which could have an adverse effect on our business, financial condition, results of operations and prospects.
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Full comparison: every changed paragraph (66)

Green = added, red = removed. Unchanged paragraphs, 3 paragraphs where only numbers/dates changed, and tables are not shown. Read the complete text in the original filing.

Reworded

Below is a summary of some of the material factors that make an investment in our securities speculative or risky. Importantly, this summary does not address all of the risks and uncertainties that we face. The risk factors summarized isare qualified in itstheir entirety by those more complete discussions of such risks and uncertainties.uncertainties that follow. You should consider carefully the risks and uncertainties described in this Part 1, Item 1A, “Risk Factors” in this Annual Report on Form 10-K as part of your evaluation of an investment in our securities.

Added

•Disruptions as a result of our outsourcing our ecommerce platform to third-party service providers could adversely affect our business, financial condition and results of operations.

Reworded

•We may require additional financing, andwhich amay failurenot be available. Failure to obtain this necessary capital when needed could adversely impact us.

Reworded

•If we fail to cost-effectively acquire new consumerscustomers or retain our existing consumers,customers, our business could be adversely affected.

Reworded

•MaintainingOur consumer awareness of our brand, building brand loyalty and generating interestreduction in our products requires substantial spending on advertising and marketing, and our reduction in thismarketing spending to achieve profitability may adversely affect our brand awareness.

Reworded

•Government regulation of the Internet and ecommerce is evolving, and unfavorableUnfavorable changes in or failure by us to comply with thesegovernment regulationsregulation of the Internet and ecommerce could have an adverse effect on our business.

Reworded

•We are subject to a number of other laws and regulations, which could impact our business.

Reworded

•We have pursued and may in the future pursue acquisitions to expand our business, and if any of those acquisitions are unsuccessful, our business may be harmed.

Added

•Our corporate cost-cutting initiatives and headcount reductions could disrupt our business and may not achieve our objectives.

Reworded

•Risks associated with the outsourcing of our customer interface platform, fulfillment process and other technology-related functions, including our transition to Shopify,functions could materially and adversely affect our business.

Reworded

•Changes in existing laws or regulations or related official guidance, or the adoption of new laws or regulations or guidance, including the implementation of tariffs, may increase our costs and otherwise adversely affect our business, financial condition, results of operations and prospects.

Reworded

•BecauseWe there arehave no current plans to pay cash dividends on our Class A Common Stock for the foreseeable future, and holders of our Class A Common Stock may not receive any return on investment unless such holders sell their Class A Common Stock for a price greater than that which such holder paid for it.investment.

Reworded

•Covenants and other provisions in our loan agreements restrict our business and operations in many ways,operations, and if we do not effectively manage our covenants, our financial conditions and results of operations could be adversely affected. In addition, our operations may not provide sufficient cash to meet the repayment obligations of our debt incurred under our loan agreements.debt.

Reworded

Our business depends on consumer discretionary spending. Some of the factors that may negatively influence consumer spending include high levels of unemployment; higher consumer debt levels; reductions in net worth, declines in asset values, and related market uncertainty; home foreclosures and reductions in home values; fluctuating interest rates and credit availability; fluctuating fuel and other energy costs; tariffs, fluctuating commodity prices; the high rate of inflation and general uncertainty regarding the overall future political and economic environment. Furthermore, any increases in consumer discretionary spending during times of crisis may be temporary, such as those related to government stimulus programs or remote-work environments, and consumer spending may decrease when those programs or circumstances end. In addition, economic conditions in certain regions may be affected by natural disasters, such as hurricanes, tropical storms, earthquakes, and wildfires; other public health crises; and other major unforeseen events. Consumer purchases of discretionary items, including the merchandise that we offer, generally decline during recessionary periods or periods of economic uncertainty, when disposable income is reduced or when there is a reduction in consumer confidence. Any decline in consumer discretionary spending could negatively impact our revenue, which could have a material adverse effect on our business, financial condition and results of operations.

Removed

Should we become subject to actions regarding our branding or product marketing, consumers may avoid purchasing products from us or seek alternatives, even if the basis for the claim is unfounded. Moreover, any regulatory or government enforcement actions may trigger class action lawsuits under state consumer protection laws.

Reworded

Should we become subject to actions regarding our branding or product marketing, consumers may avoid purchasing products from us or seek alternatives, even if the basis for the claim is unfounded. Moreover, any regulatory or government enforcement actions may trigger class action lawsuits under state consumer protection laws. Adverse publicity about these matters may discourage consumers from buying our products. The cost of defending against any such claims could be significant and we may incur substantial costs remediating product claims in labeling and advertising if we are unsuccessful in defending such actions. Any loss of confidence on the part of consumers in the truthfulness of our labeling, advertising or ingredient claims would be difficult and costly to overcome and may significantly reduce our brand value. Any of these events could adversely affect our reputation and brand and decrease our sales, which could have an adverse effect on our business, financial condition, results of operations and prospects.

Reworded

After a number of years of rapid growth, inIn recent years we have seen substantial declines in our revenues and business operations, particularly as we have shifted our operating strategy in an effort to achievebecome profitability.Adjusted EBITDA profitable. If we are unable to achieve profitable growth in the future, our business prospects and our stock price could be adversely affected.

Reworded

From our launch in 2012 through 2021, we experienced rapid growth in our revenues and expansion of our business operations. Beginning in 2022, we have experienced sequential declines in revenues. In response to these business declines and in an effort to stabilize our business, we have undertaken a series of measures to cut our operating expenses and achieve Adjusted EBITDA profitability. These changes in our business model have placed significant demands on our management, financial, operational, technological and other resources. Our ability to achieve profitable growth in the future depends on a number of factors, including our ability to increase awareness of our brand and successfully compete with other companies; price our products effectively so that we are able to attract new consumers and expand sales to our existing consumers; continue to innovate and introduce new products; maintain and improve our technology platform supporting our e-commerceecommerce business; expand our supplier and fulfillment capacities; drive operational efficiency; and maintain quality control over our product offerings. These challenges have been compounded by recent trends in the macroeconomic environment, with tariffs, increased inflationary pressure on consumer spending, increased interest rates and reduced access to capital constraining liquidity, all of which may cause us to reduce spending in areas that historically drive growth and which could materially and adversely affect our business.

Reworded

Any investments that we make may not result in the growth of our business. Even if our investments do result in the growth of our business, if we do not effectively manage our growth, we may not be able to execute on our business plan, respond to competitive pressures, take advantage of market opportunities, satisfy consumer requirements or maintain high-quality product offerings, any of which could adversely affect our business, financial condition, results of operations and prospects. You should not rely on our historical rate of revenue growth as an indication of our future performance or the rate of growth which we may experience in any new category. We are also required to manage numerous relationships with vendors and other third parties.parties, Further growth ofand our operations, vendor base, fulfillment centers, information technology systems or internal controls and procedures may not be adequate to support our operations. If we are unable to manage the growth of our organization effectively, our business, financial condition, results of operations and prospects may be adversely affected. If we are unable to successfully navigate these challenges to re-ignitingre-ignite growth and maintainingachieve profitabilitysustainable over the longer term,profitability, our business prospects will be materially and adversely affected.

Reworded

We have recentlytransitioned begunthe transitioningoperation of our e-commerceecommerce platform to Shopify and relatedthird-party technology service providers, and continued or any new disruption of or interference with the platform or the use of these services would adversely affect our business, financial condition and results of operations.

Reworded

Historically, we have relied on a homegrown e-commerceecommerce platform that required ongoing investment to stay current with industry trends and consumer expectations. To, among other anticipated benefits, streamline operations, provide customers with a better shopping experience, free up resources that had been used to maintain standard ecommerce functionality, support brand growth by improving onsite conversion and unlock continuous innovation, we havemigrated begunthe migratingoperation of our legacy platform to Shopifythird-party andtechnology other providers that provide services that are used with Shopify.providers. In effecting the transition, we have experienced and expect to continue experiencing disruptions to platform operations, including user experience, inventory management, fulfillment operations and payment processing, among other risks.others. If we fail to successfully complete the transition, or if we continue to experience delays, disruptions or interferences with respect to significant aspects of the new ecommerce platform and related services, our business and results of operations may be materially and adversely affected.

Reworded

IfOur transition to third-party ecommerce platform, and related technology, service providers comes with our systems are successfully transitioned, we will depend on the outsourced e-commerce platforminability to operate our business. We exercise little control over Shopifytheir operations, priorities and other related service providers,matters, which increases our vulnerability to problems with the services. We could experience additional expense in dealing with the transition and in ongoing platform operations. The failure of our third-party commerce platform providers to meet our capacity and other requirements could result in interruption in the availability or functionality of our website and mobile applications, which couldwould adversely affect our business and results of operations.

Reworded

Additionally,We wehave in the past and could in the future experience disruptions or interference with the use of the Shopifythird-party ecommerce platform and related services. If our customers are unable to purchase products within a reasonable amount of time or at all, then our business, financial condition and results of operations could be adversely affected. In some instances, we may not be able to identify the cause or causes of these performance problems within a period of time acceptable to our customers. Any of the above circumstances or events may possibly cause customers to stop purchasing our products, impair our ability to increase revenue from existing customers, impair our ability to grow our customer base and otherwise harm our business, financial condition and results of operations.

Reworded

We expect to continue to incur significant expenses and operating losses for the foreseeable future as we enhance our online direct-to-consumer website and mobile application, continue research and development efforts to grow the product assortment offered by our Grove-owned brands, and acquire or create additional Grove-owned brands. Historically, Grove has devoted most of its financial and other resources on sales and marketing; continued expansion of product selection; research and development related to our products; and general administration expenses, including legal, accounting and other expenses.future. We may not succeed in increasing our revenues, which historically have been reliant on our online direct-to-consumer website and mobile application,revenues in a manner that will be sufficient to offset these expenses. Any failure to increase our revenues as we implement initiatives to grow our business could prevent us from achieving profitability. We cannotmay be certain that we will be able tonot achieve profitability on a quarterly or annual basis. If we are unable to address these risks and difficulties as we encounter them, our business, financial condition and results of operations may suffer.

Reworded

In July 2022, we entered into a Standby Equity Purchase Agreement (the “Equity Purchase AgreementSEPA”) with YA II PN, Ltd. (“Yorkville”), whereby we have the right, but not the obligation, to sell to Yorkville up to $100.0 million of our shares of common stock atfrom ourtime requestto untiltime Julyover 18,an 2025,original term of 36 months, subject to certain conditions. On July 8, 2025, the Company and Yorkville amended the SEPA (the “Amended SEPA”) to extend the term to August 1, 2027 and amend the purchase price of any shares sold under the Amended SEPA. The shares of our common stock that may be issued under the EquityAmended Purchase AgreementSEPA may be sold by us to Yorkville at our discretion from time to time and sales of our common stock under the EquityAmended Purchase AgreementSEPA will depend upon market conditions and other factors. Additionally, in no event may we sell more than 6,511,532 shares of our common stock to Yorkville under the EquityAmended Purchase Agreement,SEPA, which number of shares is equal to 19.99% of the shares of the Company's common stock outstanding immediately prior to the execution of the EquityAmended Purchase AgreementSEPA (the “Exchange Cap”), unless we obtain stockholder approval to issue shares of common stock in excess of the Exchange Cap in accordance with applicable NYSE rules or comply with certain other requirements as described in the EquityAmended Purchase Agreement.SEPA. As a result, unless our stock price exceeds $15.33, we will be unable to sell the full $100.0 million commitment to Yorkville without seeking stockholder approval to issue additional shares in excess of the Exchange Cap. Under the Amended SEPA, the purchase price per share for Class A common stock will be the lowest daily volume weighted average price (“VWAP”) of the Company’s Class A common stock over the Pricing Period, as defined by the agreement, less a discount of 2.45%. As of February 28,27, 2025,2026, under the terms of the EquityAmended Purchase AgreementSEPA we would be ablepermitted to raise gross proceeds of approximately $10.1$8.8 million.million, although the amount we could actually raise is based on the market price of our stock and historical trading volume. We may ultimately decide to sell all or some of the shares of our common stock that may be available for us to sell pursuant to the EquityAmended Purchase Agreement.SEPA. Because the purchase price per share to be paid by Yorkville for the shares of common stock that we may elect to sell under the EquityAmended Purchase AgreementSEPA will fluctuate based on the market prices of our common stock during the applicable pricing period for each of those sales, it is not possible for us to predict, as of the date of this report and prior to any such sales, the number of shares of common stock that we will sell under the EquityAmended Purchase Agreement,SEPA, the purchase price per share or the aggregate gross proceeds that we will receive from those purchases under the EquityAmended Purchase Agreement.SEPA. Further, the resale by Yorkville of a significant amount of shares at any given time, or the perception that these sales may occur, could cause the market price of our common stock to decline and to be highly volatile.

Reworded

While we may continue to opportunistically seek access to additional funds by utilizing the EquityAmended Purchase Agreement,SEPA, through additional public or private equity offerings or debt financings, through partnering or other strategic arrangements, or a combination of the foregoing, additional funds may not be available when we need them on terms that are acceptable to us, or at all. To the extent that we raise additional capital by issuing equity securities, our stockholders may experience substantial dilution. Debt financing arrangements may require us to pledge certain assets or enter into covenants that could restrict our operations or our ability to pay dividends or other distributions on our common stock or incur further indebtedness. Our ability to raise additional capital may be adversely impacted by potential worsening global economic conditions and the recent disruptions to and volatility in the credit and financial markets in the United States and worldwide, including the trading price of common stock. If adequate funds are not available to us on a timely basis, we may be required to delay, limit, reduce our investments in advertising and other strategic initiatives planned for future growth, which could have a material adverse effect on our business, results of operations, financial condition, and prospects.

Reworded

Our business includes a variety of product types and delivery channels. Our current and potential competitors include: (1) companies that sell household and personal care products online and in physical stores; (2) physical, e-commerce,ecommerce, and omnichannel retailers, vendors, distributors, and manufacturers of the products we offer and sell to consumers; and (3) web search engines, comparison shopping websites, social networks, and other online and app-based means of discovering, using, or acquiring goods, either directly or in collaboration with other retailers. We compete based on various product attributes, including sustainability, price, and quality.

Reworded

We compete with producers of household and personal care products and e-commerceecommerce and traditional sales outlets for these products. Some of our competitors are also our partners and we distribute their products. Some of our current and potential competitors have longer operating histories, larger fulfillment infrastructures, better established wholesale and retail distribution networks, faster shipping times, lower-cost shipping, lower operating costs, larger customer bases, and greater control over inputs critical to our business such as financial, marketing, institutional and other resources. They may secure better terms from suppliers, adopt more aggressive pricing, pursue restrictive distribution agreements that restrict our access to supply, direct consumers to their own offerings instead of ours, and devote more resources to research and development, technology, infrastructure, fulfillment, and marketing and develop products or services that are similar to ours or that achieve greater market acceptance. The Internet facilitates competitive entry and comparison shopping, which enhances the ability of new, smaller, or lesser-known businesses to compete against us. Our business is subject to rapid change, the development of new business models and the entry of new and well-funded competitors. Other companies also may enter into business combinations or alliances that strengthen their competitive positions. Competition may adversely affect our business, operating results and financial condition.

Reworded

Competition in the naturalnatural, sustainable and sustainablewellness consumer products marketmarkets presents an ongoing threat to the success of our business.

Reworded

The number of companies entering the naturalnatural, sustainable, and sustainablewellness consumer products marketmarkets with offerings similar to ours continues to increase. We believe that our ability to compete depends upon many factors both within and beyond our control, including the size of our customer base; the timing and market acceptance of products, including the developments and enhancements to those products and services that we or our competitors offer; customer service and support efforts, selling and marketing efforts, ease of use, performance, price and reliability of the products and services that we and our competitors develop, and our brand strength relative to our competitors. Some of our current and potential competitors have longer operating histories and greater financial, technical, marketing and other resources than we do. These factors may allow our competitors to respond more quickly or efficiently than we can to new or emerging technologies. These competitors may engage in more extensive research and development efforts, undertake more far-reaching marketing campaigns and adopt more aggressive pricing policies, which may allow them to build larger customer bases than ours or greater market acceptance than us.

Reworded

Our success depends on our ability to attract new customers and engage existing customers cost-effectively. To acquire and engage customers, we must, among other things, promote and sustain our platform and provide high-quality products, user experiences, and customer service. If customers do not perceive our e-commerceecommerce service or products to be reliable, sustainable and of high quality, if we fail to introduce new and improved products and services, or if we introduce new products or services that are not favorably received by the market, we may not be able to attract or retain customers.

Reworded

We have historically acquired a significant number of our customers through digital advertising on social media channels owned by Meta and Alphabet that may, along with other social media platforms we may engage, terminate their agreements with us at any time or introduce factors beyond our control, such as such as adjustments to algorithms that may decrease user engagement or negatively affect our ability to reach a broad audience; increase pricing; and change their policies which may have the effect of negatively impacting advertising through these channels, all of which could impact our ability to attract new customers.

Removed

We have also diversified our marketing initiatives designed to acquire customers through increased emphasis on search engine optimization and streaming digital video services. These new acquisition channels may not perform as well as our historical social media advertising channels. Our efforts to diversify customer acquisition channels may not be effective, which could negatively affect our results of operations.

Reworded

Changes to our DTC business designed to attract new customers and retain existing customers, including, but not limited toto, expanded shopping personalization, non-subscription options, and user generated and editorial content may not perform as well as our historical DTC platform which could negatively impact our results of operations. We recently updated our e-commerceecommerce experience.experience to remove gated access and default subscriptions. We also later transitioned the operation of our ecommerce platform to third parties. Our initial implementation of these changes resulted in lowera firstdecline orderin conversionthe rates,number whichof contributedorders toand our revenue as a reductionresult inof ourecommerce marketingexperience spend.and other issues. We have made improvements in the customer experience on our platform after these implementations and plan to continueintend to make changesadditional tochanges. ourOur first order experienceefforts to improve firstthe orderperformance conversion and reintroduce dormant customers toof our platform.ecommerce The changes involve the removal of gated access and default subscriptions and the creation of incentives for customers to opt into a program where they can subscribe to our service to save in connection with their purchases. The changesplatform may not be successful.successful Ifand theywe aremay not,continue to have increased difficulty in acquiring customers cost-effectively. As a result, our business, operating results and financial condition will be further harmed.

Removed

In addition, we believe that many of our new customers originate from word-of-mouth and other non-paid referrals from existing customers, including referral discounts and gift giving, so we must ensure that our existing customers remain loyal and continue to derive value from our products and services in order to continue receiving those referrals. Consequently, if our efforts to satisfy our existing customers are not successful, we may not be able to attract new customers.

Reworded

We are subject to general business regulations and laws as well as regulations and laws specifically governing the Internet and ecommerce, including consumer protection regulations that regulate retailers and govern the promotion and sale of merchandise. Existing and future regulations and laws could impede the growth of the Internet, ecommerce or mobile commerce, which could in turn adversely affect our growth. These regulations and laws may involve taxes, tariffs, privacy and data security, anti-spam, content protection, electronic contracts and communications, consumer protection, sales practices, subscription programs and Internet neutrality. For example, the Trumpcurrent presidential administration’s adoptionimplementation of tariffs could negatively impact us if the tariff applies to goods we source or manufacture in other countries. For example, we have manufacturing relationships in China, Mexico and Canada. It is possible that general business regulations and laws, or those specifically governing the Internet or ecommerce, may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices. We cannot be sure that our practices have complied, comply or will comply fully with all such laws and regulations. Any failure, or perceived failure, by us to comply with any of these laws or regulations could result in damage to our reputation, a loss in business and proceedings or actions against us by governmental entities, customers, suppliers or others. Any such proceeding or action could hurt our reputation, force us to spend significant amounts in defense of these proceedings, distract our management, increase our costs of doing business, decrease the use of our website and mobile applications by customers and suppliers and may result in the imposition of monetary liabilities and burdensome injunctions that could, for example, require changes to our business practices. We may also be contractually liable to indemnify and hold harmless third parties from the costs or consequences of noncompliance with any such laws or regulations. As a result, adverse developments with respect to these laws and regulations could have an adverse effect on our business, financial condition, results of operations and prospects.

Reworded

Selling consumer product goods and personal care products involves inherent legal and other risks, and there is increasing governmental scrutiny of, and public awareness regarding, product safety. Such products are highly regulated by numerous government agencies. Some of the products we sell or manufacture expose us to product liability claims relating to personal injury or illness, death, or environmental or property damage, and can require product recalls or other actions. Third parties who sell products using our services also expose us to product liability claims. We maintainOur liability insurance; however, we cannot be certain that our coverage willmay not be adequate for liabilities actually incurred or that insurance will continue to be available to us on economically reasonable terms, or at all. In addition, some of our agreements with our vendors and sellers do not indemnify us from product liability. Adverse reactions, including illnesses, injury or death related to ingredients, allergens, or foreign material contamination in our products or other product safety incidents or efficacy failures with our products, or involving our suppliers, could result in the disruption or discontinuance of sales of these products or our relationships with such suppliers, or otherwise result in increased operating costs, regulatory enforcement actions (e.g., seizure), and harm to our reputation.

Reworded

Our success depends substantially upon the continued services of our executive officers and other key members of management, particularly our Chief Executive Officer. From time to time, there may be changes inrelating to our executive management team and key employees resulting from the hiring or departure of executives.executives and key employees. For example, the employment of our Chief Financial Officer and Chief Technology Officer recently terminated and our board of directors recently appointed andan interim Chief TechnologyFinancial Officer.Officer who became our Chief Financial Officer in October 2025. We also implemented a reduction in force that resulted in the loss of executives and key employees. Such changes in our executive management team may be disruptive to our business. We do not have employment agreements with any of our executive officers or key management personnel and, therefore, they could terminate their employment with us at any time. We do not maintain key person life insurance policies on any of our employees. The loss of one or more of our key employees or groups could seriously harm our business.

Added

Our corporate cost-cutting initiatives and headcount reductions could disrupt our business and may not achieve our objectives.

Added

We have undertaken several cost-saving initiatives over the past two years, including most recently a reduction in our corporate workforce of approximately 30% in November 2025 to reduce our sales, general and administrative expenses. The cost-saving initiatives we have taken are intended to decrease expenses and to help us conserve cash. Our cost-saving initiatives may be disruptive to our operations and there is no guarantee that they will achieve the intended benefits. For example, our headcount reductions could result in negative consequences and costs, such as increased difficulties in implementing our business strategy due to the loss of expertise and institutional knowledge, attrition beyond the intended number of employees, and decreased morale among our remaining employees. We may also be unsuccessful in distributing to remaining employees duties and obligations of departing employees that are still important to our business. The reduction in workforce could also make it difficult for us to pursue, or prevent us from pursuing, new opportunities and initiatives or require us to incur additional and unanticipated costs to hire new personnel to pursue such opportunities or initiatives. Moreover, any employee litigation related to the headcount reductions could be costly and prevent management from fully concentrating on the business. In sum, while our cost-saving initiatives are meant to benefit our business, they could negatively impact our business, financial condition and results of operations.

Reworded

Our business, including our costs and supply chain, is subject to risks associated with sourcing, manufacturing, warehousing, distribution, infrastructure and logistics to third-party providers, some of which are located internationally, and the loss of any of our key suppliers or logistical service providers could negatively impact our business.

Reworded

AllA significant portion of the products we offer are supplied or manufactured by a limited number of third-party suppliers and manufacturers, and as a result, we may be subject to price fluctuations or supply disruptions. Our operating results would be negatively impacted by increases in the costs of our products, and we have no guarantees that costs will not rise. In addition, as we expand into new categories and product types, we expect that we may not have strong purchasing power in these new areas, which could lead to higher costs than we have historically seen in our current categories. We may not be able to pass increased costs on to consumers, which could adversely affect our operating results. Moreover, in the event of a significant disruption in the supply of the materials used to manufacture the products we offer, we and the vendors that we work with might not be able to locate alternative suppliers of materials of comparable quality at an acceptable price. Furthermore, our reliance on suppliers and manufacturers outside of the United States, many of which are located in China, the number of third parties with whom we transact and the number of jurisdictions to which we sell complicates our efforts to comply with customs duties and excise taxes and any failure to comply could adversely affect our business. It also subjects us to new tariffs that thehave Trumpbeen administration may determine to adopt,implemented, which could cause disruption in our business, increased costs and reduced demand as a result of increased prices.

Reworded

In addition, products and merchandise we receive from manufacturers and suppliers may not be of sufficient quality or free from damage, or such products may be damaged during shipping, while stored in our warehouse fulfillment centers or with third-party ecommerce or retail customers or when returned by consumers. We may incur additional expenses and our reputation could be harmed if consumers and potential consumers believe that our products do not meet their expectations, are not properly labeled or are damaged. Quality control problems could also result in regulatory action, such as FDA Warning Letters, restrictions on importation, product liability litigation, product seizures, products of inferior quality or product stock outages or shortages, harming our sales and creating inventory write-downs for unusable products.

Reworded

We rely or may rely on SaaS technologies from third parties in order to operate critical functions of our business, including financial management services, payment processing, customer relationship management services, website platform services, ecommerce services, email services, supply chain services and data storage services. If these services become unavailable due to extended outages or interruptions or because they are no longer available on commercially reasonable terms or prices or for any other reason, or if we fail to migrate successfully to new services, our expenses could increase, our ability to manage our finances could be interrupted, our processes for managing sales of our offerings and supporting our consumers could be impaired, our ability to communicate with our suppliers could be weakened and our ability to access or save data stored to the cloud may be impaired until equivalent services, if available, are identified, obtained and implemented, all of which could have an adverse effect on our business, financial condition, results of operations and prospects.

Reworded

We utilize cloud services from third-party data center facilities operated by Amazon Web Services, or AWS.facilities. Any damage to, failure of or interference with our cloud service that is hosted by us, AWS or by third-party providersservices we may utilize in the future,use, whether as a result of our actions, actions by the third-party data centers, actions by other third parties, or acts of God, could result in interruptions in our cloud service and/or the loss of our or our customers’ data, including personal information. Impairment of, or interruptions in, our cloud services may subject us to claims and litigation and adversely affect our ability to attract new customers. Our business will also be harmed if our customers and potential customers believe our services are unreliable. Additionally, any limitation of the capacity of our data centers could impede our ability to scale, onboard new customers or expand the usage of existing customers, which could adversely affect our business, financial condition and results of operations. While we have someOur disaster recovery arrangementspreparations inand place,data ourredundancy preparationsmeasures may not be adequate to account for disasters or similar events that may occur in the future and may not effectively permit us to continue operating in the event of any problems with respect to our systems or those of our third-party data centers or any other third-party facilities. Our disaster recovery and data redundancy measures may be inadequate,facilities and our business interruption insurance may not be sufficient to compensate us for the losses that could occur.

Reworded

If we or our distribution partners do not successfully optimize, operate and manage the expansion of the capacity of our warehouse fulfillment centers, our business, financial condition, results of operations and prospects could be adversely affected.

Reworded

Our ability to compete effectively is dependent in part upon our ability to obtain, maintain, protect, defend and enforce our intellectual property and other proprietary rights, including our proprietary technology. We establish and protect our intellectual property and proprietary rights, including our proprietary information and technology, through a combination of confidentiality procedures and other contractual provisions, as well as through patent, trademark, copyright, trade secret and other intellectual property laws in the United States and similar laws in certain other jurisdictions. However, the steps we take to obtain, maintain, protect, defend and enforce our intellectual property and proprietary rights may be inadequate. There can be no assurance that theseThese protections willmay not be available in all cases or will be adequate to prevent our competitors or other third parties from copying, reverse engineering, accessing or otherwise obtaining and using our technology, intellectual property or proprietary rights or solutions without our permission.

Reworded

We rely and expect to continue to rely on a combination of confidentiality, invention assignment and other agreements with our employees, consultants and third parties with whom we have relationships and who may have access to confidential or patentable aspects of our research and development output, as well as trademark, copyright, patent and trade secret protection laws, to protect our proprietary rights. However, any of these parties may breach their agreements with us and disclose information improperly. In addition, we cannot guarantee that we have entered into such agreements with each party that has or may have had access to our proprietary information, know-how and trade secrets or each party that has developed intellectual property on our behalf. Moreover, no assurance can be given that these agreements willmay not be effective in controlling access to, distribution, use, misuse, misappropriation, reverse engineering or disclosure of our proprietary information, know-how and trade secrets, platform or confidential information. Further, these agreements may not prevent our competitors from independently developing technologies that are substantially equivalent or superior to our offerings. These agreements may be insufficient or breached, and we may not have adequate remedies for any such breach. Additionally, such agreements may not effectively prevent unauthorized access to or unauthorized use, disclosure, misappropriation or reverse engineering of, our confidential information, intellectual property, or technology. Enforcing a claim that a party illegally disclosed or misappropriated a trade secret or know-how is difficult, expensive, and time-consuming, and the outcome is unpredictable. In addition, trade secrets and know-how can be difficult to protect and some courts inside and outside the U.S. are less willing or unwilling to protect trade secrets and know-how. If any of our trade secrets were to be lawfully obtained or independently developed by a competitor or other third party, we would have no right to prevent them from using that technology or information to compete with us, and our competitive position would be materially and adversely harmed.

Reworded

Our agreements may include indemnification provisions under which we agree to indemnify or otherwise be liable for losses suffered or incurred as a result of claims of infringement, misappropriation or other violation of intellectual property rights or other liabilities relating to or arising from our products, our acts or omissions under such agreements or other contractual obligations. Some of these indemnity agreements provide for uncapped liability and some indemnity provisions survive termination or expiration of the applicable agreement. As we continue to grow, the possibility of infringement claims and other intellectual property rights claims against us may increase. For any intellectual property rights indemnification claim against us or our customers, we will incur significant legal expenses and may have to pay damages, settlement fees, license fees or stop using products or technology found to be in violation of the third party’s rights. Large indemnity payments could harm our business, financial condition and results of operations.

Reworded

We attempt to contractually limit our liability with respect to indemnity obligations; however, we are not always successful and we may still incur substantial liability related to them. We may be required to cease use of certain functions of our platform or cease selling certain products as a result of any such claims. Any dispute with a customer or other third party with respect to such indemnification obligations could have adverse effects on our relationship with such customer or other third party and other existing or current and prospective customers, subject us to costly and time-consuming litigation, expensive remediation and licenses, divert management attention and financial resources, reduce demand for our products and adversely affect our brand, reputation, business, financial conditions and results of operations. In addition, although we carry general liability insurance, but ourOur insurance may not be adequate to indemnify us for all liability that may be imposed or otherwise protect us from liabilities or damages with respect to claims alleging compromises of customer data, and any such coverage may not continue to be available to us on acceptable terms or at all.

Reworded

In addition, since the onset of the COVID-19 pandemic, our personnel are often working remotely and relying on their own equipment, which may pose additional data security risks to networks, systems and data. Any material disruption of our networks, systems or data processing activities, or those of our third-party service providers, could disrupt our ability to undertake, and cause a material adverse impact to our business, reputation and financial condition. If our information technology networks and systems or data processing (or those of our third-party service providers) suffers damage, security breaches, vulnerabilities, disruption or shutdown (including, for example, cyberattacks or other attacks on global networking infrastructure carried out by Russia following its invasion of Ukraine in February 2022), and we do not effectively resolve the issues in a timely manner, we could experience a material adverse impact to our business, reputation and financial condition. Our DTC and ecommerce operations are critical to our business and our financial performance. Our website serves as an effective extension of our marketing strategies by exposing potential new consumers to our brand, product offerings and enhanced content. Due to the importance of our website and DTC operations, any material disruption of our networks, systems or data processing activities related to our websites and DTC operations could reduce DTC sales and financial performance, damage our brand’s reputation and materially adversely impact our business.

Reworded

As is common in the digital world we operate in, we and our third-party service providers have experienced security incidents involving unauthorized access to our account credentials; however, all such incidents have been remediated and we are not aware of any significant impact resulting from such incidents. WhileOur wedefense regularly defendmeasures against and respond to cybersecurity threats and attacks,attacks ourand efforts to contain, mitigate and remediate a data security incident may not be successful, resulting in unexpected interruptions, delays, cessation of service, negative publicity, and other harm to our business and our competitive position. The costs to respond to a significant security breach or security vulnerability, including to provide breach notification where required, can be substantial. We may have to notify stakeholders of security breaches, which may harm our reputation and expose us to loss of consumers and business. Breach notification can lead to negative publicity, may cause our consumers to lose confidence in the effectiveness of our security measures, and could require us to expend significant capital and other resources to respond to and/or alleviate problems caused by the actual or perceived security breach. A security breach could lead to claims by our customers, or other relevant stakeholders that we have failed to comply with our legal or contractual obligations. As a result, we could be subject to legal action or our customers could end their relationships with us. There can be no assurance that anyThe limitations of liability in our contracts wouldmay not be enforceable or adequate or would otherwise protect us from liabilities or damages. We could be required to fundamentally change our business activities and practices in response to a security breach or related regulatory actions or litigation, which could have an adverse effect on our business. We may not have, or in the future be able to obtain, adequate insurance coverage for security incidents or breaches, including fines, judgments, settlements, penalties, costs, attorney fees and other impacts that arise out of incidents or breaches. Any incidents may result in loss of, or increased costs of, our cybersecurity insurance. We also cannot ensure that our existing insurance coverage will continue to be available on acceptable terms or will be available in sufficient amounts to cover one or more large claims related to a security incident or breach, or that the insurer will not deny coverage as to any future claim. If the impact of a security incident or breach or the successful assertion of one or more large claims against us exceeds our available insurance coverage or results in changes to our insurance policies (including premium increases or the imposition of large deductible or co-insurance requirements), it could have an adverse effect on our business, financial condition, reputation and results of operations.

Reworded

We collect, store, share, use, retain, safeguard, transfer, analyze and otherwise process, and our vendors process on our behalf, personal information, confidential information and other information necessary to provide and deliver our products through our e-commerceecommerce channel to operate our business, for legal and marketing purposes, and for other business-related purposes. Collection and use of this information might raise privacy and data protection concerns, which could negatively impact our business. Data privacy and information security has become a significant issue in the United States, countries in Europe, and in many other countries. The legal and regulatory framework for privacy and security issues is rapidly evolving and is expected to increase our compliance costs and exposure to liability. There are numerous federal, state, local, and international laws, orders, codes, rules, regulations and regulatory guidance regarding privacy, information security and processing (which we collectively refer to as “Data Protection Laws”), the number and scope of which is changing, subject to differing applications and interpretations, and which may be inconsistent among jurisdictions, or in conflict with other rules, laws or obligations (which we collectively refer to as “Data Protection Obligations”). Therefore, the regulatory framework for privacy and data protection worldwide is, and is likely to remain, uncertain and complex for the foreseeable future, and our actual or perceived failure to address or comply with applicable Data Protection Laws and Data Protection Obligations could have an adverse effect on our business, financial condition, results of operations and prospects. We also expect that there will continue to be new Data Protection Laws and Data Protection Obligations, and we cannot yet determine the impact such future Data Protection Laws and Data Protection Obligations may have on our business. Any significant change to Data Protection Laws and Data Protection Obligations, including without limitation, regarding the manner in which the express or implied consent of consumers for processing is obtained, could increase our costs and require us to modify our operations, possibly in a material manner, which we may be unable to complete and may limit our ability to store and process consumer data and operate our business.

Reworded

In the United States, our obligations include rules and regulations promulgated under the authority of the Federal Trade Commission,FTC, the Electronic Communications Privacy Act, the Computer Fraud and Abuse Act, the CCPA and other state and federal laws relating to privacy and data security. The CCPA, requires companies that process information of California residents to make new disclosures to consumers about their data collection, use and sharing practices, allows consumers to opt out of the sale of personal information with third parties and prohibits covered businesses from discriminating against California residents (for example, charging more for services) for exercising any of their rights under the CCPA. The law also provides a private right of action and statutory damages for certain data breaches that result in the loss of personal information. This private right of action is expected to increase the likelihood of, and risks associated with, data breach litigation. However, it remains unclear how various provisions of the CCPA will be interpreted and enforced. Therefore, the CCPA may increase our compliance costs and potential liability.

Reworded

Other jurisdictions in the United States have already passed or are considering laws similar to the CCPA and CPRA, with potentially greater penalties and more rigorous compliance requirements relevant to our business. Many state legislatures have already adopted legislation that regulates how businesses operate online, including measures relating to privacy, data security, data breaches and the protection of sensitive and personal information. For example, on March 2, 2021, Virginia enacted the Virginia Consumer Data Protection Act (the “CDPA”), a comprehensive privacy statute that shares similarities with the CCPA, CPRA, and legislation proposed in other states. The CDPA, which became effective on January 1, 2023, has required and will require us to incur additional costs and expenses in an effort to comply with it. Colorado also has a similar law, the Colorado Privacy Act, which became effective on July 1, 2023. Many other states have adopted or are currently considering proposed comprehensive data privacy legislation and all 50 states have passed at least some form of data privacy legislation (for example, all 50 states have enacted laws requiring disclosure of certain personal data breaches). At the federal level, the United States Congress is also considering various proposals for comprehensive federal data privacy legislation and, while no comprehensive federal data privacy law currently exists, we are subject to applicable existing federal laws and regulations, such as the rules and regulations promulgated under the authority of the Federal Trade Commission,FTC, which regulates unfair or deceptive acts or practices, including with respect to data privacy and security. These state statutes, and other similar state or federal laws, may require us to modify our data processing practices and policies and incur substantial compliance-related costs and expenses.

Reworded

We strive to adapt our marketing efforts to evolving legal and regulatory requirements and related guidance; however, we may not always anticipate or timely identify changes in regulation or official guidance that could impact our business, with the result that we could be subject to litigation and enforcement actions that could adversely affect our business, financial condition, results of operations and prospects. Future changes in laws, regulations, and related official agency guidance, such as the Endorsement Guides, Green Guides, and Health Products Compliance Guide (or state automatic renewal laws, discussed above), could also introduce new restrictions that impair our ability to market our products effectively and place us at a competitive disadvantage with competitors who, for example, depend less than we do on environmental marketing claims and social media influencer relationships.

Added

Additionally, any major changes in tax or trade policy, such as the imposition of additional tariffs or duties on imported products, or trade sanctions, between the U.S. and countries from which we source merchandise, directly or indirectly, could require us to take certain actions, such as raising prices on our offerings or seeking alternative sources of supply from vendors with whom we have less familiarity, which could adversely affect our reputation, revenue, and our results of operations.

Added

The recent enactment of tariffs by the U.S. government, along with the unpredictability of the rates, poses a significant risk to our business operations and may materially increase our costs and reduce our margins. The tariffs have and may in the future lead to higher pricing for our products or to seeking alternative sources of supply with whom we have familiarity, potentially reducing customer demand and impacting our sales volume. Given the uncertainty regarding scope and duration of the current and potential tariffs, and the potential for additional actions by the U.S. or other countries, the specific impact to our business, results of operations, cash flows and financial condition is uncertain and could be material.

Reworded

We are a public benefit corporation incorporated under Delaware law. As a public benefit corporation, we are required to balance the financial interests of our stockholders with the best interests of those stakeholders materially affected by our conduct, including particularly those affected by the specific benefit purposes set forth in our Certificate of Incorporation, as amended (“Charter”). In addition, there is no assurance that the expected positive impact from being a public benefit corporation willmay not be realized. Accordingly, being a public benefit corporation and complying with our related obligations could negatively impact our ability to provide the highest possible return to our stockholders.

Reworded

Our directors and executive officers may also be subject to litigation. The limitation of liability and indemnification provisions that are included in our amended and restated Charter, our Amended and Restated Bylaws (“Bylaws”) and indemnification agreements that we entered into with our directors and executive officers provide that we will indemnify our directors and officers to the fullest extent permitted by Delaware law and may discourage stockholders from bringing a lawsuit against our directors and executive officers for breach of their fiduciary duties. Such provisions may also reduce the likelihood of derivative litigation against our directors and executive officers, even though an action, if successful, might benefit us and other stockholders. Further, a stockholder’s investment may be harmed to the extent that we pay the costs of settlement and damage awards against our directors and executive officers as required by these indemnification provisions. We have obtained insurance policies under which, subject to the limitations of the policies, coverage is provided to our directors and executive officers against loss arising from claims made by reason of breach of fiduciary duty or other wrongful acts as a director or executive officer, including claims relating to public securities matters, and to us with respect to payments that may be made by us to these directors and executive officers pursuant to our indemnification obligations or otherwise as a matter of law. These insurance policies may not cover all potential claims made against our directors and executive officers, may not be available to us in the future at a reasonable rate and may not be adequate to indemnify us for all liability that may be imposed. As litigation is inherently unpredictable, we cannot assure you that any potential claims or disputes will notmay harm our business, results of operations and financial condition.

Showing the first 60 of 66 changed paragraphs. The complete comparison will be part of Pro (coming soon). Meanwhile you can read the full text in the original filing.

Management's Discussion & Analysis (MD&A) (10-K Item 7)

9new paragraphs
26removed paragraphs
46reworded paragraphs
10,106 → 8,697words in section

Removed heading “Reverse Stock Split”

Removed heading “Ability to Continue to Innovate in Products and Packaging”

Removed heading “Grove Brands % Net Revenue”

Removed heading “Operating Expenses”

Removed heading “Structural Debt Facility”

Removed heading “HGI Additional Shares Liability”

Removed heading “Structural Derivative Liability”

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Reworded topics: default, fine, covenant

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The interest rates applicable to borrowings under the Siena Revolver were not modified by the Siena Amendment and are based on a fluctuating rate of interest measured by reference to either, at our option, (i) a Base Rate,Rate plus an applicable margin,3.25% or (ii) the term Secured Overnight Financing Rate (“Term SOFR”) then in effect, plus 0.10% and an applicable margin.4.25%. The Base Rate is defined as the greatest of: (1) Prime Rate as published in the Wall Street Journal, (2) federal funds rate (“Federal Funds Rate”) plus 0.50% and (3) 5.00% per annum. The applicable margin for the Siena Revolver borrowings is based on the Company’s monthly average principal balance outstanding and ranges from 2.75% to 4.50% per annum in the case of Base Rate Borrowings, as defined by the Siena Revolver, and 3.75% to 5.50% per annum in the case of Term SOFR (as defined below) borrowings, as defined by the Siena Revolver. The Siena Revolver also contains various financial covenants we must maintain to avoid an Event of Default, as defined by the agreement. In accordance with the agreement, Siena has been provided with our periodic financial statements and updated projections to facilitate their ongoing assessment of the Company. The Siena Revolver matures on MarchApril 10, 2026. As of December 31, 2024, we were in compliance with all covenants related to the Siena Revolver.2028.
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Removed text topics: default, fine, interest rate
“The Structural Derivative Liability is a compound embedded derivative related to features within the Structural Facility, including an increase in interest rate upon an event of default and the contingent issuance of Structural Subsequent Shares as defined in Note 5, Debt in our financial statements, included elsewhere in this Annual Report on Form 10-K. …”
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Removed text topics: default, interest rate
“We have identified several features within the Structural Debt Facility consisting of the contingent obligation to issue the Structural Subsequent Shares, mandatory and voluntary prepayment features and default interest rate (“Structural Derivative Liability”), which are within the scope of ASC Topic 815 (“ASC 815”) and are required to be bifurcated and accounted for as a compound embedded derivative at fair value.”
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Reworded topics: impairment, write-down

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Net cash used in operating activities was $9.7$7.0 million for the year ended December 31, 2024,2025, primarily attributable to our net loss of $27.4$11.7 million, non-cash adjustments of $15.2$6.5 million, and an increase in our net operating assets and liabilities of $2.4$1.7 million. Non-cash adjustments consisted primarily of a $12.0$4.3 million stock-based compensation expense, $9.8$1.7 million in depreciation and amortization, $5.0$0.9 million in lossasset onimpairment extinguishmentand of debt, $3.4$0.3 million in non-cash interest expense and $1.3 million in asset impairment,expense, partially offset by $9.9$0.4 million in changes in fair value of derivative liabilities, $3.1 million gain on lease modificationliabilities and $3.1$0.3 million in changes to our inventory reserve.write-downs. The change in operating assets and liabilities primarily resulted from a $4.3 million decrease in operating lease right-of-use assets and liabilities primarily driven by payments related to the modification of our lease at our San Francisco offices and a $5.9$2.5 million net decrease in accounts payable and accrued expenses,expenses due to overall decreases in our expenses and timing of payments, a decrease of $1.3 million in deferred revenue, a $1.2 million increase in prepaid expenses and other assets and $0.4 million decrease in other liabilities, partially offset by a $12.5$3.3 million decrease in our inventory.inventory and a $0.5 million increase in net operating lease right-of-use assets and liabilities.
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Removed text topics: impairment, labor
“Selling, general and administrative expenses decreased by $31.8 million, or 24%, for the year ended December 31, 2024 as compared to the year ended December 31, 2023. Fulfillment costs decreased by $13.6 million, including an $8.6 million decrease in outbound shipping and handling expenses and a $2.8 million decrease in fulfillment labor both due to a lower volume of orders. …”
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Reworded topics: impairment, restructuring

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(1) Restructuring expenses for the year ended December 31, 2025 consisted of $1.0 million in severance-related charges and $0.9 million related to the impairment of operating lease right-of-use assets and fixed assets of our San Francisco lease. Restructuring expenses for the year ended December 31, 2024 consisted of $3.1 million gain from our modification of the lease at our San Francisco headquarters offset by $1.3 million of costs related to our move to a new distribution facility in Nevada, $2.5 million in severance-related charges, and $1.3 million related to impairment of operating lease right-of-use assets. For the year ended December 31, 2023 restructuring expenses consisted of $2.5 million related to operating lease right-of-use and fixed asset impairment charges and $1.3 million in severance-related charges.
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Full comparison: every changed paragraph (81)

Green = added, red = removed. Unchanged paragraphs, 7 paragraphs where only numbers/dates changed, and tables are not shown. Read the complete text in the original filing.

Reworded

We primarily operate an online direct-to-consumer website and mobile application (“DTC platform”) where we both sell our Grove-owned brands (“Grove Brands”) and other leading natural and mission-based CPG brands, providing consumers with a selection of curated products across many categories and brands. We refer to this part of our business as “DTC.” WeIn recentlythe fourth quarter of 2024, we made the decision to exit the business of selling Grove Co. products in brick and mortar retail channels.channels and completed this exit in 2025. We expect our exit from brick-and-mortar retail to improve our profitability while having an insignificant impact on our revenue, and to be completed in 2025.revenue.

Reworded

Grove is a public benefit corporation and a Certified B Corporation, meaning we adhere to third party standards for prioritizing social, environmental, and community well-being. We believe that improved innovation grows both revenue and, over the long term, can expand margins as our innovation has historically tended to be both market expanding and margin accretive. Since inception, we have invested heavily in building out both our e-commerceecommerce platform and Grove Brands, and over this period we have operated at a loss. We have an accumulated deficit of $648.5$660.2 million as of December 31, 2024. Beginning in the second half of 2022, we began to substantially reduce our operating expenses across the business in support of our efforts to become profitable. These expense reductions, particularly in advertising, have resulted in a substantial decline in our revenue.2025.

Removed

Reverse Stock Split

Removed

On May 24, 2023, our board of directors and stockholders approved a five-for-one reverse split (the “Reverse Split”) of our issued and outstanding Class A and Class B Common Stock. The Class A Common Stock began trading on a split-adjusted basis on the NYSE at the market open on June 6, 2023. No fractional shares were issued in connection with the Reverse Stock Split.

Removed

Ability to Continue to Innovate in Products and Packaging

Removed

Our continued product innovation is integral to our future growth. We have developed and launched over 500 individual products in recent years. The research, development, testing and improvement of our products has been led by our research and development team, which includes experienced chemists and formulators, who work closely with our sustainability team. These new and innovative products, as well as our focus on environmentally responsible packaging, have been key drivers of our value proposition to date. An important element of our product development strategy is our ability to engage directly with customers through our DTC platform to assess demand and market preferences. As a result of our cost reductions in recent periods, we have substantially reduced our investment in product innovation. Our future success in research and development and ability to assess customer needs and develop sustainable and effective products will be central to attracting and retaining consumers in the future and to growing our market penetration and our impact on environmental and human health.

Reworded

Our ability to attract new customers is a key factor for our future growth. To date we have successfully acquired new customers through online and offline marketing channels. In recent years, changes in the algorithms used for targeting and purchasing online advertising, changes to privacy and online tracking, changes to our purchase flow and subscription processes, supply and demand dynamics in the market, reductions in our advertising spend, and other factors have caused the cost of marketing on these channels to increase consistently. Failure to effectively adapt to changes in online marketing dynamics or changes to our internet platform, or to otherwise attract customers on a cost-efficient basis would adversely impact our path to revenue growth, our profitability and our operating results. Our ability to balance cost-efficient customer acquisitions while driving consumer awareness may impact the cost of our acquiring new customers, our profitability and our operating results.

Reworded

We believe we are in the early stages of realizing a substantial opportunity to transform the consumer products industry into a force for environmental and human good by creating and curating planet-first, high-performance brands and products. AfterIn experiencing high rates of revenue growth, in the last severalrecent years, we have substantially reduced our expense structure and operations in light of declining revenue, and as a result we have reduced our operating losses and cash consumption. To grow and achieve profitability over the longer term, we will need to re-invest to expand our DTC business and achieve a scale that will allow us to drive efficiencies in generating brand awareness, acquiring and retaining customers, creating operating leverage over headcount and other overhead, and fulfilling orders. Our recent gains in approaching profitability may not be sustainable in the near term due to the effects of steps we may take to drive growth or other factors. If we are unable to achieve profitable growth, our prospects may be materially and adversely affected.

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Ability to Successfully Transition toour Shopifyecommerce platform

Reworded

In March 2025, we began migrating our ecommerce platform from our legacy internally-developed solution to Shopify,third a third-party service provider, and to otherparty service providers that offer certainecommerce solutions. We have completed the migration and are in the process of resolving issues identified after the migration while simultaneously working towards optimizing the customer experience. We expect this migration to provide us with significant advantages, such as enhanced scalability, access to advanced ecommerce solutionsfunctionalities, thatand integrateimproved withsecurity Shopify.measures. To date, we have experienced and expect to continue experiencing disruptions to platform operations, including user experience, inventory management, fulfillment operations and payment processing.processing, which has adversely affected our operating results and financial condition.

Reworded

IfThis transition away from our legacy platform is successfully transitioned, we expect this migration to provide us with significant advantages, such as enhanced scalability, access to advanced ecommerce functionalities, and improved security measures. We believe the migration to Shopify provides a more streamlined user experience for our customers. This transition exposes us to vendor-specific risks, such as service disruptions, changes in pricing and inventory management, potential reduced flexibility in our ecommerce experience or alterations in the platform's features and execution and fulfillment risks as we migrate our customer experience to the new platform. Our ability to realize the expected benefits of this transition is substantially dependent upon our ability to address these issues.

Removed

Grove Brands % Net Revenue

Removed

We define Grove Brands % Net Revenue as total net revenue across all channels attributable to Grove Brands, divided by our total net revenue. Our total DTC net revenue includes revenue from both Grove Brands and third-party brands that we carry. In the year ended December 31, 2024, Grove Brands % Net Revenue declined due to a decrease in Grove Brands products in existing customer orders as we continue to expand our third-party offerings.

Reworded

We determine our number of DTC Total Orders by counting the number of customer orders submitted through our website and mobile application that have been shipped within the period. The metric includes orders that have been refunded, excludes reshipments of customer orders for any reason including damaged and missing products, and excludes retail orders. Refunded orders are included in DTC Total Orders as we believe this provides more meaningful order management performance metrics, including fulfillment cost efficacy and refund rates. Changes in DTC Total Orders in a reporting period capture both the inflow of new customers, changes in order frequency of existing customers and customer attrition. We view the number of Total DTC Orders as a key indicator of trends in our DTC platform, and our future success in this channel will depend in part on our ability to drive growth through new customer acquisition and by increasing existing customer engagement. In the yearsyear ended December 31, 2024 and 2023,2025, DTC Total Orders declined primarily due to our lower advertising spend strategy,in prior years, resulting in fewer new customers and therefore fewer overall orders. Additionally, DTC Total Orders was negatively impacted by technology disruptions to our DTC platform.

Reworded

As of the last day of each reporting period, we determine our number of DTC Active Customers by counting the number of individual customers who submitted orders through our DTC platform, and for whom an order has shipped, at least once during the preceding 364-day period. The change in active customers in a reporting period captures both the inflow of new customers as well as the outflow of customers who have not made a purchase in the last 364 days. We view the number of active customers as one of the key indicators of growth in our DTC channel. In the year ended December 31, 2024,2025, DTC Active Customers declined primarily due to our lower advertising spend strategy,spend, resulting in fewer new customers and therefore fewer overall orders.orders, and negative impacts from technology disruptions to our DTC platform.

Reworded

We define DTC Net Revenue Per Order as our DTC Total Net Revenue in a given reporting period, divided by the DTC Total Orders in that period. We view DTC Net Revenue per Order as a key indicator of the performance of our DTC business. DTC Net Revenue Per Order increasedhad a slight improvement in the year ended December 31, 20242025 compared to the prior year comparative period as a result of increased number of products sold per order due to ourimproved expandedpromotional productstrategies, offering.as well as an increase in higher priced items in customer orders.

Reworded

We calculate Adjusted EBITDA as net loss, adjusted to exclude: stock-based compensation expense; depreciation and amortization; changes in fair values of derivative liabilities; transaction costs allocated to derivative liabilities upon closing of the Business Combination; interest income; interest expense; restructuring costs; transaction related costs related to certain strategic merger & acquisition projects; loss on extinguishment of debt; provision for income taxes and certain litigation and legal settlement expenses that we do not consider representative of our underlying operations. We define Adjusted EBITDA Margin as Adjusted EBITDA divided by net revenue. Because Adjusted EBITDA excludes these elements that are otherwise included in our GAAP financial results, this measure has limitations when compared to net loss determined in accordance with GAAP. Further, Adjusted EBITDA is not necessarily comparable to similarly titled measures used by other companies. For these reasons, investors should not consider Adjusted EBITDA in isolation from, or as a substitute for, net loss determined in accordance with GAAP.

Reworded

(1) Restructuring expenses for the year ended December 31, 2025 consisted of $1.0 million in severance-related charges and $0.9 million related to the impairment of operating lease right-of-use assets and fixed assets of our San Francisco lease. Restructuring expenses for the year ended December 31, 2024 consisted of $3.1 million gain from our modification of the lease at our San Francisco headquarters offset by $1.3 million of costs related to our move to a new distribution facility in Nevada, $2.5 million in severance-related charges, and $1.3 million related to impairment of operating lease right-of-use assets. For the year ended December 31, 2023 restructuring expenses consisted of $2.5 million related to operating lease right-of-use and fixed asset impairment charges and $1.3 million in severance-related charges.

Added

(2) Transaction related costs are costs and expenses primarily associated with the acquisitions of Grab Green and 8Greens. These costs include costs of integrating the businesses and costs for third-party legal, accounting, consulting and other similar type professional services. These costs are considered incremental to our normal operating charges and were incurred solely as a result of the transactions.

Added

While our historical financial results have included selling in brick-and-mortar retail channels, we completed our exit from these channels in 2025.

Added

In December 2025, we introduced our Green Rewards customer loyalty program which enables our customers to earn a rewards balance from purchases and other activities that these customers can apply to future purchases. We defer revenue when cash payments are received in advance of performance for unsatisfied obligations related to our Green Rewards customer loyalty program and Green Rewards VIP Membership.

Removed

While our historical financial results have included selling in brick-and-mortar retail channels, we have made the decision to exit those channels. We do not expect this decision to have a significant impact on our financial results. We expect revenue to remain approximately flat to down in the mid single digit percentage range in 2025 compared to 2024. We expect first quarter of 2025 revenue to be lower than revenue in the fourth quarter of 2024 due to seasonality and adverse impact from our Shopify transition. We expect revenue to improve in the second and third quarters of 2025 compared to the first quarter of 2025, leading to year over year growth in the fourth quarter of 2025.

Reworded

Gross profit represents revenue less the cost of goods sold. Gross margin is gross profit expressed as a percentage of revenue. We generally record higher gross margins associated with sales of Grove Brands products compared to sales of third-party products. To help motivate first-time customers to purchase on our DTC platform, we generally offer higher discounts and free product offerings, and as a result, our overall margins can be adversely affected in periods of rapid new customer acquisition. Our gross margin also fluctuates from period-to-period based on promotional activity, product and channel mix, the timing of promotions and launches, and inbound transportation rates, among other factors. Our gross profit and gross margin may not be comparable with that of other retailers because we include certain fulfillment related costs in selling, general, and administrative expenses while other retailers may include these expenses in cost of goods sold.

Reworded

Advertising costs are expensed as incurred and consist primarily of our customer acquisition costs associated with online advertising, as well as advertising on television, direct mail campaigns and other media. Costs associated with the production of advertising are expensed when the first advertisement is shown. We expect to maintain advertising costs at current levels as a percent of revenue through 2025 focused on deploying spend efficiently across channels while managing cash flow.

Reworded

Product development expenses are related to the ongoing support and maintenance of our proprietary technology, including our DTC platform, as well as amortization of capitalized, internally developed software,software and related to the product and packaging innovation in our Grove Brands products. Product development expenses consist primarily of personnel-related expenses, including salaries, bonuses, benefits and stock-based compensation expense. Product development costs also include allocated facilities, equipment, depreciation and overhead costs. As a result of our restructuring efforts and decision to transition to the Shopify platform, we expect product development costs as a percentage of revenue to decrease throughout 2025.

Reworded

Selling, general and administrative expenses consist primarily of compensation and benefit costs for personnel involved in general corporate functions, including stock-based compensation expense, and certain fulfillment costs, as further outlined below. Selling, general and administrative expenses also include the allocated facilities, equipment, depreciation and overhead costs, marketing costs including qualified cost of credits issued through our referral program, costs associated with our customer service operation, and costs of environmental offsets. Selling, general and administrative expenses have declined in 20242025 as a result of decreases in fulfillment costs largely driven by lower sales and our cost management initiatives. WeIn expectNovember 2025, we executed a reduction in force as part of an initiative to continuestreamline selling, general, and administrative expenses, which is expected to drivelower our ongoing cost structure and deliver savings. We anticipate this reduction in force will result in operating efficiencies infor selling,our general & administrative expenses throughout 2025.business.

Reworded

Fulfillment costs represent those costs incurred in operating and staffing our fulfillment centers, including costs attributable to receiving, inspecting and warehousing inventories, picking, packing and preparing customer orders for shipment, outbound shipping and handling expenses, packing materials costs and payment processing and related transaction costs. These costs are included within selling, general and administrative expenses in the consolidated statements of operations. We expect fulfillment costs to remain relatively stable over 2025 on a per order basis due to increased outbound shipping costs.

Reworded

Interest expense consists primarily of interest expense associated with our debt financing arrangements.arrangement. In fiscal yearsyear 2024 and 2023,2025, we have recorded higherlower interest expense due to higher interest rates on our Structural Debt Facility (as defined below) and increases in the prime rate. We expect interest expense to decline following our full repaymentextinguishment of our term debt under the Structural Debt Facility (as defined below) in 2024.. To the extent there are changes in prevailing interest rates in future periodsperiods, we anticipate cash payments for interest and interest expense to fluctuate as interest rates change.

Reworded

Loss on extinguishment of debt relates to the full payoff of the Structural Debt Facility (as defined below) in 2024 that was accounted for as an extinguishment.

Reworded

Change in fair values of derivative liabilities consists primarily of changes in fair values of HGI AdditionalEarn-Out Shares, Earn-Out Shares (as defined below), Public Warrants and Private Placement Warrant and the derivative liability related to our term debt we extinguished in 2024 (the “Structural Derivative liabilities.Liability”). Changes in the fair value of our derivative liabilities may fluctuate significantly in future periods primarily due to fluctuations in the fair value of our common stock.

Added

Other income, net consists primarily of interest income.

Removed

Other income, net consists of the reduction of transaction costs allocated to derivative liabilities upon Business Combination and interest income.

Reworded

Revenue decreased by $55.9$29.7 million, or 22%,15%, for the year ended December 31, 20242025 as compared to the year ended December 31, 2023,2024, primarily driven by a decrease in DTC Total Orders,Orders partiallyfrom offsetlower byadvertising increasesexpenses in DTCprevious Netperiods Revenueand Perdisruptions Order.related to the migration from our internally developed legacy ecommerce platform to third party service providers for the year ended December 31, 2025 compared to the prior year.

Reworded

Cost of goods sold decreased by $27.8$13.6 million, or 23%,14%, for the year ended December 31, 20242025 as compared to the year ended December 31, 2023,2024, primarily driven by a decrease in DTC Total Orders, partially offset by higher cost of goods per order.Orders.

Reworded

Gross margin in the year ended December 31, 20242025 increaseddecreased by 786 basis points compared to the year ended December 31, 20232024, duedriven toby the saleremoval of certain customer per-order fees and a decreased release of previously reserved for inventory from the prior period. These decreases were offset by improved promotional strategies which resulted in fewer discounts offered to customers and aincreased decreaseallowances infrom lower-marginour first-time orders.vendors.

Removed

Operating Expenses

Added

Advertising expenses decreased by $0.6 million, or 5%, for the year ended December 31, 2025, as compared to the year ended December 31, 2024, primarily due to decreases in online advertising, offset by increases in television advertising expenses.

Removed

Advertising expenses decreased by $11.0 million, or 52%, for the year ended December 31, 2024, as compared to the year ended December 31, 2023, primarily due to implementing a lower-spend strategy to optimize the cost of acquiring new customers, while balancing driving consumer awareness and cash flow management. Performance partnerships expenses decreased by $4.3 million, advertising targeted at attracting retail customers decreased by $3.4 million, online and social media advertising expenses decreased by $1.6 million, television, audio, and mailer advertising expenses decreased by $1.1 million, and creative content production costs decreased by $0.6 million.

Reworded

Product development expenses increaseddecreased by $2.1$11.0 million, or 13%,59%, for the year ended December 31, 20242025 as compared to the year ended December 31, 2023,2024, primarily due to increasesa $6.2 million decrease in amortization expenses related to certain internally developed software which was fully amortized at the end of fiscal year 2024, a $3.6 million decrease in salaries and stock based compensation from reductions in headcount and a $0.9 million decrease in severance-related expenses and accelerated amortization related to internally developed software.expenses.

Added

Selling, general and administrative expenses decreased by $15.8 million, or 15%, for the year ended December 31, 2025 as compared to the year ended December 31, 2024. Stock-based compensation decreased by $7.2 million for the year ended December 31, 2025 as compared to the year ended December 31, 2024 due to decreases in the grant date fair value of awards and reductions in headcount. Corporate salaries decreased by $2.7 million for the year ended December 31, 2025 as compared to the year ended December 31, 2024 driven by reductions in headcount. Fulfillment costs decreased by $5.9 million for the year ended December 31, 2025 as compared to the year ended December 31, 2024 due to a lower volume of orders. Other general and administrative costs, excluding stock-based compensation expense and corporate salaries and fulfillment costs, decreased by $4.6 million, which includes a $1.9 million decrease in depreciation expense primarily due to accelerated depreciation associated with the closure of our Missouri facility in the prior period that did not recur in the current period, a $1.0 million decrease in other expenses related to closing our Missouri facility, a $0.6 million decrease in professional fees, a $0.6 million decrease in insurance expenses and a $0.5 million decrease in impairment related to our operating lease right-of-use assets, for the year ended December 31, 2025 as compared to the year ended December 31, 2024. These decreases were offset by the absence of a $3.1 million gain recorded for the year ended December 31, 2024 related to a partial lease termination of our San Francisco office that occurred in March 2024 and a $1.3 million increase in certain fees and expenses to support our acquisitions.

Removed

Selling, general and administrative expenses decreased by $31.8 million, or 24%, for the year ended December 31, 2024 as compared to the year ended December 31, 2023. Fulfillment costs decreased by $13.6 million, including an $8.6 million decrease in outbound shipping and handling expenses and a $2.8 million decrease in fulfillment labor both due to a lower volume of orders. Stock-based compensation expense decreased by $2.8 million driven by lower expense relating to the vesting of RSU awards resulting from the terms of the option exchange we effected in October 2022 and reductions in headcount. Other general and administrative expenses, excluding stock-based compensation expense and fulfillment costs, decreased by $15.4 million, which includes $5.9 million in reductions to corporate compensation and benefits due to decreases in headcount, a $1.8 million reduction in professional fees, a $1.5 million decrease in costs associated with being a publicly traded company, a $1.1 million net decrease in operating lease right of use asset and other fixed asset impairments, a $0.6 million decrease in rent expense, a $0.5 million decrease in software-related expenses and a $3.1 million gain on a partial lease termination relating to our San Francisco office that occurred in March 2024.

Reworded

Interest expense decreased by $3.3$11.6 million, or 21%,90%, for the year ended December 31, 20242025 as compared to the year ended December 31, 20232024 primarily due to the full repaymentextinguishment of the Structural Debt Facility in 2024. See the section titled “Liquidity and Capital Resources” below for further details.

Reworded

Non-operating expenses (income),expenses, net

Removed

**Change not meaningful

Reworded

The change in the fair value of derivative liabilities for the year ended December 31, 2024, other than the Structural Derivative liability,2025, was primarily driven by the changes in our stock price during the period. The change in fair valuesettlement of the Structural Derivative liability for the year ended December 31, 2024 primarily due to the settlement of the derivative in connection with the full payoff of the Structural Debt Facility in 2024.Facility.

Reworded

Other income, net decreased by $4.9$2.6 million, or 61%,85%, for the year ended December 31, 20242025 as compared to the year ended December 31, 2023,2024, primarily due to the $3.7full million gain recorded in the first quarter of 2023 as a result of reaching settlement with Morgan Stanley related to the de-SPAC fees allocated to derivative instruments and due to lower on-hand cash as a resultpayoff of the repayment of Structural Debt Facility.Facility in 2024, which reduced the cash balance available for earning interest income.

Reworded

As of December 31, 2024,2025, we had $19.6$8.5 million in unrestricted cash and cash equivalents (which excludes restricted cash of $4.7$3.3 million). We incurred negative cash flow from operating activities of $9.7$7.0 million for the year ended December 31, 2024.2025. We have incurred significant losses since inception and have an accumulated deficit of approximately $648.5$660.2 million. To date, we have funded our operations principally through redeemable convertible preferred stock and common stock financings, the incurrence of debt and the closing of the Business Combination. We have total outstanding indebtedness of $7.5 million as of December 31, 2024. As described more fully below, during the year ended December 31, 2024, we used $72.3 million to repay the Structural Debt Facility in full, consisting of $72.0 million in principal and remainder as an exit fee.2025.

Reworded

On August 11, 2023 (the “Series A Preferred Stock Closing Date”), we entered into a subscription agreement with Volition Capital Fund IV, L.P. (“Volition”) and received gross proceeds of $10.0 million in exchange for 10,000 shares of our Series A Redeemable Convertible Preferred Stock (the “Series A Preferred Stock”), a warrant to purchase 1,579,778 shares of our Class A Commoncommon Stockstock at an exercise price of $6.33 (the “Volition WarrantWarrants”) and a warrant to purchase 20,905 shares of our Class A Commoncommon Stockstock at an exercise price of $0.01 per share (the “Volition Penny Warrants” and together with the Volition Warrant the “Volition Warrants”). The Series A Preferred Stock was redeemable, at the option of the holder, for the original issuance price plus any declared but unpaid dividends following the seventh anniversary of the Series A Preferred Stock Closing Date (“Optional Redemption”).

Reworded

On September 20, 2024 (the “Series A' Preferred Stock Closing Date”),2024, we entered into anothera subscription agreement with Volition where we received gross proceeds of $15.0 million in exchange for 15,000 shares of our Series A' Redeemable Convertible Preferred Stock (the “Series A' Preferred Stock” and together with the Series A Redeemable Convertible Preferred Stock, the “Preferred Stock”). In connection with the issuance of the Series A' Preferred Stock, we agreed with Volition to cancel the Volition Warrants, cancel the Volition Penny Warrants and modify thecertain redemption terms of the Series A Preferred Stock already held by Volition, such that it is no longer subject to Optional Redemption. The holders of theour outstanding Preferred Stock are entitled to receive cumulative dividends at the rate of 6% per annum of the original issuance price of each share. Such accruing dividends are payable only when, as and if declared by our Board of Directors.

Reworded

On March 10, 2023, we entered into the Siena Revolver (defined below) with Siena Lending Group, LLC (“Siena”) which permits us to receive funding through a revolving line of credit with an initial commitment of $35.0 million. The total borrowing capacity under the Siena Revolver is subject to certain conditions, including our inventory andinventory, accounts receivable balances and certain qualifying cash balances held with third party processors and other limitations as specified in the agreement. Additional borrowing capacity from the Siena Revolver was $5.2$1.1 million as of December 31, 2024.2025. TheOn May 8, 2025, the Company entered into a third amendment to the Siena Revolver matureswhich, onamong Marchother things, extended the maturity date of the Siena Revolver to April 10, 20262028 and iseliminated collateralizedthe byfinancial ourcovenant inventoryapplicable andto accountsthe receivable.Siena Revolver. On September 26, 2025, the Company entered into a fourth amendment, which among other things, amended the Siena Revolver to include certain qualifying cash balances held with third party processors in the borrowing base, subject to such balances meeting eligibility criteria.

Added

On May 15, 2025, we received notice from the New York Stock Exchange (the “NYSE”) that we are not in compliance with the requirement of Section 802.01B of the New York Stock Exchange Listed Company Manual (the “NYSE Manual”) that we have an average market capitalization of not less than $50.0 million over a consecutive 30 trading-day period and stockholders’ equity of not less than $50.0 million (the “Minimum Market Capitalization Standard” and such notice, the “NYSE Notice”). Pursuant to the NYSE Notice, we are subject to the procedures set forth in Sections 801 and 802 of the NYSE Manual and submitted a business plan on June 27, 2025 that demonstrated how we expect to return to compliance with this continued listing standard within 18 months of receipt of the NYSE Notice (the “Cure Period”). The NYSE informed us that it had accepted the plan on August 5, 2025. As a result, the NYSE will review us on a quarterly basis during the Cure Period to confirm compliance with the plan. If we fail to comply with the plan or do not meet the Minimum Market Capitalization Standard by the end of the Cure Period, we will be subject to NYSE’s prompt initiation of suspension and delisting procedures.

Removed

In December 2022, we entered into the Structural Debt Facility (as defined below). In July 2024, we entered into an amendment to the Structural Debt Facility (the “Structural Amendment”) pursuant to which we elected to voluntarily prepay $42.0 million of the outstanding principal amount. In November 2024, we prepaid in full the remaining outstanding balance on the Structural Debt Facility.

Reworded

On July 18, 2022, we entered into the Standby Equity Purchase Agreement (“SEPA”) with YA II PN, LTD. (“Yorkville”), whereby we have the right, but not the obligation, to sell to Yorkville up to $100 million of our shares of common stock at our request until July 18, 2025, subject to certain conditions. On July 8, 2025, we and Yorkville amended the SEPA (the “Amended SEPA”) to extend the term to August 1, 2027. The shares of our common stock that may be issued under the SEPA may be sold by us to Yorkville at our discretion from time to time and sales of our common stock under the SEPA will depend upon market conditions and other factors. Additionally, in no event may we sell more than 6,511,532 shares of our common stock to Yorkville under the SEPA, which number of shares is equal to 19.99% of the shares of the Company's common stock outstanding immediately prior to the execution of the SEPA (the “Exchange Cap”), unless we obtain stockholder approval to issue shares of common stock in excess of the Exchange Cap in accordance with applicable NYSE rules or comply with certain other requirements as described in the Amended SEPA. Unless our average stock price exceeds $15.33, we will be unable to sell the full $100.0 million commitment to Yorkville without seeking stockholder approval to issue additional shares in excess of the Exchange Cap. As of December 31, 2024,2025, we have sold 147,965 shares under the SEPA and there were 6,363,567 shares available to be sold to Yorkville under the Exchange Cap. As of February 28,27, 2025,2026, under the terms of the SEPA we would be able to raise additional gross proceeds of approximately $10.1$8.8 million.

Reworded

To the extent that we raise additional capital by issuing equity securities, our stockholders may experience substantial dilution. Debt financing arrangements may require us to pledge certain assets or enter into covenants that could restrict our operations or our ability to pay dividends or other distributions on our common stock or incur further indebtedness. In the event that additional financing is required from outside sources, we may not be able to raise it on terms acceptable to us or at all. In addition, our Class A Common Stock trading price may not exceed the respective exercise prices of our Public Warrants, Private Placement Warrants, warrants granted to HGI (as defined below)Warrants and/or our Legacyother Groveoutstanding Warrantswarrants before the respective warrants expire, and therefore we may not receive any proceeds from the exercise of warrants to fund our operations. If we are unable to raise additional capital when desired, our business, results of operations, and financial condition could be materially and adversely affected.

Reworded

Our most significant contractual obligations relate to theour Sienaloan Loan Facility (described below),facility, purchase commitments on inventory and operating lease obligations on our fulfillment centers and corporate offices. As of December 31, 2024,2025, we had $9.1$11.2 million of enforceable and legally binding inventory purchase commitments allpredominantly due within one year. For information on our contractual obligations for operating leases, see “Leases” in Note 78 of the Notes to our audited consolidated financial statements as of and for the years ended December 31, 20242025 and December 31, 20232024 included in this filing on Form 10-K.

Removed

On July 2, 2024, we entered into a new lease agreement for a warehouse located in Reno, NV (the “Reno Lease”). Under the Reno Lease, we are required to make escalating undiscounted annual base rent payments of up to $2.0 million, payable monthly. The Reno Lease commenced on August 6, 2024 and expires on November 30, 2031.

Removed

In March 2024, we entered into an amendment to the lease agreement (the “Amendment”) for our headquarters located in San Francisco, California, to provide for, among other things, a reduction of the amount of space being leased and a reduction in the monthly lease payments owed to the lessor. At execution of the Amendment, we paid $4.8 million. The Amendment requires us to make escalating undiscounted annual base rent payments of up to $0.4 million, payable monthly. The lease term under the Amendment expires on May 31, 2027.

Reworded

Loan FacilitiesFacility

Removed

Structural Debt Facility

Removed

In December 2022, we entered into a Loan and Security Agreement (“Structural Debt Facility”) with third-party lenders to borrow gross proceeds of $72.0 million, which was used primarily to settle other outstanding obligations with a prior lender. In July 2024, we entered into an amendment to the Structural Debt Facility (the “Structural Amendment”) which required us to prepay $42.0 million of the outstanding principal amount and delayed the remaining principal repayment period until January 1, 2026, and modified covenants related to our cash balances. The Structural Amendment did not modify interest rate terms of the Structural Debt Facility. In November 2024, we prepaid the remaining outstanding balance on the Structural Debt Facility in full and terminated the Loan and Security Agreement.

Showing the first 60 of 81 changed paragraphs. The complete comparison will be part of Pro (coming soon). Meanwhile you can read the full text in the original filing.

What changed in the latest 10-Q

Comparing 10-Q filed 2026-08-06 (period ending 2026-06-30) with 10-Q filed 2026-05-07 (period ending 2026-03-31).

Risk Factors (10-Q Part II, Item 1A)

17new paragraphs
1removed paragraphs
12reworded paragraphs
25,010 → 26,305words in section

New heading “Artificial intelligence and machine learning solutions, including our use of such solutions and use of such solutions by our competitors, could result in reputational harm, competitive harm, or legal liability, and could adversely affect our results of operations.”

New heading “We may not be able to maintain compliance with the NYSE’s continued listing requirements and rules, and the NYSE may delist our securities from trading on its exchange, which could negatively impact investors’ ability to make transactions in our securities and subject us to additional trading restrictions.”

Largest changes (selected automatically by length and topic keywords; quoted verbatim, no commentary)

New text topics: litigation, penalt, cybersecurity incident, ai
“The rapid evolution of AI technologies has in the past and may in the future intensify cybersecurity risks, as threat actors increasingly use AI to develop more sophisticated attacks, including enhanced phishing, malware, deepfake impersonation, and social engineering techniques. Cybersecurity incidents involving AI systems and/or data processed through such systems, including personal information of our customers and subscribers, could result in, among other things, business disruption, reputational harm, regulatory penalties, and loss of customer trust. …”
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Reworded topics: tariff, china, russia, ukraine

Paragraph as it now reads, with added and removed wording marked:

We rely on several vendors for our shipping requirements. If we are not able to negotiate acceptable pricing and other terms with these vendors or if they experience performance problems or other difficulties, it could negatively impact our operating results and our consumer experience. Rising shipping costs and the imposition of surcharges from time to time could negatively impact our operating results. In addition, our ability to receive inbound inventory and ship products to consumers and retailers may be negatively affected by inclement weather, fire, flood, power loss, earthquakes, labor disputes, acts of war or terrorism, trade embargoes, customs and tax requirements and similar factors. For example, escalating tensions in the invasionMiddle East, including attacks on commercial vessels transiting the Red Sea and the Strait of UkraineHormuz, byhave Russiacaused ocean carriers to reroute shipments around the Cape of Good Hope, lengthening transit times and increasing our fuel-related and freight costs, and existing and potential tariffs on products sourced from Southeast Asia and China have required us to extend lead times, increase on-hand inventory, and, in Februarysome 2022cases, temporarily raisedabsorb costs relatedwe may not be able to shippingfully andpass ouron supplyto chain.consumers. We are also subject to risks of damage or loss during delivery by our shipping vendors. If our products are not delivered in a timely fashion or are damaged or lost during delivery, our consumers could become dissatisfied and cease shopping on our site or retailer or third-party ecommerce sites that carry our products, which could have an adverse effect on our business, financial condition, operating results and prospects.
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New text topics: delist
“We may not be able to maintain compliance with the NYSE’s continued listing requirements and rules, and the NYSE may delist our securities from trading on its exchange, which could negatively impact investors’ ability to make transactions in our securities and subject us to additional trading restrictions.”
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New text topics: artificial intelligence, generative ai, ai
“We are increasingly incorporating artificial intelligence (“AI”) and data analytics into our platform and operations. Our ability to compete effectively depends in part on our capacity to adopt these technologies in a timely and responsible manner. If we fail, or are perceived to have failed, to keep pace with competitors' or retail partners’ use of AI to improve operating efficiencies, develop commercial insights, or anticipate consumer preferences, our competitive position, market share, and financial results could be adversely affected. …”
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New text topics: artificial intelligence
“Artificial intelligence and machine learning solutions, including our use of such solutions and use of such solutions by our competitors, could result in reputational harm, competitive harm, or legal liability, and could adversely affect our results of operations.”
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New text topics: default, fine
“•the triggering of an Event of Default as defined in the debt facility that we are a party to.”
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Reworded

•Our reduction in advertising and marketing spending to achieve profitability may adversely affect our brand awareness.awareness and our business.

Added

•Artificial intelligence and machine learning solutions, including our use of such solutions and use of such solutions by our competitors, could result in reputational harm, competitive harm, or legal liability, and could adversely affect our results of operations.

Added

•We may not be able to maintain compliance with the NYSE’s continued listing requirements and rules, and the NYSE may delist our securities from trading on its exchange, which could limit negatively impact investors’ ability to make transactions in our securities and subject us to additional trading restrictions.

Reworded

Beginning in 2022, we have experienced sequentiala declinesdecline in revenues. In response to these business declines and in an effort to stabilize our business, we have undertaken a series of measures to cut our operating expenses and achieve Adjusted EBITDA profitability. These changes in our business model have placed significant demands on our management, financial, operational, technological and other resources. Our ability to achieve profitable growth in the future depends on a number of factors, including our ability to increase awareness of our brand and successfully compete with other companies; price our products effectively so that we are able to attract new consumers and expand sales to our existing consumers; continue to innovate and introduce new products; maintain and improve our technology platform supporting our ecommerce business; expand our supplier and fulfillment capacities; drive operational efficiency; and maintain quality control over our product offerings. These challenges have been compounded by recent trends in the macroeconomic environment, with tariffs, increased inflationary pressure on consumer spending, increased interest rates and reduced access to capital constraining liquidity, all of which may cause us to reduce spending in areas that historically drive growth and which could materially and adversely affect our business.

Reworded

Our transition to third-party ecommerce platform, and related technology,technology service providers comes with our inability to exercise control over their operations, priorities and other matters, which increases our vulnerability to problems with the services. The failure of our third-party commerce platform providers to meet our capacity and other requirements could result in interruption in the availability or functionality of our website and mobile applications, which would adversely affect our business and results of operations.

Reworded

We have incurred significant losses since our inception. For the years ended December 31, 2025 and 2024 we incurred net losses of $11.7 million and $27.4 million, respectively. For the three and six months ended MarchJune 31,30, 2026 we incurred a net loss of $1.0$0.9 million.million and $1.9 million, respectively. As of MarchJune 31,30, 2026, we had an accumulated deficit of $661.2$662.2 million.

Reworded

In July 2022, we entered into a Standby Equity Purchase Agreement (the “SEPA”) with YA II PN, Ltd. (“Yorkville”), whereby we have the right, but not the obligation, to sell to Yorkville up to $100.0 million of our shares of common stock from time to time over an original term of 36 months, subject to certain conditions. On July 8, 2025, the Company and Yorkville amended the SEPA (the “Amended SEPA”) to extend the term to August 1, 2027 and amend the purchase price of any shares sold under the Amended SEPA. The shares of our common stock that may be issued under the Amended SEPA may be sold by us to Yorkville at our discretion from time to time and sales of our common stock under the Amended SEPA will depend upon market conditions and other factors. Additionally, in no event may we sell more than 6,511,532 shares of our common stock to Yorkville under the Amended SEPA, which number of shares is equal to 19.99% of the shares of the Company’s common stock outstanding immediately prior to the execution of the Amended SEPA (the “Exchange Cap”), unless we obtain stockholder approval to issue shares of common stock in excess of the Exchange Cap in accordance with applicable NYSE rules or comply with certain other requirements as described in the Amended SEPA. As a result, unless our stock price exceeds $15.33, we will be unable to sell the full $100.0 million commitment to Yorkville without seeking stockholder approval to issue additional shares in excess of the Exchange Cap. Under the Amended SEPA, the purchase price per share for Class A common stock will be the lowest daily volume weighted average price (“VWAP”) of the Company’s Class A common stock over the Pricing Period, as defined by the agreement, less a discount of 2.45%. As of AprilJuly 30,31, 2026, under the terms of the Amended SEPA we would be permitted to raise gross proceeds of approximately $7.2$6.8 million, although the amount we could actually raise is based on the market price of our stock and historical trading volume. We may ultimately decide to sell all or some of the shares of our common stock that may be available for us to sell pursuant to the Amended SEPA. Because the purchase price per share to be paid by Yorkville for the shares of common stock that we may elect to sell under the Amended SEPA will fluctuate based on the market prices of our common stock during the applicable pricing period for each of those sales, it is not possible for us to predict, as of the date of this report and prior to any such sales, the number of shares of common stock that we will sell under the Amended SEPA, the purchase price per share or the aggregate gross proceeds that we will receive from those purchases under the Amended SEPA. Further, the resale by Yorkville of a significant number of shares at any given time, or the perception that these sales may occur, could cause the market price of our common stock to decline and to be highly volatile.

Reworded

To remain competitive, expand and keep market share for our products across our various channels, we need to devote substantial resources to marketing and advertising. Our reduction in advertising and promotional expenditures to achieve profitability in recent years may harm our brand’s market position. We are engaging with web-based streaming services and adopting new marketing and advertising strategies in efforts to improve efficiency of our marketing spend, but these efforts may not prove successful. Any increase in our marketing and advertising efforts may not maintain our current reputation, lead to increased brand awareness, or attract new customers. If we are unable to maintain and promote a favorable perception of our brand and products on a cost-effective basis, our business, financial condition, results of operations and prospects could be adversely affected.

Reworded

Our success depends substantially upon the continued services of our executive officers and other key members of management, particularly our Chief Executive Officer. From time to time, there may be changes relating to our executive management team and key employees resulting from the hiring or departure of executives and key employees. For example, the employment of our Chief Financial Officer andis Chiefterminating Technologyin OfficerAugust recently terminated2026, and ourwe boardare in the process of directorsfinding recentlya appointed an interimnew Chief Financial Officer who became our Chief Financial Officer in October 2025.Officer. We also recently hired a Chief Technology Officer and have implemented a reductions in force that resulted in the loss of executives and key employees. Such changes may be disruptive to our business. We do not have employment agreements with any of our executive officers or key management and, therefore, they could terminate their employment with us at any time. We do not maintain key person life insurance policies on any of our employees. The loss of one or more of our key employees or groups could seriously harm our business.

Reworded

We rely on several vendors for our shipping requirements. If we are not able to negotiate acceptable pricing and other terms with these vendors or if they experience performance problems or other difficulties, it could negatively impact our operating results and our consumer experience. Rising shipping costs and the imposition of surcharges from time to time could negatively impact our operating results. In addition, our ability to receive inbound inventory and ship products to consumers and retailers may be negatively affected by inclement weather, fire, flood, power loss, earthquakes, labor disputes, acts of war or terrorism, trade embargoes, customs and tax requirements and similar factors. For example, escalating tensions in the invasionMiddle East, including attacks on commercial vessels transiting the Red Sea and the Strait of UkraineHormuz, byhave Russiacaused ocean carriers to reroute shipments around the Cape of Good Hope, lengthening transit times and increasing our fuel-related and freight costs, and existing and potential tariffs on products sourced from Southeast Asia and China have required us to extend lead times, increase on-hand inventory, and, in Februarysome 2022cases, temporarily raisedabsorb costs relatedwe may not be able to shippingfully andpass ouron supplyto chain.consumers. We are also subject to risks of damage or loss during delivery by our shipping vendors. If our products are not delivered in a timely fashion or are damaged or lost during delivery, our consumers could become dissatisfied and cease shopping on our site or retailer or third-party ecommerce sites that carry our products, which could have an adverse effect on our business, financial condition, operating results and prospects.

Reworded

Our ability to compete effectively is dependent in part upon our ability to obtain, maintain, protect, defend and enforce our intellectual property and other proprietary rights, including our proprietary technology. We establish and protect our intellectual property and proprietary rights, including our proprietary information and technology, through a combination of confidentiality procedures and other contractual provisions, as well as through patent, trademark, copyright, trade secret and other intellectual property laws in the United States and similar laws in certain other jurisdictions. However, the steps we take to obtain, maintain, protect, defend and enforce our intellectual property and proprietary rights may be inadequate. These protections may not be available in all cases or will be adequate to prevent our competitors or other third parties from copying, reverse engineering, accessing or otherwise obtaining and using our technology, intellectual property or proprietary rights or solutions without our permission.

Added

However, the steps we take to obtain, maintain, protect, defend and enforce our intellectual property and proprietary rights may be inadequate. These protections may not be available in all cases or will be adequate to prevent our competitors or other third parties from copying, reverse engineering, accessing or otherwise obtaining and using our technology, intellectual property or proprietary rights or solutions without our permission.

Added

Artificial intelligence and machine learning solutions, including our use of such solutions and use of such solutions by our competitors, could result in reputational harm, competitive harm, or legal liability, and could adversely affect our results of operations.

Added

We are increasingly incorporating artificial intelligence (“AI”) and data analytics into our platform and operations. Our ability to compete effectively depends in part on our capacity to adopt these technologies in a timely and responsible manner. If we fail, or are perceived to have failed, to keep pace with competitors' or retail partners’ use of AI to improve operating efficiencies, develop commercial insights, or anticipate consumer preferences, our competitive position, market share, and financial results could be adversely affected. The adoption of AI technologies (including generative AI and autonomous or "agentic" AI systems) also introduces operational risks. AI systems may produce inaccurate, biased, or unreliable outputs that could lead to, among other things, errors in demand forecasting, procurement, pricing, inventory management, or fulfillment, or inaccurate or misleading customer-facing content, including with respect to product ingredients, benefits, or sustainability attributes, which could expose us to consumer protection claims. We rely on third-party AI platforms and service providers, and disruptions, errors, security vulnerabilities, or other issues in those systems could harm (including interrupt) our operations and otherwise expose us to liability. Additionally, the use of AI tools by our employees, contractors, service providers, or other third parties with whom we work may inadvertently disclose confidential information, compromise trade secrets, or generate content that infringes third-party rights (including intellectual property). Outputs generated by AI tools, and our use of AI itself—including its associated energy, water, and other environmental impacts—could be, or could be perceived to be, inconsistent with our brand values, our sustainability commitments, or our status as a public benefit corporation and Certified B Corporation, and any failure to satisfy our publicly announced commitments to measure, mitigate, and report the environmental impact of our AI adoption could harm our reputation and erode customer trust.

Added

The rapid evolution of AI technologies has in the past and may in the future intensify cybersecurity risks, as threat actors increasingly use AI to develop more sophisticated attacks, including enhanced phishing, malware, deepfake impersonation, and social engineering techniques. Cybersecurity incidents involving AI systems and/or data processed through such systems, including personal information of our customers and subscribers, could result in, among other things, business disruption, reputational harm, regulatory penalties, and loss of customer trust. In addition, the legal and regulatory environment for AI is evolving rapidly across multiple jurisdictions. Governments have in the past and may in the future enact laws governing the development, deployment, and use of AI, including requirements related to transparency, algorithmic accountability, automated decision-making, consumer protection, data privacy, and bias mitigation. Compliance with these diverse and potentially conflicting requirements has in the past and may in the future increase our costs, limit how we (or the third parties with whom we work) deploy AI technologies, and expose us to enforcement actions, litigation, reputational harm and other consequences.

Added

Intellectual property rights related to AI-generated content remain uncertain. We may face claims that our use of AI tools infringes third-party copyrights, patents, or other intellectual property, and we may have limited ability to obtain intellectual property protection for AI-generated outputs. These uncertainties could affect our ability to protect our brand and proprietary information. In addition, shifts in consumer behavior driven by AI, including the emergence of AI-powered shopping , search experiences, and recommendation systems, could change how consumers discover and purchase household, personal care, and wellness products, reduce traffic to our DTC platform, favor competitors' or lower-priced offerings, or diminish the value of our direct consumer relationships and first-party data. We may also be required to invest significant resources to develop, acquire, or integrate AI-driven and agentic technologies, and there can be no assurance that such investments will be successful, cost-effective, or result in increased demand for our offerings. Our failure, or perceived failure, to effectively leverage AI to understand and respond to changing consumer preferences could erode our market position.

Removed

In addition, in 2025 we received notice from the NYSE that we were subject to de-listing due to our failure to meet the stock exchange’s continued listing standards. In March 17, 2026, we received notice from the NYSE that we have regained compliance with the exchange’s listing standards. There is no assurance we will continue to meet al NYSE continued listing standards in the future, and any such failure and consequent de-listing would likely adversely affect the value of our stock to a substantial degree

Reworded

We have the ability to redeem outstanding Public Warrants at any time after they become exercisable and prior to their expiration, at a price of $0.01 per warrant, provided that the last reported sales price of our Class A Common Stock equals or exceeds $90.00 per share (as adjusted for share subdivisions, share dividends, rights issuances, subdivisions, reorganizations, recapitalizations, and the like) for any 20 trading days within a 30-trading-day30 trading-day period ending on the third trading day prior to the date we send the notice of redemption to the warrant holders. If and when the Public Warrants become redeemable by us, we may exercise our redemption right even if we are unable to register or qualify the underlying securities for sale under all applicable state securities laws. Redemption of the outstanding Public Warrants could force holders of Public Warrants to: (i) exercise the Public Warrants and pay the exercise price therefor at a time when it may be disadvantageous for such holder to do so; (ii) sell the Public Warrants at the then-current market price when the holder of such Public Warrant might otherwise wish to hold their Public Warrants; or (iii) accept the nominal redemption price which, at the time the outstanding Public Warrants are called for redemption, is likely to be substantially less than the market value of such Public Warrants.

Added

We may not be able to maintain compliance with the NYSE’s continued listing requirements and rules, and the NYSE may delist our securities from trading on its exchange, which could negatively impact investors’ ability to make transactions in our securities and subject us to additional trading restrictions.

Added

Currently, our Class A Common Stock is publicly traded on the NYSE under the symbol GROV. We cannot assure you that our securities will continue to be listed on the NYSE. In order to continue listing our securities on the NYSE, we must maintain certain financial, distribution, market capitalization and share price levels. Generally, we must maintain a minimum number of holders of our securities (400 public holders). Our average global market capitalization over a consecutive 30-day trading period and stockholders’ equity must be $50 million or more. On May 15, 2025, we received notice from the NYSE that we are not in compliance with the requirement of Section 802.01B of the New York Stock Exchange Listed Company Manual (the “NYSE Manual”) which require the we have an average market capitalization of not less than $50.0 million over a consecutive 30 trading-day period and stockholders’ equity of not less than $50.0 million (the “Minimum Market Capitalization Standard” and such notice, the “NYSE Notice”). On March 17, 2026, we received notice from the NYSE that we have regained compliance with the exchange’s listing standards.

Added

There is no assurance that we will remain in compliance with the Minimum Market Capitalization Standard or other NYSE continued listing standards in the future. If the NYSE delists our securities from trading on its exchange and we are not able to list our securities on another national securities exchange, we expect our securities could be quoted on an over-the-counter market. If this were to occur, we could face significant material adverse consequences, including:

Added

•a limited availability of market quotations for our securities;

Added

•reduced liquidity for our securities;

Added

•a determination that our Class A Common Stock is a “penny stock” which will require brokers trading in our Class A Common Stock to adhere to more stringent rules and possibly result in a reduced level of trading activity in the secondary trading market for our securities;

Added

•a limited amount of news and analyst coverage;

Added

•a decreased ability to issue additional securities or obtain additional financing in the future; and

Added

•the triggering of an Event of Default as defined in the debt facility that we are a party to.

Added

The National Securities Markets Improvement Act of 1996, which is a federal statute, prevents or preempts the states from regulating the sale of certain securities, which are referred to as “covered securities.” Since our Class A Common Stock is listed on the NYSE, they are covered securities. Accordingly, the states are preempted from regulating the sale of our securities, however, the federal statute does allow the states to investigate companies if there is a suspicion of fraud, and, if there is a finding of fraudulent activity, then the states can regulate or bar the sale of covered securities in a particular case. If we were no longer listed on the NYSE, our securities would not be covered securities and we would be subject to regulation in each state in which we offer our securities.

Reworded

In addition, our Class A Common Stock reserved for future issuance under our equity incentive plans will become eligible for sale in the public market once those shares are issued, subject to provisions relating to various vesting agreements, and, in some cases, limitations on volume and manner of sale applicable to affiliates under Rule 144, as applicable. As of MarchJune 31,30, 2026, the aggregate number of shares of our Class A Common Stock reserved for future issuance under our Incentive Equity Plan is 6,763,451.6,873,123. The Compensation Committee of the board of directors may determine the exact number of shares to be reserved for future issuance under our equity incentive plans at its discretion. We have filed one or more registration statements on Form S-8 under the Securities Act to register shares of our Class A Common Stock or securities convertible into or exchangeable for shares of our Class A Common Stock issued pursuant to our Equity Incentive Plan. Shares registered under such registration statements will be available for sale in the open market.

Reworded

We intend to retain future earnings, if any, for future operations, expansion and debt repayment and there are no current plans to pay any cash dividends for the foreseeable future. The declaration, amount and payment of any future dividends on shares of our Class A Common Stock will be at the sole discretion of our board of directors. Our board of directors may take into account general and economic conditions, our financial condition and results of operations, our available cash and current and anticipated cash needs, capital requirements, contractual, legal, tax, and regulatory restrictions, implications on the payment of dividends by us to our stockholders or by our subsidiariessubsidiary to us and such other factors as our board of directors may deem relevant. In addition, our ability to pay dividends is limited by covenants of our existing and outstanding indebtedness and may be limited by covenants of any future indebtedness we incur. Our outstanding Series A Preferred Stock and Series A' Preferred Stock also are entitled to receive cumulative dividends if dividends are declared by our board of directors. As a result of our current circumstances, holders of our Class A Common Stock may not receive any return on an investment in our Class A Common Stock unless such holder sells the Class A Common Stock for a price greater than that which such holder paid for it.

Management's Discussion & Analysis (MD&A) (10-Q Part I, Item 2)

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Net cash usedprovided inby operating activities of $0.7$0.6 million for the threesix months ended MarchJune 31,30, 2026 was primarily attributable to our net loss of $1.0$1.9 million, non-cash adjustments of $1.2$2.4 million, and a net increase in our operating assets and liabilities of $0.8$0.1 million. Non-cash adjustments consisted of a $0.8$1.7 million stock-based compensation expense, $0.4$0.8 million in depreciation and amortization and $0.1 million in non-cash interest expense, andoffset aby $0.1$0.2 million of change in fair value of derivative liabilities. The change in operating assets and liabilities resulted from a $3.1 million increase in inventory to support ongoing operations, a $1.5 million decrease in accrued expenses and accounts payable related to the timing of payments and a $0.2 million net increase in operating lease right-of-use assets and liabilities, offset by a $3.0$2.2 million decrease in prepaid expenses and other assets related to the timing of collections on our accounts receivable,receivable and a $0.8$1.9 million increase in deferred revenuerevenue, offset by a $2.4 million decrease in accrued expenses and accounts payable related to the timing of payments, a $0.1$1.0 million increase in otherinventory to support ongoing operations and a $0.5 million net increase in operating lease right-of-use assets and liabilities.
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Net cash used in operating activities of $6.9$5.9 million for the threesix months ended MarchJune 31,30, 2025 was primarily attributable to our net loss of $3.5$7.2 million, non-cash adjustments of $1.2$2.9 million, and a net increase in our operating assets and liabilities of $4.6$1.6 million. Non-cash adjustments consisted primarily of a $1.0$2.3 million stock-based compensation expense, $0.4$0.9 million in depreciation and amortization activity and $0.1$0.2 million in non-cash interest expense, partially offset by $0.1$0.4 million of inventory write-downs and $0.1$0.2 million of change in fair value of derivative liabilities. The change in operating assets and liabilities primarily resulted from a $3.5$3.0 million decrease in accounts payable and accrued expenses, a $0.5 million increase in inventory and a $0.5$0.3 million decrease in deferred revenues.revenue and a $0.3 million decrease in other liabilities, offset by a $1.0 million decrease in inventory, a $0.6 million net decrease in operating lease right-of-use assets and liabilities and a $0.4 million decrease in prepaid expenses and other assets.
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“Selling, general and administrative expenses decreased by $9.2 million, or 20%, for the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. Fulfillment costs decreased by $3.7 million due to a lower volume of orders. Corporate salaries and related benefits decreased by $2.1 million and stock-based compensation decreased by $0.7 million, both primarily driven by reductions in headcount. …”
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Revenue decreased by $7.3$7.5 million, or 17%, and $14.8 million, or 17%, for the three and six months ended MarchJune 31,30, 20262026, respectively, as compared to the three and six months ended MarchJune 31,30, 2025. This decline was primarily driven by a decrease in DTC Total Orders from lower advertising expenses in previous periods and disruptions related to the migration from our internally developed legacy ecommerce platform to third party service providers throughout 2025.2025, partially offset by an increase in DTC Net Revenue Per Order, driven by a more favorable product mix, improved promotional strategies resulting in reduced discounts offered to customers, and a temporary increase in lower value orders in the prior period that did not reoccur in the current period.
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Selling, general and administrative expenses decreased by $3.8$5.3 million, or 17%,23%, for the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. Fulfillment costs decreased by $1.4$2.4 million due to a lower volume of orders.orders and lower outbound shipping costs. Corporate salaries and related benefits decreased by $0.8$1.5 million and stock-based compensation decreased by $0.5 million, both primarily driven by reductions in headcount. Additionally, professional fees decreased by $0.5 million, software costs decreased by $0.3 million, insurance costs decreased by $0.3$0.4 million,million and rent expense decreased by $0.3 million due to the subleasing one of our warehouses beginning in December 2025.
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We define DTC Net Revenue Per Order as our DTC Total Net Revenue in a given reporting period, divided by the DTC Total Orders in that period. We view DTC Net Revenue per Order as a key indicator of the performance of our DTC business. For the three and six months ended MarchJune 31,30, 2026, DTC Net Revenue Per Order increased due to a more targetedfavorable product mix, more efficient promotional efforts,efforts includingfollowing the shiftintroduction toof rewards-based incentives throughour Green Rewards whichLoyalty launchedProgram, and a temporary increase in lower value orders in the fourthprior quarterperiod ofthat 2025,did asnot well as an increasereoccur in higherthe pricedcurrent items in customer orders.period.
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Reworded

The following discussion and analysis of the financial condition and results of operations of Grove Collaborative Holdings, Inc. (“Grove,” “we,” “us,” and “our”) should be read with the condensed consolidated financial statements and related notes included elsewhere in this Quarterly Report on Form 10-Q and the audited consolidated financial statements and related notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2025. This discussion and analysis contains forward-looking statements based upon current expectations that involve risks and uncertainties as described in the Cautionary Note Regarding Forward LookingForward-Looking Statements above. Grove’s actual results may differ materially from those anticipated in the forward-looking statements as a result of various factors, including those set forth under the section entitled “Risk Factors” herein or in our Annual Report on Form 10-K for the year ended December 31, 2025 or in other parts of this Quarterly Report on Form 10-Q. Grove’s historical results are not necessarily indicative of the results that may be expected for any period in the future. Except as otherwise noted, all references to 2025 refer to the year ended December 31, 2025.

Reworded

Grove is a public benefit corporation and a Certified B Corporation, meaning we adhere to third party standards for prioritizing social, environmental, and community well-being. We believe that improved innovation grows both revenue and, over the long term, can expand margins as our innovation has historically tended to be both market expanding and margin accretive. Since inception, we have invested heavily in building out both our ecommerce platform and Grove Brands, and over this period we have operated at a loss. We have an accumulated deficit of $661.2$662.2 million as of MarchJune 31,30, 2026.

Reworded

Our brand is integral to the growth of our business and is essential to our ability to engage with our community. Our performance will depend on our ability to profitably attract new customers and encourage consumer spending across our product portfolio. We believe the core elements of continuing to grow our brand awareness in a manner that increases our market penetration are highlighting our products’ qualities of being natural, healthy, sustainable and effective and the effectiveness of our marketing efforts.

Reworded

We determine our number of DTC Total Orders by counting the number of customer orders submitted through our website and mobile application that have been shipped within the period. The metric includes orders that have been refunded and excludes reshipments of customer orders for any reason including damaged and missing products. Refunded orders are included in DTC Total Orders as we believe this provides more meaningful order management performance metrics, including fulfillment cost efficacy and refund rates. Changes in DTC Total Orders in a reporting period capture both the inflow of new customers, changes in order frequency of existing customers and customer attrition. We view the number of Total DTC Orders as a key indicator of trends in our DTC platform, and our future success in this channel will depend in part on our ability to drive growth through new customer acquisition and by increasing existing customer engagement. In the three and six months ended MarchJune 31,30, 2026, DTC Total Orders declined primarily due to our lower advertising spend in prior years,spend, resulting in fewer new customers and therefore fewer overall orders. Additionally, DTC Total Orders was negatively impacted by technology disruptions to our DTC platform throughout 2025.

Reworded

As of the last day of each reporting period, we determine our number of DTC Active Customers by counting the number of individual customers who submitted orders through our DTC platform, and for whom an order has shipped, at least once during the preceding 364-day period. The change in active customers in a reporting period captures both the inflow of new customers as well as the outflow of customers who have not made a purchase in the last 364 days. We view the number of active customers as one of the key indicators of growth in our DTC channel. In the three and six months ended MarchJune 31,30, 2026, DTC Active Customers declined primarily due to our lower advertising spend, resulting in fewer new customers and therefore fewer overall orders, and negative impacts from technology disruptions to our DTC platform throughout 2025.

Reworded

We define DTC Net Revenue Per Order as our DTC Total Net Revenue in a given reporting period, divided by the DTC Total Orders in that period. We view DTC Net Revenue per Order as a key indicator of the performance of our DTC business. For the three and six months ended MarchJune 31,30, 2026, DTC Net Revenue Per Order increased due to a more targetedfavorable product mix, more efficient promotional efforts,efforts includingfollowing the shiftintroduction toof rewards-based incentives throughour Green Rewards whichLoyalty launchedProgram, and a temporary increase in lower value orders in the fourthprior quarterperiod ofthat 2025,did asnot well as an increasereoccur in higherthe pricedcurrent items in customer orders.period.

Reworded

Selling, general and administrative expenses consist primarily of compensation and benefit costs for personnel involved in general corporate functions, including stock-based compensation expense, and certain fulfillment costs, as further outlined below. Selling, general and administrative expenses also include the allocated facilities, equipment, depreciation and overhead costs, marketing costs, costs associated with our customer service operation, and costs of environmental offsets. Selling, general and administrative expenses have declined for the three and six months ended MarchJune 31,30, 2026 compared to the three and six months ended MarchJune 31,30, 2025, as a result of decreases in fulfillment costs largely driven by lower salessales, lower outbound shipping costs and ourother cost management initiatives. In November 2025, we executed a reduction in force as part of an initiative to streamline selling, general, and administrative expenses, which has lowered our ongoing cost structure.

Reworded

We account for income taxes under the asset and liability method, whereby deferred tax assets and liabilities are determined based on the difference between the financial statements and income tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. We recognize the benefits of tax-returntax return positions in the financial statements when they are more likely than not to be sustained by the taxing authority, based on the technical merits at the reporting date. We consider many factors when evaluating and estimating our tax positions and tax benefits, which may require periodic adjustments, and which may not accurately forecast actual outcomes. We recognize interest and penalties related to unrecognized tax benefits, if any, as income tax expense.

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Comparisons of the Three and Six Months Ended MarchJune 31,30, 2026 and 2025

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Revenue decreased by $7.3$7.5 million, or 17%, and $14.8 million, or 17%, for the three and six months ended MarchJune 31,30, 20262026, respectively, as compared to the three and six months ended MarchJune 31,30, 2025. This decline was primarily driven by a decrease in DTC Total Orders from lower advertising expenses in previous periods and disruptions related to the migration from our internally developed legacy ecommerce platform to third party service providers throughout 2025.2025, partially offset by an increase in DTC Net Revenue Per Order, driven by a more favorable product mix, improved promotional strategies resulting in reduced discounts offered to customers, and a temporary increase in lower value orders in the prior period that did not reoccur in the current period.

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Cost of goods sold decreased by $4.1$2.6 million, or 20%,13%, and $6.8 million, or 17%, for the three and six months ended MarchJune 31,30, 20262026, respectively, as compared to the three and six months ended MarchJune 31,30, 2025, primarily due to a decrease in DTC Total Orders and a lower cost of goods per order.Orders.

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Gross margin in the three months ended MarchJune 31,30, 2026 increaseddecreased by 180190 basis points, compared to the three months ended MarchJune 31,30, 2025, primarilyone-time duedisposals toin the quarter, as well as a sell-through of previously reserved inventory in the prior year that did not reoccur. These decreases were offset partially by more targeted promotional strategies, as a result of the launch of Green Rewards in the fourth quarter of 2025 as well as a lower costs of goods per order.2025.

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Gross margin in the six months ended June 30, 2026 remained flat, compared to the six months ended June 30, 2025.

Reworded

Advertising expenses decreased by $1.6$1.5 million, or 59%,55%, and $3.1 million, or 57% for the three and six months ended MarchJune 31,30, 20262026, respectively, compared to the three and six months ended MarchJune 31,30, 2025 primarily driven by decreases in online advertising expenses.

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Product development expenses decreased by $0.3$0.7 million, or 19%,31%, and $1.0 million, or 26%, for the three and six months ended MarchJune 31,30, 20262026, respectively, as compared to the three and six months ended MarchJune 31,30, 2025, primarily due to a decreasereductions in consulting fees related to the ecommerce platform migration and lower owned brands development.headcount.

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Selling, general and administrative expenses decreased by $3.8$5.3 million, or 17%,23%, for the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. Fulfillment costs decreased by $1.4$2.4 million due to a lower volume of orders.orders and lower outbound shipping costs. Corporate salaries and related benefits decreased by $0.8$1.5 million and stock-based compensation decreased by $0.5 million, both primarily driven by reductions in headcount. Additionally, professional fees decreased by $0.5 million, software costs decreased by $0.3 million, insurance costs decreased by $0.3$0.4 million,million and rent expense decreased by $0.3 million due to the subleasing one of our warehouses beginning in December 2025.

Added

Selling, general and administrative expenses decreased by $9.2 million, or 20%, for the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. Fulfillment costs decreased by $3.7 million due to a lower volume of orders. Corporate salaries and related benefits decreased by $2.1 million and stock-based compensation decreased by $0.7 million, both primarily driven by reductions in headcount. Additionally, insurance costs decreased by $0.7 million, rent expense decreased by $0.7 million due to subleasing one of our warehouses beginning in December 2025, professional fees and software costs each decreased by $0.4 million.

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Interest expense decreased by less than $0.1 million, or 21%,11%, and $0.1 million, or 16%, for the three and six months ended MarchJune 31,30, 20262026, respectively, as compared to the three and six months ended MarchJune 31,30, 20252025, primarily due to lower interest rates on our outstanding debt.

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Non-operating income,expenses, net

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The change in the fair value of derivative liabilities for the three and six months ended MarchJune 31,30, 2026, was not meaningful. The change in the fair value of derivative liabilities for the three and six months ended MarchJune 31,30, 2025, was driven by the changes in our stock price from December 31, 2024 through MarchJune 31,30, 2025.

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Other income decreased by less than $0.1 million, or 56%,35%, and $0.1 million, or 48%, for the three and six months ended MarchJune 31,30, 20262026, respectively, as compared to the three and six months ended MarchJune 31,30, 2025, related to interest income due to lower on-hand cash.

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As of MarchJune 31,30, 2026, we had $7.2$8.3 million in unrestricted cash and cash equivalents (which excludes restricted cash of $3.3$3.1 million). We incurredgenerated negativepositive cash flows from operating activities of $0.7$0.6 million for the threesix months ended MarchJune 31,30, 2026. We have incurred significant losses since inception and have an accumulated deficit of approximately $661.2$662.2 million. To date, we have funded our operations principally through redeemable convertible preferred stock and common stock financings, the incurrence of debt and the closing of the Business Combination. We have total outstanding indebtedness of $7.5 million as of MarchJune 31,30, 2026.

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On March 10, 2023, we entered into the Siena Revolver (defined below) with Siena Lending Group, LLC (“Siena”) which permits us to receive funding through a revolving line of credit with an initial commitment of $35.0 million. The total borrowing capacity under the Siena Revolver is subject to certain conditions, including our inventory, accounts receivable balances and certain qualifying cash balances held with third party processors and other limitations as specified in the agreement. The Siena Revolver matures on April 10, 2028. Additional borrowing capacity from the Siena Revolver was $1.7$0.4 million as of MarchJune 31,30, 2026.

Reworded

On July 18, 2022, we entered into the SEPA, whereby we havehad the right, but not the obligation, to sell to Yorkville up to $100.0 million of our shares of common stock at our request until July 18, 2025, subject to certain conditions. On July 8, 2025, we and Yorkville amended the SEPA (the “Amended SEPA”) to extend the term to August 1, 2027. The shares of our common stock that may be issued under the Amended SEPA may be sold by us to Yorkville at our discretion from time to time and sales of our common stock under the Amended SEPA will depend upon market conditions and other factors. Additionally, in no event may we sell more than 6,511,532 shares of our common stock to Yorkville under the Amended SEPA, which number of shares is equal to 19.99% of the shares of our common stock outstanding immediately prior to the execution of the SEPA (the “Exchange Cap”), unless we obtain stockholder approval to issue shares of common stock in excess of the Exchange Cap in accordance with applicable NYSE rules or comply with certain other requirements as described in the Amended SEPA. Unless our average stock price exceeds $15.33, we will be unable to sell the full $100.0 million commitment to Yorkville without seeking stockholder approval to issue additional shares in excess of the Exchange Cap. As of MarchJune 31,30, 2026, we have sold 147,965 shares under the SEPA and there were 6,363,567 shares available to be sold to Yorkville under the Exchange Cap. As of AprilJuly 30,31, 2026, under the terms of the Amended SEPA we would be able to raise additional gross proceeds of approximately $7.2$6.8 million.

Reworded

Our most significant contractual obligations relate to our loan facility, purchase commitments on inventory and operating lease obligations on our fulfillment centers and corporate offices. As of MarchJune 31,30, 2026, we had $11.5$11.9 million of enforceable and legally binding inventory purchase commitments predominantly due within one year. For information on our contractual obligations for operating leases, see “Leases” in Note 7 of the Notes to our audited consolidated financial statements as of and for the years ended December 31, 2025 and December 31, 2024 included in Form 10-K filed with the SEC on March 5, 2026.

Reworded

On March 10, 2023, we entered into a Loan and Security Agreement (the “Siena Revolver”) with Siena Lending Group, LLC which permits us to receive funding through a revolving line of credit with an initial commitment of $35.0 million. The borrowing capacity under the Siena Revolver is subject to certain conditions, including our inventory, accounts receivable balances and certain qualifying cash balances held with third party processors and other limitations as specified in the agreement. If at any time the amount of outstanding borrowings under the Siena Revolver exceeds the borrowing capacity, we are required to prepay borrowings sufficient to eliminate the excess. As of MarchJune 31,30, 2026, there was an outstanding principal amount of $7.5 million and additional borrowing capacity from the Siena Revolver was $1.7$0.4 million.

Reworded

The interest rates applicable to borrowings under the Siena Revolver are based on a fluctuating rate of interest measured by reference to either, at our option, (i) a Base Rate plateplus 3.25% or (ii) the term Secured Overnight Financing Rate (“Term SOFR”) then in effect plus 4.25%. The Base Rate is defined as the greatest of: (1) Prime Rate as published in the Wall Street Journal, (2) federal funds rate plus 0.50% and (3) 5.00% per annum. In accordance with the agreement, Siena has been provided with our periodic financial statements and updated projections to facilitate their ongoing assessment of us. The Siena Revolver matures on April 10, 2028.

Reworded

Net cash usedprovided inby operating activities of $0.7$0.6 million for the threesix months ended MarchJune 31,30, 2026 was primarily attributable to our net loss of $1.0$1.9 million, non-cash adjustments of $1.2$2.4 million, and a net increase in our operating assets and liabilities of $0.8$0.1 million. Non-cash adjustments consisted of a $0.8$1.7 million stock-based compensation expense, $0.4$0.8 million in depreciation and amortization and $0.1 million in non-cash interest expense, andoffset aby $0.1$0.2 million of change in fair value of derivative liabilities. The change in operating assets and liabilities resulted from a $3.1 million increase in inventory to support ongoing operations, a $1.5 million decrease in accrued expenses and accounts payable related to the timing of payments and a $0.2 million net increase in operating lease right-of-use assets and liabilities, offset by a $3.0$2.2 million decrease in prepaid expenses and other assets related to the timing of collections on our accounts receivable,receivable and a $0.8$1.9 million increase in deferred revenuerevenue, offset by a $2.4 million decrease in accrued expenses and accounts payable related to the timing of payments, a $0.1$1.0 million increase in otherinventory to support ongoing operations and a $0.5 million net increase in operating lease right-of-use assets and liabilities.

Reworded

Net cash used in operating activities of $6.9$5.9 million for the threesix months ended MarchJune 31,30, 2025 was primarily attributable to our net loss of $3.5$7.2 million, non-cash adjustments of $1.2$2.9 million, and a net increase in our operating assets and liabilities of $4.6$1.6 million. Non-cash adjustments consisted primarily of a $1.0$2.3 million stock-based compensation expense, $0.4$0.9 million in depreciation and amortization activity and $0.1$0.2 million in non-cash interest expense, partially offset by $0.1$0.4 million of inventory write-downs and $0.1$0.2 million of change in fair value of derivative liabilities. The change in operating assets and liabilities primarily resulted from a $3.5$3.0 million decrease in accounts payable and accrued expenses, a $0.5 million increase in inventory and a $0.5$0.3 million decrease in deferred revenues.revenue and a $0.3 million decrease in other liabilities, offset by a $1.0 million decrease in inventory, a $0.6 million net decrease in operating lease right-of-use assets and liabilities and a $0.4 million decrease in prepaid expenses and other assets.

Reworded

Net cash used in investing activities of $0.3$0.5 million for the threesix months ended MarchJune 31,30, 2026 was due to the purchase of property and equipment.

Reworded

Net cash used in investing activities of $3.4$3.8 million for the threesix months ended MarchJune 31,30, 2025 was due to $2.8 million of cash paid for strategic acquisitions and $0.5$1.0 million for the purchase of property and equipment.

Reworded

Net cash used in financing activities of $0.4$0.5 million for the threesix months ended MarchJune 31,30, 2026 consists of payments related to stock-based award activities during the period and principal payments related to our financing arrangement for insurance.insurance offset by proceeds related to our employee stock purchase plan.

Reworded

Net cash used in financing activities of $0.5$0.6 million for the threesix months ended MarchJune 31,30, 2025 primarily consists of payments related to stock-based award activities during the period.period offset by proceeds related to our employee stock purchase plan.

Reworded

We do not have any off-balance sheet financing arrangements, as defined in Item 303 of Regulation S-K, as of MarchJune 31,30, 2026.

GROV insider buying and selling (Form 4)

Since 2026-04-11, insiders reported open-market purchases in 6 Form 4 filings (3 insiders, 6 trade dates, 185,825 shares, about $194.2K) and open-market sales in 0 filings. Net open-market shares: 185,825 (purchases minus sales); net value about $194.2K.Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.

Trade dateInsiderTransactionSharesPriceValueOwned afterFiling
2026-09-11Landesberg Stuart
Director
Open-market purchase 15,173$1.04 $15.8K1,688,908 SEC
2026-09-10Landesberg Stuart
Director
Open-market purchase 1,884$1.05 $2.0K1,673,735 SEC
2026-09-09Landesberg Stuart
Director
Open-market purchase 2,943$1.05 $3.1K1,671,851 SEC
2026-09-04Landesberg Stuart
Director
Open-market purchase 241$1.03 $2481,668,908 SEC
2026-09-02Landesberg Stuart
Director
Open-market purchase 5,384$1.03 $5.5K1,668,667 SEC
2026-09-02Karp Jason H.
Director
Open-market purchase 15,200$1.08 $16.4K590,200 SEC
2026-09-01Karp Jason H.
Director
Open-market purchase 55,000$1.03 $56.6K575,000 SEC
2026-09-01Yurcisin Jeffrey Michael
Director, President & CEO
Open-market purchase 90,000$1.05 $94.5K815,472 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Shares withheld for tax 2,489$1.03 $2.6K200,539 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Option exercise 4,166— —204,705 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Shares withheld for tax 1,491$1.03 $1.5K203,214 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Option exercise 11,494— —214,708 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Shares withheld for tax 4,113$1.03 $4.2K210,595 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Option exercise 6,954— —203,028 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Option exercise 2,500— —196,969 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Shares withheld for tax 6,856$1.03 $7.1K194,469 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Option exercise 19,160— —201,325 SEC
2026-08-15Giesler Gary Scott
Chief Legal Officer, Secretary
Shares withheld for tax 895$1.03 $922196,074 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 272— —95,730 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 98$1.03 $10195,632 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 1,348— —96,980 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 483$1.03 $49796,497 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 5,333— —101,830 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 1,909$1.03 $2.0K99,921 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 4,113$1.03 $4.2K117,385 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 895$1.03 $922101,526 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 6,954— —108,480 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 2,489$1.03 $2.6K105,991 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 6,250— —112,241 SEC
2026-08-15Siragusa Thomas
CFO
Shares withheld for tax 2,237$1.03 $2.3K110,004 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 11,494— —121,498 SEC
2026-08-15Siragusa Thomas
CFO
Option exercise 2,500— —102,421 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Shares withheld for tax 609$1.03 $627650,640 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 33,129— —717,464 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Shares withheld for tax 8,067$1.03 $8.3K709,397 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 21,250— —730,647 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Shares withheld for tax 5,175$1.03 $5.3K725,472 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 2,500— —651,249 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Shares withheld for tax 10,846$1.03 $11.2K684,335 SEC
2026-08-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 44,541— —695,181 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 554$1.24 $68774,957 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 5,333— —80,290 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 4,167$1.24 $5.2K94,678 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 2,500— —80,599 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 1,027$1.24 $1.3K79,572 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 6,954— —86,526 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 2,857$1.24 $3.5K83,669 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 6,250— —89,919 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 2,568$1.24 $3.2K87,351 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 11,494— —98,845 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 1,348— —75,511 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 112$1.24 $13974,163 SEC
2026-05-15Siragusa Thomas
CFO
Option exercise 272— —74,275 SEC
2026-05-15Siragusa Thomas
CFO
Shares withheld for tax 2,191$1.24 $2.7K78,099 SEC
2026-05-15Replogle John B
Director
Option exercise 59,200— —564,902 SEC
2026-05-15Landesberg Stuart
Director
Option exercise 59,200— —1,583,447 SEC
2026-05-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 21,250— —583,276 SEC
2026-05-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 33,130— —646,817 SEC
2026-05-15Yurcisin Jeffrey Michael
Director, President & CEO
Shares withheld for tax 10,846$1.24 $13.4K613,687 SEC
2026-05-15Yurcisin Jeffrey Michael
Director, President & CEO
Option exercise 44,541— —624,533 SEC

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Well-known investors holding GROV (13F)

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