REED 10-K & 10-Q changes, risk factors and insider trading
Reed's, Inc. · NYSE · Bottled & Canned Soft Drinks & Carbonated Waters · CIK 1140215 · All filings on SEC.gov
At a glance
What changed in the latest 10-K
Risk Factors
New heading “We depend on a limited number of customers for most of our revenue. The loss of, or a significant reduction in orders from our key customers that are not replaced by other orders from new or existing customers, would significantly reduce our revenue and adversely impact our business, financial condition and results of operations.”
New heading “We are subject to international regulations that could adversely affect our business and results of operations.”
Removed heading “Global economic uncertainty and unfavorable global economic conditions caused by political instability, changes in trade agreements and conflicts, such as the Russia-Ukraine conflict and the conflict in the Middle East, could adversely affect our business, financial condition, results of operations or prospects.”
Removed heading “Business and Operational Risks”
Removed heading “Dependence on Key Personnel”
Removed heading “Changes in the retail landscape or in sales to any key customer can adversely affect our business.”
Removed heading “We compete in an industry characterized by rapid changes in consumer preferences and public perception, so our ability to continue developing new products to satisfy the changing preferences of consumers will determine our long-term success.”
Removed heading “Future cyber incidents and other disruptions to our information systems can adversely affect our business.”
Largest changes
“In addition, the current military conflict between Russia and Ukraine and the armed conflict in Israel and the Gaza Strip could disrupt or otherwise adversely impact our operations and those of third parties upon which we rely. Related sanctions, export controls or other actions that may be initiated by nations including the United States, the EU or Russia (e.g., potential cyberattacks, disruption of energy flows, etc.), which could adversely affect our business and/or our supply chain and other third parties with which we conduct business. …”see in full comparison
“Furthermore, the marketing and labeling of any food product in recent years has brought increased risk that consumers will bring class action lawsuits and that the U.S. Federal Trade Commission (“FTC”) and/or state attorneys general will bring legal action concerning the truth and accuracy of the marketing and labeling of the product, seek removal of a product from the marketplace, and/or impose fines and penalties. …”see in full comparison
“In addition, the current military conflict between Russia and Ukraine and the armed conflicts in Israel, the Gaza Strip, and Iran could disrupt or otherwise adversely impact our operations and those of third parties upon which we rely. …”see in full comparison
“We are subject to regulations internationally where we distribute and/or will sell our products. Our products are subject to numerous laws and regulations relating to the sourcing, manufacturing, storing, labeling, marketing, advertising and distribution of these products. …”see in full comparison
“We have in the past, and may in the future, use social media influencers and celebrities for product promotion and marketing, which may expose us to risk that such content could contain problematic, inaccurate, or misleading product or marketing claims. These influencers and celebrities could also engage in behavior that reflects poorly on our brand. Any claims or behavior by such influencers or celebrities may be attributed to us and expose us to fines, monetary liabilities, or could harm our brand reputation all of which could have an adverse impact on our business and operations. …”see in full comparison
“Global economic uncertainty and unfavorable global economic conditions caused by political instability, changes in trade agreements and conflicts, such as the Russia-Ukraine conflict and the conflict in the Middle East, could adversely affect our business, financial condition, results of operations or prospects.”see in full comparison
Full comparison: every changed paragraph (101)
A description of the risks and uncertainties associated with our business is set forth below. You should carefully consider the risks and uncertainties described below, as well as the other information contained in this Annual Report on Form 10-K, including our consolidated financial statements and the notes thereto, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” The occurrence of any of the events or developments described below could adversely affect our business, results of operations, financial condition, reputation, and prospects. In such an event, the market price of our common stock could decline, and you may lose all or part of your investment. These are not the only risks we face. There may be other risks we are not currently aware of or that we currently deem not to be material but that may become material in the future.
Risks Related to Our Business and Industry
We have incurred and may continue to incur losses, and we may be unable to achieve or maintain profitability.
We incurred net losses of $15,842 million and $13,152 million for the fiscal years ended December 31, 2025 and 2024, respectively. While we aim to reduce costs, our operating expenses may increase over time as we continue to invest in growing our business, increasing our customer base, contract manufacturers and distributors, and expanding our selling and marketing channels. Our expansion efforts may prove more expensive than we anticipate, and there is no guarantee that these efforts will translate into sufficient sales to cover our expenses and result in profits. In addition, if our efforts to increase the average selling price of our products over time result in outsized volume decreases, our net sales may be adversely impacted and it will be challenging to achieve profitability or maintain pace with cost increases over time. We incur significant expenses in developing our innovative products and delivering, handling and marketing our products. Accordingly, we may not be able to achieve or maintain profitability, and we may continue to incur significant losses in the future.
Our quarterly and annual operating results may fluctuate significantly or may fall below the expectations of investors or securities analysts or any guidance we may publicly provide, each of which may cause our stock price to fluctuate or decline.
We expect our operating results to be subject to quarterly and annual fluctuations which may, in turn, cause the price of our common stock to fluctuate substantially. Our net loss and other operating results will be affected by numerous factors, including:
If our quarterly or annual operating results fall below the expectations of investors or securities analysts or any forecasts or guidance we may provide to the market, the price of our common stock could decline substantially. Such a stock price decline could occur even when we have met any previously publicly stated guidance we may provide. We believe that quarterly or annual comparisons of our financial results are not necessarily meaningful and should not be relied upon as an indication of our future performance.
The
following risks, some of which have occurred and any of which may occur in the future, can have a material adverse effect on our business
or financial performance, which in turn can affect the price of our publicly traded securities. These are not the only risks we face.
There may be other risks we are not currently aware of or that we currently deem not to be material but that may become material in the
future.
Global
economic uncertainty and unfavorable global economic conditions caused by political instability, changes in trade agreements and conflicts,
such as the Russia-Ukraine conflict and the conflict in the Middle East, could adversely affect our business, financial condition, results
of operations or prospects.
Our
business, financial condition, results of operations or prospects could be adversely affected by unstable economic and political conditions
within the United States and foreign jurisdictions, including as a result of an economic downturn and geopolitical events, such as changes
in U.S. federal policy that affect the geopolitical landscape. Changes to policy implemented by the U.S. Congress, the Trump administration
or any new administration have impacted and may in the future impact, among other things, the U.S. and global economy, international
trade relations, unemployment, immigration, healthcare, taxation, the U.S. regulatory environment, inflation and other areas. For example,
during the prior Trump administration, increased tariffs were implemented on goods imported into the United States, particularly from
China, Canada, and Mexico. On February 1, 2025, the United States imposed a 25% tariff on imports from Canada and Mexico, which were
subsequently suspended for a period of one month, and a 10% additional tariff on imports from China. Historically, tariffs have led to
increased trade and political tensions, between not only the United States and China, but also between the United States and other countries
in the international community. In response to tariffs, other countries have implemented retaliatory tariffs on U.S. goods. Political
tensions as a result of trade policies could reduce trade volume, investment, technological exchange and other economic activities between
major international economies, resulting in a material adverse effect on global economic conditions and the stability of global financial
markets. Any changes in political, trade, regulatory, and economic conditions, including U.S. trade policies, could have a material adverse
effect on our financial condition or results of operations. Until we know what policy changes are made, whether those policy changes
are challenged and subsequently upheld by the court system and how those changes impact our business and the business of our competitors
over the long term, we will not know if, overall, we will benefit from them or be negatively affected by them.
In
addition, the current military conflict between Russia and Ukraine and the armed conflict in Israel and the Gaza Strip could disrupt
or otherwise adversely impact our operations and those of third parties upon which we rely. Related sanctions, export controls or other
actions that may be initiated by nations including the United States, the EU or Russia (e.g., potential cyberattacks, disruption of energy
flows, etc.), which could adversely affect our business and/or our supply chain and other third parties with which we conduct business.
A severe or prolonged economic downturn or political unrest could result in a variety of risks to our business, including but not limited
to weakened demand for our product candidates and our ability to raise additional capital when needed on acceptable terms, if at all.
A weak or declining economy could also strain our suppliers, possibly resulting in supply disruption, or cause our customers to delay
making payments for our services. Any of the foregoing could harm our business and we cannot anticipate all of the ways in which the
current political and economic climate and financial market conditions could adversely impact our business.
The
following risks, some of which have occurred and any of which may occur in the future, can have a material adverse effect on our business
or financial performance, which in turn can affect the price of our publicly traded securities. These are not the only risks we face.
There may be other risks we are not currently aware of or that we currently deem not to be material but that may become material in the
future.
Business
and Operational Risks
Our current indebtedness contains, and any future indebtedness may contain, restrictions on our business. If we are unable to secure additional financing on favorable terms, or at all, when we require it, our ability to continue to grow our business or react to market conditions could be impaired and in turn adversely affect our financial position and results of operations.
We intend to continue to expand, grow and develop our business, which may require additional capital to develop new products, enhance our platform, expand distribution, improve our operating infrastructure, react to market conditions and finance working capital requirements. Accordingly, we may need to engage in additional equity or debt financings to secure additional capital. If we raise additional funds through future issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock.
On September 26, 2025, we entered into the first amendment (the “Amendment”) to our Senior Secured Loan and Security Agreement (as amended, the “Loan Agreement”) with certain funds affiliated with Whitebox Advisors, LLC (the “Lenders”) and Cantor Fitzgerald Securities, as administrative agent and collateral agent, with respect to our revolving credit facility (the “Senior Secured Facility”). The Amendment provides a revolving credit commitment in an aggregate amount of $9.25 million and, as of December 31, 2025, the principal amount outstanding was $9.25 million. The Senior Secured Facility is secured by substantially all of our assets, including all intellectual property. Our current and future indebtedness, including the revolving credit commitment under the Senior Secured Facility, may have significant negative effects on our operations, including:
We intend to satisfy our current and future debt service obligations with our then existing cash and cash equivalents. However, we may not have sufficient funds, and may be unable to arrange for additional financing, to pay the amounts due under the Senior Secured Facility or any other debt instruments. In addition, the Senior Secured Facility contains, and the agreements governing our future indebtedness may contain, restrictive covenants that may limit our ability to engage in activities that may be in our long-term best interest. These restrictive covenants include, among others, limitations on indebtedness, liens, mergers, consolidations, liquidations and dissolutions, sales of assets, investments (including acquisitions), dividends and other restricted payments and transactions with affiliates. Our failure to make payments under or comply with other covenants contained in the documents governing our indebtedness could result in an event of default which, if not cured or waived, could result in the acceleration of substantially all of our debt and potentially the foreclosure on our assets in the event we are unable to repay all amounts owed.
If we are unable to secure additional funding on favorable terms, or at all, when we require it, our ability to continue to grow our business to react to market conditions could be impaired, which would adversely affect our financial position and results of operations.
Management’s
estimates of future product demand may be inaccurate,
which could result in an understated or overstated provision required for excess
and obsolete inventory. AtDuring the year ended December
31, 2025, the Company incurred $2,013 of inventory write-offs related to changes in product portfolio optimization made by new management.
During the year ended December 31, 2024, andthe 2023,Company incurred $277 of inventory haswrite-offs beenrelated reduced by cumulative write-downs forto inventory aggregating
$277 and $1,848, respectively.obsolescence.
When
we underestimate demand for our products, we are unable to secure sufficient ingredients or raw materials or procure adequate packing
arrangements arrangements
to obtain adequate or timely shipment of our products, as a result of which we are not able to satisfy demand on a short-term
basis.
Further,
all of our products are produced by our co-pack partners. For most of our productsproducts, there are limited co-packing facilities in our markets
with adequate capacity and/or suitable equipment to package our products. If a co-packer terminates its relationship with us, we have
in the past, and will likely in the future, experience a delay finding a suitable replacement, which will negatively impact orour business
and financial results.
We depend on a limited number of customers for most of our revenue. The loss of, or a significant reduction in orders from our key customers that are not replaced by other orders from new or existing customers, would significantly reduce our revenue and adversely impact our business, financial condition and results of operations.
Our largest customers historically have accounted for a large portion of our sales. During the year ended December 31, 2025, our three largest customers comprised 21%, 15% and 14% of net sales, respectively. During the year ended December 31, 2024, our two largest customers comprised 18% and 17% of net sales, respectively. We believe that our operating results for the foreseeable future will continue to depend to a significant extent on sales attributable to certain customers. While we anticipate revenue attributable to our top customers will fluctuate from period to period, we expect to remain dependent on a small number of customers for a meaningful portion of our revenue for the foreseeable future. If our customers were to choose to reduce their orders or cease to order products from us or if our relationships with our customers or our distributors are disrupted for any reason and we are unable to replace those orders with orders from new or existing customers, there could be a significant negative impact on our business. Any reduction in sales attributable to our largest customers would have a significant and disproportionate impact on our business, financial condition and results of operations.
Demand for our products depends in part on our ability to innovate and anticipate and effectively respond to shifts in consumer trends and preferences, including the types of products our consumers want and how they browse for, purchase and consume them. Consumer preferences continuously evolve due to a variety of factors, including: changes in consumer demographics, consumption patterns, diet (whether due to changes in consumer behavior and eating habits, the use of weight-loss drugs or other factors) and channel preferences (including continued increases in the e-commerce and online-to-offline channels); pricing; product quality; concerns or perceptions regarding packaging and its environmental impact (such as single-use and other plastic packaging); and concerns or perceptions regarding the nutrition profile and health effects of, or location of origin of, ingredients or substances in our products or packaging, including due to the results of third-party studies (whether or not scientifically valid). Concerns with any of the foregoing could lead consumers to reduce or publicly boycott the purchase or consumption of our products. Pandemics, epidemics or other disease outbreaks, such as COVID-19, and geopolitical events, international trade relations and tariffs, wars and other military conflicts have also impacted and could continue to impact consumer preferences and demand for our products. Consumer preferences are also influenced by perception of our brand image or the brand images of our products, the success of our advertising and marketing campaigns, our ability to engage with our consumers in the manner they prefer, including through the use of digital media or assets, and the perception of our use of social media and our response to political and social issues, geopolitical events, wars and other military conflicts or catastrophic events. These and other factors have reduced and could continue to reduce consumers’ willingness to purchase certain of our products, including as a result of public boycotts. Any inability on our part to anticipate or react to changes in consumer preferences and trends, or make the right strategic investments to do so, including investments in data analytics to understand consumer trends, can lead to reduced demand for our products, lead to inventory write-offs or erode our competitive and financial position, thereby adversely affecting our business and preventing us from gaining market share and achieving long-term profitability. In addition, our business operations, including our supply chain, are subject to disruption by geopolitical events, international trade relations and tariffs, wars and other military conflicts, natural disasters, pandemics, epidemics or other events beyond our control that could negatively impact product availability and decrease demand for our products.
Consumers are concerned about health and wellness; public health officials and government officials are increasingly vocal about obesity and its consequences. There has been a trend among some public health advocates and dietary guidelines to recommend a reduction in sweetened beverages, as well as increased public scrutiny, new taxes on sugar-sweetened beverages (see also the risk factor captioned “Our effective tax rate or taxes aimed at our products can adversely affect our business or financial performance” for more information), and additional governmental regulations concerning the marketing and labelling/packing of the beverage industry. Additional or revised regulatory requirements, whether labelling, tax or otherwise, could have a material adverse effect on our financial condition and results of operations. Further, increasing public concern with respect to sweetened beverages could reduce demand for our beverages and increase desire for more low-calorie soft drinks, water, enhanced water, coffee-flavored beverages, tea, and beverages with natural sweeteners. We are continuously working to reduce calories and sugar in our products while launching additional products, to pair with existing brand extensions that round out our portfolio. However, there is no guarantee that our product lines will meet consumer expectations, shifting consumer preferences, or regulatory developments.
Our
ability to maintain and expand our existing markets for our products, and to establish markets in new geographic distribution areas,
is dependent on our ability to establish and maintain successful relationships with reliable distributors, retailers and brokers strategically
positioned to serve those areas. Most of our distributors, retailers and brokers sell and distribute competing products and our products
may represent a small portion of their businesses. The success of this network will depend on the performance of the distributors, retailers
and brokers of this network. Our ability to incentivize and motivate distributors to manage and sell our products is affected by competition
from other beverage companies who have greater resources than we do. To the extent that our distributors, retailers and brokers are distracted
from selling our products or do not employ sufficient efforts in managing and selling our products, including re-stocking the retail
shelves with our products, our sales and results of operations could be adversely affected. Furthermore, such third parties’ financial
position or market share may deteriorate, which could adversely affect our distribution, marketing and sales activities. Our ability
to maintain and expand our distribution network and attract additional distributors, retailers and brokers will depend on a number of
factors, some of which are outside our control. Some of these factors include: (i) the level of demand for our brands and products in
a particular distribution area;; (ii) our ability to price our products at levels competitive with those of competing products; ;
and (iii)
our ability to deliver products in the quantity and at the time ordered by distributors, retailers and brokers. We may not
be able to
successfully manage all or any of these factors in any of our current or prospective geographic areas of distribution. Our
inability inability
to achieve success with regards to any of these factors in a geographic distribution area will have a material adverse effect
on our
relationships in that particular geographic area, thus limiting our ability to maintain or expand our market, which will likely
adversely adversely
affect our revenues and financial results.
Supply
chain challenges have impacted our ability
to benefitrespond fromeffectively strongor in a timely manner to increases in demand for, and increased sales offor our products and have
adversely impacted our business. Supply chain constraints could
cause a disruption in our ability to obtain raw materials required to
manufacture our products and adversely affect our operations.operations and financial performance.
We have experienced supply chain challenges. The disruption and increased lead times caused by labor shortages, significant raw material cost inflation, logistics issues, increased freight costs and ongoing port congestion have resulted in suppressed margins. The average cost of shipping and handling of our products during each of the years ended December 31, 2025 and 2024 was $2.75 per case. Although we have experienced decreases in freight costs and have implemented mitigation plans to manage this risk, in our opinion there remains a volatile environment, and we will continue to monitor pricing and availability in transportation. Any increase in transportation costs (including increases in fuel costs), shipping costs or warehouse costs, port or supplier-side delays, reductions in the transportation capacity of carriers, labor strikes or shortages in the transportation industry, disruptions to the national and international transportation infrastructure, decreased warehouse availability and unexpected delivery interruptions or delays may increase the cost of, and adversely impact, our logistics and our ability to provide quality and timely service to our distributors and customers.
Furthermore, periodic and often unpredictable industry-wide shortages of raw materials, including aluminum cans, glass bottles, and the principal ingredients used in our products, such as organic ginger and cane sugar, could disrupt or delay the production of certain products and adversely affect our operations and financial performance. The prices of the principal raw materials used in our products are subject to fluctuation. We are uncertain whether the prices of any of the foregoing or any other raw materials or ingredients we utilize will rise in the future and whether we will be able to pass any of such increases on to our customers. We do not use hedging agreements or alternative instruments to manage the risks associated with securing sufficient ingredients or other raw materials. Although we regularly monitor companies in our supply chain and use alternative suppliers when necessary and available, supply chain constraints could cause a disruption in our ability to obtain raw materials required to manufacture our products and adversely affect our operations, financial condition, results of operations, and cash flows.
We have experienced supply chain challenges, including
increased lead times, as well as inflation of raw materials, logistics and labor costs due to availability constraints and high demand.
During the year ended December 31, 2024, the average cost of shipping and handling was $2.75 per case, as compared to $3.07 per case for
the year ended December 31, 2023. Although the company has experienced decreases in freight costs, in the company’s opinion there
remains a volatile environment and the company will continue to monitor pricing and availability in transportation. Mitigation plans have
been implemented to manage this risk. The disruption caused by labor shortages, significant raw material cost inflation, logistics issues
and increased freight costs, and ongoing port congestion, has resulted in suppressed margins. Although we regularly monitor companies
in our supply chain and use alternative suppliers when necessary and available, supply chain constraints could cause a disruption in our
ability to obtain raw materials required to manufacture our products and adversely affect our operations.
Demand
for our products depends in part on our ability to innovate and anticipate and effectively respond to shifts in consumer trends and preferences,
including the types of products our consumers want and how they browse for, purchase and consume them. Consumer preferences continuously
evolve due to a variety of factors, including: changes in consumer demographics, consumption patterns, diet (whether due to changes in
consumer behavior and eating habits, the use of weight-loss drugs or other factors) and channel preferences (including continued increases
in the e-commerce and online-to-offline channels); pricing; product quality; concerns or perceptions regarding packaging and its environmental
impact (such as single-use and other plastic packaging); and concerns or perceptions regarding the nutrition profile and health effects
of, or location of origin of, ingredients or substances in our products or packaging, including due to the results of third-party studies
(whether or not scientifically valid). Concerns with any of the foregoing could lead consumers to reduce or publicly boycott the purchase
or consumption of our products. Pandemics, epidemics or other disease outbreaks, such as COVID-19, and geopolitical events, wars and
other military conflicts have also impacted and could continue to impact consumer preferences and demand for our products. Consumer preferences
are also influenced by perception of our brand image or the brand images of our products, the success of our advertising and marketing
campaigns, our ability to engage with our consumers in the manner they prefer, including through the use of digital media or assets,
and the perception of our use of social media and our response to political and social issues, geopolitical events, wars and other military
conflicts or catastrophic events. These and other factors have reduced and could continue to reduce consumers’ willingness to purchase
certain of our products, including as a result of public boycotts. Any inability on our part to anticipate or react to changes in consumer
preferences and trends, or make the right strategic investments to do so, including investments in data analytics to understand consumer
trends, can lead to reduced demand for our products, lead to inventory write-offs or erode our competitive and financial position, thereby
adversely affecting our business. In addition, our business operations, including our supply chain, are subject to disruption by geopolitical
events, wars and other military conflicts, natural disasters, pandemics, epidemics or other events beyond our control that could negatively
impact product availability and decrease demand for our products.
Maintaining
a positive reputation is critical to selling our products. Our reputation or brand image could be adversely impacted by a variety of
factors, including: particular ingredients in our products, including concerns regarding whether certain of our products contribute to
obesity and other health conditions;; any product quality or safety issues, including the recall of any of our products;; any
failure by us or by independent contract manufacturers and suppliers with whom we do business to
comply with applicable laws and regulations;
or ethical business practices; marketing programs, use of social media;; or any failure to effectively respond to negative or
inaccurate inaccurate
comments about us on social media or otherwise regarding any of the foregoing. Damage to our reputation or brand image could
decrease decrease
demand for our products, thereby adversely affecting our business.
We have in the past, and may in the future, use social media influencers and celebrities for product promotion and marketing, which may expose us to risk that such content could contain problematic, inaccurate, or misleading product or marketing claims. These influencers and celebrities could also engage in behavior that reflects poorly on our brand. Any claims or behavior by such influencers or celebrities may be attributed to us and expose us to fines, monetary liabilities, or could harm our brand reputation all of which could have an adverse impact on our business and operations. Although we take measures to confirm that public information about our company and brand is accurate, compliant with regulations and substantiated by factual analysis and research, we may be subject to claims that such information is false or misleading. Even if such claims are disproven, any negative publicity surrounding an assertion that our marketing materials are inaccurate could cause consumers to lose confidence in the safety and quality of our products. In addition, a judgment against us could lead to further litigation and have a material adverse effect on our business, financial condition, results of operations or liquidity.
Product
recalls or other issues or concerns with respect to product quality and safety can adversely affect our business.business and financial condition.
We
have recalled, and could in the future recall, products due to product quality or safety issues, such as mislabelling,mislabeling, spoilage or malfunction.
Product quality or safety issues could reduce consumer confidence and demand for our products, cause productionproduction, inventory and delivery
disruptions, disruptions,
and result in increased costs (including payment of fines, judgments and legal fees, and costs associated with alternative
sources of
production) and damage our reputation, all of which can adversely affect our business.business and financial condition. Any perception
or allegation (whether or not valid)
of failure to maintain adequate oversight over product quality or safety can result in product recalls,
litigation, government investigations
or inquiries or civil, all of which may result in fines, penalties and damages. In addition, while
we currently maintain insurance coverage
that, subject to its terms and conditions, is intended to address costs associated with certain
aspects of product recalls, this insurance
coverage may not, depending on the specific facts and circumstances surrounding an incident,
cover all losses or all types of claims
that arise from an incident, or the damage to our reputation or brands that may result from an
incident.
Our
products compete against products of international beverage companiescompanies, as well as regional, local and private label and economy brand
manufacturers and other competitors, including smaller companies developing and selling micro brands directly to consumers through e-commerce
platforms or through retailers focused on locally sourced products. Our products compete primarily on the basis of brand recognition
and loyalty, taste, quality, innovation, distribution, shelf space, advertising, and promotional activity, packaging, convenience, and
the ability to anticipate and effectively respond to consumer preferences and trends. Some of our competitors have significantly more
financial resources than we do. These competitors can use their resources and scale to rapidly respond to competitive pressures and changes
in consumer preferences by introducing new products, changing their route to market, reducing prices or increasing promotional activities.
Our business can be adversely affected if we are
unable to effectively promote or develop our existing products or introduce and effectively
market new products, if we are unable to
improve operating efficiencies, if we are unable to effectively respond to supply disruptions,
pricing pressure (including as a result
of commodity inflation) or otherwise compete effectively, and we may be unable to grow or maintain
sales or category share or we may
need to increase capital, marketing or other expenditures. It is possible that our competitors may
either respond to industry conditions
or consumer trends more rapidly or effectively or resort to price competition to sustain market
share, which could adversely affect our
sales and profitability. See also the risk factor captioned “Changes in the retail landscape
or in sales to any key customer can adversely affect our business. Increased competitor consolidations, market-place competition, particularly
among branded beverage products, and competitive product and pricing pressures could impact our earnings, market share and volume growth.”
Changes in the retail landscape or in sales to any key customer can adversely affect our business. Increased competitor consolidations, market-place competition, particularly among branded beverage products, and competitive product and pricing pressures could impact our earnings, market share and volume growth.
The retail industry is impacted by the actions and increasing power of retailers, including as a result of increased consolidation of ownership resulting in large retailers or buying groups with increased purchasing power, particularly in North America, Europe and Latin America. In this changing retail landscape, retailers and buying groups have impacted and may continue to impact our ability to compete in these jurisdictions by demanding lower prices or increased promotional programs. We may be required to grant retailers price concessions that negatively impact our margins and our profitability in order to compete with larger companies with significantly greater financial resources. If we are not able to lower our cost structure adequately in response to such competitive customer pricing, and if we are not able to attract and retain a profitable customer mix and a profitable product mix, our profitability could continue to be adversely affected. Furthermore, our inability to resolve a significant dispute with customers, a change in the business conditions (financial or otherwise) of either of these customers, even if unrelated to us, a significant reduction in sales to either of them, or the loss of either of them could adversely affect our business.
We may face difficulties as we expand our operations into new markets in which we have no prior operating experience.
As we work to grow our brand, we intend to enter into new markets, including eventually expanding into countries other than those in which we currently operate, including our recent expansion into new geographic markets in the Asia-Pacific region. It may be difficult for us to understand and accurately predict taste preferences and purchasing habits of consumers in these new geographic markets. We will also face increased competition with larger competitors who have stronger established brands in such markets. The political, legal and social systems of certain territories pose difficult challenges related to establishing and maintaining control and ownership of our brand and intellectual property, as well as mitigating the risk of diverted sales to other territories and/or sales diverted into the U.S. It is also costly to establish, develop and maintain international operations and develop and promote our brands in international markets and we may face adverse tax consequences, tariffs, and barriers to trade. As we expand our business into new countries, we may encounter regulatory, legal, personnel, technological and other difficulties that increase our expenses and/or delay our ability to become profitable and compete effectively in such countries, which may have a material adverse effect on our business and brand.
Our performance significantly depends on the contributions of key personnel. If we lose key personnel, our operations and ability to manage our business may be affected.
Dependence on Key Personnel
Changes
in the retail landscape or in sales to any key customer can adversely affect our business.
The retail industry is impacted by the actions and
increasing power of retailers, including as a result of increased consolidation of ownership resulting in large retailers or buying groups
with increased purchasing power, particularly in North America, Europe and Latin America. In this changing retail landscape, retailers
and buying groups have impacted and may continue to impact our ability to compete in these jurisdictions by demanding lower prices or
increased promotional programs. Our inability to resolve a significant dispute with customers, a change in the business conditions (financial
or otherwise) of either of these customers, even if unrelated to us, a significant reduction in sales to either of them, or the loss
of either of them could adversely affect our business.
We
compete in an industry characterized by rapid changes in consumer preferences and public perception, so our ability to continue developing
new products to satisfy the changing preferences of consumers will determine our long-term success.
Failure
to introduce new brands, products or product extensions into the marketplace as current ones mature and to meet the changing preferences
of consumers could prevent us from gaining market share and achieving long-term profitability. Product lifecycles can vary and consumer
preferences and loyalties change over time. Although we try to anticipate these shifts and innovate new products to introduce to our
consumers, we may not succeed. Consumer preferences also are affected by factors other than taste, such as health and nutrition considerations
and obesity concerns, shifting consumer needs, changes in consumer lifestyles, increased consumer information and competitive product
and pricing pressures. Sales of our products may be adversely affected by the negative publicity associated with these issues. If
we do not adequately anticipate or adjust to respond to these and other changes in consumer preferences, we may not be able to maintain
and grow our brand image and our sales may be adversely affected.
Consumers
are concerned about health and wellness; public health officials and government officials are increasingly vocal about obesity and its
consequences. There has been a trend among some public health advocates and dietary guidelines to recommend a reduction in sweetened
beverages, as well as increased public scrutiny, new taxes on sugar-sweetened beverages (as described below), and additional governmental
regulations concerning the marketing and labelling/packing of the beverage industry. Additional or revised regulatory requirements, whether
labelling, tax or otherwise, could have a material adverse effect on our financial condition and results of operations. Further, increasing
public concern with respect to sweetened beverages could reduce demand for our beverages and increase desire for more low-calorie soft
drinks, water, enhanced water, coffee-flavored beverages, tea, and beverages with natural sweeteners. We are continuously working to
reduce calories and sugar in our products while launching additional products, to pair with existing brand extensions that round
out our portfolio.
Many
of the jurisdictions in which our products are sold have experienced and could continue to experience uncertain or unfavorable economic
conditions, such as high inflation and adverse changes in interest rates, tax laws or tax rates, including as a result of geopolitical
events. These uncertain or unfavorable economic conditions have resulted in and could continue to result in recessions or economic slowdowns;
volatile commodity markets; labor shortages; highly inflationary economies; and stimulus measures. In 2024 we experienced moderate inflation.
In addition, we cannot predict how current or future economic conditions will affect our business partners, including financial institutions
with whom we do business, and any negative impact on any of the foregoing may also have an adverse impact on our business.
Future
cyber incidents and other disruptions to our information systems can adversely affect our business.
We
work with a third-party vendor, which has extensive cybersecurity expertise to help protect and defend against cybersecurity threats.
This vendor has advised us on material cybersecurity-related risks and is helping us establish controls designed to protect, detect,
respond to, and recover from cybersecurity incidents. These controls include firewall protection, antivirus software protection, two-factor
authentication enforced on all endpoints including Windows PCs and laptops, and intrusion prevention software designed to automatically
block any unauthorized access attempts on our servers. Our cybersecurity controls are embedded within our overall risk management processes
and technology, including a 24/7 threat monitoring system provided by the vendor.
Cyberattacks
and other cyber incidents are occurring more frequently, the techniques used to gain access to information technology systems and data,
disable or degrade service or sabotage systems are constantly evolving and becoming more sophisticated in nature and are being carried
out by groups and individuals with a wide range of expertise and motives. In addition, the rapid evolution and increased adoption of
artificial intelligence technologies may increase our cybersecurity risks, including generative artificial intelligence augmenting threat
actors’ technological sophistication to enhance existing or create new malware. We have not experienced a cyber security breach;
however, a breach could have a material adverse effect on us in the future.
TheWe
company reliesrely on itsour information technology, and a potential cyber-attack, data breach or other failure or disruption of itsour information technology
technology could disrupt itsour operations and adversely affect itsour results of operations.
TheOur
company’s business increasingly relies on the successful and uninterrupted functioning of itsour information technology systems to process, transmit,
transmit, and store electronic information. A significant portion of the communication between the company’sour personnel, customers, and
suppliers depends
on information technology. As with all large systems, the Company’sour information technology systems may be susceptible
to damage, disruptions or
shutdowns due to failures during the process of upgrading or replacing software, databases or components thereof,
power outages, hardware
failures, telecommunication failures, user errors or catastrophic events. In addition, cybersecurity related
risks including security
breaches and cyber-attacks such as computer viruses, denial-of-service attacks, malicious code (including ransomware), social-engineering
social-engineering attacks (including phishing attacks) or other information security breaches could result in unauthorized disclosure
or misappropriation
of the Company’sour confidential information. These threats also may be further enhanced in frequency or
effectiveness through threat actors’
use of artificial intelligence.
While
thewe company hashave security measures in place designed to protect the integrity of customer information and prevent data loss, misappropriation,
and other security breaches, the Company’sour information technology systems could nevertheless be penetrated by outside parties intent
on extracting
information, corrupting information or disrupting business processes (including for purposes of ransom demands or other
forms of blackmail),
particularly if the company’sour information security training and compliance programs prove to be inadequate. In addition,
if the company’sour information
technology systems suffer severe damage, disruption or shutdown and the company’sour business continuity plans
do not effectively resolve the issues
in a timely manner, the companywe may lose customers and suppliers and revenue and profits as a result
of its inability to timely manufacture, distribute,
invoice and collect payments from itsour customers, and could experience delays in reporting
its our financial results, including with respect
to the company’sour operations in emerging markets. Furthermore, if thewe company isare unable
to prevent security breaches, itwe may suffer financial and reputational
damage because of lost or misappropriated confidential information
belonging to the companyus or to itsour customers or suppliers, and itwe may suffer
indirect economic loss if itsour existing insurance policies
and coverage related to information security risks prove to be insufficient.
Failure or disruption of the company’sour information technology
systems, or the back-up systems, for any reason could disrupt the company’sour operations and
negatively impact the company’sour cash flows
or financial condition.
Similar risks exist with respect to our business partners and third-party providers, including suppliers, software and cloud-based service providers, that we rely upon for aspects of various business processes and activities, including procurement, supply chain, manufacturing, distribution, information technology support services and administrative functions (including payroll processing, health and benefit plan administration and certain finance and accounting functions) and the systems managed, hosted, provided and/or used by such third parties and their vendors. For example, malicious actors have employed and could continue to employ the information technology supply chain to introduce malware through software updates or compromised supplier accounts or hardware and exploit known or unknown hardware or software vulnerabilities in our systems or the systems of our vendors and third-party service providers. The need to coordinate with various third-party service providers, including with respect to timely notification and access to personnel and information concerning an incident, may complicate our efforts to address issues that arise. As a result, we are subject to the risk that the activities associated with our third-party service providers can adversely affect our business even if the attack or breach does not directly impact our systems or information.
Cyberattacks and other cyber incidents are occurring more frequently, the techniques used to gain access to information technology systems and data, disable or degrade service or sabotage systems are constantly evolving and becoming more sophisticated in nature and are being carried out by groups and individuals with a wide range of expertise and motives. In addition, the rapid evolution and increased adoption of artificial intelligence technologies may increase our cybersecurity risks, including generative artificial intelligence augmenting threat actors’ technological sophistication to enhance existing or create new malware. We have not experienced a cyber security breach; however, a breach could have a material adverse effect on us in the future.
Our
largest stockholder, D&D, holds a preemptive right to purchase its pro-rata share, based on the ratio of shares of the
Company’s common stock it owns to all the outstanding shares of the Company’s common stock, of any investment in the
equity securities or equity-linked securities of the Company. D&D beneficially owns approximately 59.5% of our common stock. As
such, D&D’s exercise of its right could serve to dissuade a new strategic investor from proposing an investment in the
Company or significantly decrease the size of a new investor’s investment.
Risks
Related to Legal,
Tax and Regulatory RisksMatters
TaxesOur
effective tax rate or taxes aimed at our products can adversely affect our business or financial performance.
Tax rates at the federal, state and local levels may be subject to significant change. If our effective tax rate increases, our operating results and cash flow could be adversely affected. Our effective income tax rate can vary significantly between periods due to a number of complex factors including, but not limited to, projected levels of taxable income in each jurisdiction, tax audits conducted and settled by various tax authorities, and adjustments to income taxes upon finalization of income tax returns.
Management's Discussion & Analysis (MD&A)
New heading “Recent Developments”
New heading “Underwritten Public Offering”
New heading “Reverse Stock Split”
New heading “Amended Senior Secured Loan”
New heading “Private Placement”
Largest changes
In addition to our United States generally accepted accounting principles (“U.S. GAAP”) results, the following discussion includessee in full comparisonModifiedEBITDA as a supplemental measure of our performance. We presentModifiedEBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we useModifiedEBITDAEBITDAin developing our internal budgets, forecasts, and strategic plan; in analyzing the effectiveness of our business strategies in evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial performance.ModifiedEBITDA is not a recognized measurement under U.S GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with U.S. GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We defineModifiedEBITDA as net income (loss), plus interest expense, tax expense,depreciationandamortization, stock-based compensation, changes in fair value of warrant expense, change in fair value of SAFE agreements, legal and insurance settlements, non-recurring professional fees, inventory write-offs associated with exited categoriesdepreciation andmajor packaging and formula changes, one-time changes in policy, impact of changes to accounting methodology and one-time restructuring-related costs including employee severance and asset impairment.amortization.
In addition to our U.S. GAAP results, we presentsee in full comparisonModifiedEBITDA as a supplemental measure of our performance. However,ModifiedEBITDA is not a recognized measurement under U.S. GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with U.S. GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We defineModifiedEBITDA as net income (loss), plus interest expense, tax expense, and depreciation andamortization, stock-based compensation, changes in fair value of warrant expense,change in fair value of SAFE agreements, legal and insurance settlements, non-recurring professional fees, inventory write-offs associated with exited categories and major packaging and formula changes, one-time changes in policy, impact of changes to accounting methodology and one-time restructuring-related costs including employee severance and asset impairment.amortization.
“The financing agreement with Whitebox includes customary restrictions that limit our ability to engage in certain types of transactions. Additionally, the agreement contains a financial covenant that requires us to meet a certain minimum cash balance and liquidity threshold as of the end of each month. We were in compliance with the terms of our agreement with Whitebox as of December 31, 2025.”see in full comparison
“For the year ended December 31, 2024, the Company recorded a net loss of $13,152 and used cash in operations of $6,124. During 2024, the Company took significant steps to convert high interest debt to equity, raise additional equity, and refinance its credit facility. …”see in full comparison
Full comparison: every changed paragraph (70)
In
addition to our United States generally accepted accounting principles (“U.S. GAAP”) results, the following discussion
includes Modified EBITDA as a supplemental measure of our performance. We present
Modified EBITDA because we believe it assists investors and analysts
in comparing our performance across reporting periods on a consistent
basis by excluding items that we do not believe are indicative
of our core operating performance. In addition, we use ModifiedEBITDA EBITDA
in developing our internal budgets, forecasts, and strategic plan; in
analyzing the effectiveness of our business strategies in evaluating
potential acquisitions; making compensation decisions; and in
communications with our board of directors concerning our financial performance.
Modified EBITDA is not a recognized measurement under U.S
GAAP and should not be considered as an alternative to net income, income from
operations or any other performance measure derived
in accordance with U.S. GAAP, or as an alternative to cash flow from operating activities
as a measure of liquidity. We define Modified
EBITDA as net income (loss), plus interest expense, tax expense, depreciation
and amortization, stock-based compensation, changes in fair value of warrant expense, change in fair value of SAFE agreements, legal
and insurance settlements, non-recurring professional fees, inventory write-offs associated with exited categoriesdepreciation and major packaging
and formula changes, one-time changes in policy, impact of changes to accounting methodology and one-time restructuring-related costs
including employee severance and asset impairment.amortization.
During
the year ended December 31, 2024, the Company continued to strengthen its supply chain, implement gross margin enhancement initiatives,
drive efficiencies in transportation and warehouse costs and reduce operating expenses. In addition, it continues to build its innovation
pipeline with sustained growth in Reed’s Real Ginger Ale, Virgil’s Zero Sugar handcrafted sodas, Reed’s Classic and
Stormy Mule, and Reed’s Hard Ginger Ale.
TheDuring
the year ended December 31, 2025, the Company remainscontinued focusedits focus on drivingprofitable sales growth, improving gross margin, reducing
freight costs, and reducingoptimizing freightselling, costs.general & administrative expenses. The sales growth focusinitiatives is oninclude channel
expansion, increasein-store in storeproduct placements, new product introductioninnovation and improved sales execution. The gross margin enhancement
initiatives initiativeinclude is
drivenproduct byportfolio packagingoptimization, savings,equitable supplier negotiations, streamlining co-packer upgrades,processes, and betterefficient
inventory leveraged purchasing and improved efficiency.management. Underpinning these initiatives
is a focus on strategically reducing operating costs particularlyoptimizing delivery and handling expenses. In addition, the Company continues
to augment its co-packer network to drive further efficiencies and buildselling, propergeneral levels&
administrative of inventory at the appropriate location to maximize
delivery metrics.expenses.
During the year ended December 31, 2025, the Company began an expansion into new geographic markets in the Asia Pacific region. The Company formed a wholly owned subsidiary Reed’s (Asia) Limited (BVI). Reed’s (Asia) Limited subsequently formed five additional wholly owned subsidiaries, Reed’s (Hong Kong) Limited, Reed’s (Japan) Limited, Jiangzhi Beverage (Hainan) Co. Limited, Reed’s Beverages (Singapore) PTE Limited, and Shenshen Jiangzi Beverage Co. Limited. These subsidiaries are an early part of the Company’s strategic expansion in the Asia Pacific region. The Company expects continued investment in its Asia Pacific growth initiative. Reed’s (Asia) Limited did not generate sales in the year ended December 31, 2025.
Although
the U.S. economy continued to grow throughoutin 2024 and 2023,2025, inflation, actions by the Federal Reserve to address inflation,
fluctuations in
energy prices, and the potential impacts of tariffstariffs, trade tensions and geopolitical events create uncertainty about the future economic
economic environment which will continue to evolve and may impact our business in future periods. We have experienced supply chain challenges,
challenges, including increased lead times, as well as inflation of raw materials, logistics and labor costs due to availability
constraints and
high demand. Although we regularly monitor companiesvendors in our supply chain, and use alternative suppliers when
necessary and available, supply
chain constraints could cause a disruption in our ability to obtain raw materials required to
manufacture our products and adversely
affect our operations.
During
the year ended December 31, 2024,2025, the average cost of shippingdelivery and handling was $2.75 per case, asconsistent compared to $3.07 per case forwith the
year ended December 31, 2023.2024. Although theThe Company has experienced decreasesincreases in freight costs,costs in the Company’s
opinionand there remains a volatile environmentpricing andenvironment, including due to the armed conflict in Iran.
The Company will continue to monitor pricing and availability in transportation.transportation Mitigation
and has implemented plans have been implementeddesigned to manage this risk.
In Thethe past, the Company has been negatively impacted by supply chain challenges affecting our ability
to benefit from strong demand
for, and increased sales of our product. TheAny disruption caused by labor shortages, significant raw material
cost inflation, logistics issues and
issues, increased freight costs, and ongoingor port congestion, resultedmay adversely impact margins in suppressedthe margins. The Company
has experienced moderation in inflation and anticipates this continuing throughout 2025.future.
Through December 31, 2025, we continued to finance our operations through existing cash balances, cash generated from operations, public and private issuance of common stock, and credit lines from financial institutions. As we seek additional financing, there can be no assurance that such financing will be available to us on favorable terms or at all. Our ability to obtain additional financing in the debt and equity capital markets is subject to several factors, including market and economic conditions, our operating performance and investor sentiment with respect to us and our industry.
Recent Developments
Underwritten Public Offering
On December 4, 2025, we entered into an underwriting agreement (the “Underwriting Agreement”) with A.G.P./Alliance Global Partners, as representative of the underwriters (the “Underwriters”), pursuant to which we agreed to sell and issue to the Underwriters, in a public offering (the “Offering”), an aggregate of (i) 2,500,000 shares of common stock and (ii) warrants to purchase up to 2,500,000 shares of common stock. The Offering closed on December 8, 2025. Each share of common stock and accompanying warrant to purchase one share of common stock were sold together at a combined public offering price of $4.00 less underwriting discounts and commissions. Additionally, the Company granted the Underwriters a 45-day option (the “Overallotment Option”) to purchase up to an additional 375,000 shares of common stock and/or warrants at the public offering price, less underwriting discounts and commissions.
On December 5, 2025, the Underwriters notified us of their determination to partially exercise the Overallotment Option for warrants to purchase an aggregate of 375,000 shares of common stock. On December 12, 2025, the Underwriters notified us of their determination to exercise the remaining Overallotment Option to purchase an aggregate of 375,000 shares of common stock. All of the securities in the Offering, including the Overallotment Option, were sold by the Company.
The net proceeds to the Company from the Offering, including the partial exercise of the Overallotment Option, were approximately $10.2 million, after deducting underwriting discounts and commissions and certain offering expenses. The Company currently intends to use the net proceeds from the Offering, together with its existing cash and cash equivalents, to fund growth initiatives, working capital and other general corporate purposes, which may include repayment of debt.
Each warrant issued in the Offering has an exercise price per share of common stock equal to $4.50, subject to certain adjustments. The warrants are immediately exercisable upon issuance and will expire on December 8, 2030 (the “Expiration Date”), provided that the holder will be prohibited, subject to certain exceptions, from exercising the warrant for shares of the Company’s common stock to the extent that immediately after giving effect to such exercise, the holder, together with its affiliates and other attribution parties, would own more than 4.99% or 9.99% (as elected by the holder) of the total number of shares of the Company’s common stock then issued and outstanding, which percentage may be changed at the holder’s election to a higher or lower percentage not in excess of 9.99% upon 61 days’ prior notice from the holder to the Company subject to the terms of the warrants. If, and only if, there is no effective registration statement at the time of exercise, the warrants may be exercised cashlessly.
Reverse Stock Split
On October 31, 2025, the Company effected a 1-for-6 reverse stock split (the “Reverse Stock Split”) of the Company’s issued and outstanding shares of common stock. The Reverse Stock Split reduced the number of shares of the Company’s issued and outstanding common stock, as well as the number of shares subject to then-outstanding warrants and the exercise price thereof and the number of shares available for future issuance under the Company’s equity plans, the number of shares subject to such awards and purchase rights and the exercise and purchase price of, and other terms and conditions relating to, such awards and purchase rights. The conversion terms of the Preferred Stock have also been adjusted automatically such that each share of Series A Convertible Preferred Stock will be convertible into the number of shares of common stock that would have been issuable if all of the outstanding shares of Preferred Stock were converted into common stock immediately prior to the Reverse Stock Split. No fractional shares were distributed as a result of the Reverse Stock Split, and stockholders were entitled to a cash payment in lieu of fractional shares. The Reverse Stock Split did not affect the par value or total number of authorized shares of common stock. The share and per share amounts included in this Annual Report on Form 10-K have been adjusted to account for the Reverse Stock Split.
Amended Senior Secured Loan
On September 26, 2025, the Company entered into the Amended Loan Agreement governing the Senior Secured Loan with certain funds affiliated with Whitebox Advisors LLC, as lenders, and Cantor Fitzgerald Securities, as administrative agent and collateral agent. The Amended Loan Agreement (i) reduced the aggregate principal amount of the revolving credit commitment to $9,250 from $10,000, (ii) changed interest payments on the revolving loan to be due monthly in arrears from quarterly in arrears, (iii) and extended the maturity date to September 30, 2026.
Private Placement
On September 12, 2025, we entered into a securities purchase agreement with six accredited investors for the issuance and sale in a private placement of 833,330 shares of our common stock, at a purchase price of $6.00 per share, for aggregate gross proceeds of $5,000 (the “September 2025 Private Placement”). The September 2025 Private Placement closed on September 15, 2025 (the “September 2025 PIPE Closing Date”).
In connection with the September 2025 Private Placement, we entered into a registration rights agreement, dated as of September 12, 2025, with the investors, pursuant to which we agreed to prepare and file a registration statement with the SEC registering the resale of the shares issued in September 2025 Private Placement. The registration statement was filed with the SEC on September 19, 2025, and declared effective on September 29, 2025.
Through
December 31, 2024, we continued to generate cash flows to meet our short-term liquidity needs, and we expected to maintain access to
the capital markets.
Results
of Operations – YearYears Ended December 31, 2025 and December 31, 2024
The
following table sets forth key statistics for the years ended December 31, 2024,2025, and 2023, in thousands2024:
(A)
We define gross billing as the total sales for the Company unadjusted for costs related to generating those sales. Management
utilizes utilizes
gross billing as an indicator of and to monitor operating performance of products and salespersons before the effect of any
promotional promotional
or other allowances, which are determined in accordance with U.S. GAAP, and can mask certain performance issues. We
believe that the presentation
of gross billing provides a useful measure of our operating performance. Additionally, gross billing
may not be comparable to similarly
titled measures used by other companies, as gross billing has been defined by our internal
reporting practices.
(B)
We define promotional and other allowances as costs deducted from gross billing whichthat are associated with generating those sales.
Management Management
utilizes promotional and other allowances as an indicator of and to monitor operating performance of products,
salespersons, and customer
agreements. We believe that the presentation of promotional and other allowances provides a useful
measure of our operating performance.
The presentation of promotional and other allowances facilitates an evaluation of their impact
on the determination of net sales and
the spending levels incurred or correlated with such sales. The expenditures described in this
line item are determined in accordance
with U.S. GAAP and meet U.S. GAAP requirements, however the disclosure thereof does not
conform to U.S. GAAP presentation requirements. Additionally, our definition
of promotional and other allowances may not be
comparable to similar items presented by other companies. Promotional and other allowances
primarily include consideration given to
the Company’s distributors or retail customers including, but not limited to the following:
(i) reimbursements given to the
Company’s distributors for agreed portions of their promotional spend with retailers, including
slotting, shelf space
allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given
to distributors
and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share
of slotting,
shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors
and/or
retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. Promotional and other
allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its
numerous numerous
distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements
generally generally
provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one
year.
The
following charttable sets forth key statistics for the transitionCompany’s sales, cost of thesales, Company’sand topgros linemargins activity throughfor the years ended
December December
31, 2024.2025, and 2024:
Gross billing decreased by 8% to $40,847 during the year ended December 31, 2025, compared to $44,316 during the prior year, driven by Reed’s volume decline of 3%, and Virgil’s volume decline of 18%. Price on our brands increased 1% to $20.94 per case.
As
part of the Company’s ongoing initiative to simplify and streamline operations the Company has identified core products on which
to place its strategic focus. These core products consist of Reed’s and Virgil’s branded beverages. Non-core products consist
primarily of Wellness Shots, candy and slower selling discontinued Reed’s and Virgil’s SKUs.
Core
beverage volume for the year ended December 31, 2024, represents 100% of all beverage volume.
Core
brand gross billing decreased by 9% to $44,161 compared to $48,778 during the same period last year, driven by Reed’s volume decline
of 10% and Virgil’s volume decline of 13%. The result is a decrease in total gross billing of 13%, to $44,316 during the year ended
December 31, 2024, from $50,689 in the same period last year. Price on our core brands increased 2% to $20.70 per case. The lower gross
billings was a result of volume declines that have impacted the carbonated soft drink segment as a result of price increases coupled
with the Company’s inability to produce sufficient levels of inventory to meet current demand as a result of tighter credit terms
from suppliers.
Discounts
as a percentage of gross sales were 14% compared to 12% in the same period last year. As a result, net sales revenue decreased 15%17% during
the year ended December 31, 2024, to $37,954,2025, compared to $44,71114% in the sameprior periodyear. lastNet sales
decreased 10% during the year ended December 31, 2025, to $34,065, compared to $37,954 in the prior year driven by lower salesvolumes
with recurring national customers and elevatedhigher trade
spend.promotional and other allowances.
Cost
of goods sold decreasedincreased $5,306$525 during the year ended December 31, 2024,2025, as compared to the same period lastprior year. As a percentage of net
net sales, cost of goods sold for the year ended December 31, 2024,2025, was 70%80% as compared to 71%70% for the same period lastprior year. The decreaseincrease
in cost of goods sold was primarily driven by lowerinventory supplywrite-offs chainrelated andto inputchanges costs.in product portfolio optimization made by new management,
in an amount of $2,013.
The total cost of goods per case increased to $13.89 per case in the year ended December 31, 2025, from $12.46 per case for the prior year.
In
December 2023, the Company wrote off $1,848 of inventory comprised of $1,452 of packaging and ingredients related to major changes in
packaging and formulations, and $396 of candy as a result of exiting this line of business. These write-offs represented 4% of net sales.
During
2023 the Company discovered a closure failure in our seasonal swing-lid products which resulted in a product quality hold
write-down. The Company recorded expense of $1,267 related to costs associated with the product quality hold write-down for the year ended December 31, 2023. An
insurance claim is pending.
The
total cost of goods per case decreased to $12.46 per case for the year ended December 31, 2024, from $14.22 per case for the same period
last year. The cost of goods sold per case on core brands was $12.46 during the year ended December 31, 2024, compared to $12.82 for
the same period last year. Excluding the write-offs and provision for product quality hold write-down, total cost of goods sold per case
during the year ended December 31, 2023, would have been $12.96.
Gross
margin increasedwas to 30%20% for the year ended December 31, 2024,2025, compared to 22%30% for the same period lastprior year.
Delivery
and handling expenses consist of delivery costs to customers and warehousing costs incurred for handling our finished goods after production.
Delivery and handling expenses decreased by $1,698$489 forin the year ended December 31, 2024,2025, to $5,863$5,374 from $7,561$5,863 in the sameprior period lastyear,
year,primarily driven by ourlower efforts to mitigate inflationarytransportation costs. Delivery costs forin the year ended December 31, 2024,2025, were 15% of net sales
and $2.75 per case, compared to 17%16% of net sales and $3.07$2.75 per
case, compared to 15% of net sales and $2.75 per case during the same period lastprior year.
Marketing
expenses consist of direct marketing, marketing labor, and marketing support costs. Selling expenses consist of all other
selling-related expenses including personnel and contractor support. Total selling and marketing expenses were $4,405$5,271 during the
year ended December 31, 2024,2025, compared to $4,865$4,405 during the same period lastprior year. The increase was primarily driven by higher employee related
costs and marketing expenditures. As a percentage of net sales, selling and
marketing expenses were 15% of net sales during the year
ended December 31, 2025, as compared to 12% of net sales during the year ended December 31, 2024, as compared to 11% of net sales during the same
period lastprior year. The decrease was driven by lower employee related costs, syndicated data fees, customer fees, and product sampling
expenses partially offset by higher broker fees and e-commerce delivery costs.
General
and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as
professional professional
fees. General and administrative expenses increasedwere in$11,296 during the year ended December 31, 2024, to $9,109 from $6,118,2025, an increase of $2,991$2,187
over the sameprior periodyear. lastAs a percentage of net sales, general and administrative expenses were 33% during the year ended
December 31, 2025, as compared to 24% during the prior year. The increase was driven by contract proceedings,proceedings impairmentcosts and
ofthe assets,Company’s professionalinvestments fees,in personnel and qualityrelated assuranceservices coststo partiallysupport offsetgrowth by lower bad debt and franchise tax expense.initiatives.
The
loss from operations was $8,116$15,148 for the year ended December 31, 2024,2025, as compared to a loss of $9,417$8,116 in the same period lastprior year driven
by increasedlower gross profit and decreasedhigher operating expenses discussed above.
Interest
and other expense was $5,036 for the year ended December 31, 2024,2025, consisted of $1,108 of interest expense offset by $414 of other income. During
the prior year, interest and other expense consisted of $5,481 of interest expense andoffset by $445 of other income
related to the reversal of accrued expense from prior years. During the same period last year, interest and other expense consisted
of $6,106 of interest expense.income.
Modified
EBITDA
In
addition to our U.S. GAAP results, we present Modified
EBITDA as a supplemental measure of our performance. However, Modified EBITDA is not a
recognized measurement under U.S. GAAP and should not
be considered as an alternative to net income, income from operations or any
other performance measure derived in accordance with U.S. GAAP,
or as an alternative to cash flow from operating activities as a
measure of liquidity. We define Modified EBITDA as net income (loss),
plus interest expense, tax expense, and depreciation and amortization, stock-based compensation, changes in fair value of warrant expense,
change in fair value of SAFE agreements, legal and insurance settlements, non-recurring professional fees, inventory write-offs associated
with exited categories and major packaging and formula changes, one-time changes in policy, impact of changes to accounting methodology
and one-time restructuring-related costs including employee severance and asset impairment.amortization.
Management
considers our core operating performance to be that which our managers can affect in any particular period through their management
of of
the resources that affect our underlying revenue and profit generating operations during that period. Non-GAAP adjustments to our
results results
prepared in accordance with U.S. GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons
we consider them
appropriate for supplemental analysis. In evaluating Modified EBITDA, you should be aware that in the future we may incur
expenses that
are the same as or similar to some of the adjustments in this presentation. Our presentation of Modified EBITDA should not be
construed construed
as an inference that our future results will be unaffected by unusual or non-recurring items.
Set
forth below is a reconciliation of net loss to Modified EBITDA for the yearyears ended December 31, 2024,2025, and 2023 (in thousands)2024:
We
present Modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on
a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Modified
EBITDA in developing our internal budgets, forecasts and strategic plan; in analyzing the effectiveness of our business strategies in
evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial
performance. Modified EBITDA has limitations as an analytical tool, which includes, among others, the following:
As reflected in the financial statements included elsewhere in this Annual Report on Form 10-K, for the year ended December 31, 2025, the Company recorded a net loss of $15,842 and used cash in operations of $17,037. Cash used in operations was primarily from our operating losses, working capital, and investment in strategic growth initiatives. As of December 31, 2025, we had a cash balance of $10,424 and no remaining availability under our Senior Secured Loan.
Historically, we have financed our operations through existing cash balances, cash generated from operations, public and private issuance of common stock, preferred stock, convertible debt instruments, term loans and credit lines from financial institutions.
On December 4, 2025, we entered into the Underwriting Agreement with the Underwriters, pursuant to which the Company agreed to sell and issue to the Underwriters, in the Offering, an aggregate of (i) 2,500,000 shares of common stock and (ii) warrants to purchase up to 2,500,000 shares of common stock. The Offering closed on December 8, 2025. Each share of common stock and accompanying warrant to purchase one share of common stock were sold together at a combined public offering price of $4.00 less underwriting discounts and commissions. Additionally, the Company granted the Underwriters the Overallotment Option to purchase up to an additional 375,000 shares of common stock and/or warrants at the public offering price, less underwriting discounts and commissions.
On December 5, 2025, the Underwriters notified us of their determination to partially exercise the Overallotment Option for warrants to purchase an aggregate of 375,000 shares of common stock. On December 12, 2025, the Underwriters notified us of their determination to exercise the remaining Overallotment Option to purchase an aggregate of 375,000 shares of common stock. All of the securities in the Offering, including the Overallotment Option, were sold by the Company.
The net proceeds to the Company from the Offering, including the partial exercise of the Overallotment Option, were approximately $10.2 million, after deducting underwriting discounts and commissions and certain offering expenses. The Company currently intends to use the net proceeds from the Offering, together with its existing cash and cash equivalents, to fund growth initiatives, working capital and other general corporate purposes, which may include repayment of debt.
Each warrant issued in the Offering has an exercise price per share of common stock equal to $4.50, subject to certain adjustments. The warrants are immediately exercisable upon issuance and will expire on December 8, 2030 (the “Expiration Date”), provided that the holder will be prohibited, subject to certain exceptions, from exercising the warrant for shares of the Company’s common stock to the extent that immediately after giving effect to such exercise, the holder, together with its affiliates and other attribution parties, would own more than 4.99% or 9.99% (as elected by the holder) of the total number of shares of the Company’s common stock then issued and outstanding, which percentage may be changed at the holder’s election to a higher or lower percentage not in excess of 9.99% upon 61 days’ prior notice from the holder to the Company subject to the terms of the warrants. If, and only if, there is no effective registration statement at the time of exercise, the warrants may be exercised cashlessly.
On September 26, 2025, the Company entered into the Amended Loan Agreement governing the Senior Secured Loan with certain funds affiliated with Whitebox Advisors LLC, as lenders, and Cantor Fitzgerald Securities, as administrative agent and collateral agent. The Amended Loan Agreement (i) reduced the aggregate principal amount of the revolving credit commitment to $9,250 from $10,000, (ii) changed interest payments on the revolving loan to be due monthly in arrears from quarterly in arrears, (iii) and extended the maturity date to September 30, 2026. The Senior Secured Loan accrues interest at a per annum rate equal to 8.00% on the principal amount outstanding, payable monthly in arrears. The Senior Secured Loan also accrues an unused fee at a rate per annum equal to 3.00% on the excess, if any, of the revolving credit commitment over the average principal amount outstanding from time to time during the preceding fiscal quarter, payable monthly in arrears. The Senior Secured Loan is secured by substantially all of the Company’s assets, including all intellectual property.
In connection with the entry into the Amended Loan Agreement, the Company repaid $650 of the aggregate outstanding principal balance, plus accrued interest.
As of December 31, 2025, the principal amount outstanding on the Senior Secured Loan was $9,250 and the remaining availability was $0.
The financing agreement with Whitebox includes customary restrictions that limit our ability to engage in certain types of transactions. Additionally, the agreement contains a financial covenant that requires us to meet a certain minimum cash balance and liquidity threshold as of the end of each month. We were in compliance with the terms of our agreement with Whitebox as of December 31, 2025.
The Company incurred $410 of direct costs associated with the Senior Secured Loan transaction, consisting primarily of broker, bank and legal fees. These costs have been deferred and are being amortized over the life of the agreement. The unamortized debt discount balance was $329 at December 31, 2024. For the year ended December 31, 2025, the Company incurred $34 of additional fees, and the amortization of debt discount was $295. The unamortized debt discount balance was $68 at December 31, 2025. Additionally, in connection with the Amended Loan Agreement, the Company incurred $40 of direct costs, which were expensed.
On September 15, 2025, the Company completed a private placement with certain accredited investors, pursuant to which the Company issued and sold to the investors an aggregate of 833,330 common shares for total consideration of $5,000.
Management expects that the Company’s existing cash of $10,424, cash generated from operations, and access to committed financing will be sufficient to fund the Company’s operating plan, which was approved by the board of directors in February 2026, for at least twelve months from the date of issuance of the financial statements included elsewhere in this Annual Report on Form 10-K; however, if the Company’s management and board of directors approve additional growth initiatives and related investment in human resources, working capital, new geographic markets, information technology, and other uses of cash, the Company may require additional funding.
What changed in the latest 10-Q
Risk Factors
New heading “Our current indebtedness contains, and any future indebtedness may contain, restrictions on our business. We have historically had negative cash flow from operating activities, and continued losses could have a material negative effect on our business and prospects and impact our ability to continue as a going concern. If we are unable to secure additional financing on favorable terms, or at all, when we require it, our ability to continue to grow our business or react to market conditions could be impaired and in turn adversely affect our financial position and results of operations.”
New heading “We have failed, and may in the future fail, to meet the continued listing requirements of NYSE American, which could result in a de-listing of our common stock.”
Largest changes
“Our current indebtedness contains, and any future indebtedness may contain, restrictions on our business. We have historically had negative cash flow from operating activities, and continued losses could have a material negative effect on our business and prospects and impact our ability to continue as a going concern. If we are unable to secure additional financing on favorable terms, or at all, when we require it, our ability to continue to grow our business or react to market conditions could be impaired and in turn adversely affect our financial position and results of operations.”see in full comparison
“As of June 30, 2026, we had an accumulated deficit of $178.5 million and a cash balance of $2.4 million. For the six months ended June 30, 2026, we recorded a net loss of $10.7 million, used cash in operations of $8.0 million, and as of June 30, 2026, had a stockholders’ deficiency of $1.5 million. …”see in full comparison
“We intend to satisfy our current and future debt service obligations with our then existing cash and cash equivalents. However, we may not have sufficient funds, and may be unable to arrange for additional financing, to pay the amounts due under the Senior Secured Facility or any other debt instruments. In addition, the Senior Secured Facility contains, and the agreements governing our future indebtedness may contain, restrictive covenants that may limit our ability to engage in activities that may be in our long-term best interest. …”see in full comparison
“In the event of a de-listing, we may attempt to take actions to restore our compliance with the NYSE American listing requirements, but we can provide no assurance that any such action would allow our common stock to become re-listed, stabilize the market price or improve the liquidity of our common stock, or prevent future non-compliance with the NYSE American listing requirements. …”see in full comparison
“In connection with this non-compliance, we submitted a plan (the “Plan”) to NYSE American on June 26, 2026 describing the actions we have taken or will take to regain compliance with the continued listing standards by November 29, 2027. If NYSE American accepts the Plan, we will be subject to periodic reviews, including quarterly monitoring, to assess our compliance with it. …”see in full comparison
“We have failed, and may in the future fail, to meet the continued listing requirements of NYSE American, which could result in a de-listing of our common stock.”see in full comparison
Full comparison: every changed paragraph (13)
ThereExcept as set forth below, there
have been no material changes with
respect to the risk factors disclosed in our 2025 Form 10-K.
Our current indebtedness contains, and any future indebtedness may contain, restrictions on our business. We have historically had negative cash flow from operating activities, and continued losses could have a material negative effect on our business and prospects and impact our ability to continue as a going concern. If we are unable to secure additional financing on favorable terms, or at all, when we require it, our ability to continue to grow our business or react to market conditions could be impaired and in turn adversely affect our financial position and results of operations.
As of June 30, 2026, we had an accumulated deficit of $178.5 million and a cash balance of $2.4 million. For the six months ended June 30, 2026, we recorded a net loss of $10.7 million, used cash in operations of $8.0 million, and as of June 30, 2026, had a stockholders’ deficiency of $1.5 million. In addition, as of June 30, 2026, the principal amount outstanding on our Senior Secured Loan with the Lenders, as defined and described below, was approximately $9.3 million, with no remaining availability under such Senior Secured Loan, and a maturity date on the Senior Secured Loan of September 30, 2026. Our cash flow and net losses for the six months ended June 30, 2026 are indicators that raise substantial doubt about our ability to continue as a going concern for at least one year from the date of this Quarterly Report. If we become unable to continue as a going concern, we may have to curtail or suspend our operations and/or dispose of assets and might realize significantly less than the values at which they are carried on its consolidated financial statements. These actions may cause our stockholders to lose all or part of their investment in the Company’s common stock.
We intend to continue to expand, grow and develop our business, which may require additional capital to develop new products, enhance our platform, expand distribution, improve our operating infrastructure, react to market conditions and finance working capital requirements. Accordingly, we may need to engage in additional equity or debt financings to secure additional capital. If we raise additional funds through future issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock.
On September 26, 2025, we entered into the first amendment (the “Amendment”) to our Senior Secured Loan and Security Agreement (as amended, the “Loan Agreement”) with certain funds affiliated with Whitebox Advisors, LLC (the “Lenders”) and Cantor Fitzgerald Securities, as administrative agent and collateral agent, with respect to our revolving credit facility (the “Senior Secured Facility”). The Amendment provides a revolving credit commitment in an aggregate amount of $9.25 million and, as of December 31, 2025, the principal amount outstanding was $9.25 million. The Senior Secured Facility is secured by substantially all of our assets, including all intellectual property. Our current and future indebtedness, including the revolving credit commitment under the Senior Secured Facility, may have significant negative effects on our operations, including:
We intend to satisfy our current and future debt service obligations with our then existing cash and cash equivalents. However, we may not have sufficient funds, and may be unable to arrange for additional financing, to pay the amounts due under the Senior Secured Facility or any other debt instruments. In addition, the Senior Secured Facility contains, and the agreements governing our future indebtedness may contain, restrictive covenants that may limit our ability to engage in activities that may be in our long-term best interest. These restrictive covenants include, among others, limitations on indebtedness, liens, mergers, consolidations, liquidations and dissolutions, sales of assets, investments (including acquisitions), dividends and other restricted payments and transactions with affiliates. Our failure to make payments under or comply with other covenants contained in the documents governing our indebtedness could result in an event of default which, if not cured or waived, could result in the acceleration of substantially all of our debt and potentially the foreclosure on our assets in the event we are unable to repay all amounts owed.
If we are unable to secure additional funding on favorable terms, or at all, when we require it, our ability to continue to grow our business to react to market conditions could be impaired, which would adversely affect our financial position and results of operations.
We have failed, and may in the future fail, to meet the continued listing requirements of NYSE American, which could result in a de-listing of our common stock.
We may fail to satisfy the continued listing requirements of NYSE American LLC (“NYSE American”), such as the corporate governance requirements or the minimum stock price and stockholders’ equity requirements, and NYSE American may take steps to de-list our common stock. For example, numerous factors, such as negative financial or operational results, could adversely affect the market price of our common stock and our stockholders’ equity, and jeopardize our ability to meet or maintain NYSE American’s continued listing requirements, resulting in de-listing. On May 29, 2026, we received a notice (the “Notice”) from NYSE American stating that we are not in compliance with the continued listing standards set forth in Section 1003(a)(ii) of the NYSE American Company Guide (the “Company Guide”), which requires a company to have stockholders’ equity of at least $4.0 million if it has reported losses from continuing operations and/or net losses in three of its four most recent fiscal years, and Section 1003(a)(iii) of the Company Guide, which requires a company to have stockholders’ equity of at least $6.0 million if it has reported losses from continuing operations and/or net losses in its five most recent fiscal years. The Notice also indicated that we are not currently eligible for any exemption under Section 1003(a) of the Company Guide, including the exemption available to companies with a total market capitalization exceeding $50 million, among other requirements. A de-listing or the announcement of a potential de-listing will have a negative effect on the price of our common stock and would impair your ability to sell or purchase our common stock when you wish to do so.
In connection with this non-compliance, we submitted a plan (the “Plan”) to NYSE American on June 26, 2026 describing the actions we have taken or will take to regain compliance with the continued listing standards by November 29, 2027. If NYSE American accepts the Plan, we will be subject to periodic reviews, including quarterly monitoring, to assess our compliance with it. If NYSE American does not accept it, if we fail to regain compliance with the continued listing standards by November 29, 2027, or if we fail to make progress consistent with the Plan, NYSE American will initiate delisting proceedings as appropriate, subject to our right to appeal any staff delisting determination in accordance with Section 1010 and Part 12 of the Company Guide.
The Notice has no immediate effect on the listing of our common stock, which continues to be listed and traded on NYSE American under the symbol “REED,” subject to our compliance with NYSE American’s other continued listing requirements, although our common stock now carries an added designation of “.BC” to indicate that its status is “below compliance.”
We are committed to regaining compliance with NYSE American’s continued listing standards. However, there can be no assurance that NYSE American will accept the Plan or that we will regain or maintain compliance with NYSE American’s continued listing requirements within the required timeframe or at all.
In the event of a de-listing, we may attempt to take actions to restore our compliance with the NYSE American listing requirements, but we can provide no assurance that any such action would allow our common stock to become re-listed, stabilize the market price or improve the liquidity of our common stock, or prevent future non-compliance with the NYSE American listing requirements. If our common stock is delisted from NYSE American, we and our stockholders could face significant material adverse consequences, including limited availability of market quotations for our common stock, reduced liquidity, a determination that our common stock is a “penny stock” subject to additional regulatory burdens, limited news and analyst coverage, and a decreased ability to issue additional securities or obtain additional financing in the future.
Management's Discussion & Analysis (MD&A)
New heading “Results of Operations – Six Months Ended June 30, 2026, as compared to Six Months Ended June 30, 2025”
New heading “(A) We define gross billing as the total sales for the Company unadjusted for costs related to generating those sales. Management utilizes gross billing as an indicator of and to monitor operating performance of products and salespersons before the effect of any promotional or other allowances, which are determined in accordance with GAAP, and can mask certain performance issues. We believe that the presentation of gross billing provides a useful measure of our operating performance. Additionally, gross billing may not be comparable to similarly titled measures used by other companies, as gross billing has been defined by our internal reporting practices.”
New heading “Sales, Cost of Sales, and Gross Margins”
New heading “Cost of Goods Sold”
New heading “Operating Expenses”
New heading “Delivery and Handling Expenses”
New heading “Selling and Marketing Expenses”
New heading “General and Administrative Expenses”
New heading “Loss from Operations”
New heading “Interest and Other Expense”
Largest changes
“(A) We define gross billing as the total sales for the Company unadjusted for costs related to generating those sales. Management utilizes gross billing as an indicator of and to monitor operating performance of products and salespersons before the effect of any promotional or other allowances, which are determined in accordance with GAAP, and can mask certain performance issues. We believe that the presentation of gross billing provides a useful measure of our operating performance. …”see in full comparison
“In addition to our U.S. GAAP results, we present EBITDA as a supplemental measure of our performance. However, EBITDA is not a recognized measurement under U.S. GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with U.S. GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define EBITDA as net income (loss), plus interest expense, tax expense, and depreciation and amortization.”see in full comparison
“The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. For the six months ended June 30, 2026, the Company recorded a net loss of $10,737, used cash in operations of $8,014, and as of June 30, 2026, had a stockholders’ deficiency of $1,485. …”see in full comparison
“(B) We define promotional and other allowances as costs deducted from gross billing that are associated with generating those sales. Management utilizes promotional and other allowances as an indicator of and to monitor operating performance of products, salespersons, and customer agreements. We believe that the presentation of promotional and other allowances provides a useful measure of our operating performance. …”see in full comparison
“Results of Operations – Six Months Ended June 30, 2026, as compared to Six Months Ended June 30, 2025”see in full comparison
Full comparison: every changed paragraph (58)
During
the threesix months ended MarchJune 31,30, 2026, the Company continued its focus on achieving profitable sales growth, improving gross margin,
reducing freight
costs, and optimizing selling, general and administrative expenses. The sales growth initiatives include channel
expansion, in-store
product placements, new product innovation, and improved sales execution. The gross margin enhancement
initiatives include product portfolio
optimization, equitable supplier negotiations, streamlining co-packer processes, and efficient
inventory management. Underpinning these
initiatives is a focus on optimizing delivery and handling and selling, general and
administrative expenses.
During
the year ended December 31, 2025, the Company began an expansion into new geographic markets in the Asia Pacific region. The Company
formed a wholly owned subsidiary Reed’s (Asia) Limited (BVI). Reed’s (Asia) Limited subsequently formed five additional wholly
owned subsidiaries, Reed’s (Hong Kong) Limited, Reed’s (Japan) Limited, Jiangzhi Beverage (Hainan) Co. Limited, Reed’s
Beverages (Singapore) PTE Limited, and Shenshen Jiangzi Beverage Co. Limited. These subsidiaries are an early part of the Company’s
strategic expansion in the Asia Pacific region. The Company expects continued investment in its Asia Pacific growth initiative. Reed’s
(Asia) Limited did not generate material sales in the period ended MarchJune 31,30, 2026 or 2025.
Although
the U.S. economy continuedcontinues to grow in 2025,grow, inflation, actions by the Federal Reserve to address inflation, fluctuations in energy prices,
and the potential impacts of tariffs, trade tensions and geopolitical events create uncertainty about the future economic environment
which will continue to evolve and may impact our business in future periods. We have experienced supply chain challenges, including increased
lead times, as well as inflation of raw materials, logistics and labor costs due to availability constraints and high demand. Although
we regularly monitor vendors in our supply chain, and use alternative suppliers when necessary and available, supply chain constraints
could cause a disruption in our ability to obtain raw materials required to manufacture our products and adversely affect our operations.
During
the threesix months ended MarchJune 31,30, 2026, the average cost of shipping and handling was $2.57$2.56 per case, as compared to $3.17$3.06 per case for the
the threesix months ended MarchJune 31,30, 2025. The Company has experienced increases in freight costs and there remains a volatile pricing environment,
including due to the armed conflict in Iran. The Company will continue to monitor pricing and availability in transportation and has
implemented plans designed to manage this risk. In the past, the Company has been negatively impacted by supply chain challenges affecting
our ability to benefit from strong demand for, and increased sales of our product. Any disruption caused by labor shortages, significant
raw material cost inflation, logistics issues, increased freight costs, or port congestion, may adversely impact margins in the future.
Through
MarchJune 31,30, 2026, we continued to finance our operations through existing cash balances, cash generated from operations, public and private
issuance of common stock, and credit lines from financial institutions. As we seek additional financing, there can be no assurance that
such financing will be available to us on favorable terms or at all. Our ability to obtain additional financing in the debt and equity
capital markets is subject to several factors, including market and economic conditions, our operating performance and investor sentiment
with respect to us and our industry.
Results
of Operations – Three Months Ended MarchJune 31,30, 2026, as compared to MarchJune 31,30, 2025
The
following table sets forth key statistics for the three months ended MarchJune 31,30, 2026 and 2025, respectively, in thousands.
The
following chart sets forth key statistics for the transition of the Company’s top line activity from the firstsecond quarter of 2025
through the firstsecond quarter of 2026.
Gross
billing decreased by 23%24% to $8,514$8,771 during the three months ended MarchJune 31,30, 2026, compared to $11,013$11,569 during the prior year, primarily
primarily driven by Reed’s volume decline of 4%,15%, and Virgil’s volume decline of 37%.25%. PricePrices on our brands decreased 9%7% to
$19.57 $20.12 per
case, primarily driven by liquidation of select slow-moving product.
Discounts
as a percentage of gross sales were 16%15% during the three months ended MarchJune 31,30, 2026, compared to 9%18% in the prior year. Net sales decreased
decreased 29%21% during the three months ended MarchJune 31,30, 2026, to $7,142,$7,488, compared to $10,029$9,523 in the prior year, primarily driven by
lower volumes with
recurring national customers and higher promotional and other allowances.
Cost
of goods sold decreased $182$3,017 during the three months ended MarchJune 31,30, 2026, as compared to the prior year. As a percentage of net
sales, sales,
cost of goods sold for the three months ended MarchJune 31,30, 2026, was 90%76% as compared to 66%92% for the prior year. The decrease in
cost of
goods sold was primarily driven by the net sales decrease discussed above and lower inventory write-offs. Inventory
write-offs relatedwere to$92 changesduring the three months ended June 30, 2026 and $1,606 in productthe portfolioprior optimizationyear made by new management,
in an amount of $738.period.
The
total cost of goods per case increaseddecreased to $14.82$13.07 per case in the three months ended MarchJune 31,30, 2026, from $12.92$16.38 per case for the prior
year.
Gross
margin was 10%24% for the three months ended MarchJune 31,30, 2026, compared to 34%8% for the prior year.
Delivery
and handling expenses consist of delivery costs to customers and warehousing costs incurred for handling our finished goods after production.
Delivery and handling expenses decreased by $507$465 in the three months ended MarchJune 31,30, 2026, to $1,120$1,107 from $1,627$1,572 in the prior year, primarily
driven by continued improvements in logistics efficiency and freight optimization. Delivery costs in the three months ended MarchJune 31, 30,
2026, were 16%15% of net sales and $2.57$2.54 per case,
compared to 16%17% of net sales and $3.17$2.95 per case during the prior year.
Marketing
expenses consist of direct marketing, marketing labor, and marketing support costs. Selling expenses consist of all other selling-related
expenses including personnel and contractor support. Total selling and marketing expenses were $1,747$1,709 during the three months ended MarchJune
31,30, 2026, compared to $1,502$1,271 during the prior year. The increase was primarily driven by higher employeesales related costsbroker and marketing
expenditures.expenses. As a percentage of net sales, selling and marketing expenses were 24%23% of net sales during the three months ended MarchJune 30,
31, 2026, as compared to 15%13% of net sales during the prior year.
General
and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional
professional fees. General and administrative expenses were $4,045$3,037 during the three months ended MarchJune 31,30, 2026, ana increasedecrease of
$2,030 $720 over the prior
year. year.The decrease was primarily driven by lower legal settlements and continuing efforts to optimize general and administrative expenses,
offset by investments in personnel and related services to support our Asia growth initiative. As a percentage of net sales, general
and administrative expenses were 57%41% during the three months ended
March 31,June 30, 2026, as compared to 20%39% during the prior year. The increase was primarily driven by investments in personnel and related
services to support our Asia growth initiative, in an amount of $1,441.
The
loss from operations was $6,215$4,064 for the three months ended MarchJune 31,30, 2026, as compared to a loss of $1,742$5,793 in the prior year, primarily
primarily driven by lowerhigher gross profit and higherlower operating expenses discussed above.
Interest
and other expense for the three months ended MarchJune 31,30, 2026, consisted of $204 of interest expense and $45$5 of other expense. During the
prior year, interest and other expense consisted of $289$301 of interest expense.expense, offset by $46 of other income.
Set
forth below is a reconciliation of net loss to EBITDA for the three months ended MarchJune 31,30, 2026 and 2025:
Results of Operations – Six Months Ended June 30, 2026, as compared to Six Months Ended June 30, 2025
The following table sets forth key statistics for the six months ended June 30, 2026 and 2025, respectively, in thousands.
(A) We define gross billing as the total sales for the Company unadjusted for costs related to generating those sales. Management utilizes gross billing as an indicator of and to monitor operating performance of products and salespersons before the effect of any promotional or other allowances, which are determined in accordance with GAAP, and can mask certain performance issues. We believe that the presentation of gross billing provides a useful measure of our operating performance. Additionally, gross billing may not be comparable to similarly titled measures used by other companies, as gross billing has been defined by our internal reporting practices.
(B) We define promotional and other allowances as costs deducted from gross billing that are associated with generating those sales. Management utilizes promotional and other allowances as an indicator of and to monitor operating performance of products, salespersons, and customer agreements. We believe that the presentation of promotional and other allowances provides a useful measure of our operating performance. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. The expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform to GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) reimbursements given to the Company’s distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given to distributors and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.
Sales, Cost of Sales, and Gross Margins
Gross billing decreased by 23% to $17,284 during the six months ended June 30, 2026, compared to $22,582 during the prior year, primarily driven by Reed’s volume decline of 10%, and Virgil’s volume decline of 30%. Prices on our brands decreased 8% to $19.84 per case, primarily driven by liquidation of select slow-moving product.
Discounts as a percentage of gross sales were 15% during the six months ended June 30, 2026, compared to 13% in the prior year. Net sales decreased 25% during the six months ended June 30, 2026, to $14,630, compared to $19,552 in the prior year, primarily driven by lower volumes with recurring national customers and higher promotional and other allowances.
Cost of Goods Sold
Cost of goods sold decreased $3,199 during the six months ended June 30, 2026, as compared to the prior year. As a percentage of net sales, cost of goods sold for the six months ended June 30, 2026, was 83% as compared to 78% for the prior year. The decrease in cost of goods sold was primarily driven by the net sales decrease discussed above and lower inventory write-offs. Inventory write-offs were $830 during the six months ended June 30, 2026 and $1,661 in the prior year period.
The total cost of goods per case decreased to $13.94 per case in the six months ended June 30, 2026, from $14.68 per case for the prior year.
Gross Margin
Gross margin was 17% for the six months ended June 30, 2026, compared to 22% for the prior year.
Operating Expenses
Delivery and Handling Expenses
Delivery and handling expenses consist of delivery costs to customers and warehousing costs incurred for handling our finished goods after production. Delivery and handling expenses decreased by $972 in the six months ended June 30, 2026, to $2,227 from $3,199 in the prior year, primarily driven by continued improvements in logistics efficiency and freight optimization. Delivery costs in the six months ended June 30, 2026, were 15% of net sales and $2.56 per case, compared to 16% of net sales and $3.06 per case during the prior year.
Selling and Marketing Expenses
Marketing expenses consist of direct marketing, marketing labor, and marketing support costs. Selling expenses consist of all other selling-related expenses including personnel and contractor support. Total selling and marketing expenses were $3,456 during the six months ended June 30, 2026, compared to $2,773 during the prior year. The increase was primarily driven by higher sales broker and marketing expenses. As a percentage of net sales, selling and marketing expenses were 24% of net sales during the six months ended June 30, 2026, as compared to 14% of net sales during the prior year.
General and Administrative Expenses
General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses were $7,082 during the six months ended June 30, 2026, an increase of $1,310 over the prior year. The increase was primarily driven by investments in personnel and related services to support our Asia growth initiative, offset by lower legal settlements and continuing efforts to optimize general and administrative expenses.
As a percentage of net sales, general and administrative expenses were 48% during the six months ended June 30, 2026, as compared to 30% during the prior year.
Loss from Operations
The loss from operations was $10,279 for the six months ended June 30, 2026, as compared to a loss of $7,535 in the prior year, primarily driven by lower gross profit and higher operating expenses discussed above.
Interest and Other Expense
Interest and other expense for the six months ended June 30, 2026, consisted of $408 of interest expense and $50 of other expense. During the prior year, interest and other expense consisted of $590 of interest expense, offset by $46 of other income.
EBITDA
In addition to our U.S. GAAP results, we present EBITDA as a supplemental measure of our performance. However, EBITDA is not a recognized measurement under U.S. GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with U.S. GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define EBITDA as net income (loss), plus interest expense, tax expense, and depreciation and amortization.
Management considers our core operating performance to be that which our managers can affect in any particular period through their management of the resources that affect our underlying revenue and profit generating operations during that period. Non-GAAP adjustments to our results prepared in accordance with U.S. GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.
Set forth below is a reconciliation of net loss to EBITDA for the six months ended June 30, 2026 and 2025:
We present EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use EBITDA in developing our internal budgets, forecasts and strategic plan; in analyzing the effectiveness of our business strategies in evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial performance. EBITDA has limitations as an analytical tool, which includes, among others, the following:
Liquidity and Going Concern
The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. For the six months ended June 30, 2026, the Company recorded a net loss of $10,737, used cash in operations of $8,014, and as of June 30, 2026, had a stockholders’ deficiency of $1,485. As of June 30, 2026, the Company had a cash balance of $2,410, principal amount outstanding on the Senior Secured Loan of $9,250, no remaining availability under the Senior Secured Loan, and a maturity date on the Senior Secured Loan of September 30, 2026 (see Note 6 Senior Secured Loan). In accordance with Accounting Standards Codification (“ASC”) 205-40, Going Concern, these factors, considered in the aggregate, raise substantial doubt about the Company’s ability to continue as a going concern within one year of the date that the financial statements are issued. The financial statements do not include any adjustments related to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.
As
reflected in the financial statements included elsewhere in this Quarterly Report on Form 10-Q, for the three months ended March 31,
2026, the Company recorded a net loss of $6,464 and used cash in operations of $5,844. Cash used in operations was primarily from our
operating losses, working capital, and investment in strategic growth initiatives. As of March 31, 2026, we had a cash balance of $4,580
and no remaining availability under our Senior Secured Loan.
In September 2025, we entered into a loan agreement with certain funds affiliated with Whitebox Advisors LLC, as lenders, and Cantor Fitzgerald Securities, as administrative agent and collateral agent. The loan agreement provides for a senior secured loan with a maturity date of September 30, 2026 and is further discussed in Note 6 to the Condensed Consolidated Financial Statements included elsewhere in this Quarterly Report on Form 10-Q.
Management
expects that the Company’s existing cash of $4,580, cash generated from operations, and access to committed financing will be sufficient
to fund the Company’s operating plan, which was approved by the board of directors in February 2026, for at least twelve months
from the date of issuance of the financial statements included elsewhere in this Quarterly Report on Form 10-Q; however, if the Company’s
management and board of directors approve additional growth initiatives and related investment in human resources, working capital, new
geographic markets, information technology, and other uses of cash, the Company may require additional funding.
We
are also continuing to take actions to improve the Company’s operating performance and cash generated from operations, including
product portfolio optimization, implementing strategies to increaseachieve sales,profitable sales growth, streamlining operations, improving supply chains, negotiating
equitable vendor contracts, and managing product price architecture. However, we may be unsuccessful in executing these actions in a
timely manner or at all.
Net
cash used in operating activities totaled $5,844$8,014 for the threesix months ended MarchJune 31,30, 2026, compared to $5,362$10,410 for the threesix months ended
MarchJune 31,30, 2025. The increasedecrease in net cash used in operating activities was primarily driven by operating losses, working capital, and investment
investment in strategic growth initiatives.
Net
cash used in investing activities totaled $0 for the threesix months ended MarchJune 31,30, 2026, compared to $74$101 for the threesix months ended June 30,
March 31, 2025. The decrease in net cash used in investing activities was primarily driven by no purchases of property and
equipment.
Net
cash usedprovided inby financing activities totaled $0 for the threesix months ended MarchJune 31,30, 2026, compared to $93$2,797 for the threesix months ended
MarchJune 31,30, 2025. The decrease in net cash used in financing activities was primarily driven
by no repaymentproceeds from the sale of advances from a former related party and no payment of cash recorded as a debt discount.common
shares.
The
preparation of the Company’s financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of expenses
during the reporting period. Some of those judgments can be subjective and complex, and therefore, actual results could differ materially
from those estimates under different assumptions or conditions. Management bases its estimates on historical experience and on various
assumptions that are believed to be reasonable in relation to the financial statements taken as a whole under the circumstances, the
results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent
from other sources. Management regularly evaluates the key factors and assumptions used to develop the estimates utilizing currently
available information, changes in facts and circumstances, historical experience and reasonable assumptions. After such evaluations,
if deemed appropriate, those estimates are adjusted accordingly. Actual results could differ from those estimates. Significant estimates
include those related to assumptions used in estimates for reserves of uncollectible accounts, inventory obsolescence, depreciable lives
of property and equipment, analysis of impairments of recorded long-term tangible and intangible assets, realization of deferred tax
assets, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services. There were no changes
to our critical accounting policies described in
the condensedconsolidated financial statements included in our 2025 Form 10-K that impacted our
condensed financial statements and related notes included
herein.
REED insider buying and selling (Form 4)
Since 2026-04-11, insiders reported open-market purchases in 0 Form 4 filings and open-market sales in 0 filings. Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.
No Form 4 stock transactions in this period.
Well-known investors holding REED (13F)
| Investor | Quarter | Shares | Reported value | % of their 13F | Change vs prior quarter |
|---|---|---|---|---|---|
| Citadel Advisors (Ken Griffin) | 2026-06-30 | 19,605 | $71.2K | — | Sold out |