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HIT 10-K & 10-Q changes, risk factors and insider trading

Health In Tech, Inc. · Nasdaq · Insurance Agents, Brokers & Service · CIK 2019505 · All filings on SEC.gov

Everything below is quoted or computed from Health In Tech, Inc.'s public SEC filings. It is not a recommendation to buy or sell. Automated comparisons can contain errors; confirm with the original filing.

At a glance

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0Form 4 filings reporting open-market purchases (last 180 days)
3Form 4 filings reporting open-market sales (last 180 days)

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What changed in the latest 10-K

Comparing 10-K filed 2026-03-25 (period ending 2025-12-31) with 10-K filed 2025-03-17 (period ending 2024-12-31).

Risk Factors (10-K Item 1A)

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Sales of substantial amounts of our shares of Class A Common Stock in the public market, or the perception that these sales could occur, could adversely affect the market price of our shares of Class A A Common Stock and could materially impair our ability to raise capital through equity offerings in the future. Resales of our shares of of Class A Common Stock in the public market by the Selling Shareholder may cause the market price of our shares of Class A Common Stock to decline. As of the date of this Annual Report on Form 10-K, 12,369,35813,718,358 shares are freely tradable without restriction or further registration under the Securities Act, and certain shares of Class A Common Stock held by our existing shareholders may also be sold in in the public market in the future, subject to the restrictions in Rule 144 and Rule 701 under the Securities Act and the applicable lock-up lock-up agreements. We intend to file a registration statementfiled with the SEC an effective registration statement on Form S-8 in March 2025 providing for the registration ofregistering shares of our Class A Common Stock issued or reserved for issuance under the 2024 Plan. Subject to the satisfaction of vesting conditions and the expiration of lock-up agreements, shares issued pursuant to or registered under the registration statement on Form S-8 will be available for resale immediately in the public market without restriction. From time to time in the future, we may also issue additional shares of our Class A Common Stock, Class B Common Stock preferred stock or other securities convertible into Class A Common Stock pursuant to a variety of transactions, including acquisitions. The issuance by us of additional shares of our Class A Common Stock or securities convertible into our Class A Common Stock, including our Class B Common Stock, would dilute your ownership of us, and the sale of a significant amount of such shares in the public market could adversely affect prevailing market prices of our Class A Common Stock.
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Reworded

While we generate our revenue primarily from small employers and insurance carriers, we currently derive substantially all of our business through brokers, TPAs, and other third-party agents who provide referrals. As a result, the size of our network is critical to our success. We have experienced significant network growth since we commenced operations, and we believe we have the opportunity to continue grow our network by providing innovation in automation, great client experience, competitive pricing, access to quality providers, and competitive insurance coverage relative to other insurers in the same geographic and insurance markets.

Reworded

If the number of members utilizing our platforms decreasesor or the number of services to which they subscribe,subscribe decreases, our revenue will decrease.

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We developed our platforms backed by third-party technology utilizing machine learning, which encompasses our primary businesses going forward, in 2017 and 2021, the core platform eDIYBS was fully implemented in May 2023, and we have a limited operating history. Due to our limited operating history and the rapid growth, we have experienced since we began operations, there is greater uncertainty in estimating our operating results, and our historical results may not be indicative of, or comparable to, our future results. In addition, we have limited data to validate key aspects of our business model and to improve our systems to manage growth. As a relatively new entrant in the markets in which we operate, we have limited experience and are unable to predict whether we will be able to effectively and consistently provide solutions that are tailored to the budgets of smallbusinesses businessesand and to the health and other insurance needs of their employees. We cannot provide any assurance that the data we collect from our customers through application processes, and from data already held by our data analytics service providers, will provide useful measures for evaluating our business model. Moreover, we cannot provide any assurance that partnerships or joint ventures we may enter into in the future will perform as well as historical partnerships or expectations. Our inability to adequately assess our performance and growth could have a material adverse effect on our brand, reputation, business, financial condition, and results of operations.

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Sales of substantial amounts of our shares of Class A Common Stock in the public market, or the perception that these sales could occur, could adversely affect the market price of our shares of Class A A Common Stock and could materially impair our ability to raise capital through equity offerings in the future. Resales of our shares of of Class A Common Stock in the public market by the Selling Shareholder may cause the market price of our shares of Class A Common Stock to decline. As of the date of this Annual Report on Form 10-K, 12,369,35813,718,358 shares are freely tradable without restriction or further registration under the Securities Act, and certain shares of Class A Common Stock held by our existing shareholders may also be sold in in the public market in the future, subject to the restrictions in Rule 144 and Rule 701 under the Securities Act and the applicable lock-up lock-up agreements. We intend to file a registration statementfiled with the SEC an effective registration statement on Form S-8 in March 2025 providing for the registration ofregistering shares of our Class A Common Stock issued or reserved for issuance under the 2024 Plan. Subject to the satisfaction of vesting conditions and the expiration of lock-up agreements, shares issued pursuant to or registered under the registration statement on Form S-8 will be available for resale immediately in the public market without restriction. From time to time in the future, we may also issue additional shares of our Class A Common Stock, Class B Common Stock preferred stock or other securities convertible into Class A Common Stock pursuant to a variety of transactions, including acquisitions. The issuance by us of additional shares of our Class A Common Stock or securities convertible into our Class A Common Stock, including our Class B Common Stock, would dilute your ownership of us, and the sale of a significant amount of such shares in the public market could adversely affect prevailing market prices of our Class A Common Stock.

Management's Discussion & Analysis (MD&A) (10-K Item 7)

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“In September 2025, the FASB issued ASU 2025-06 Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software, which amends certain aspects of the accounting for and disclosure of software costs under ASC 350-40, Intangibles — Goodwill and Other: Internal-Use Software (“ASC 350-40”). The new standard is effective for annual periods beginning after December 15, 2027, and interim reporting periods within those annual reporting periods. Early adoption is allowed. …”
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Reworded

Health in Tech (“HIT”) is an insurance technology platform company, which offers a marketplace that aims to improve processes in the healthcare industry through vertical integration, process simplification, and automation. By removing friction and complexities, we streamline the underwriting, sales and service process for insurance companies, licensed brokers, Managing General Underwriters (MGUs) and TPAs.

Reworded

Marketplace: We are a health insurance marketplace where insurance companies can list various stop-loss policy options for self-funded benefits plans. Licensed brokers registered on our platform can log in, upload certain required information, select policy plans, obtain a bindable quote and sell them to smallbusinesses. businesses. In most cases, our technology enables us to medically underwrite insurance policies and produce bindable quotes within about two minutes,minutes for small employers (10-100 employees) and about two weeks for larger employers (exceeding 100 employees), allowing us to deliver an integrated and seamless sales cycle.

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Accessibility and Savings: We make self-funded benefits plan and stop loss insurance accessible online for small businesses. We aim to deliver meaningful cost savings for low-risk, smalllow-risk employers with comparatively healthy employees through a digital medical underwriting process. We seek to deliver time savings for employers, brokers, TPAs, and carriers, by leveraging both external and internally developed technology.

Reworded

We currently generate most of our revenue from service fees and underwriting fees, that are associated with customers who purchase self-funded benefits plans and stop loss insurance. These plans are facilitated through a network of brokers, TPAs, MGUs, carriers, and other third-party agents. These agencies either directly engage our services or or provide valuable client referrals. Roscommon Insurance Company (“Roscommon”) and Roscommon Captive Management LLC, the self-insurance carrier business, previously owned by our Chief Executive Officer, Mr. Tim Johnson, was sold to an unrelated party at the end of May 2023. This move allows the CEO to dedicate his undivided attention to driving accelerated growth and continuing development within Health In Tech.

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Engaged Amazon Web Services (AWS) Advanced Tier Services Partner Ciklum to accelerate development of Health In Tech’s AI-Driven InsurTech platform.

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Appointed former SAP and IBM executive Sri Rajagopalan as Chief Technology Officer to advance AI-driven Enterprise-Grade platform growth.

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Appointed five-time founder Zain Hasan as Chief Growth Officer to accelerate revenue growth and scale distribution.

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Introduced 100+ Pre-Configured Stop-Loss Self-funded Healthcare plans for employers, streamlining the renewal process and reducing cycle times.

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Hosted the inaugural independent hitDavos InsurTech Summit during World Economic Forum Week 2026, driving brand visibility and global leadership engagement across the government, technology, healthcare, and finance sectors.

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Initial Public Offering

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On December 24, 2024, we completed our initial public offering (the “IPO”) of 2,300,000 shares of Class A common stock. The total gross proceeds received from the IPO was $9.2 million before deducting underwriting discounts and commissions.

Reworded

While we generate our revenue primarily from small employers and insurance carriers, we currently derive substantially all of our business through brokers, TPAs, and other third-party agents who provide referrals. As a result, the size of our network is critical to our success. We have experienced significant network growth since we commenced operations, and we believe we have the opportunity to continue to grow our network by providing superior innovation in automation, great client experience, competitive pricing, access to quality providers, and competitive insurance coverage relative to other insurers in the same geographic and insurance markets.

Reworded

Our primary customerscustomer arebase consists of small businesses,business whichwith can10 to 100 employees, and we have anywhere from 5expanded to 150include businesses with more than 100 employees. Our service fee is billed to such business customers on a per enrolled employee (EE) per month (PEPM) basis, which ranges from $2 to $35$50 based on selected services for each small business,— and our generates underwriting revenue isas a percentage of the monthly premium paid on a PEPM basis. Accordingly, we use the number of EEs as a key indicator of our market penetration and growth, as compared to simply tracking the total number of our business customers, which can vary depending on the number of employees (and their family) enrolled at the business customer. The number of EEs is an employment based count, and not only would include a single employee, but also an employee’s family (spouse and/or children), if the family is also insured on the plan.

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As of December 31, 2025, the number of enrolled employees reached 22,515, representing a 23% increase from 18,348 in the same period of 2024. This growth reflects strong market demand and the expanded adoption of our self-funded health plan solutions facilitated by continued channel expansion through brokers, TPAs and agencies, and expansion to large employers market.

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In 2024, we diversified the stop loss policies offering, by adding new carriers. By December 31, 2024, 11,937 EEs were covered by A-rated stop-loss policies, representing an increase of 5,563 EEs compared to 6,374 EEs that were covered by A-rated stop-loss policies as of December 31, 2023. Small businesses that preferred A-rated carriers generally demonstrated stronger performance and were willing to pay higher program fees for better medical network coverage and enhanced health benefits. Despite a temporary 14% reduction in employee counts, we achieved a 2% increase in revenues during the year ended December 31, 2024.

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Adjusted EBITDA represents our earningsnet fromincome continuing operations before net interest expense, taxes, and depreciation taxes and amortization expense, adjusted to eliminate stock-based compensation expense and publicprovision companyfor readinesscredit costslosses noton deemedother capitalizable. receivables. Adjusted EBITDA is not a measure calculated in accordance with United States Generally Accepted Accounting Principles, or GAAP. Please refer to “Summary Consolidated Financial Data — Adjusted EBITDA” in this Report for a discussion of the limitations of adjusted EBITDA and reconciliations of adjusted EBITDA to income from continuing operations, net of income taxes,income, the most comparable GAAP measurements, respectively, respectively, for the years ended December 31, 20242025 and 2023. 2024. We exclude certain non-recurring or non-cash items when calculating Adjusted EBITDA, and we believe this approach provides a more meaningful measure by offering a clearer view of our underlying operational performance.

Reworded

While we generate our revenue primarily from small employers and insurance carriers, we grow our business primarily from offering solutions that streamline sales processes, enhance service delivery, and reduce the sales cycle duration for TPAs, MGUs, and Brokers. We offer our services through our three subsidiaries. Program services provided by SMR and MGU activities provided by ICE (including eDIYBS) are interdependent, as they cannot function effectively without being combined. Services provided by HI Card is an optional add-on to our other services, and it cannot be offered on a standalone basis. Brokers that utilize the program services on behalf of the small employer provided by SMR and MGU activities provided by ICE, are not obligated to utilize utilize our HI Card service. Currently ICE does not offer underwriting services as a standalone service. In the future, we may consider offering offering it as a standalone service.

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Sales and marketing expenses primarily consist of personnel-related costs including salaries, stock-based compensation expense, benefits and commissions cost for our sales and marketing personnel. Sales and marketing expenses also include the costs for advertising, promotional and other marketing activities, as well as certain fees paid to various third-party for sales and customer acquisition.

Reworded

Research and development expenses primarily consist of personnel-related costs, including salariessalaries, stock-based compensation expense and benefits for our research and development personnel. Additional expenses include costs related to theresearch, software development, quality assurance,design, and testingpreliminary planning of new technology, andas enhancementwell as routine maintenance of ourits existing platform technology. platform.

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Income from discontinued operations, net of income taxes

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At the end of May 2023 (the “Closing Date”), the Company’s Chief Executive Officer (“CEO”) completed the sale of the Carrier (Roscommon and Roscommon Captive Management Company) for $500,000. Subsequent to this date, we have had no significant involvement in the operations of Carrier, which is now controlled by an independent third-party. Beginning in June 2023, Carrier’s historical financial results for periods prior to the Closing Date have been reflected in our consolidated statements of operations, retrospectively, as discontinued operations. See “Note 3 — Discontinued Operations” to our consolidated financial statements included in this report for further detail.

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As of December 31, 2025, the balance of cash and cash equivalents was $7,669,754, remaining relatively stable compared to $7,849,248 as of December 31, 2024.

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As of December 31, 2024, the balance of cash and cash equivalents increased by $5,432,898 to $7,849,248, from $2,416,350 as of December 31, 2023. This increase was mainly attributable to $4,093,444 provided by financing activities. On December 24, 2024, we completed our IPO of 2,300,000 shares of Class A common stock. Please refer to “Liquidity and Capital Resources” for additional information.

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As of December 31, 2024,2025, the balance ofnet accounts receivable decreased by $588,563 $890,815 to $1,647,103,$756,288, from $2,235,666$1,647,103 as of December 31, 2023.2024. This decrease wasreduction mainly attributableresulted tofrom process improvements enhancements and the automation of our accounts receivable (AR) system.process. The accounts receivable turnover period for the year ended December 31, 20242025 was 2914 days, representing a 13-day15-day reduction from 4229 days for the year ended December 31, 2023.2024.

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Other receivablesreceivables, net

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As of December 31, 2025, the net other receivables increased by $2,967,562 to $3,467,814, from $500,252 as of December 31, 2024. This increase was mainly attributable to the purchase of Deferred Administrative Surplus for $3,481,684 on March 18, 2025.

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As of December 31, 2024, the balance of other receivables decreased by $1,180,848 to $500,252, from $1,681,100 as of December 31, 2023. This decrease was mainly attributable to the collection of $1,269,595 from Deferred Administrative Surplus for the year ended December 31, 2024.

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As of December 31, 2024,2025, the balance of software increased by $401,076$2,568,433 to $3,962,461,$6,530,894, from $3,561,385$3,962,461 as of December 31, 2023.2024. This increase was mainly attributable to a $927,868$3,469,010 investment in the expansion of eDIYBS systems and new software development and a $14,349 increase in completed existing software,development, partially offset by a $541,141$900,577 increase in accumulated amortization for the year ended December 31, 2024.2025. The expansion of eDIYBS systems to serve large size employers was completed in September 2025.

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As of December 31, 2024,2025, the balance of total liabilities decreasedincreased by $2,810,605$3,378,435 to $2,599,461,$5,977,896, from $5,410,066$2,599,461 as of December 31, 2023.2024. This decreaseincrease was mainlydriven attributable toby the reduction inhigher accounts payable and accrued expenses expenses,reflecting resultingthe expansion of our business scale. Notably, we achieved revenue growth of 71% year over year from afiscal $1,650,000year payment2024 to madefiscal year 2025, which led to higher liabilities in January 2024 for the purchase of Deferred Administrative Surplus, as well as the full repayment of notes payableline with aoperational $1,650,000 principal upon maturity in September 2024.growth.

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As of December 31, 2024,2025, the balance of total stockholders’ equity equity increased by $7,075,802$3,943,037 to $13,169,028,$17,112,065, from $6,093,226$13,169,028 as of December 31, 2023.2024. This increase was mainly attributable to our net proceeds of $5,936,836 from our IPO, after deducting offering costs, underwriting discountsincome and commissions.stock-based compensation. Please refer to our Consolidated Statements of Changes in Stockholders’ Equity for additional information.

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Comparison of the Years Ended December 31, 20242025 and 20232024

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Revenues increased by $13.8 million, or 71.0%, to $33.3 million for the year ended December 31, 2025, from $19.5 million for the year ended December 31, 2024. This growth was primarily driven by continued channel expansion through brokers, TPAs and agencies, and expansion to large employers market.

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Total billable enrolled employees increased 23% year over year to 22,515 as of December 31, 2025, compared to 18,348 in the same prior last year.

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As the services provided by SMR and ICE are delivered as an interdependent and integrated solution, we evaluate their performance based on the total revenues generated. Revenues from underwriting modeling generated from ICE increased 3.2% to $6.9 million, compared to $6.6 million for the same period in 2024, reflecting expanding adoption of our solutions. Revenues from fees generated from SMR increased 106.1% to $26.5 million, compared to $12.8 million for the same period in 2024. Revenues from fees continue to outpace revenues from underwriting modeling as more employers prioritize higher-quality coverage and enhanced service offerings.

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No revenues were generated from HI Card, for the year ended December 31, 2025, compared to $2.99 million for the same period in 2024. The service provided by HI card is an optional. We made strategic decisions to temporarily pause HI Card beta testing and prioritize tech resource to enhance eDIYBS platform which offers integrated services by SMR and ICE and delivers greater financial and process impacts. This disciplined allocation of resources has strengthened our near-term growth trajectory while positioning HI Card for a more robust relaunch. We currently expect to resume HI Card development early in the first quarter of 2026.

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Revenues increased by $0.3 million, or 1.8%, to $19.5 million for the year ended December 31, 2024, from $19.2 million for the year ended December 31, 2023. We took a strategic approach to moderating growth in order to achieve critical milestones.

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In the third quarter of 2024, we developed new healthcare plan products and established a partnership with a new carrier. We began developing AI-assisted underwriting solutions for mid-sized businesses with more than 150 employees. In the fourth quarter of 2024, we beta-tested these products for mid-sized employers, which unlocked a significant expansion in the addressable market.

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Revenues from underwriting modeling decreased by $1.6 million, or 19.2%, for the year ended December 31, 2024, compared to the same period in 2023. This temporary decline was primarily due to the increased offering of A-rated insurance policies, which resulted in lower underwriting fees.

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Despite this decline, revenues from fees increased by $1.9 million, or 17.5%, over the same period. The growth in revenues from fees was mainly attributable to the higher program fee payments for better medical network coverage and enhanced health benefits from businesses that purchased A-rated insurance policies, which more than offset the decline in underwriting revenues.

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Cost of revenues increased by $1.7$8.4 million to $4.0$12.4 million for the year ended December 31, 2024,2025, from $2.3$4.0 million for the year ended December 31, 2023.2024. As a percentage of revenue, cost of revenues increased to 20.8%37.2% for the year ended December 31, 2024,2025, from 12.0%20.8% for the same period in 2023. This increase was mainly attributable to $1.4 million in higher cost for channel partner and new captive management fee and a $0.2 million increase in amortization of software, most of which was completed in May 2023.2024.

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The increase was primarily attributable to higher captive management fees related to the new products and new channels launched in July 2024, as we continued to expand our business scale.

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The captive management activities involve third-party captive management companies that assist us in managing relationships with unrelated carriers, their regulators, and auditor firms to ensure that our service offerings carry minimal risk. Of the $1.4 million increase in captive management activity costs, $0.9 million was attributable to deconsolidation. Historically, these costs were incurred by our consolidated entity and reflected as discontinued operations. These five-month costs incurred and reflected in discontinued operations were approximately $0.9 million for the year ended December 31, 2023. The remaining increase was attributable to adding a new captive management partner related to the new products and new channels launched in July 2024.

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Sales and marketing expenseexpenses decreasedincreased by 0.21.0 million to $3.2$4.2 million for the year ended December 31, 2024,2025, compared to 3.4$3.2 million for the year ended December 31, 2023.2024. As a percentage of revenue, sales and marketing expenses decreased to3.6% from 16.2% for the year ended December 31, 2024, compared2024 to 17.7%12.6% for the sameyear periodended inDecember 2023.31, 2025. This reduction was primarily due to our channel partnership model, which continues to drive revenue growth without the need for a $0.2 million decrease inlarge in-house sales promotions for products originally designed for small employers, primarily driven by our strategic shift to diversify offerings by introducing new solutions for mid-sized employers during this period.force.

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General and administrative expenses increased by $0.4 million to $8.5 million for the year ended December 31, 2024, from $8.1 million for the year ended December 31, 2023. As a percentage of revenue, general and administrative expenses increased to 43.5% for the year ended December 31, 2024, from 42.2% for the same period in 2023.

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Administrative division — The administrative division mainly represents payroll and benefits expenses incurred related to Executives, Human Resources, Accounting, and Finance related personnel.

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Operations division — The operations division mainly consists of payrollpayroll, stock-based compensation expense and benefits expenses incurred related to our underwriting, claims management, operations development, enrollment, nursing and enrollment strategic program development personnel.

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Administrative division — The administrative division mainly represents payroll, stock-based compensation expense and benefits expenses incurred related to Executives, Human Resources, Accounting, and Finance related personnel.

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General and administrative expenses increased by $5.2 million to $13.7 million for the year ended December 31, 2025, from $8.5 million for the year ended December 31, 2024. The overall increase in general and administrative expenses for the year ended December 31, 2025 was primarily attributable to the increased expenses associated with being a public company of $3.0 million, including D&O insurance, board compensation, investor relations, media outreach, etc. However, as a percentage of revenue, general and administrative expenses decreased to 41.0% for the year ended December 31, 2025, from 43.5% for the same period in 2024. This decrease was primarily attributable to the improved operating leverage in our operations division, which was partially offset by increased expenses associated with being a public company.

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Public company readiness costs not deemed capitalizable — The public company readiness costs not deemed capitalizable category relates to services provided by our services providers that while related to our pending initial public offering, are not directly attributable to such pending initial public offering.

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The increase in general and administrative expenses for the year ended December 31, 2024, were primarily attributable to the expansion of our administrative and operations divisions. The growth in personnel within our in-house operational, claims, and underwriting teams was essential to supporting our expanding customer base and the rising demand for A-rated insurance policies. Additionally, the expansion of our administrative division enabled us to handle more tasks internally, contributing to greater operational efficiency and long-term cost optimization.

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Offsetting these increases, public company readiness costs not deemed capitalizable decreased by approximate $1.1 million in 2024, as a significant portion of our public company preparation work was completed in 2023.

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Research and development expenses that are not associated with software developments decreased by $1.2 million to $1.6 million for the year ended December 31, 2025, from $2.8 million for the year ended December 31, 2024. As a percentage of revenue, research and development expenses decreased to 4.7% for the year ended December 31, 2025, compared to 14.4% for the same period in 2024.

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The costs associated with software developments that are capitalized increased by $1.7 million to $2.1 million for the year ended December 31, 2025, from $0.4 million for the same period in 2024. During 2025, our IT remained focused on developing new functionalities and features for this next-generation platform. The expansion of systems to serve large size employers was completed in September 2025.

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Income before income tax expense

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Income before income tax expense increased by $0.8 million to $1.7 million for the year ended December 31, 2025, from $0.9 million for the year ended December 31, 2024. This increase was primarily attributable to our strong revenue growth and disciplined cost management.

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Research and development expenses increased by $0.8 million to $2.8 million for the year ended December 31, 2024, from $2.0 million for the year ended December 31, 2023. As a percentage of revenue, research and development expenses increased to 14.4% for the year ended December 31, 2024, compared to 10.5% for the same period in 2023. This increase was primarily attributable to the increase in personnel-related costs related to IT compliance, IT information security and new product service research and development. We continue to prioritize investments in innovation, including developing customized features and optimizing our system and service platforms to enhance customer convenience.

Reworded

Provision for income taxes decreasedincreased by $0.7$0.2 million to $0.2$0.4 million for the year ended December 31, 2024,2025, from $0.9$0.2 million for the year ended December 31, 2023.2024. ThisThe decreaseincrease in provision for income taxes was primarilyattributable attributable to reductionthe in ourincreased income before tax,income whichtaxes, resulted from higher operating expenses mainlyprimarily driven by the increase in headcount to expand our in-housestrong departments.revenue growth and disciplined cost management.

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Income from discontinued operations, net of income taxes

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Income from discontinued operations, net of income taxes, was $1.5 million for the year ended December 31, 2023. At the end of May 2023, our CEO, Tim Johnson, sold his ownership of a self-insurance carrier business to an unrelated third-party. As of that date, we had no continuing significant involvement in the operations of the carrier, and it was controlled by an independent third-party. Accordingly, the profit or loss of the self-insurance carrier business for the year ended December 31, 2023, is presented as discontinued operations.

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Adjusted EBITDA decreasedincreased by $2.5$1.8 million to $2.3$4.1 million for the year ended December 31, 2024,2025, from $4.8$2.3 million for the year ended December 31, 2023.2024. As a percentage of revenue, adjusted EBITDA decreasedwas to 11.7%12.3% for the year ended December 31, 2024,2025, fromrepresenting 25.1%a modest increase compared to 11.7% for the same period in 2023.2024. The Thisincrease decreasein adjusted EBITDA was primarily due attributable to therobust higherrevenue operating expenses mainlygrowth, driven by thestrong increasedemand infor experiencedour highnew caliberproduct managers.offerings facilitated by continued channel expansion through brokers, TPAs, and agencies.

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What changed in the latest 10-Q

Comparing 10-Q filed 2026-08-13 (period ending 2026-06-30) with 10-Q filed 2026-05-14 (period ending 2026-03-31).

Risk Factors (10-Q Part II, Item 1A)

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The section in the latest 10-Q reads in full:

Risk factors that may affect our business and financial results are discussed within Item 1A “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025 filed with the SEC on March 25, 2026, and our subsequent filings with the SEC. In addition to those in our prior filings, the following is an additional risk factor to consider:

Our ability to accurately perform underwriting procedures

Our growth is significantly dependent on our ability to accurately perform underwriting procedures and maintain strong relationships with brokers, TPAs, carriers, MGUs and other third-party agents who utilize our platforms. A failure to conduct precise underwriting actuarial reviews and adjustments to our underwriting tools could result in increased costs and pricing for health plans.

While our agreements with brokers, TPAs, carriers, MGUs and other third-party agents generally do not necessitate our payment of fees exceeding estimated insurance costs, nor do we have agreements that require indemnification of any carrier, such a failure could cause reputational harm to our eDIYBS platform. This could lead to increased premiums for plans accessed through our platform, potentially affecting our financial standing and market competitiveness.

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“While our agreements with brokers, TPAs, carriers, MGUs and other third-party agents generally do not necessitate our payment of fees exceeding estimated insurance costs, nor do we have agreements that require indemnification of any carrier, such a failure could cause reputational harm to our eDIYBS platform. This could lead to increased premiums for plans accessed through our platform, potentially affecting our financial standing and market competitiveness.”
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New text
“Our growth is significantly dependent on our ability to accurately perform underwriting procedures and maintain strong relationships with brokers, TPAs, carriers, MGUs and other third-party agents who utilize our platforms. A failure to conduct precise underwriting actuarial reviews and adjustments to our underwriting tools could result in increased costs and pricing for health plans.”
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Reworded

Paragraph as it now reads, with added and removed wording marked:

Risk factors that may affect our business and financial results are discussed within Item 1A “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025 filed with the SEC on March 25, 2026, and our subsequent filings with the SEC. In addition to those in our prior filings, the following is an additional risk factor to consider:
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Full comparison: every changed paragraph (4)

Green = added, red = removed. Unchanged paragraphs and tables are not shown. Read the complete text in the original filing.

Reworded

Risk factors that may affect our business and financial results are discussed within Item 1A “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025 filed with the SEC on March 25, 2026, and our subsequent filings with the SEC. In addition to those in our prior filings, the following is an additional risk factor to consider:

Added

Our ability to accurately perform underwriting procedures

Added

Our growth is significantly dependent on our ability to accurately perform underwriting procedures and maintain strong relationships with brokers, TPAs, carriers, MGUs and other third-party agents who utilize our platforms. A failure to conduct precise underwriting actuarial reviews and adjustments to our underwriting tools could result in increased costs and pricing for health plans.

Added

While our agreements with brokers, TPAs, carriers, MGUs and other third-party agents generally do not necessitate our payment of fees exceeding estimated insurance costs, nor do we have agreements that require indemnification of any carrier, such a failure could cause reputational harm to our eDIYBS platform. This could lead to increased premiums for plans accessed through our platform, potentially affecting our financial standing and market competitiveness.

Management's Discussion & Analysis (MD&A) (10-Q Part I, Item 2)

38new paragraphs
12removed paragraphs
36reworded paragraphs
4,829 → 6,835words in section

New heading “Pipeline Revenue”

New heading “Comparison of Six months ended June 30, 2026 and 2025”

New heading “Cost of revenues”

New heading “Sales and marketing expenses”

New heading “General and administrative expenses”

New heading “Research and development expenses”

New heading “(Loss) income before income taxes”

New heading “Income tax benefit (expense)”

New heading “Allowance for Credit Losses on Other Receivables”

Removed heading “Recent Developments”

Removed heading “Adjusted EBITDA”

Removed heading “Adjusted EBITDA”

Removed heading “Other receivables”

Removed heading “Adjusted EBITDA”

Largest changes (selected automatically by length and topic keywords; quoted verbatim, no commentary)

New text
“Comparison of Six months ended June 30, 2026 and 2025”
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“Allowance for Credit Losses on Other Receivables”
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“General and administrative expenses”
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“Research and development expenses”
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“(Loss) income before income taxes”
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“Sales and marketing expenses”
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Full comparison: every changed paragraph (86)

Green = added, red = removed. Unchanged paragraphs, 1 paragraphs where only numbers/dates changed, and tables are not shown. Read the complete text in the original filing.

Reworded

You should read the following discussion of our financial condition and results of operations in conjunction with our condensed consolidated financial statements and the related notes included elsewhere in this Quarterly Report on Form 10-Q and with our audited consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2025, as filed with the Securities and Exchange Commission. In addition to our historical condensedconsolidated consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Quarterly Report on Form 10-Q, particularly in Part II, Item 1A, “Risk Factors.”

Added

As of June 30, 2026, we had 396 business clients in 38 states, with our services and platforms actively utilized by 629 brokers, 10 Third-Party Administrators (TPAs), and 294 additional third-party agencies. For the first half of 2026, total revenues were $16.8 million, a slight decrease of approximately 3% compared to $17.3 million for the same period in 2025. The decrease was primarily attributable to the onboarding of a new stop-loss insurance carrier, which caused sales delays to later months. The onboarding of the new carrier and certain portfolio transfers between carriers were designed to provide greater options and flexibility to employers. Because we recognize revenue ratably over the contractual term of each policy beginning on its effective date, this represents a timing shift in revenue recognition rather than a reduction in underlying business volume and moving a portion of expected 2026 revenue recognition into 2027. The new carrier was onboarded during the second quarter of 2026, and we expect the transition to be substantially complete by September 2026 and the business volume to recover during the third quarter of 2026 as the transition progresses. The carrier transition also resulted in an increase in the balance of accounts receivable and accounts payable as of June 30, 2026, as further discussed below.

Removed

As of March 31, 2026, we had 507 business clients in 38 states, with our services and platforms actively utilized by 608 brokers, 11 Third-Party Administrators (TPAs), and 277 additional third-party agencies. In addition, we continued the revenue growth, with revenue up 9% year-over-year in the first quarter of 2026 compared to the same period in 2025.

Removed

Recent Developments

Removed

On March 25, 2026, we entered into a securities purchase agreement for a private investment in public equity financing (the “PIPE”), which closed on March 27, 2026, resulting in gross proceeds of $7.0 million, before deducting placement agent fees and offering expenses. In connection with the closing of the PIPE, we issued an aggregate of 5,600,000 shares of Class A Common Stock at a purchase price of $1.25 per share. We intend to use the net proceeds from the PIPE for sales distribution expansion, technology development, and general corporate purposes.

Added

Contracted Revenue represents the total revenue expected to be generated over the contractual term of self-funded health plan policies placed through our platform. Standard self-funded plan policies generally have a contractual term of 12 months, while our Three-Year Rate Stabilization Program is designed with a 36-month contractual term. Revenue is recognized under U.S. GAAP on a straight-line basis over the policy term, beginning on the policy’s effective date. Accordingly, Contracted Revenue represents revenue that has been contractually secured but has not yet been fully recognized under U.S. GAAP, providing an indication of future revenue expected from existing contracts.

Added

Contracted Revenue totaled $32.3 million for the first half of 2026, of which $17.3 million was recognized as GAAP revenue in the first half of 2026. The remaining $14.0 million and $1.0 million are expected to be recognized as GAAP revenue in the second half of 2026 and in 2027, respectively.

Removed

Contracted revenue represents the aggregate gross dollar value of contractually committed revenue under active policies as of the measurement date that is expected to be recognized in future periods. Our policies are typically written for terms of 12 months, and revenue is recognized ratably over the life of the policy.

Removed

As of March 31, 2026, contracted revenue expected to be recognized during the remaining three quarters of 2026 totaled $22.9 million.

Removed

Contracted revenue provides visibility into future revenue that has been contractually secured but not yet earned or recognized, and reflects the forward revenue associated with in-force policies. We use this metric to evaluate the predictability of our revenue base and the growth of our business.

Added

Pipeline Revenue

Added

Pipeline Revenue represents revenue from self-funded plan policies that are being quoted, are in binding status, or have been contracted subsequent to the end of the reporting period. This metric reflects the entire contractual term of the underlying policies, some of which may not ultimately convert to revenue.

Added

As of July 31, 2026, we had approximately $66.3 million Pipeline Revenue, of which $1.9 million was contracted, while the remaining $64.4 million is in the quoting or binding stage.

Reworded

Platform placedPlaced planPlan valueValue represents the aggregate contractual value of self-funded health plans with stop-loss insurance (self-funded stop-loss plans) placed through our platform,platform coveringduring the durationfiscal year ofthrough the plans’applicable contractualfiscal terms.quarter Theend, measured over each plan’s full contractual term isof typically 12 or 36 months from the plan’s effective date. PPPV reflects the total economic value flowing through the platform, including premium, claim funding, and administrative fees, and is a measure of platform transaction volume rather than an indication of our own revenue or take rate.

Reworded

In the first quarterAs of June 30, 2026, the platform placed $82.0$84.0 million of self-funded self-funded stop-loss plans. These consist of self-funded health plans and bundled stop-loss premiums.

Removed

Adjusted EBITDA

Reworded

Adjusted EBITDA represents our net income (loss) attributable to common stockholders before net interest expense, income, taxes and amortization expense, adjusted to eliminate stock-based compensation expense, including employer payroll taxes related to stock-based awards.awards, provision for credit losses on other receivables and other non-recurring items. Adjusted EBITDA is not a measure calculated in accordance with United States Generally Accepted Accounting Principles, or GAAP. Please refer to “Results of Operations” in this item for a discussion of the limitations of adjusted EBITDA and reconciliations of adjusted EBITDA to net income (loss), attributable to common stockholders, the most comparable GAAP measurements, respectively, for the three and six months ended MarchJune 31,30, 2026 and 2025. We exclude certain non-recurring or non-cash items when calculating Adjusted EBITDA, and and we believe this approach provides a more meaningful measure by offering a clearer view of our underlying operational performance.

Reworded

Cost of revenues primarily consists of direct costs attributable to operating its platform and delivering platform-enabled services, many of which vary with the volume of services delivered, (i) infrastructure costs to operate our platform, such as hosting fees, fees paid to various third-party partners for access to their technology and services, and and amortization expenses of our capitalized internal-use software related to the platform, (ii) costs of plan administrative services provided provided by the TPA designated in each pre-designed plan and other vendors assigned to each TPA, and (iii) costs related to the captive management management activities. We mainly outsource captive management services and data services from the third-party companies. Our internal proprietary proprietary system seeks to consistently improve underwriting and services results through machine learning and data feeds. The captive management management activities include introducing new carriers, conducting due diligence on carriers, conducting feasibility studies to determine the viability to be a stop-loss carrier on the platform, negotiating terms and contracts, coordinating audit requests, managing relationship with unrelated carriers and their regulators and auditor firms to ensure that our risk associated with our service offerings is minimized. Personnel costs associated with underwriting oversight, claims management, enrollment support and other operational functions are classified as general and administrative expenses. These employees support the our overall operating platform and service infrastructure across our portfolio of carrier and employer relationships, rather than performing activities that are directly identifiable to a specific revenue contract or separately priced service deliverable. See Part II, “Item 1A. Risk Factors — Risks Related to our Business and Industry” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2025 filed with the SEC on March 25, 2026 for additional information on the risks associated with our service offerings.

Reworded

Sales and marketing expenses primarily consist of (i) costs associated with expanding the our distribution channels through third-party agents, which are variable and based on policies sold and fees collected, and (ii) costs related to the internal sales team responsible for onboarding agencies and agents onto the platform. These expenses include commissions, incentive compensation, salaries and benefits, and other related selling costs. Sales and marketing expenses also include the costs for advertising, promotional and other marketing activities, as well as certain fees paid to various third-party for sales and customer acquisition.

Reworded

General and administrative expenses primarily consist of personnel-related costs and related expenses for our executives, finance, legal, human resources, technical support, and administrativeoperations personnelpersonnel, as well as as the costs associated with professional fees for external legal, accounting, and other consulting services, and insurance premiums. Personnel in the operations division, including those providing underwriting oversight, claims management, enrollment support and other operational functions, are classified as general and administrative because they support our overall operating platform and service infrastructure across our portfolio of carrier and employer relationships, rather than performing activities directly attributable to specific revenue contracts or separately priced service deliverables.

Reworded

The following table sets forth our condensed consolidated statements of operations for the periods presented, both in absolute amount and as a percentage of our total revenues for the periods presented:

Removed

Adjusted EBITDA

Reworded

Condensed Consolidated Balance Sheet Data

Reworded

As of MarchJune 31,30, 2026, cash and cash equivalents increaseddecreased by $2,655,454$1,154,941 to $10,325,208,$6,514,813, from $7,669,754 as of December 31, 2025. This increasedecrease was mainly attributable to $6,336,832 inthe net cash used in operating providedactivities, partially offset by financingproceeds activitiesfrom fora private investment in the threePIPE during the six months ended MarchJune 31,30, 2026. On March 27, 2026, we completed a PIPE financing through which we issued 5,600,000 shares of Class A Common Stock. Please refer to “Liquidity and Capital Resources” for additional information.

Reworded

As of MarchJune 31,30, 2026, the net accounts receivable increased by $2,981,359$7,790,019 to $3,737,647,$8,546,307, from $756,288 as of December 31, 2025. This increase was mainly attributable to delayed collections from the launchprior carrier during the transition period. We expect collections to normalize as the carrier transition is completed in the third quarter of SMR’s self-funded plan administration service effective January 1, 2026 and the growth in revenues for the three months ended March 31, 2026.

Removed

Other receivables

Removed

As of March 31, 2026, the net other receivables increased by $860,634 to $4,328,448, from $3,467,814 as of December 31, 2025. This increase was mainly attributable to the amounts due from employees in connection with statutory tax withholdings on equity awards, to be settled via net settlement arrangements.

Reworded

As of MarchJune 31,30, 2026, the balance of software increased by $177,667$666,824 to $6,708,561,$7,197,718, from $6,530,894 as of December 31, 2025. This increase was mainly attributable to a $581,134$1,390,611 investment in software development, partially offset by a $403,467$723,787 increase in accumulated amortization for the threesix months ended MarchJune 31,30, 2026.

Reworded

As of MarchJune 31,30, 2026, the balance of total liabilities increased by $1,385,163$4,032,412 to $7,363,059,$10,010,308, from $5,977,896 as of December 31, 2025. This increase was mainly attributable to the growth in accounts payable and accrued expenses, primarilydriven consistingby ofdelayed $926,011 duepayments to TPAsvendors resulting from the temporary slowdown in connectioncollections from the prior carrier during the transition period, consistent with SMR’s self-funded plan administration services launched on January 1, 2026, and $581,686 due to distribution partners for the costs associated with expanding the our distributionback-to-back channels throughpayment third-party agents.structure.

Reworded

As of MarchJune 31,30, 2026, the balance of total stockholders’ equity increased by $4,491,083$2,512,307 to $21,603,148,$19,624,372, from $17,112,065 as of December 31, 2025. This increase was mainly attributable to our net proceeds of $5,928,120 from our PIPE, after deducting offering costs and placement agent fees. Please refer to our Condensedunaudited Consolidated Statements of Changes in Stockholders’ Equity for additional information.

Reworded

Comparison of Three Monthsmonths Endedended MarchJune 31,30, 2026 and 2025

Added

Total revenues for the three months ended June 30, 2026 were $8.1 million, a decrease of 13.5% from $9.3 million in the same period of 2025. The decline was primarily attributable to the onboarding of a new stop-loss insurance carrier, as the operational transition and coordination between new and existing carrier caused temporary delays in sales. The onboarding of the new carrier and certain portfolio transfers between carriers were designed to provide greater options and flexibility to employers. Because we recognize revenue ratably over the 12 or 36-month contract term of each policy beginning on its effective date, this represents a timing shift in revenue recognition rather than a reduction in underlying business volume and moving a portion of expected 2026 revenue recognition into 2027. The new carrier was onboarded during the second quarter of 2026, and we expect the transition to be substantially complete by September 2026.

Removed

Total revenues for the three months ended March 31, 2026 reached $8.8 million, up 9.4% from $8.0 million in the same period of 2025. This growth was primarily driven by offering pre-designed self-funded plans with end-to-end administrative services.

Reworded

AsAlthough the services provided by SMR and ICE are delivered as an interdependent and integrated solution,solution and we evaluate their performance based on the total revenues generated.generated, Whilewe revenuesprovide the following breakdown for transparency. Revenues from underwriting modeling generated from ICE decreased by $0.9$0.8 million to $1.5$1.3 million, this decline was more than offset by a $1.6 million increase in revenues from fees generated from SMR, leading to a net increase in theand revenues from thefees generated integratedfrom solution.SMR decreased by $0.4 million to $6.8 million.

Reworded

RevenuesThe fromdecrease fees continue to outpacein revenues from underwriting modeling was larger than the decrease in revenues from fees, as SMR launched the pre-designed self-funded plan administration services effective on January 1, 2026. SMR enhanceenhances its services to offer pre-designed self-funded plans to employers, leveraging years of experience selecting and managing the vendors that are essential to the plan. This new service model provides employers with more streamlined, differentiated and flexible self-funded plan arrangements.

Reworded

Cost of revenues increased by $1.6$1.1 million to $4.3$4.1 million for the three months ended MarchJune 31,30, 2026, from $2.7$3.0 million for the three months ended MarchJune 31,30, 2025. As a percentage of revenue, cost of revenues increased to 48.6%51.3% for the three months ended MarchJune 31,30, 2026, from 33.2%32.3% for the same period in 2025.

Reworded

Sales and marketing expenses were $2.3$2.2 million for the three months ended MarchJune 31,30, 2026, more than doubled compared to $1.1$1.2 million for the three months ended MarchJune 31,30, 2025. As a percentage of revenue, sales and marketing expenses increased to 26.1%27.5% for the three months ended MarchJune 31,30, 2026, compared to 13.6%13.2% for the same period in 2025, primarily due to the increase in sales distribution fees with agencies, which drives revenue growth without the need for a large in-house sales force.

Reworded

General and administrative expenses increased by $0.2$0.5 million to $3.5$4.3 million for the three months ended MarchJune 31,30, 2026, from $3.3$3.8 million for the three months ended MarchJune 31,30, 2025. The overall increase in general and administrative expenses was primarily attributable attributableto a provision for credit losses on other receivables of $0.7 million related to the increasedDeferred expensesAdministrative associatedSurplus, withpartially offset beingby alower publicoperations company, includingdivision D&Opersonnel insurance,costs boardresulting compensation,from investorworkforce relations,optimization media outreach, etc.initiatives. As a percentage of revenue, general and administrative expenses decreasedincreased to 39.4%53.0% for the three months ended MarchJune 31,30, 2026, from 40.5% for the same period in 2025. This decrease was2025, primarily attributablereflecting the credit loss provision and temporarily lower revenues due to the improvedoperational operatingtransitioning leverageand readiness of onboarding a new carrier in ourthe operations division, which was partially offset by increased expenses associated with being a public company.period.

Reworded

Research and development expenses increased by $0.4$0.3 million to $0.9 million for the three months ended MarchJune 31,30, 2026, from $0.5$0.6 million for the three months ended MarchJune 31,30, 2025. As a percentage of revenue, research and development expenses increased to 10.5%10.9% for the three months ended MarchJune 31,30, 2026, from 6.7%6.3% for the same period in 2025.

Added

The increase was primarily attributable to our continued investment in technology development, driven by higher personnel costs as we expanded the development team.

Reworded

TheAs development activities progressed, a greater portion of work during the three months ended June 30, 2026 was directed toward earlier-stage research and new feature exploration, which does not meet the criteria for capitalization. Accordingly, the personnel-related costs associated with capitalized software development decreased by $0.3 million to $0.2 million for the three months ended MarchJune 31,30, 2026, from $0.5 million for the same period in 2025. The decrease was primarily attributable to the changes in the composition of development projects. During the three months ended June March30, 31, 2026, our IT remained focused on developing new functionalities and features for our next-generation platform.

Reworded

Income(Loss) income before income taxes

Reworded

Income before income taxes decreased by $2.8$4.1 million to a loss of $2.1$3.3 million for the three months ended MarchJune 31,30, 2026, from income of $0.7$0.8 million for the three months ended MarchJune 31,30, 2025. 2025. This decrease was primarily attributable to temporarily lower revenues due to the onboarding of a new carrier, the plan administrative service costs associated with the pre-designed self-funded plan administration services launched in January 2026, and distributionincreased fees, which were not incurredinvestment in thesales, samemarketing periodand intechnology 2025.to support long-term growth.

Reworded

Provision for income taxes decreased by $0.7$1.0 million to an income tax benefit of $0.5$0.8 million for the three months ended MarchJune 31,30, 2026, from an income tax expense of $0.2 million for the three months ended MarchJune 31,30, 2025. The decrease in provision for income taxes was primarily attributable to the loss before income taxes, driven by temporarily lower revenues due to the onboarding of a new carrier, higher plan administrative service costscosts, and distributionincreased fees, which were not incurredinvestment in thesales, samemarketing and period in 2025.technology.

Removed

Adjusted EBITDA

Reworded

Adjusted EBITDA decreased by $2.5$2.9 million to negative $1.3 million for the three months ended MarchJune 31,30, 2026, from $1.2$1.6 million for the three months ended MarchJune 31,30, 2025. As a percentage of revenue, adjusted EBITDA decreased to negative 14.7%16.5% for the three months ended MarchJune 31,30, 2026, from 15.3%16.8% for the same period in 2025. The decrease in adjusted adjusted EBITDA was primarily attributable to temporarily lower revenues due to the onboarding of a new carrier, the plan administrative service costs costsassociated with the pre-designed self-funded plan administration services launched in January 2026, and distributionincreased fees, which were not incurredinvestment in thesales, samemarketing periodand intechnology 2025.to support long-term growth.

Added

Comparison of Six months ended June 30, 2026 and 2025

Added

“NM” denotes that the percentage change is not meaningful.

Added

Total revenues for the six months ended June 30, 2026 reached $16.8 million, down 2.9% from $17.3 million in the same period of 2025. The decline was primarily attributable to onboarding of a new stop-loss insurance carrier, as the operational transition and coordination between new and existing carrier caused temporary delays in sales. The onboarding of the new carrier and certain portfolio transfers between carriers were designed to provide greater options and flexibility to employers. Because we recognize revenue ratably over the 12 or 36-month contract term of each policy beginning on its effective date, this represents a timing shift in revenue recognition rather than a reduction in underlying business volume and moving a portion of expected 2026 revenue recognition into 2027. The new carrier was onboarded during the second quarter of 2026, and we expect the transition to be substantially complete by September 2026.

Added

Although the services provided by SMR and ICE are delivered as an interdependent and integrated solution and we evaluate their performance based on the total revenues generated, we provide the following breakdown for transparency. While revenues from underwriting modeling generated from ICE decreased by $1.7 million to $2.7 million, this decline was partially offset by a $1.2 million increase in revenues from fees generated from SMR, resulting in a net decrease of $0.5 million in total revenues from the integrated solution.

Added

Revenues from fees continue to outpace revenues from underwriting modeling as SMR launched the pre-designed self-funded plan administration services effective on January 1, 2026. SMR enhances its services to offer pre-designed self-funded plans to employers, leveraging years of experience selecting and managing the vendors that are essential to the plan. This new service model provides employers with more streamlined, differentiated and flexible self-funded plan arrangements.

Added

Cost of revenues

Added

Cost of revenues increased by $2.7 million to $8.4 million for the six months ended June 30, 2026, from $5.7 million for the six months ended June 30, 2025. As a percentage of revenue, cost of revenues increased to 49.9% for the six months ended June 30, 2026, from 32.7% for the same period in 2025.

Added

The increase was primarily attributable to costs of plan administrative services provided by the TPA and other vendors assigned to each TPA, as we continued to enhance our services and launched the pre-designed plan offerings in January 2026, which gave rise to the related plan administrative costs.

Added

Sales and marketing expenses

Added

Sales and marketing expenses were $4.5 million for the six months ended June 30, 2026, nearly doubled compared to $2.3 million for the six months ended June 30, 2025. As a percentage of revenue, sales and marketing expenses increased to 26.8% for the six months ended June 30, 2026, compared to 13.4% for the same period in 2025, primarily due to the increase in sales distribution fees with agencies, which drives revenue growth without the need for a large in-house sales force.

Added

General and administrative expenses

Added

We bifurcate general and administrative expenses as follows:

Added

Operations division — The operations division mainly consists of payroll, stock-based compensation expense and benefits expenses incurred related to our underwriting, claims management, operations development, enrollment, nursing and strategic program development personnel.

Added

Administrative division — The administrative division mainly represents payroll, stock-based compensation expense and benefits expenses incurred related to Executives, Human Resources, Accounting, Finance and Legal related personnel.

Showing the first 60 of 86 changed paragraphs. The complete comparison will be part of Pro (coming soon). Meanwhile you can read the full text in the original filing.

HIT insider buying and selling (Form 4)

Since 2026-04-11, insiders reported open-market purchases in 0 Form 4 filings and open-market sales in 3 filings (2 insiders, 3 trade dates, 41,397 shares, about $37.7K; 1 of these filings say the sales were made under a Rule 10b5-1 trading plan). Net open-market shares: -41,397 (purchases minus sales); net value about -$37.7K.Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.

Trade dateInsiderTransactionSharesPriceValueOwned afterFiling
2026-09-15Hasan Zain Syed
Chief Growth Officer
Shares withheld for tax 4,795$0.89 $4.3K183,749 SEC
2026-09-15Qian Linlin
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 33,725$0.89 $30.0K8,964,667 SEC
2026-09-15Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 63,339$0.89 $56.4K23,271,026 SEC
2026-09-14Hayes Timothy
Director
Open-market sale 12,000$0.89 $10.7K108,780 SEC
2026-09-11Hasan Zain Syed
Chief Growth Officer
Open-market sale
10b5-1 plan
11,667$0.92 $10.7K188,544 SEC
2026-09-11Hayes Timothy
Director
Open-market sale 12,000$0.91 $10.9K120,780 SEC
2026-09-09Hayes Timothy
Director
Open-market sale 5,730$0.93 $5.3K132,780 SEC
2026-08-13Qian Linlin
Director, Chief Financial Officer, 10% owner
Shares withheld for tax 28,183$1.06 $29.9K8,998,392 SEC
2026-08-13Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 46,327$1.06 $49.1K23,334,365 SEC
2026-08-13Hasan Zain Syed
Chief Growth Officer
Shares withheld for tax 4,007$1.06 $4.2K200,211 SEC
2026-07-15Hasan Zain Syed
Chief Growth Officer
Shares withheld for tax 4,084$1.04 $4.2K204,218 SEC
2026-07-15Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 47,217$1.04 $49.1K23,380,692 SEC
2026-07-15Qian Linlin
Director, Chief Financial Officer, 10% owner
Shares withheld for tax 28,725$1.04 $29.9K9,026,575 SEC
2026-07-08Shrestha Sanjay K
Director
Grant/award 18,867$1.06 $20.0K101,200 SEC
2026-07-08Howard William D.
Director
Grant/award 18,867$1.06 $20.0K138,510 SEC
2026-07-08Hayes Timothy
Director
Grant/award 18,867$1.06 $20.0K138,510 SEC
2026-06-15Hasan Zain Syed
Chief Growth Officer
Shares withheld for tax 4,045$1.05 $4.2K208,302 SEC
2026-06-15Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 46,768$1.05 $49.1K23,427,909 SEC
2026-06-15Qian Linlin
Director, Chief Financial Officer, 10% owner
Shares withheld for tax 28,451$1.05 $29.9K9,055,300 SEC
2026-05-20Lockett Jonathan Del
Chief Strategy Officer
Grant/award 50,000— —143,539 SEC
2026-05-14Qian Linlin
Director, Chief Financial Officer, 10% owner
Shares withheld for tax 23,324$1.23 $28.7K9,083,751 SEC
2026-05-14Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 39,924$1.23 $49.1K23,474,677 SEC
2026-05-14Hasan Zain Syed
Chief Growth Officer
Shares withheld for tax 4,205$1.23 $5.2K212,347 SEC
2026-04-15Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 35,140$1.50 $52.7K23,514,601 SEC
2026-04-15Hasan Zain Syed
Chief Growth Officer
Shares withheld for tax 3,448$1.50 $5.2K216,552 SEC
2026-04-15Qian Linlin
Director, Chief Financial Officer, 10% owner
Shares withheld for tax 21,480$1.50 $32.2K9,107,075 SEC
2026-04-15Johnson Tim Donald
Director, Chief Executive Officer, 10% owner
Shares withheld for tax 35,140$1.50 $52.7K23,514,601 SEC
2026-04-10Mcstravock John
General Counsel
Grant/award 5,000— —5,000 SEC

Well-known investors holding HIT (13F)

InvestorQuarterSharesReported value% of their 13FChange vs prior quarter
Citadel Advisors (Ken Griffin) CL A2026-06-30176,911$178.7K0.0%Added 383%
Two Sigma Investments CL A2026-06-3052,306$75.8K—Sold out

13F reports are filed up to 45 days after quarter end and show long U.S. equity positions only; options positions are omitted here.

Coming soon: email alerts when HIT files, watchlists and downloadable comparisons.