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ROKU 10-K & 10-Q changes, risk factors and insider trading

Roku, Inc. · Nasdaq · Cable & Other Pay Television Services · CIK 1428439 · All filings on SEC.gov

Everything below is quoted or computed from Roku, Inc.'s public SEC filings. It is not a recommendation to buy or sell. Automated comparisons can contain errors; confirm with the original filing.

At a glance

9 / 32risk-factor paragraphs added / removed in latest 10-K
2new risk-factor headings
0Form 4 filings reporting open-market purchases (last 180 days)
42Form 4 filings reporting open-market sales (last 180 days)

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What changed in the latest 10-K

Comparing 10-K filed 2026-02-13 (period ending 2025-12-31) with 10-K filed 2025-02-14 (period ending 2024-12-31).

Risk Factors (10-K Item 1A)

9new paragraphs
32removed paragraphs
105reworded paragraphs
29,459 → 28,647words in section

New heading “Our liquidity and financial performance could be adversely affected by uninsured cash deposits.”

New heading “We cannot guarantee that our stock repurchase program will be fully consummated or that it will preserve or enhance long-term stockholder value.”

Removed heading “We expect continued competition in TV streaming, which could result in pricing pressure, lower revenue and gross profit, declines in our key performance metrics, or the failure of Roku streaming devices, our streaming platform, or our other products to gain or maintain broad market acceptance.”

Removed heading “We are subject to credit and payment-related risks if our advertisers, advertising agencies, or programmatic partners do not pay or dispute their invoices, which could harm our business.”

Removed heading “The supply of Roku TV models to the market could be disrupted if our licensed Roku TV partners encounter problems with their internal operations or with their contract manufacturers, assemblers, or component suppliers.”

Removed heading “If we fail to accurately forecast our manufacturing requirements for our products and manage our inventory with our contract manufacturers, we could incur additional costs, experience manufacturing delays, and lose revenue.”

Removed heading “We maintain cash deposits in excess of federally insured limits. Adverse developments affecting financial institutions, including bank failures, could adversely affect our liquidity and financial performance.”

Largest changes (selected automatically by length and topic keywords; quoted verbatim, no commentary)

Removed text topics: tariff, export control, sanction, china
“For example, tensions between the United States and China have led to the United States’ imposition of a series of tariffs, sanctions, and other restrictions on imports from China and sourcing from certain Chinese persons or entities, as well as other business restrictions. …”
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New text topics: tariff, sanction, supply chain, regulation
“Contract manufacturers are vulnerable to, among other issues: capacity constraints; reduced component availability; production, supply chain, or shipping disruptions, delays, or increased costs, including from labor disputes, strikes, mechanical issues, quality control issues, natural disasters, geopolitical conflicts, and public health crises; and the impact of existing and evolving U.S. or foreign tariffs, trade policies and regulations, or sanctions restrictions on components, finished goods, software, other products, or data transfers. …”
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Removed text topics: liquidity
“We maintain cash deposits in excess of federally insured limits. Adverse developments affecting financial institutions, including bank failures, could adversely affect our liquidity and financial performance.”
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Removed text topics: competition
“We expect continued competition in TV streaming, which could result in pricing pressure, lower revenue and gross profit, declines in our key performance metrics, or the failure of Roku streaming devices, our streaming platform, or our other products to gain or maintain broad market acceptance.”
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Removed text topics: tariff, supply chain, regulation
“Some of our licensed Roku TV partners have internal manufacturing capabilities, while others rely primarily or exclusively upon contract manufacturers to build the Roku TV models that our licensed Roku TV partners sell to retailers. …”
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New text topics: liquidity
“Our liquidity and financial performance could be adversely affected by uninsured cash deposits.”
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Full comparison: every changed paragraph (146)

Green = added, red = removed. Unchanged paragraphs, 4 paragraphs where only numbers/dates changed, and tables are not shown. Read the complete text in the original filing.

Reworded

•maintaining an adequateappropriate supply of quality video advertising inventory on our platform and effectively selling the available supply;

Removed

•advertiser or advertising agency delayed payment or failure to pay;

Reworded

•our ability to successfully operate and monetize Theour Rokuowned Channeland operated streaming services;

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•our ability to build and maintain a strong brand and maintain customer satisfaction and loyalty;

Removed

•our and our licensed Roku TV partners’ reliance on contract manufacturers and limited manufacturing capabilities;

Removed

•our reliance on licensed Roku TV partners’ operations for the supply of Roku TV models;

Reworded

•our and our licensed Roku TV partners’ reliance on contract manufacturers and ability to accurately forecast manufacturing requirements and manage our supply chain and inventory levels;

Reworded

•our ability to successfully complete acquisitions and investmentsstrategic transactions and integrate acquired businesses;

Added

•our uninsured cash deposits;

Removed

•adverse developments affecting financial institutions, including bank failures;

Added

•the impact of our stock repurchase program;

Reworded

The global TV streaming industry—including the sale of TV streaming devices as well as the sale of advertisingadvertising, subscription services, and other on-demand content on TV streaming platforms—is highly competitive and global.competitive. Our success depends in part on user acquisition and retention and the effective monetization of our streaming platform. To attract and retain users, we must respond efficiently to changes in user tastes and preferences and offer our users access to the content they demand on terms that they accept. Effective monetization requires us to continue to update the features and functionality of our streaming platform for users, content partners, and advertisers. We also must effectively support popular sources of streaming content that are available on our platform, such as Amazon Prime Video, Disney+, Hulu, Max, Netflix, and YouTube.platform. And we must respond rapidly to actual and anticipated market trends in the TV streaming industry.

Reworded

Large companies such as Amazon, Apple, and Google offer TV streaming devices that compete with Roku streaming devices and those of our licensed Roku TV partners and the Roku TV OS. Google licenses its Android operating system software for integration into smart TVs, including those of certain of our existing TV partners, and service provider set-top boxes, and Amazon licenses its operating system software for integration into smart TVs and sells Amazon-branded smart TVs. We may also face increased competition from Walmart (which makes and sells Onn. branded streaming products, including co-branded Roku TV models), in light of Walmart’s recentits acquisition of Vizio (which makes and sells smart TVs with a proprietary operating system). and the integration of Vizio’s operating system into Walmart products instead of other third-party proprietary operating systems. These companies have greater financial resources than we do and can subsidize the cost of their streaming devices or licensing arrangements to promote their other products and services, which could make it harder for us to acquire new users, retain existing users, increase Streaming Hours, and monetize our streaming platform. These competitors could also implement standards or technology that are not compatible with our products or that provide a better streaming experience and have greater resources to more aggressively promote their brands through advertising than we do.

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In addition, we compete for Streaming Hours with many TV brands, including certain of our existing TV partners, that offer their own TV streaming solutions within their TVs, mobile streaming applications on smartphones and tablets, and other devices and platforms, such as game consoles with TV streaming functionality. Similarly, some service operators, such as Comcast and Charter Communications (and their joint venture, Xumo, LLC), offer TV streaming applications and devices as part of their cable service plans and can leverage their existing user bases, installation networks, broadband delivery networks, and name recognition to gain traction in TV streaming. If viewers of TV streaming content prefer alternative products to Roku streaming devices, we may not be able to achieve our expected growth in platform revenue, gross profit, and our key performance metrics.

Removed

We expect continued competition in TV streaming, which could result in pricing pressure, lower revenue and gross profit, declines in our key performance metrics, or the failure of Roku streaming devices, our streaming platform, or our other products to gain or maintain broad market acceptance.

Reworded

To remain competitive and maintain our position as a leading TV streaming platform, we need to continuously invest in our platform, product development, marketing, service and support, and device distribution infrastructure. In addition, evolving TV standards and unknown future developments may require further investments in the development of Roku streaming devices, our streaming platform, and our other products.products and services. We may not have sufficient resources to continue to make the investments needed to maintain our competitive position. In addition, manysome of our competitors have longer operating histories, greater name recognition, larger customer basesbases, and significantly greater financial, technical, sales, marketing, and other resources than us, which provide them with advantages in developing, marketing, or servicing new products and offerings. Our competitors also may enter into business combinations or partnerships that strengthen their competitive positions. As a result, they may be able to respond more quickly to market demand, devote greater resources to the development, promotion, sales, and distribution of their products or their content, and influence market acceptance of their products better than we can. These competitors may also be able to adapt more quickly to new or emerging technologies or standards and may be able to deliver products and services at a lower cost. Sustained competition could reduce our sales volume, revenue, gross profit, and operating margins, result in pricing pressure, increase our operating costs, harm our competitive position, and otherwise harm our business.

Reworded

To enhance our users’ experience, we also offer other Roku-branded products, including projectors, smart home products and services, and audio products, including wireless speakers and subwoofers. As a result, we face additional competition fromin otherthese brandsproduct of smart home and audio products.categories. If our smart home and audiothese products do not operate as designed or do not enhance the Roku Experience as we intend, our users’ overall viewing experience may be diminished, which may impact the overall demand forharm our productscompetitive position and otherwise harm our partners’ Roku TV models.business.

Reworded

We operate in a highly competitive advertising industry and compete for revenue from advertising with other streaming platforms and services, social media platforms, and other digital platforms, as well as traditional media, such as radio, broadcast, cable and satellite TV, and satellite and internet radio. These competitors offer content and other advertising mediums that may be more attractive to advertisers than our streaming platform. These competitors are often very large and have more advertising experience and financial resources than we do, which may adversely affect our ability to compete for advertisers and may result in lower revenue and gross profit from advertising. Many major SVOD services, including Netflix, Disney+, and Amazon Prime Video,services now have ad-supported SVOD tiers, which has further increased competition for streaming TV advertising revenue. These services, as well as other services such as YouTubeAVOD and services that have FAST channels (such as Tubi and Pluto),services, sell (either through direct sales or programmatically through third parties) advertising inventory in their ad-supported content that is distributed on our streaming platform. Our business and growth prospects may be harmed if we are unable to increase our revenue from advertising by, among other things, continuing to improve our streaming platform’s capabilities to further optimize and measure advertisers’ campaigns; continuing to increase our streaming platform’s reach; increasing, differentiating, and selling our advertising inventory, including video advertising inventory we sell in The Roku Channel, video advertising inventory that we acquire through our streaming services distribution agreements, and display ads included throughout the Roku Experience; innovating our ad product offerings; and maintaining a strong advertising sales team and programmatic capabilities. See also “—If we are unable to maintain an adequateappropriate supply of quality video advertising inventory on our streaming platform or generate sufficient demand to effectively sell our available video advertising inventory, our business may be harmed.”

Reworded

Many advertisers continue to devote a substantial portion of their advertising budgets to advertising in traditional media or on other digital platforms, such as traditional TV, radio, print publications, and social media. The future growth of our business depends on the growth of advertising on TV streaming platforms and on advertisers increasing their spending on advertising on our TV streaming platform. Although traditional TV advertisers have shown growing interest in advertising on TV streaming platforms, we cannot be certain that their interest will continue to increase or that they will not revert to traditional TV advertising or shift their advertising spending to social media and other digital platforms. In addition, if we are unable to compete with social media and other digital platforms to win business from advertisers and advertising agencies who have traditionally advertised on these platforms, such as direct-to-consumer and small or medium-sized businesses, our ability to grow our business may be limited. If advertisers, or their agency relationships, do not perceive meaningful benefits of advertising on our TV streaming platform,platforms, theour marketbusiness may develop more slowly than we expect, which could adversely impact our operating results and our ability to grow our business.

Reworded

Finally, there is political or regulatory pressure in some countries to limit streaming TV advertising (including limiting the advertising that may be associated with children’s content) or impose local content or prominence requirements on streaming TV services, which could pose a threat to our operating results and our ability to grow our business.

Reworded

If we are unable to maintain an adequateappropriate supply of quality video advertising inventory on our streaming platform or generate sufficient demand to effectively sell our available video advertising inventory, our business may be harmed.

Reworded

Our business model depends on our ability to growmaintain an appropriate supply of video advertising inventory on our streaming platform and sell it to advertisers. While The Roku Channel has historically served as a valuable source of video advertising inventory for us to sell, there is no guarantee that it will continue to do so in the future. If The Roku Channel is unable to secure content that is appealing to our users and advertisers, or is unable to do so on terms that provide a sufficient supply of advertising inventory at reasonable cost, our supply of video advertising inventory will be negatively impacted. We are also dependent on our ability to monetize video advertising inventory within other ad-supported apps on our streaming platform and seek to sell such inventory from the content partners of such apps. We may fail to attract content partners that generate a sufficient quantity or quality of ad-supported content hours on our streaming platform or fail to obtain access to a sufficient supply of such advertising inventory from the publishers.

Reworded

Our access to video advertising inventory in ad-supported streaming apps on our streaming platform varies greatly among apps and the amount, quality, and cost of video advertising inventory available to us can change at any time. Accordingly, we may not have access to a significant portion of the video advertising inventory on our streaming platform. For certain apps, including YouTube’s ad-supported app,YouTube, we have no access to video advertising inventory at this time, and we may not secure access in the future. Moreover, when existing SVOD services introduce new ad-supported tiers to their streaming services, we have in the past been unable, and in the future may be unable, to obtain access to video advertising inventory on thesead-supported tiers of SVOD services on mutually agreeable terms, or at all. If we cannot grow, maintain, and generate sufficient demand for an adequateappropriate supply of quality video advertising inventory at reasonable costs to keep up with demand or sell such advertising inventory at our desired price, our business may be harmed. If we are unable to effectively sell our available video advertising inventory, our business may be harmed.

Reworded

If the advertising campaigns that run on our streaming platform decrease or are not relevant or not engaging to our users, our business may be adversely impacted.harmed.

Reworded

We have made, and are continuing to make, investments to engage with more advertisers and content partners, and enable them to deliver more relevant advertising campaigns to our viewers. However,Historically, a small number of advertisers and content partners historically have accounted for a significant portion of the spending on ads integrated into our UI, and we are making efforts to expand the number and categories of advertisers spending on these ads. If our advertisers and content partners decrease spending on ads integrated into our UI, or if our efforts to broaden the categories of advertisers spending on these ads are unsuccessful, our financial condition and operating results may suffer, and our business may be harmed. For example, consolidation among content partners has in the past resulted, and may in the future result, in decreased spending on ads integrated into our UI. If our content partners decrease spending on ads integrated into our UI, our financial condition and operating results may suffer, and our business may be harmed.

Reworded

In addition, existing and prospective advertisers may not be successful in serving advertising campaigns that lead to and maintain viewer engagement. Those ads and campaigns may seem irrelevant, repetitive, or overly targeted and intrusive. For example, viewers may dislike the content and frequency of advertising that appears on the Roku Home Screen. We are continuously seeking to balance the objectives of our advertisers with our desire to provide an optimal viewer experience, but we may not be successful in achieving a balance that continues to attract and retain viewers, advertisers, and content partners. If the advertising campaigns that run on our streaming platform are not relevant, are overly intrusive or too frequent, or are an impediment to the use of our platform, our viewers may stop using our platform, resulting in a reduction of our user base and Streaming Hours, which will harm our business, financial condition, and operating results.

Reworded

The market for programmaticProgrammatic streaming TV ad buying is growing,growing within the industry, and advertisers and advertising agencies can programmatically purchase and manage their streaming TV, desktop, and mobile advertising campaigns both off and on the Roku platform through third-party demand sourcesmechanisms (such as third-party DSPs and SSPs) and through our media buying channels. If our current and potential advertising partners do not continue to shift to programmatic ad buying from other buying methods, or if we are unable to expand our programmatic demand by maintaining and developing third-party demand relationships in a way that is competitive with other advertising platforms, our business could be harmed. In addition, if DSPs or SSPs do not have the functionality or services expected by advertisers or advertising agencies, they may take their advertising spend to a non-Roku platform. We also may not be able to adapt to changes or trends in programmatic streaming TV advertising, which would harm our ability to grow our advertising revenue and harm our business.

Removed

We are subject to credit and payment-related risks if our advertisers, advertising agencies, or programmatic partners do not pay or dispute their invoices, which could harm our business.

Removed

Many of our contracts with advertising agencies provide that if the advertiser does not pay the agency, the agency is not liable to us, and we must seek payment solely from the advertiser, a type of arrangement called sequential liability. Contracting with these agencies, which in some cases have or may develop higher-risk credit profiles, may subject us to greater credit risk than if we were to contract directly with advertisers.

Removed

This credit risk may vary depending on the nature of an advertising agency’s aggregated advertiser base. In addition, typically, we are contractually required to pay advertising inventory data suppliers within a negotiated period of time, regardless of whether our advertisers or advertising agencies pay us on time, or at all. Further, we typically experience slow payment cycles by advertising agencies as is common in the advertising industry. While we attempt to balance payment periods with our suppliers and advertisers and advertising agencies, we are not always successful. As a result, we can often face a timing issue with our accounts payable on shorter cycles than our accounts receivables, requiring us to remit payments from our own funds, and accept the risk of credit losses.

Removed

We may also be involved in disputes with agencies, their advertisers, or our programmatic partners over the operation of our streaming platform, the terms of our agreements, or our billings for purchases made by them through our streaming platform, our DSP, or other programmatic partners. If we are unable to collect or make adjustments to bills, we could incur credit losses, which could have a material adverse effect on our results of operations for the periods in which the write-offs occur. In the future, bad debt may exceed reserves for such contingencies, and our bad debt exposure may increase over time. Any increase in write-offs for bad debt could have a materially negative effect on our business, financial condition, and operating results. Though we have not experienced significant credit losses to date, if we are not paid by our advertisers or advertising agencies on time or at all, our business may be harmed.

Reworded

Our business model depends on our ability to generate platformPlatform revenue from advertisers and content partners through ad-supported content.partners. We generate platformPlatform revenue primarily from the sale of digital advertising (including direct and programmatic video advertising, ads integrated into our UI, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of Premium Subscriptions, the sale of owned and operated subscription services, and the sale of branded app buttons on remote controls). As such, we are seeking to expand our user base and increase Streaming Hours in an effort to create additional platformPlatform revenue opportunities. As our user base grows and as we increase the amount of content offered and streamed across our platform, we must effectively monetize our expanding user base and streaming activity. The total number of Streaming Hours does not correlate with platformPlatform revenue on a period-by-period basis, primarily because we do not monetize every hour streamed or every user on our platform. Moreover, Streaming Hours on our platform are measured whenever a Roku streaming device is streaming content, whether a viewer is actively watching or not. For example, if our streaming player is connected to a TV, and the viewer turns off the TV, steps away, or falls asleep without stopping or pausing the player, then a particular streaming app may continue to play content for a period of time determined by the streaming app. The Roku TV OS’s “Are you still watching?” feature, which prompts users to confirm they are still watching, does not resolve this lack of correlation.

Reworded

OtherCertain apps available on our streaming platform, such as Amazon Prime Video, Apple TV+, Hulu, and YouTube,platform are focused on increasing user engagement and time spent within their apps by allowing users to purchase additional content and streaming services within their apps. When users purchase these products and services,services in-app rather than from us, we may earn less revenue than when such products and services are purchased directly from us. Additionally, if our users spend most of their time within particular apps where we have limited or no ability to place advertisements or leverage user information, or our users opt out from our ability to collect data for use in providing more relevant advertisements, we may not be able to achieve our expected growth in platformPlatform revenue, gross profit, or certain key performance metrics. Additionally, our distribution agreements with our most popular apps are renegotiated periodically;periodically, thus,and evenchanging ifcommercial weterms arecould currentlyaffect ableour ability to monetize Streamingthose Hours within an app, we may not be able to do so in the future. If we are unable to further monetize our streaming platform, our business may be harmed.apps.

Reworded

OurThe effortsmonetization to monetizeof our streaming platform may not continue to grow as we expect, and at times our platformPlatform revenue growth has been, and may in the future be, lower than expected due to advertising inventory supply and demand imbalances; advertisers significantly curtailing or pausing advertising spending due to macroeconomic factors or other factors beyond our control; competitive pressures from video advertising offerings on other TV streaming platforms or services; or the non-binding nature of advertisers’ spending commitments.commitments; For example, spending commitments we obtainfluctuations in connectionstreaming withservices annualsubscription TVprices; Upfrontor presentationschanges arein typicallyconsumer notbehaviors fullyrelated binding,to andsubscriptions thefor revenuestreaming we receive from such commitments may be less than the initially committed amount.services. To materially increase the monetization of our streaming platform through the sale of video advertising, we must generate significantly more advertising revenue on our streaming platform as well as deliver ad-supported content that results in our users streaming significantly more ad-supported content. We cannot assure you that we will be successful in monetizing our streaming platform through the distribution of ad-supported content.

Reworded

We are subject to various risks in connection with ourthe operation and monetization of Theour Rokuowned Channel.and operated streaming services.

Reworded

We operatehave three owned and operated streaming services: The Roku Channel, which offers ad-supported free access for users to a collection of films, television series, live linear television,Howdy, and otherFrndly content.TV. We have incurred, and will continue to incur, costs and expenses in connection with the development, expansion, and operation of The Roku Channel, which we monetize primarily through advertising.advertising, Weand alsoHowdy commissionand originalFrndly contentTV, thatwhich we ownmonetize andprimarily distributethrough onsubscription The Roku Channel.fees. From time to time, we may remove underperforming content from Theour Rokuowned Channeland operated streaming services and record an impairmenta charge related to such removal.

Reworded

If our users do not continue to stream the ad-supported content we make available on The Roku Channel, we will not have the opportunity to monetize The Roku Channel through revenue generated from advertising. In order to attract users to theour ad-supported content on The Roku Channelowned and driveoperated streaming of ad-supported video on The Roku Channel,services, we must secure rights to stream content that is appealing to our users and advertisers. In part, we do this by directly licensing certain content from content owners, such as television and movie studios. Our agreements with these content owners have varying terms and provide us with rights to make specific content available through The Roku Channel during certain periods of time. Upon expiration of these agreements, we must re-negotiate and renew these agreements with the existing content owners, or enter into new agreements with other content owners, to obtain rights to distribute additional titles or to extend the duration of the rights previously granted. If we cannot enter into content license agreements on acceptable terms to access content that enables us to attract and retain users ofto theour ad-supportedowned contentand onoperated Thestreaming Roku Channel,services, or if the content we do secure rights to stream is ultimately not appealing to our users and advertisers, usage of Theour Rokuowned Channeland operated streaming services may decline, and our business may be harmed. Further, even if we successfully monetize Theour Rokuowned Channeland operated streaming services in the United States, we may not be successful in monetizing The Roku Channelthem in international markets. See also “—We may be unable to successfully expand our international operations, and our international expansion plans, if implemented, will subject us to a variety of risks that may harm our business.”

Reworded

In addition, we produce original content for distribution on The Roku Channel and other platforms.platforms, We have limited experience producing content, andbut we may not succeed in doing so in a cost-effective manner that furthers the growth of The Roku Channel and increases its appeal to our users and advertisers. We also assume risks associated with content production, such as completion and key talent risks, and the risk of litigation and claims related to our content production.

Reworded

Furthermore, if the advertisements on Theour Rokuad-supported Channelstreaming services are not relevant to our users or are overly intrusive and impede our users’ enjoyment of the available content, our users may not stream content and view advertisements on Theour Rokustreaming Channel,services, and Theour Rokustreaming Channelservices may not generate sufficient revenue from advertising to be cost effective for us to operate. In addition, we distribute Theour Rokustreaming Channelservices on platforms other than our own streaming platform, and we may not be successful in attracting a large number of users or generating significant revenue from advertising throughor thesubscription distribution of The Roku Channelfees on such other streaming platforms.

Reworded

We depend on a small number of content partners for anearly majorityhalf of our Streaming Hours, and if we fail to maintain these relationships, our business could be harmed.

Reworded

Historically, a small number of content partners have accounted for a significant portion of the hours streamed on our platform. In the fiscal year ended December 31, 2024,2025, the top three streaming services (excluding The Roku Channel) represented almostnearly 50%half of all hours streamed in the period. If, for any reason, we cease distributing apps that have historically streamed a large percentage of the aggregate Streaming Hours on our platform, our Streaming Hours, user base, or Roku streaming device sales may be adversely affected, and our business may be harmed.

Reworded

The non-renewal or early termination of agreements with our content partners may result in the removal of certain apps or app features from our streaming platform and harm our streaming device sales, user base growth, engagement, and engagement.monetization.

Reworded

Our agreements with content partners generally have terms of one to three years and can be terminated before the end of the term by the content partner under certain circumstances, including if we materially breach the agreement, become insolvent, enter bankruptcy, or commit fraud, or fail to adhere to the content partners’ security or other platform certification requirements.fraud. Upon expiration of these agreements, we are required to re-negotiate and renew them in order to continue providing content from these content partners on our streaming platform. We have in the past been unable, and in the future may not be able, to reach a satisfactory agreement with certain content partners before our existing agreements have expired. If we are unable to renew such agreements on a timely basis on mutually agreeable terms, or if a content partner terminates an agreement with us prior tobefore its expiration, we may be required to temporarily or permanently remove certain apps or app features from our streaming platform.

Reworded

The loss of such apps or app features from our streaming platform for any period of time may harm our business. More broadly, if we fail to maintain our relationships with the content partners on terms favorable to us, or at all, or if these content partners face problems in delivering their content across our streaming platform, we may lose app partners or usersusers, and our streaming device sales, user base growth, engagement, and engagementplatform monetization may be harmed.

Reworded

If our content partners do not participate in new features that we may introduce from time to time or choose to develop their apps on alternative streaming platforms, our business may be harmed.

Reworded

As our streaming platform and products evolve, we will continue to introduce new features, which may or may not be attractive to our content partners or meet their business or technical requirements. For example, some content partners have elected not to participate in new Roku Home Screen Menu features (such as “What to Watch”) or in our Roku Zones (collections of related content from apps across our streaming platform) or have imposed limits on our data gathering for usage within their apps. See also “—We may not be successful in our efforts to further monetize our expanding user base and streaming activity as we increase the amount of content offered and streamed across our platform, which may harm our business.” In addition, our streaming platform utilizes our proprietary Brightscript scripting language to allow our content partners to develop and create apps on our streaming platform. Certain content partners may find other languages, such as HTML5, more attractive to develop for and shift their resources to developing their apps on other platforms. If key content partners do not find our streaming platform simple and attractive to develop apps for, do not value and participate in all of the features and functionality that our streaming platform offers, or determine that our software developer kit or new features of our platform do not meet their requirements, our business may be harmed.

Reworded

We license the Roku TV OS and our smart TV reference designs to certain TV brand and manufacturing partners for the development, manufacture, and commercialization of licensed Roku TV models and, for a number of years, the sale of Roku TV models by our licensed Roku TV partners has materially contributed to growth in our user base and Streaming Hours and supported our platform monetization efforts. As our Roku TV licensing program has expanded to certain markets outside the United States, international users are representing an increasing share of our user base. We have developed, and intend to continue to develop and expand, relationships with these TV brand and manufacturing partners as we continue to invest in the growth and expansion of our Roku TV program both in the United States and international markets. We typically do not receive or expect license revenue from these license arrangements but incur operating expenses to establish and support them. The economic benefits that we derive from these license arrangements are and will likely continue to be indirect, primarily growth of our user base and increasing Streaming Hours, and both enabling us to generate more streaming services distribution and advertising-related revenue on our platform. If these arrangements do not continue to result in increased user base and Streaming Hours, and if that growth does not in turn lead to successfully monetizing that increased user activity, our business may be harmed. See also “—We may not be successful in our efforts to further monetize our expanding user base and streaming activity as we increase the amount of content offered and streamed across our platform, which may harm our business.”

Reworded

The loss of a relationship with a licensed Roku TV partner (including as a result of our launchsales of Roku-brandedRoku-made TVs that are designed, made, and sold by us) could harm our results of operations, damage our reputation, increase pricing and promotional pressures from other partners and retail distribution channels, increase our marketing costs, and result in the loss of revenue. If we are not successful in maintaining existing and creating new relationships with any of these licensed Roku TV partners, or if we encounter technological, content licensing, or other impediments to these relationships, our ability to grow or maintain our business could be adversely impacted.

Removed

To continue to grow our user base, we must maintain and expand retail sales channels for our products and for the Roku products sold by our partners or licensees. The majority of our products and our licensed Roku TV partners’ products are sold through traditional brick and mortar retailers, such as Best Buy, Costco, Target, and Walmart, their respective online sales platforms, and traditional online retailers such as Amazon.

Reworded

To continue to grow our user base, we must maintain and expand retail sales channels for our products and for the Roku products sold by our partners or licensees. The majority of our products and our licensed Roku TV partners’ products are sold through brick and mortar retailers and their online sales platforms, as well as online-only retailers. We also sell certain products directly through our website and internationally through distributors and retailers such as Coppel in Mexico, Magazine Luiza in Brazil, MediaMarkt in Germany, and Currys in the United Kingdom.retailers. As we are still a relatively recent entrant in certain international markets, we may not have established a strong reputation or relationships with retailers for those markets as compared to our retail sales channels in the United States or our competitors in international markets. See also “—We may be unable to successfully expand our international operations, and our international expansion plans, if implemented, will subject us to a variety of risks that may harm our business.”

Reworded

We may beare reliant on certain retailers or distributors. Amazon, Best Buy, Target, and Walmart in total accounted for 81% and 76% of our devicesDevices revenue for each of the years ended December 31, 20242025 and 2023, respectively.2024. Furthermore, our licensed Roku TV partners may be reliant on the same or other retailers and distributors for a significant portion of their unit sales of Roku TV models. IfAt onetimes, or severalcertain retailers orand distributors werehave toreduced discontinuethe sellingnumber of our orand our licensed Roku TV partners’ products,products chooseavailable for sale, have chosen not to prominently display those products in their stores or on their websites, or closehave ordiscontinued severelyselling limitthose accessproducts. toSuch theiractions brickhave in the past decreased, and mortarmay locations,in the future decrease, the volume of our or our licensed Roku TV partners’ products sold could decrease, which would harm our business.sold. These risks may be exacerbated by our reliance on certain retailers or distributors, or when a major retailer in a jurisdiction commercializes televisions under brands that the retailer controls.

Reworded

In addition, ifat any oftimes our existing licensed Roku TV partners choosehave chosen to work exclusively with, or divert a significant portion of their business with us, to other operating system developers,developers. thisThis may adversely impact our ability to continue to license the Roku TV OS and our smart TV reference design to TV brands and to grow our user base and monetize the Roku TV OS. Traditional retailers have limited shelf and end cap space in their stores and limited promotional budgets, and online retailers have limited prime website product placement space. Competition is intense for these resources, and a competitor with more extensive product lines, stronger brand identity, and greater marketing resources, such as Amazon or Google, possesses greater bargaining power with retailers. In addition, one of our online retailers, Amazon,which sellssell itsor may sell their own competitive streaming devices, smart TVs, and smart home devices, is able tomay market and promote thesetheir products more prominently on itstheir website,websites, and could refuse to offer or promote our products on itstheir website.websites. We also may face increased competition with Walmart (which currently makes and sells Onn. branded streaming products, including co-branded Roku TV models), in light of Walmart’s recent acquisition of Vizio (which also makes and sells smart TVs with a proprietary operating system). and the integration of Vizio’s operating system into Walmart products instead of other third-party proprietary operating systems. See also “—If our efforts to build and maintain a strong brand and maintain customer satisfaction and loyalty are not successful, we may not be able to attract or retain users, and our business may be harmed” and “—If we fail to differentiate our streaming platform and compete successfully with our competitors, it will be difficult for us to attract and retain users and our business will be adversely impacted.” Any reduction in our ability to place and promote our products, or increased competition for available shelf or website placement, could require us to increase our marketing or other expenditures to maintain our product visibility or could result in reduced visibility for our products, which may harm our business. In particular, the availability of product placement during peak retail periods, such as the holiday season, ishas criticalin tothe ourpast revenue growth,prevented, and ifmay wein arethe unablefuture toprevent, us from effectively sellselling our products during these periods, our business would be harmed.periods.

Reworded

If our efforts to build and maintain a strong brand and maintain customer satisfaction and loyalty are not successful, we may not be able to attract or retain users, and our business may be harmed.

Reworded

Building and maintaining a strong brand is important to attract and retain users, as potential users have a number ofmany TV streaming choices. Successfully building a brand is a time-consuming and comprehensive endeavor, and our brand may be negatively impacted by factors, some of which are beyond our control, such as the quality and reliability of the Roku TV models made by our licensed Roku TV partners and the quality of the content provided by our content partners. Our competitors may be able to achieve and maintain brand awareness and consumer demand for their products more quickly and effectively than we can. Many of our competitors are larger companies and may have greater resources to devote to the promotion of their brands through traditional advertising, digital advertising, or website product placement. See also “—If we fail to differentiate our streaming platform and compete successfully with our competitors, it will be difficult for us to attract and retain users and our business will be adversely impacted.” If we are unable to execute on building a strong brand, it may be difficult to differentiate our business and streaming platform from our competitors in the marketplace, which may adversely affect our ability to attract and retain users and harm our business.

Reworded

If we or our licensed Roku TV partners encounter problems with the limited number of contract manufacturers weor primarilyfail dependto upon,accurately forecast inventory needs, our operationsbusiness couldmay be disrupted.harmed.

Reworded

We do not have any internal manufacturing capabilities and rely on a limited number of contract manufacturers to build our players, smart home products, and Roku-brandedRoku-made TVs. OurSimilarly, while some of our licensed Roku TV partners have internal manufacturing capabilities, others rely primarily or exclusively upon contract manufacturers areto vulnerablebuild to,the amongRoku otherTV issues:models that our licensed Roku TV partners sell to retailers. If we or our Roku TV partners have difficulties with contract manufacturers, our business may be harmed.

Added

Contract manufacturers are vulnerable to, among other issues: capacity constraints; reduced component availability; production, supply chain, or shipping disruptions, delays, or increased costs, including from labor disputes, strikes, mechanical issues, quality control issues, natural disasters, geopolitical conflicts, and public health crises; and the impact of existing and evolving U.S. or foreign tariffs, trade policies and regulations, or sanctions restrictions on components, finished goods, software, other products, or data transfers. As a result, we and our Roku TV partners have limited control over delivery schedules, manufacturing yields, and costs, particularly when components (such as memory chips) are in short supply or new products are introduced.

Removed

•capacity constraints;

Removed

•reduced component availability;

Removed

•production, supply chain, or shipping disruptions, delays, or increased costs, including from labor disputes, strikes, mechanical issues, quality control issues, natural disasters, geopolitical conflicts, and public health crises; and

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Management's Discussion & Analysis (MD&A) (10-K Item 7)

16new paragraphs
14removed paragraphs
27reworded paragraphs
5,502 → 5,685words in section

New heading “Business Conditions and Macroeconomic Factors”

New heading “Adjusted EBITDA (Non-GAAP Measure)”

New heading “Share Repurchases”

New heading “Business Combinations”

Removed heading “Streaming Households”

Removed heading “Other income, net”

Removed heading “Income tax expense”

Removed heading “Amortization of Content Assets”

Largest changes (selected automatically by length and topic keywords; quoted verbatim, no commentary)

New text topics: tariff, inflation, interest rate, recession
“Our business is subject to risks related to the evolving macroeconomic environment, including the effects of increased volatility in financial markets, higher inflation and interest rates, potential economic slowdown or recession, geopolitical developments, changes in economic or government policies, including the unknown impact of tariffs, changing global regulations, and the overall uncertainty surrounding international trade relations. …”
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Removed text topics: impairment, restructuring
“Our operating activities provided cash of $218.0 million for the year ended December 31, 2024. Our net loss of $129.4 million for the year ended December 31, 2024 was adjusted by non-cash charges of $756.2 million comprised mainly of stock-based compensation, amortization and write-off of content assets, depreciation and amortization of property and equipment and intangible assets, amortization of operating right-of-use assets, impairment of assets as part of restructuring charges, foreign currency remeasurement losses, and fair value changes of strategic investments. …”
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New text topics: impairment, restructuring
“(1) Restructuring charges for the year ended December 31, 2025 primarily include asset impairment charges of $2.9 million. Restructuring charges for the year ended December 31, 2024 primarily include asset impairment charges of $29.1 million. Restructuring charges for the year ended December 31, 2023 include operating lease right-of-use assets impairment charges of $131.6 million, property and equipment impairment charges of $72.3 million, content asset impairment charges of $65.5 million, employee severance and related charges of $83.2 million, and facilities exit costs of $3.5 million.”
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Removed text topics: impairment, restructuring
“The cost of revenue, platform increased by $209.3 million, or 15%, during the year ended December 31, 2024 as compared to the year ended December 31, 2023. The increase was primarily driven by higher costs of acquiring content and higher credit card processing fees. During the year ended December 31, 2023, cost of revenue, platform also included restructuring charges of $67.0 million of which $65.5 million consisted of impairment charges related to removing selected content assets from The Roku Channel.”
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New text topics: goodwill
“We recognize, separately from goodwill, identifiable assets and liabilities acquired in a business combination at fair value on the date of acquisition. We use our best estimates and assumptions to determine the fair value of contingent consideration, and tangible and identifiable intangible assets acquired and liabilities assumed at the acquisition date. Critical estimates in valuing contingent consideration include the probability of achieving certain performance metrics and milestones, and the discount rate. …”
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New text
“Business Conditions and Macroeconomic Factors”
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Reworded

Our two reportable segments are the platformPlatform segment and the devicesDevices segment. Platform revenue is generated from the sale of digital advertising (including direct and programmatic video advertising, ads integrated into our UI,user interface (“UI”), and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of Premium Subscriptions, the sale of owned and operated subscription services, and the sale of branded app buttons on remote controls).

Reworded

Devices revenue is generated from the sale of streaming players, Roku-brandedRoku-made TVs, smart home products and services, audio products, and related accessories. We expect to continue to manage the average selling prices of Roku streaming devices in an effort to sell more devices, which we believe will increase our Streaming Households. We expect that this trade off from devicesDevices gross profit or loss to grow Streaming Households should result in increased platformPlatform revenue and platformPlatform gross profit over time.

Added

Business Conditions and Macroeconomic Factors

Added

Our business is subject to risks related to the evolving macroeconomic environment, including the effects of increased volatility in financial markets, higher inflation and interest rates, potential economic slowdown or recession, geopolitical developments, changes in economic or government policies, including the unknown impact of tariffs, changing global regulations, and the overall uncertainty surrounding international trade relations. While we intend to remain vigilant in monitoring the impacts of these circumstances on our business and adapt accordingly, the effects of these macroeconomic factors on our business, results of operations, and financial condition remain largely uncertain. See Item 1A, Risk Factors, and the Note Regarding Forward Looking Statements elsewhere in this Annual Report for additional details.

Reworded

Key Performance Metrics and Non-GAAP MeasureMeasures

Added

Since our IPO in 2017, the streaming TV industry has evolved meaningfully, with Americans now spending significantly more TV time streaming than watching traditional TV. Our business has also grown and evolved, and we are now primarily focused on growing Platform revenue and profitability. As a result, and as previously disclosed, starting in the first quarter of 2025, we have updated our Key Performance Metrics (“KPMs”) to better align with these priorities.

Reworded

The key performance metrics we use to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions are Streaming Households, Streaming Hours, ARPU,Platform revenue, Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization (“Adjusted EBITDA”), and Free Cash Flow.

Removed

Beginning with our results for the first quarter of 2025, we will no longer report quarterly updates on Streaming Households, and by extension, ARPU. Since we first reported our key performance metrics in connection with our initial public offering in 2017, our business and the streaming industry have evolved significantly. Now, we are primarily focused on the growth of revenue of our platform segment and Adjusted earnings before interest, tax, depreciation and amortization (Adjusted EBITDA). As a result, effective as of the first quarter of 2025, our key performance metrics will be Streaming Hours, Platform Revenue, Adjusted EBITDA, and Free Cash Flow.

Removed

Streaming Households

Removed

We believe that the number of Streaming Households is a relevant measure to gauge the size of our user base. We define Streaming Households as the number of distinct user accounts that have streamed content on our platform within the last 30 days of the period. We refer to such accounts as “Streaming Households” because a given user account does not necessarily represent a single viewer or a single Roku streaming device. Rather, a single account may be used by multiple viewers and linked to multiple devices. As a result, we may identify more than one Streaming Household within a single dwelling, and more than one dwelling may constitute a Streaming Household.

Removed

Users who streamed content from The Roku Channel only on non-Roku platforms are not included in this metric. Additionally, users who only register an account for use of one of our smart home products are not included in our reported number of Streaming Households.

Removed

We had 89.8 million and 80.0 million Streaming Households as of December 31, 2024 and 2023, respectively, reflecting an increase of 12%.

Reworded

AveragePlatform Revenue per User

Added

We use Platform revenue as a primary metric to measure the performance of our business because it represents our ability to successfully monetize our platform. Platform revenue growth is one of our strategic priorities. Platform revenue was $4.1 billion and $3.5 billion for years ended December 31, 2025 and 2024, respectively.

Added

Adjusted EBITDA (Non-GAAP Measure)

Added

We use Adjusted EBITDA as a primary metric to measure the performance of our business because it represents our ability to successfully manage profitability. Our goal is to grow Adjusted EBITDA over time, driving continued growth in stockholder value.

Added

Adjusted EBITDA is a non-GAAP financial measure. The Adjusted EBITDA reconciliation excludes total other income, net, stock-based compensation expense, depreciation and amortization, restructuring charges, and income tax expense (benefit) from the net income (loss) of the period. We believe Adjusted EBITDA is useful as a supplement in evaluating our ongoing operational performance and enhancing an overall understanding of our past financial performance. However, this non-GAAP financial measure has limitations, and should not be considered in isolation or as a substitute for our GAAP financial information, such as GAAP net income (loss). In addition, Adjusted EBITDA may not be comparable to similarly titled metrics of other companies due to differences in methods of calculation.

Added

The following table presents a reconciliation of Adjusted EBITDA to the most directly comparable GAAP financial measure for each of the periods indicated (in thousands):

Added

(1) Restructuring charges for the year ended December 31, 2025 primarily include asset impairment charges of $2.9 million. Restructuring charges for the year ended December 31, 2024 primarily include asset impairment charges of $29.1 million. Restructuring charges for the year ended December 31, 2023 include operating lease right-of-use assets impairment charges of $131.6 million, property and equipment impairment charges of $72.3 million, content asset impairment charges of $65.5 million, employee severance and related charges of $83.2 million, and facilities exit costs of $3.5 million.

Removed

We measure our platform monetization progress with ARPU. We define ARPU as our platform revenue for the trailing four quarters divided by the average of the number of Streaming Households at the end of the current period and the end of the corresponding period in the prior year. ARPU measures the rate at which we are monetizing our Streaming Households base and the progress of our platform business.

Removed

ARPU was $41.49 as of December 31, 2024 as compared to $39.92 as of December 31, 2023, reflecting an increase of 4%. The increase in ARPU was driven by platform revenue growth in the United States, partially offset by an increasing share of Streaming Households in international markets where we are currently focused more on scale and engagement than monetization.

Reworded

We generate platformPlatform revenue from the sale of digital advertising (including direct and programmatic video advertising, ads integrated into our UI, and related services), as well as streaming services distribution (including subscription and transaction revenue shares, the sale of Premium Subscriptions, the sale of owned and operated subscription services, and the sale of branded app buttons on remote controls). Our ad inventory primarily includes video ad inventory from AVOD content in The Roku Channel, native display ads throughout the Roku Experience, as well as ad inventory we obtain throughas consideration from our streaming services distribution agreements with our content partners. To supplement supply, we purchase advertising inventory from our content partners, on an as needed basis. To date, we have generated most of our platformPlatform revenue in the United States.

Reworded

We generate devicesDevices revenue from the sale of streaming players, Roku-brandedRoku-made TVs, smart home products and services, audio products, and related accessories. We generate most of our devicesDevices revenue in the United States. In our international markets, we primarily sell our devices through wholesale distributors which, in turn, sell to retailers.

Reworded

Cost of revenue, devices is comprised mostly of manufacturing costs payable to third-party manufacturers for devices we sell which include streaming players, Roku-brandedRoku-made TVs, audio products and smart home products. Cost of revenue, devices also includes technology licenses or royalty fees on devices we sell, inbound and outbound freight, duty and logistics costs, third-party packaging, inventory provisions, and allocated overhead costs related to facilities, third-party cloud services, and salaries, benefits, and stock-based compensation for operations personnel.

Reworded

Other income, net primarily consists of interest income on cash and cash equivalents,equivalents and short-term investments, foreign currency re-measurement,remeasurement, transaction gains and losses, and net change in the fair value of our strategic investments.

Reworded

Our income tax expense consists primarily of income taxestax expense in certain foreign jurisdictions where we conduct business and income taxestax expense (benefit) in the United States. We have a full valuation allowance against net deferred tax assets in the United States.States Weas expectof toDecember maintain31, this2025. Given our current and anticipated future earnings, we believe that there is a reasonable possibility that the valuation allowance foragainst these net deferred tax assets may be reversed within the foreseeablenext future.twelve to eighteen months.

Reworded

Platform revenue increased by $528.7$622.1 million, or 18%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023,2024, primarily due to higher revenue from streaming services distribution, suchspecifically ashigher Premium Subscription revenue shareand onhigher contentsubscription subscriptionsrevenue from both third-party and Premiumour Subscriptionsowned throughand Theoperated subscription services. In addition, advertising revenue increased due to improved monetization from video ads, including Roku Channel,Ads inManager, additionour toself-service higherad advertisingplatform, revenue,offset despite continuedby weakness in the media and entertainment vertical.

Reworded

Devices revenue increasedremained byrelatively $99.6 million, or 20%,flat during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The increase wasin primarilyrevenue is due to higher revenuesales fromof Roku-brandedRoku-made TVs. This wasTVs, partially offset by lower revenuesales fromof streaming players, audio and smart home products.players. During the year ended December 31, 2024,2025, the average selling price of all devices shipped increased by 18%6% and the volume of all devices shipped increaseddecreased by 5%3% as compared to the year ended December 31, 2023.2024. The increase in average selling price is due to increased sales of Roku-brandedRoku-made TVs, which generally sell at higher prices compared to streaming players. The increasedecrease in the volume of devices shipped was mainly due to higherlower sales of Roku-brandedstreaming TVs.players.

Reworded

Cost of Revenue and Gross Profit (Loss)

Removed

The cost of revenue, platform increased by $209.3 million, or 15%, during the year ended December 31, 2024 as compared to the year ended December 31, 2023. The increase was primarily driven by higher costs of acquiring content and higher credit card processing fees. During the year ended December 31, 2023, cost of revenue, platform also included restructuring charges of $67.0 million of which $65.5 million consisted of impairment charges related to removing selected content assets from The Roku Channel.

Reworded

GrossCost profitof for therevenue, platform segment increased by $319.4$351.6 million, or 20%,21%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023,2024. The increase was primarily driven by thehigher overalllicensing growthcosts infor ourPremium platformSubscriptions revenue.and higher costs of acquiring content.

Added

Gross profit for the platform segment increased by $270.5 million, or 14%, during the year ended December 31, 2025 as compared to the year ended December 31, 2024, primarily driven by the overall growth in our Platform revenue.

Reworded

The costCost of revenue, devices increased by $136.0$3.9 million, or 25%,1%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The increase was primarily driven by higher manufacturing costs of $115.0$17.8 million, driven by the higher cost of manufacturing Roku-branded TVs, and higher freight costs of $31.8$9.5 million. These increases were partially offset by lower inventory reserves of $15.4 million and lower royalty costs of $3.8 million.

Reworded

Gross loss for the devicesDevices segment increased by $36.4$1.7 million, or 83%,2%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The increase in gross loss was driven by a higher cost of manufacturing ofand productsfreight in the devices segment as compared to the revenue generated from them.costs. We manage the average selling prices of our products to grow our Streaming Households.Households, which we expect to result in increased Platform revenue and Platform gross profit over time.

Reworded

Research and development expenses decreasedincreased by $158.3$9.3 million, or 18%,1%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The decreaseincrease was primarily driven by lowerhigher restructuringcloud chargeshosting and consulting expenses of $110.6$22.6 million,million offset by lower personnel-related expenses of $25.2$12.4 million,million and lower office facilities and IT infrastructure expenses of $17.5 million, and lower consulting expenses of $3.3 million.

Reworded

Sales and marketing expenses decreasedincreased by $100.6$31.6 million, or 10%,3%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The decreaseincrease was primarily driven by lowerhigher restructuring charges of $87.7 million, lower office facilities and IT infrastructureadvertising expenses of $13.8$37.3 million, higher amortization expense of $11.6 million, and higher consulting expenses of $3.4 million. These increases were partially offset by lower personnel-related expenses of $12.1 million, partially offset by higher consulting expenses of $6.1 million and higher marketing, retail, and merchandising expenses of $5.9$23.3 million.

Reworded

General and administrative expenses decreasedincreased by $32.2$15.3 million, or 8%,4%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The decreaseincrease was primarily driven by higher legal and consulting expenses of $26.7 million. The increase was partially offset by lower facilities expense of $5.3 million, lower restructuring charges of $56.5$4.5 million, partially offset by higher legal, consulting, and professional services of $17.6 million and higherlower personnel-related expenses of $5.6$1.0 million.

Removed

Other income, net

Reworded

Total other income, net, increased by $5.3$1.3 million, or 6%,1%, during the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The increase was primarily driven by anlower foreign currency remeasurement losses of $5.3 million and higher fair value remeasurement gains on our strategic investment in convertible promissory notes of $1.5 million. The increase in interest income of $11.9 million from higher cash balances,was partially offset by higherlower foreigninterest exchangeincome losseson our cash, cash equivalents, and short- term investments of $5.0$3.5 million due to exchange rate fluctuations and ahigher decreaseinterest in other income of $1.9 million mainly from lower unrealized gainsexpense related to theour changecredit in the fair valueagreement of strategic$1.5 investments.million.

Removed

Income tax expense

Reworded

Income tax expense decreased by $0.7$3.9 million, or 7%,41%, for the year ended December 31, 20242025 as compared to the year ended December 31, 2023.2024. The decrease was primarilyis due to a reduction in U.S. federal and certain state taxes due to the 2025 enactment of the One Big Beautiful Bill Act and a tax benefit fromrelated theto our acquisition of Frndly TV, partially offset by a one-time release of a valuation allowance on certain foreign deferred tax assets, partially offset by increasesassets in U.S. and foreign current taxes due to the increase of taxable earnings.2024.

Reworded

As of December 31, 2024,2025, we had cash and cash equivalents of $2,160.2$1,587.1 million and short-term investments of $730.2 million. Approximately 5%9% of our cash was held outside the United States in accounts held by our foreign subsidiaries, which are used to fund foreign operations.operations, and all short-term investments were held in the United States.

Reworded

Our primary sources of cash are receipts from platformPlatform and devicesDevices revenue. The primary uses of cash are costs of revenue including costs to acquire advertising inventory, costs to license and produce content, third-party manufacturing costs for our products, as well as operating expenses such as personnel-related expenses, consulting and professional service expenses, facility expenses, and marketing expenses. Other uses of cash include purchases of property and equipment andequipment, mergers and acquisitions.acquisitions, and share repurchases.

Reworded

We have pursued merger and acquisition activitiesactivities, insuch as the past,acquisition of Frndly TV, and we may pursue additional merger and acquisition activities in the future, including the acquisition of rights to programming and content assets. Though we do not expect to incur expenses for facilities and building related costs at the same level as we have in the last few fiscal years, we will continue to incur expenses on the maintenance of our facilities and purchases of computer systems, and other property and equipment, in order to support future growth in our business. These activities may materially impact our liquidity and capital resources.

Added

Share Repurchases

Added

During the year ended December 31, 2025, we repurchased 1.5 million shares of our Class A common stock through our stock repurchase program. All share repurchases were made using cash resources. As of December 31, 2025, $250.0 million remained of our $400 million stock repurchase program. See Note 12 to our Consolidated Financial Statements in Part II, Item 8 of this Annual Report for additional details.

Added

Cash provided by operating activities increased in 2025 compared to 2024 primarily due to net income of $88.4 million in the current year, compared to a net loss of $129.4 million in the prior year, partially offset by lower non-cash adjustments to cash flows due mainly to lower impairment and stock-based compensation in the current year as compared to prior year.

Removed

Our operating activities provided cash of $218.0 million for the year ended December 31, 2024. Our net loss of $129.4 million for the year ended December 31, 2024 was adjusted by non-cash charges of $756.2 million comprised mainly of stock-based compensation, amortization and write-off of content assets, depreciation and amortization of property and equipment and intangible assets, amortization of operating right-of-use assets, impairment of assets as part of restructuring charges, foreign currency remeasurement losses, and fair value changes of strategic investments. The negative impact from changes in operating assets and liabilities of $408.8 million was primarily due to payments made to acquire content, a decrease in accounts payable, payments made for operating leases liabilities, an increase in inventory, an increase in other long-term assets, and an increase in prepaid expenses and other current assets, partially offset by an increase in accrued liabilities due to timing of payments and an increase in deferred revenue.

Added

Net cash used in investing activities increased during 2025 compared to 2024 due primarily to purchases of short-term investments of $725.0 million and our acquisition of Frndly TV for $95.1 million, partially offset by repayments of $50.0 million received from our strategic investment in convertible promissory notes, which were fully repaid in 2025.

Removed

Net cash used in investing activities of $25.1 million for the year ended December 31, 2024 included purchases of property and equipment and expenditures related to the expansion of our office facilities of $5.1 million and an additional strategic investment of $20.0 million.

Reworded

Net cash used in financing activities ofincreased $89.2during million2025 forcompared the year ended December 31,to 2024 was primarily due to tax payments of $96.4$164.9 million to net settle equity awards vested during the period and the payment of $2.2$150.0 million in issuancerepurchases costs related toof our Creditcommon Agreement,stock, partially offset by $9.4 million received from proceeds from the exercise of employee stock options.options of $34.7 million.

Removed

Amortization of Content Assets

Removed

The amortization expense for content assets (licensed and produced) is based on projected usage of such content which results in accelerated or straight-lined patterns depending on the nature of the content. Judgment is required to determine the amortization patterns of our content assets which are monetized as a group. Critical judgments include: (i) the predominant monetization strategy of content, (ii) the grouping of content with similar characteristics, and (iii) the application of historical viewership model and projected decay. These judgments and underlying analysis are reviewed regularly and adjusted as needed on a prospective basis.

Reworded

During the year ended December 31, 2025, we recognized an impairment charge of $2.9 million for operating lease right-of-use assets. During the year ended December 31, 2024, we recognized an impairment charge of $22.6 million for operating lease right-of-use assets and an impairment charge of $7.0 million for property and equipment related to a decision to cease the use of certain office facilities and related property and equipment. During the year ended December 31, 2023, we recognized an impairment charge of $131.6 million for operating lease right-of-use assets and an impairment charge of $72.3 million for property and equipment related to a decision to sub-lease and cease the use of certain office facilities and related property and equipment. There were no impairments of property and equipment or operating lease right-of-use assets during the year ended December 31, 2022. See Note 1718 to our Consolidated Financial Statements in Part II, Item 8 of this Annual Report.

Reworded

Our accounts receivable isare stated at invoice value less estimated allowances that include allowance for sales returns and sales incentives. We perform an ongoing analysis of various factors including our historical experience, promotional programs, claims to date, and other business factors to determine the allowances for sales returns and sales incentives. IfThe ouractual estimatesresults regarding accounts receivable allowancescould differ from theour actual results, the losses or gains could be material.estimates.

Added

Business Combinations

Added

We recognize, separately from goodwill, identifiable assets and liabilities acquired in a business combination at fair value on the date of acquisition. We use our best estimates and assumptions to determine the fair value of contingent consideration, and tangible and identifiable intangible assets acquired and liabilities assumed at the acquisition date. Critical estimates in valuing contingent consideration include the probability of achieving certain performance metrics and milestones, and the discount rate. Critical estimates in valuing intangible assets include, but are not limited to, the amount and timing of projected cash flows, customer attrition rates, royalty rates, and discount rates. We estimate the useful lives of intangible assets based on the expected period over which we anticipate generating economic benefit from the asset. Unanticipated events and circumstances may occur that may affect the accuracy or validity of such assumptions, estimates, or actual results.

What changed in the latest 10-Q

Comparing 10-Q filed 2026-08-06 (period ending 2026-06-30) with 10-Q filed 2026-05-01 (period ending 2026-03-31).

Risk Factors (10-Q Part II, Item 1A)

52new paragraphs
0removed paragraphs
14reworded paragraphs
28,769 → 31,820words in section

New heading “Risks Related to Our Proposed Transaction with Fox*”

New heading “Risks Related to Our Proposed Transaction with Fox”

New heading “The consummation of the Mergers is contingent on the satisfaction of a number of conditions that may be outside of our or Fox’s control and that we or Fox may be unable to satisfy, or that may delay the consummation of the Mergers or result in the imposition of conditions that could reduce the anticipated benefits from the Mergers or cause the parties to abandon the Mergers.*”

New heading “Efforts to complete the Mergers could disrupt our relationships with third parties and employees, divert management’s attention, or result in negative publicity or legal proceedings, any of which could negatively impact our operating results and ongoing business.*”

New heading “Failure to realize the anticipated benefits of the Mergers, delay in realizing those benefits, or significant challenges in integrating with Fox could have an adverse effect on the price of the Fox Class A common stock that our stockholders will own following the completion of the Mergers.*”

New heading “The Merger Agreement contains provisions that limit our ability to pursue alternative transactions to the Mergers, which could discourage a potential competing acquirer from making an alternative transaction proposal.*”

New heading “While the Merger Agreement is in effect, we are subject to restrictions on our business activities.*”

New heading “Our stockholders will have a reduced ownership and voting power after the transaction.*”

New heading “Because the stock-based consideration our stockholders will receive in connection with the Mergers will include a fixed number of shares of Fox Class A common stock, and the market price of such common stock has fluctuated and will continue to fluctuate, our stockholders cannot be certain of the value of the stock-based consideration they will receive in the Mergers. Further, with respect to the fairness of the merger consideration from a financial point of view, the separate fairness opinion our Board received from our financial advisor in connection with the signing of the Merger Agreement speaks only as of the date of the Merger Agreement and not as of any other date.*”

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“Because the stock-based consideration our stockholders will receive in connection with the Mergers will include a fixed number of shares of Fox Class A common stock, and the market price of such common stock has fluctuated and will continue to fluctuate, our stockholders cannot be certain of the value of the stock-based consideration they will receive in the Mergers. …”
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“The consummation of the Mergers is contingent on the satisfaction of a number of conditions that may be outside of our or Fox’s control and that we or Fox may be unable to satisfy, or that may delay the consummation of the Mergers or result in the imposition of conditions that could reduce the anticipated benefits from the Mergers or cause the parties to abandon the Mergers.*”
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New text topics: breach, covenant
“•by either party if the other party materially breaches its covenants, or breaches its representations and warranties, in the Merger Agreement such that the applicable conditions to closing would not be satisfied, subject in certain cases to the right of the breaching party to cure the breach.”
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“Failure to realize the anticipated benefits of the Mergers, delay in realizing those benefits, or significant challenges in integrating with Fox could have an adverse effect on the price of the Fox Class A common stock that our stockholders will own following the completion of the Mergers.*”
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“Efforts to complete the Mergers could disrupt our relationships with third parties and employees, divert management’s attention, or result in negative publicity or legal proceedings, any of which could negatively impact our operating results and ongoing business.*”
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“The Merger Agreement contains provisions that limit our ability to pursue alternative transactions to the Mergers, which could discourage a potential competing acquirer from making an alternative transaction proposal.*”
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Added

Risks Related to Our Proposed Transaction with Fox*

Added

•closing conditions not being satisfied, causing delays, reduced deal benefits, or abandonment of the Mergers;

Added

•relationship disruption, management distraction, and negative publicity or legal proceedings affecting operating results and ongoing business;

Added

•unrealized or delayed transaction benefits or integration challenges affecting post-closing value;

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•restrictions on our ability to pursue alternative transactions;

Added

•restrictions on our business activities pending closing;

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•reduced ownership and voting power of our stockholders following the transaction;

Added

•fluctuations in the value of the fixed stock consideration;

Added

Risks Related to Our Proposed Transaction with Fox

Added

The consummation of the Mergers is contingent on the satisfaction of a number of conditions that may be outside of our or Fox’s control and that we or Fox may be unable to satisfy, or that may delay the consummation of the Mergers or result in the imposition of conditions that could reduce the anticipated benefits from the Mergers or cause the parties to abandon the Mergers.*

Added

Consummation of the Mergers is contingent upon the satisfaction of a number of conditions, some of which are beyond our and Fox’s control, including, among others:

Added

•the expiration or early termination of the applicable waiting period under the HSR Act and the approval of the Mergers under certain other antitrust and investment screening laws;

Added

•the absence of any order, injunction, or law prohibiting the Mergers or litigation under certain antitrust or investment screening laws seeking such an order;

Added

•the effectiveness of the registration statement under which shares of Fox Class A common stock to be issued in the Mergers will be registered with the SEC;

Added

•the approval of the issuance of shares of Fox Class A common stock included in the merger consideration by the holders of shares of Fox Class B common stock entitled to vote on such matter at a meeting duly called and held for such purpose; and

Added

•the approval of the adoption of the Merger Agreement by the Roku stockholders.

Added

Our and Fox’s obligation to complete the Mergers is also subject to certain additional conditions, including:

Added

•compliance by the other party in all material respects with its obligations under the Merger Agreement;

Added

•the accuracy of the other party’s representations and warranties, subject to certain standards set forth in the Merger Agreement; and

Added

•the absence of a continuing material adverse effect with respect to each of us and Fox.

Added

These conditions to the closing of the Mergers may not be fulfilled in a timely manner or at all, and, accordingly, the Mergers may not be completed. In addition, the Merger Agreement may be terminated under certain circumstances, including:

Added

•by either party if the Mergers are not completed by June 14, 2027, which date may be extended to December 14, 2027, and which date may be further extended to March 14, 2028 (the “Termination Date”), under certain circumstances;

Added

•by either party if any governmental entity of a competent jurisdiction has issued a final non-appealable order or injunction permanently restraining, enjoining or otherwise prohibiting the Mergers;

Added

•by either us or Fox if either party fails to obtain the requisite approval of its stockholders;

Added

•by either us or Fox if the other party’s board of directors changes its recommendation to its stockholders to vote in favor of the adoption of the Merger Agreement (in the case of Roku) or the issuance of Fox Class A common stock pursuant to the Merger Agreement (in the case of Fox);

Added

•by either party in order to accept a Superior Proposal (as defined in the Merger Agreement); or

Added

•by either party if the other party materially breaches its covenants, or breaches its representations and warranties, in the Merger Agreement such that the applicable conditions to closing would not be satisfied, subject in certain cases to the right of the breaching party to cure the breach.

Added

We and Fox may also terminate the Merger Agreement by mutual written consent.

Added

Upon termination of the Merger Agreement, each of us and Fox under specified circumstances, including termination by such party to accept a Superior Proposal or termination by the other party upon a change in such party’s board of directors’ recommendation to its stockholders, will be required to pay the other party a termination fee of $866.1 million. Additionally, Fox, under specified circumstances, including termination following an injunction arising in connection with certain antitrust or investment screening laws, or failure to receive certain required regulatory approvals of specified governmental authorities by the Termination Date, will be required to pay us a termination fee of $1.2 billion. Additionally, if the Merger Agreement is terminated because the requisite approval of Fox’s stockholders is not obtained, Fox will be required to reimburse 100% of our aggregate out-of-pocket third-party fees and expenses incurred in connection with the transactions contemplated by the Merger Agreement; provided that such reimbursement shall not exceed $70.0 million in the aggregate.

Added

As a condition to granting the required clearance under the HSR Act, the Department of Justice or the Federal Trade Commission may impose limitations, require divestitures, or place restrictions on the conduct of the combined company after the closing of the Mergers; provided, however, that Fox’s obligations to agree to any such remedies are subject to certain limitations under the Merger Agreement.

Added

If the Mergers are not completed, or if there are significant delays in completing the Mergers, our future business and financial results could be negatively affected, and we may be subject to certain risks, including, but not limited to, the following:

Added

•negative reactions from financial markets, including declines in the price of our Class A common stock because the current stock price may reflect a market assumption that the Mergers will be completed;

Added

•payment of certain significant costs relating to the Mergers, whether or not the Mergers are completed;

Added

•diversion of our management’s time, resources, and attention to the Mergers rather than our own operations and other opportunities that could have been beneficial to us; and

Added

•the requirement that we pay a termination fee of $866.1 million to Fox if the Merger Agreement is terminated under certain circumstances, including by us to enter into a Superior Proposal or by Fox if our Board withholds, qualifies, or modifies in a manner adverse to Fox its recommendation with respect to the Mergers or takes certain similar actions.

Added

In addition, if the Mergers are not completed, we could be subject to litigation related to any failure to complete the Mergers or related to any enforcement proceeding commenced against us to perform our obligations under the Merger Agreement. The cost of defending such litigation may be significant, even if such litigation does not have merit. The materialization of any of these risks could adversely impact our ongoing business.

Added

Efforts to complete the Mergers could disrupt our relationships with third parties and employees, divert management’s attention, or result in negative publicity or legal proceedings, any of which could negatively impact our operating results and ongoing business.*

Added

We have expended, and will continue to expend, significant management time and resources to complete the Mergers, which may have a negative impact on our ongoing business and operations. Uncertainty regarding the outcome of the Mergers and our future could disrupt our business relationships with our existing and potential customers, suppliers, service providers, and other business partners, who may be more cautious in their arrangements with us or attempt to negotiate changes in existing business relationships or consider entering into business relationships with parties other than us. Our employees may have concerns with respect to the Mergers, and uncertainty regarding the outcome of the Mergers could also adversely affect our ability to recruit and retain key personnel and other employees. The pendency of the Mergers may also lead to litigation against us and our directors and officers. Such litigation would be distracting to management and may require us to incur significant costs. Such litigation could result in the Mergers being delayed or enjoined by a court of competent jurisdiction, which could prevent the Mergers from being completed. The occurrence of any of these events individually or in combination could have a material and adverse effect on our business, financial condition, and results of operations.

Added

Failure to realize the anticipated benefits of the Mergers, delay in realizing those benefits, or significant challenges in integrating with Fox could have an adverse effect on the price of the Fox Class A common stock that our stockholders will own following the completion of the Mergers.*

Added

We and Fox have operated and, until the completion of the Mergers, will continue to operate, independently. The success of the Mergers, including anticipated benefits and cost synergies, will depend, in part, on our and Fox’s ability to successfully integrate our respective operations in a manner that results in various benefits and that does not materially disrupt existing business and strategic relationships or result in a loss of customers or other business relationships. The process of integrating operations could result in a loss of key personnel or cause an interruption of, or loss of momentum in, the activities of one or more of the combined company’s businesses. Inconsistencies in standards, controls, procedures, and policies could adversely affect the combined company. The diversion of our management team’s attention and any delays or difficulties encountered in connection with the Mergers and the integration of our and Fox’s operations could have an adverse effect on the combined company’s business, financial condition, operating results, and prospects. In addition, consummation of the Mergers may trigger change in control, assignment, or other provisions in certain agreements to which we are a party, which could harm the combined company’s business. If we and Fox experience difficulties in the integration process, including those listed above, we may not fully realize the anticipated benefits of the Mergers in a timely manner or at all, and the price of Fox Class A common stock to be issued to our stockholders in the Mergers could be adversely affected.

Added

The Merger Agreement contains provisions that limit our ability to pursue alternative transactions to the Mergers, which could discourage a potential competing acquirer from making an alternative transaction proposal.*

Added

The Merger Agreement contains provisions that make it more difficult for us to be acquired by, or enter into certain transactions with, a third party. The Merger Agreement contains customary “no-shop” provisions, including provisions that restrict our ability to, among other things, solicit alternative acquisition proposals from, engage with, furnish information to, and participate in discussions or negotiations with, third parties regarding any alternative acquisition proposals, subject to certain exceptions that allow our Board to comply with its fiduciary duties. In addition, following our receipt of any alternative transaction proposal that constitutes a Superior Proposal (as defined in the Merger Agreement), Fox would have an opportunity to offer to modify the terms of the Merger Agreement before our Board may withhold, qualify, or modify in a manner adverse to Fox its recommendation with respect to the Mergers and before we may terminate the Merger Agreement. If the Merger Agreement is terminated by us to enter into a Superior Proposal or by Fox if our Board withholds, qualifies, or modifies in a manner adverse to Fox its recommendation with respect to the Mergers or takes certain similar actions, we may be required to pay a termination fee of $866,084,000 to Fox, as contemplated by the Merger Agreement. Such provisions of the Merger Agreement could discourage or deter a third party that may be willing to pay more than Fox for our outstanding common stock from considering or proposing such an acquisition of us.

Added

While the Merger Agreement is in effect, we are subject to restrictions on our business activities.*

Added

While the Merger Agreement is in effect, we are generally required to conduct our business in the ordinary course consistent with past practice, and are restricted from taking certain actions without Fox’s prior consent, which is not to be unreasonably withheld, conditioned, or delayed. These limitations include, among other things, certain restrictions on our ability to amend our organizational documents, acquire other businesses and assets, dispose of our assets, make investments, repurchase, reclassify or issue securities, make loans, pay dividends, incur indebtedness, make capital expenditures, enter into, amend, or terminate certain contracts, change accounting policies or procedures, initiate or settle certain litigation, change tax classifications and elections, or take certain actions relating to intellectual property. These restrictions could prevent us from pursuing strategic business opportunities and taking actions with respect to our business, including effectively responding to competitive pressures and industry developments, that we may consider advantageous and may, as a result, materially and adversely affect our business, results of operations, and financial condition.

Added

Our stockholders will have a reduced ownership and voting power after the transaction.*

Added

After the completion of the transaction, our stockholders will own a smaller percentage of the combined company than they now own of Roku. Immediately upon completion of the transaction, we anticipate that our stockholders will hold approximately 27% of the combined company on a pro forma basis. In addition, the Fox Class A common stock that the stockholders will receive generally does not have the right to vote on matters affecting the combined company, including the election of directors. Consequently, our stockholders, as a group, will have reduced ownership and less ability to influence the combined company compared to their ownership and voting power in us.

Added

Because the stock-based consideration our stockholders will receive in connection with the Mergers will include a fixed number of shares of Fox Class A common stock, and the market price of such common stock has fluctuated and will continue to fluctuate, our stockholders cannot be certain of the value of the stock-based consideration they will receive in the Mergers. Further, with respect to the fairness of the merger consideration from a financial point of view, the separate fairness opinion our Board received from our financial advisor in connection with the signing of the Merger Agreement speaks only as of the date of the Merger Agreement and not as of any other date.*

Added

Under the Merger Agreement, at the effective time of the Mergers, each share of our common stock (subject to certain exceptions, including shares of our common stock owned by our stockholders who have not voted in favor of the adoption of the Merger Agreement and have properly exercised appraisal rights in accordance with Section 262 of the General Corporation Law of the State of Delaware) issued and outstanding immediately prior to the effective time of the Mergers will be cancelled and converted into the right to receive (1) 0.9693 (as defined above, the “Exchange Ratio”) fully paid and non-assessable shares of Fox Class A common stock and (2) $96.00 in cash, without interest (as defined above, the “Per Share Cash Amount”) (as explained in Note 1 of the Notes to Condensed Consolidated Financial Statements in Part I, Item 1 of this Quarterly Report, the Exchange Ratio and the Per Share Cash Amount are subject to adjustment in certain limited circumstances relating to Roku stockholders who exercise appraisal rights). The market value of the stock-based consideration our stockholders will receive in the Mergers will therefore fluctuate with the market price of Fox Class A common stock. The implied value of the merger consideration to our stockholders has fluctuated since the date of the Merger Agreement announcement and will continue to fluctuate until the date the Mergers are completed, which could occur a considerable amount of time after the date hereof.

Added

Fox’s Class A common stock price changes may result from a variety of factors, including, among others, general market and economic conditions, changes in Fox’s and our respective businesses, operations, and prospects, risks inherent in the respective businesses, changes in market assessments of the likelihood that the Mergers will be completed or the value that may be generated by the Mergers, and changes in expectations regarding the timing of the Mergers and regulatory considerations. Many of these factors are beyond both our and Fox’s control. You are urged to obtain current market quotations for both our and Fox’s common stock traded on the Nasdaq Global Select Market (trading symbols “ROKU” and “FOXA,” respectively).

Added

Further, our Board has received an opinion from our financial advisor in connection with the signing of the Merger Agreement to the effect that, as of the date of such opinion and based upon and subject to the various assumptions, qualifications, limitations, and other matters set forth therein, the merger consideration to be received pursuant to, and in accordance with, the terms of the Merger Agreement by the holders of shares of our common stock (other than Fox or any affiliate of Fox) was fair, from a financial point of view, to such holders. Changes in our or Fox’s operations and prospects, general market and economic conditions, and other factors that may be beyond the control of us or Fox, and on which our financial advisor’s opinion was based, may significantly alter the value of Roku or Fox or the prices of the shares of our common stock or Fox common stock by the time the Mergers are completed. The opinion does not speak as of the time the Mergers will be completed or as of any date other than the date of such opinion. Because we do not currently anticipate asking our financial advisor to provide an updated fairness opinion, the opinion will not address the fairness of the merger consideration from a financial point of view at the time the Mergers are completed.

Reworded

We depend on a small number of content partners for nearlymore than half of our Streaming Hours, and if we fail to maintain these relationships, our business could be harmed.*

Reworded

Historically, a small number of content partners have accounted for a significant portion of the hours streamed on our platform. In the three months ended MarchJune 31,30, 2026, the top three streaming services (excluding The Roku Channel) represented nearlymore than half of all hours streamed in the period. If, for any reason, we cease distributing apps that have historically streamed a large percentage of the aggregate Streaming Hours on our platform, our Streaming Hours, user base, or Roku streaming device sales may be adversely affected, and our business may be harmed.

Reworded

We are reliant on certain retailers or distributors. Amazon, Best Buy, Target, and Walmart in total accounted for 86%79% and 83% of our Devices revenue for each of the three months ended MarchJune 31,30, 2026 and 2025.2025, respectively. Furthermore, our licensed Roku TV partners may be reliant on the same or other retailers and distributors for a significant portion of their unit sales of Roku TV models. At times, certain retailers and distributors have reduced the number of our and our licensed Roku TV partners’ products available for sale, have chosen not to prominently display those products in their stores or on their websites, or have discontinued selling those products. Such actions have in the past decreased, and may in the future decrease, the volume of our or our licensed Roku TV partners’ products sold. These risks may be exacerbated by our reliance on certain retailers or distributors, or when a major retailer in a jurisdiction commercializes televisions under brands that the retailer controls.

Reworded

We have incurred operating losses in the past, and we may incur operating losses in the future. Although we achieved profitability in certain quarters, we may not be able to maintain profitability in the future. As of MarchJune 31,30, 2026, we had an accumulated deficit of $1,502.9$1,401.4 million. Our operating expenses have increased in the past and may increase again in the future as we expand our operations and invest in growth and new areas. If our revenue and gross profit do not grow at a greater rate than our operating expenses, we may not be able to maintain profitability in the future. We expect our profitability to fluctuate in the future for a number of reasons, including without limitation the other risks and uncertainties described herein. We may also encounter unforeseen operating or legal expenses, difficulties, complications, delays, and other factors that may result in losses in future periods.

Added

•the Mergers, the pendency of the Mergers, perceptions regarding the Mergers, or the failure to complete the Mergers;

Reworded

Our gross margins vary across our devices and platform offerings. OurIn Devices segment experienced negativeparticular, gross margin for the three months ended March 31, 2026, and our Advertising and Subscription segments experienced positive gross margin for the three months ended March 31, 2026. Gross margins on our streaming devices vary across models and can change over time as a result of product transitions, pricing and configuration changes, component costs, device returns, and other cost fluctuations (including due to the impact of tariffs or other trade restrictions). Although our Devices, Advertising, and Subscription segments had positive gross margin for the three and six months ended June 30, 2026, gross margin for certain segments has been negative in the past and may be negative in the future.

Reworded

If we fail to manage our growth effectively, including if we grow our business too rapidly, we may not be able to execute our business strategies, which could harm our business and adversely affect our financial condition, results of operations, or cash flows. The challenges of managing our growth effectively may be exacerbated due to the pendency of the Mergers.

Reworded

Our revenue and gross profit are subject to seasonality and other potential fluctuations, and if our sales during the affected periods fall below our expectations, our business may be harmed.*

Reworded

Seasonality and certain one-time events significantly affect our business. For example, our revenue and gross profit are traditionally strongest in the fourth quarter of each fiscal year due to higher consumer purchases and increased advertising during holiday seasons. Furthermore, in preparation for the fourth quarter holiday season, we recognize significant discounts in the average selling prices of our products through retailers in an effort to grow our user base, which typically reduce our Devices gross margin in the fourth quarter. From time to time, our sales and marketing expenses may fluctuate or be weighted towards part of the year. Additionally, certain other events have in the past, and may in the future, impact the amount of advertising spending on our platform.

Reworded

On September 16, 2024, we entered into a credit agreement (the “Credit Agreement”), by and among us, as borrower, certain of our subsidiaries, as guarantors, the lenders and issuing banks party thereto, and Citibank N.A., as administrative agent (the “Agent”), providing for (i) a five-year revolving credit facility in an aggregate principal amount of up to $300.0 million, and (ii) an uncommitted increase option of up to an additional $300.0 million exercisable upon the satisfaction of certain customary conditions. The Credit Agreement provides for a $100.0 million sub-facility for the issuance of letters of credit, and certain existing letters of credit were deemed outstanding under this facility. The Credit Agreement will mature on September 16, 2029. Proceeds from the Credit Agreement may be used for general corporate purposes, including to finance working capital requirements. As of MarchJune 31,30, 2026, we had not borrowed against the Credit Agreement.

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Management's Discussion & Analysis (MD&A) (10-Q Part I, Item 2)

15new paragraphs
1removed paragraphs
26reworded paragraphs
4,363 → 5,138words in section

New heading “Proposed Transaction with Fox Corporation”

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“Proposed Transaction with Fox Corporation”
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New text topics: tariff
“Cost of revenue, devices decreased by $28.8 million, or 21%, during the three months ended June 30, 2026 as compared to the three months ended June 30, 2025. The decrease was driven by lower freight costs of $35.5 million, primarily due to an International Emergency Economic Powers Act (“IEEPA”) refund for tariff payments made in previous quarters, partially offset by a $10.2 million increase in inventory reserves.”
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New text topics: tariff
“Cost of revenue, devices decreased by $51.1 million, or 17%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The decrease was driven by lower freight costs of $39.1 million, primarily due to an IEEPA refund for tariff payments made in previous quarters, and lower manufacturing costs of $27.0 million, partially offset by an $18.4 million increase in inventory reserves.”
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Reworded topics: restructuring

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Research and development expenses increased by $4.9$1.7 million, or 3%,1%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The increase was primarily driven by higher facilities and IT expenses of $5.2 million and higher cloud hosting and consulting expenses of $3.7$5.9 million. The increase wasmillion, partially offset by $2.3lower personnel expenses of $4.9 million ofdue non-recurringto restructuring costsdecreases in thestock-based priorcompensation year.expense.
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Reworded

Paragraph as it now reads, with added and removed wording marked:

Cost of revenue, devicesadvertising decreasedincreased by $22.3$44.7 million, or 14%,10%, during the threesix months ended MarchJune 31,30, 2026 as compared to the threesix months ended MarchJune 31,30, 2025. The decreaseincrease was primarily driven by lowera manufacturing$62.0 andmillion freightincrease in the costs of $24.3 millionacquiring and $3.6delivering million,licensed respectively,content for TRC due to an increase in user engagement and avideo $7.6ad millionimpressions decrease in personnel costs. These decreases weredelivered, partially offset by a $8.2$14.5 million increasedecrease in inventorycontent reserves.amortization.
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New text
“Advertising revenue increased by $263.6 million, or 26%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025, primarily due to an increase in video ad impressions delivered. Video impressions increased by 48%, driven by higher user engagement and growth in streaming hours on our platform. This increase was partially offset by a decrease in the average price per impression of 13%, which was driven by changes in product and country mix.”
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Full comparison: every changed paragraph (42)

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Reworded

Effective in the first quarter of 2026, our reportable segments changed. We now manage and report our operating results through three reportable segments: Advertising, Subscriptions, and Devices. Previously, we reviewed and managed the new Advertising and Subscriptions segments as a combined Platform segment. This change was made to reflect our ongoing evaluation and monitoring of our business, including changes made to both our internal reporting and the information reported to the CODM. SegmentPrior period segment financial information for the first quarter of 2025 has been retrospectively adjusted to reflect these changes.

Reworded

Subscriptions revenue is generated from the sale of subscriptions to end users, including subscription revenue shares from content partners, the sale of Premium Subscriptions, and the sale of owned and operated subscription services.services, Subscriptionsand revenue alsofrom content distribution arrangements, which primarily includes subscription revenue shares from content partners and the sale of branded app buttons on remote controls.

Added

Proposed Transaction with Fox Corporation

Added

On June 14, 2026, we entered into the Merger Agreement with Fox. Refer to Note 1 of the Notes to Condensed Consolidated Financial Statements for additional information regarding the transaction.

Reworded

We streamed 38.737.9 billion and 35.835.4 billion hours during the three months ended MarchJune 31,30, 2026 and 2025, respectively, reflecting an increase of 8%.7%.

Reworded

We use Platform revenue as a primary metric to measure the performance of our business because it represents our ability to successfully monetize our platform. Platform revenue includes revenue from both our Advertising and Subscriptions segments and its growth is one of our strategic priorities. Platform revenue was $1,131.2$1,221.0 million and $880.8$975.5 million for the three months ended MarchJune 31,30, 2026 and 2025, respectively.

Reworded

Adjusted EBITDA is a non-GAAP financial measure. The Adjusted EBITDA reconciliation excludes total other income, net, stock-based compensation expense, depreciation and amortization, restructuring charges, merger-related costs, and income tax expense (benefit) from the net income (loss) of the period. We believe Adjusted EBITDA is useful as a supplement in evaluating our ongoing operational performance and enhancing an overall understanding of our past financial performance. However, this non-GAAP financial measure has limitations, and should not be considered in isolation or as a substitute for our GAAP financial information, such as GAAP net income (loss). In addition, Adjusted EBITDA may not be comparable to similarly titled metrics of other companies due to differences in methods of calculation.

Added

(1) The merger-related costs for the three and six months ended June 30, 2026 were related to our proposed transaction with Fox. Refer to Note 1 to our condensed consolidated financial statements in Part I, Item 1 of this Quarterly Report.

Reworded

Our Free Cash Flow was $538.8$704.1 million and $298.4$392.0 million for the TTM periods ended MarchJune 31,30, 2026 and 2025, respectively.

Reworded

We generate Subscriptions revenue primarily from the sale of subscriptions to end users, including subscription revenue shares from content partners, the sale of Premium Subscriptions, and the sale of owned and operated subscription services.services, Subscriptionsand revenue alsofrom content distribution arrangements, which primarily includes subscription revenue shares from content partners and the sale of branded app buttons on remote controls.

Reworded

Our income tax expense (benefit) consists primarily of income tax expense in certain foreign jurisdictions where we conduct business and income tax expense (benefit) in the United States. We have a full valuation allowance against net deferred tax assets in the United States as of MarchJune 31,30, 2026. Given our current and anticipated future earnings, we believe that there is a reasonable possibility that the valuation allowance against these net deferred tax assets may be reversed within the next twelve months. The exact timing and amount of the valuation allowance release are subject to change based on the level of profitability that the Company actually achieves.

Reworded

Comparison of the Three and Six Months Ended MarchJune 31,30, 2026 and June 30, 2025

Reworded

Advertising revenue increased by $129.9$133.8 million, or 27%,25%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025, primarily drivendue byto an increase in video ad impressions delivered. Video impressions increased by 59%,40%, reflectingdriven greaterby higher user engagement and growth in videostreaming consumptionhours on our platform as well as benefits from various monetization initiatives.platform. This increase was partially offset by lowera decrease in the average price per impression of 14%,12%, which was driven primarily fromby changes in product and country mix.

Added

Advertising revenue increased by $263.6 million, or 26%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025, primarily due to an increase in video ad impressions delivered. Video impressions increased by 48%, driven by higher user engagement and growth in streaming hours on our platform. This increase was partially offset by a decrease in the average price per impression of 13%, which was driven by changes in product and country mix.

Reworded

Subscriptions revenue increased by $120.5$111.7 million, or 30%,26%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025, primarily due to a 12%11% increase in the number of subscriptions and a 22%25% increase in the average price per subscription. IncludedAdditionally, withinthe these26% increasesgrowth was driven in part by the additionexpansion of our owned and operated subscription services, including both the acquisition of Frndly TV in May 2025 and the launch of Howdy in August 2025.

Added

Subscriptions revenue increased by $232.3 million, or 28%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025, primarily due to a 11% increase in the number of subscriptions and a 26% increase in the average price per subscription. Additionally the 28% growth was driven in part by the expansion of our owned and operated subscription services, including the acquisition of Frndly TV in May 2025 and the launch of Howdy in August 2025.

Reworded

Devices revenue decreased by $22.2$1.8 million, or 16%,1%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The decreasevolume inof revenueall isdevices primarilyshipped duedecreased toby 31% driven by lower sales of streaming players.players, During the three months ended March 31, 2026,while the average selling price of all devices shipped decreasedincreased by35%, 3%due andto higher sales of Roku-branded TVs in the volumecomparable of all devices shipped decreased by 15% as compared to the three months ended March 31, 2025.periods.

Added

Devices revenue decreased by $24.1 million, or 9%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The volume of all devices shipped decreased by 23% driven by lower sales of streaming players, while the average selling price of all devices shipped increased 14%, due to higher sales of Roku-branded TVs in the comparable periods.

Reworded

Cost of revenue, advertising increased by $29.3$15.4 million, or 14%,6%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The increase was primarily driven by a $39.8$22.3 million increase in the costs of acquiring and delivering licensed content for TRC due to an increase in user engagement and video ad impressions delivered, partially offset by a $6.8$7.7 million decrease in content amortization.

Removed

Cost of revenue, subscriptions increased by $101.3 million, or 50%, during the three months ended March 31, 2026 as compared to the three months ended March 31, 2025. The increase was primarily driven by higher licensing and content costs of $67.4 million, which included costs related to our owned and operated subscription services, Frndly TV (beginning in May 2025) and Howdy (which launched in August 2025), and a growth in streaming hours.

Reworded

Cost of revenue, devicesadvertising decreasedincreased by $22.3$44.7 million, or 14%,10%, during the threesix months ended MarchJune 31,30, 2026 as compared to the threesix months ended MarchJune 31,30, 2025. The decreaseincrease was primarily driven by lowera manufacturing$62.0 andmillion freightincrease in the costs of $24.3 millionacquiring and $3.6delivering million,licensed respectively,content for TRC due to an increase in user engagement and avideo $7.6ad millionimpressions decrease in personnel costs. These decreases weredelivered, partially offset by a $8.2$14.5 million increasedecrease in inventorycontent reserves.amortization.

Added

Cost of revenue, subscriptions increased by $81.0 million, or 34%, during the three months ended June 30, 2026 as compared to the three months ended June 30, 2025, primarily driven by higher licensing and content costs. The increase in licensing and content costs include amounts related to Frndly TV, acquired in May 2025, and Howdy, launched in August 2025.

Added

Cost of revenue, subscriptions increased by $182.4 million, or 41%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025, primarily driven by higher licensing and content costs. The increase in licensing and content costs include amounts related to Frndly TV, acquired in May 2025, and Howdy, launched in August 2025.

Added

Cost of revenue, devices decreased by $28.8 million, or 21%, during the three months ended June 30, 2026 as compared to the three months ended June 30, 2025. The decrease was driven by lower freight costs of $35.5 million, primarily due to an International Emergency Economic Powers Act (“IEEPA”) refund for tariff payments made in previous quarters, partially offset by a $10.2 million increase in inventory reserves.

Added

Cost of revenue, devices decreased by $51.1 million, or 17%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The decrease was driven by lower freight costs of $39.1 million, primarily due to an IEEPA refund for tariff payments made in previous quarters, and lower manufacturing costs of $27.0 million, partially offset by an $18.4 million increase in inventory reserves.

Reworded

Research and development expenses increased by $4.9$1.7 million, or 3%,1%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The increase was primarily driven by higher facilities and IT expenses of $5.2 million and higher cloud hosting and consulting expenses of $3.7$5.9 million. The increase wasmillion, partially offset by $2.3lower personnel expenses of $4.9 million ofdue non-recurringto restructuring costsdecreases in thestock-based priorcompensation year.expense.

Added

Research and development expenses increased by $6.6 million, or 2%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The increase was driven by higher cloud hosting and consulting expenses of $9.6 million and higher facilities and IT expenses of $5.3 million, partially offset by lower personnel expenses of $7.1 million due to decreases in stock-based compensation expense.

Reworded

Sales and marketing expenses decreased by $2.5$20.0 million, or 1%,8%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The decrease was primarily driven by lower marketing expenses of $8.8$28.5 million, partially offset by a $3.0$7.0 million increase in intangible amortization from our Frndly TV acquisition, and a $1.8 million increase in cloud hosting and consultingpersonnel expenses.

Added

Sales and marketing expenses decreased by $22.5 million, or 5%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The decrease was primarily driven by lower marketing expenses of $37.3 million, partially offset by a $6.8 million increase in personnel expenses and a $4.6 million increase in intangible amortization from our Frndly acquisition.

Reworded

General and administrative expenses increased by $7.9$24.9 million, or 8%,25%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The increase iswas primarily due to an$18.7 increasemillion of $9.8merger-related costs incurred in connection with our proposed transaction with Fox, and the recognition of $13.4 million in non-income based taxes, partially offset by lowera decrease in other legal and consulting expenses of $3.1$9.7 million.

Added

General and administrative expenses increased by $32.8 million, or 17%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The increase was primarily due to $18.7 million in merger-related costs incurred in connection with our proposed transaction with Fox, and a $23.2 million increase in non-income based taxes, partially offset by a decrease in other legal and consulting expenses of $12.8 million.

Reworded

Total other income, net, increaseddecreased by $19.7$4.8 million, or 114%,(17)%, during the three months ended MarchJune 31,30, 2026 as compared to the three months ended MarchJune 31,30, 2025. The increasedecrease was primarily due to a $3.2 million unrealized gain recognized during the three months ended June 30, 2025 on the sale ofour strategic investmentsinvestment ofin $13.4convertible million.promissory notes.

Added

Total other income, net, increased by $14.9 million, or 33%, during the six months ended June 30, 2026 as compared to the six months ended June 30, 2025. The increase was primarily due to a gain on the sale of strategic investments of $13.4 million.

Reworded

Income tax expense increased by $16.0$11.0 millionmillion, or 189%, for the three months ended MarchJune 31,30, 20262026, and by $27.0 million, or 143%, for the six months ended June 30, 2026, as compared to the threecorresponding monthsprior endedyear March 31, 2025.periods. The increaseincreases waswere primarily drivenattributable byto an increase inhigher pre-tax book income, partially offset by decreases due to a reduction in U.SU.S. income taxes dueresulting tofrom the 2025 enactment of the One Big Beautiful Bill Act.

Reworded

As of MarchJune 31,30, 2026, we had cash and cash equivalents of $1,649.9$2,001.8 million and short-term investments of $730.3$555.4 million. Approximately 6%4% of our cash was held outside the United States in accounts held by our foreign subsidiaries, which are used to fund foreign operations, and all short-term investments were held in the United States.

Reworded

We had outstanding letters of credit secured by the Credit Agreement of $39.5 million as of MarchJune 31,30, 2026. As of MarchJune 31,30, 2026, we had not borrowed against the Credit Agreement, and we were in compliance with all of the covenants of the Credit Agreement. See Note 11 to our Condensed Consolidated Financial Statements in Part I, Item 1 of this Quarterly Report for additional details.

Reworded

During the threesecond monthsquarter ended March 31,of 2026, we repurchased 1.00.5 million shares of our Class A common stock through our stock repurchase program. All share repurchases were made using cash resources. As of March 31, 2026, $150.0 million remained of our $400 million stock repurchase program. See Note 12 to our Condensed Consolidated Financial Statements in Part I, Item 1 of this Quarterly Report for additional details.

Added

During the second quarter of 2026, we suspended our stock repurchase program in connection with our entry into the Merger Agreement. See Note 12 to our Condensed Consolidated Financial Statements in Part I, Item 1 of this Quarterly Report for additional details.

Reworded

Cash provided by operating activities increased in the threesix months ended MarchJune 31,30, 2026 compared to the threesix months ended MarchJune 31,30, 2025 primarily due to net income of $85.7$249.9 million in the current year, compared to a net loss of $27.4$16.9 million in the prior year, which was partially offset by lower non-cash charges primarily due to lower stock-based compensation and a decrease in other operating assets and liabilities due to an increase in collections and payments made.year.

Reworded

Net cash provided by investing activities increased during the threesix months ended MarchJune 31,30, 2026 compared to the threesix months ended MarchJune 31,30, 2025 due primarily to the sales and maturities of short-term investments, net of purchases, of $175.0 million and sale of strategic investments of $18.4 millionmillion. andThe increase was partially offset by purchases of property and equipment of $3.1$6.9 million.

Reworded

Net cash used in financing activities increased during the threesix months ended MarchJune 31,30, 2026 compared to the threesix months ended MarchJune 31,30, 2025 primarily due to $162.7 million in repurchases of our common stock, tax payments of $51.5$110.8 million to net settle equity awards vested during the periodperiod, and $100.0 million in repurchasespayment of ourcontingent commonconsideration stock,related to the acquisition of Frndly TV of $15.2 million, partially offset by proceeds from the exercise of employee stock options of $1.8$36.6 million.

Reworded

For a description of our purchaseoperating lease obligations and operating leasepurchase obligations, refer to Note 1310 and Note 1013 to our Condensed Consolidated Financial Statements in Part I, Item 1 of this Quarterly Report, respectively.

ROKU insider buying and selling (Form 4)

Since 2026-04-11, insiders reported open-market purchases in 0 Form 4 filings and open-market sales in 42 filings (9 insiders, 28 trade dates, 635,527 shares, about $79.5M; 41 of these filings say the sales were made under a Rule 10b5-1 trading plan). Net open-market shares: -635,527 (purchases minus sales); net value about -$79.5M.Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.

Trade dateInsiderTransactionSharesPriceValueOwned afterFiling
2026-10-05Collier Charles
President, Roku Media
Option exercise
10b5-1 plan
10,269$49.59 $509.2K32,969 SEC
2026-10-05Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
9,689$151.60 $1.5M23,280 SEC
2026-10-05Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
580$152.06 $88.2K22,700 SEC
2026-10-05Collier Charles
President, Roku Media
Option exercise
10b5-1 plan
10,269$49.59 $509.2K32,969 SEC
2026-10-05Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
9,845$151.61 $1.5M23,124 SEC
2026-10-05Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
424$152.07 $64.5K22,700 SEC
2026-10-01Banks Matthew C.
VP, CAO
Open-market sale
10b5-1 plan
554$152.21 $84.3K7,568 SEC
2026-10-01Hunt Neil D
Director
Conversion
10b5-1 plan
2,000— —11,629 SEC
2026-10-01Hunt Neil D
Director
Open-market sale
10b5-1 plan
1,592$150.85 $240.2K10,037 SEC
2026-10-01Hunt Neil D
Director
Open-market sale
10b5-1 plan
408$152.04 $62.0K9,629 SEC
2026-09-15Jedda Dan
CFO & COO
Open-market sale
10b5-1 plan
7,000$156.81 $1.1M74,811 SEC
2026-09-14Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Gift 24,109— —57,336 SEC
2026-09-14Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Gift 24,109— —44,290 SEC
2026-09-04Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
1,426$157.73 $224.9K22,700 SEC
2026-09-04Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
8,843$156.87 $1.4M24,126 SEC
2026-09-04Collier Charles
President, Roku Media
Option exercise
10b5-1 plan
10,269$49.59 $509.2K32,969 SEC
2026-09-02Handman Christopher T.
SVP & General Counsel
Open-market sale
10b5-1 plan
2,999$155.64 $466.8K8,997 SEC
2026-09-02Fuchsberg Gilbert
President, Subscriptions
Open-market sale
10b5-1 plan
4,824$155.64 $750.8K40,168 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
521$155.81 $81.2K29,246 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
740$156.87 $116.1K28,506 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
506$157.84 $79.9K28,000 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
1,150$157.84 $181.5K22,700 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
655$157.01 $102.8K26,674 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
441$157.92 $69.6K26,233 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
993$155.80 $154.7K25,240 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
1,390$156.84 $218.0K23,850 SEC
2026-09-02Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
671$156.02 $104.7K27,329 SEC
2026-09-02Ozgen Mustafa
Pres, Devices, Prod, and Tech
Open-market sale
10b5-1 plan
3,410$155.64 $530.7K25,569 SEC
2026-09-02Banks Matthew C.
VP, CAO
Open-market sale
10b5-1 plan
546$155.64 $85.0K8,122 SEC
2026-09-01Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Option exercise 20,941— —47,868 SEC
2026-09-01Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Shares withheld for tax 8,242$155.53 $1.3M39,626 SEC
2026-09-01Handman Christopher T.
SVP & General Counsel
Option exercise
10b5-1 plan
11,898— —17,896 SEC
2026-09-01Handman Christopher T.
SVP & General Counsel
Shares withheld for tax
10b5-1 plan
5,900$155.53 $917.6K11,996 SEC
2026-09-01Fuchsberg Gilbert
President, Subscriptions
Option exercise
10b5-1 plan
10,322— —50,702 SEC
2026-09-01Fuchsberg Gilbert
President, Subscriptions
Shares withheld for tax
10b5-1 plan
5,710$155.53 $888.1K44,992 SEC
2026-09-01Jedda Dan
CFO & COO
Option exercise 26,133— —92,096 SEC
2026-09-01Jedda Dan
CFO & COO
Shares withheld for tax 10,285$155.53 $1.6M81,811 SEC
2026-09-01Hunt Neil D
Director
Conversion
10b5-1 plan
2,000— —11,629 SEC
2026-09-01Hunt Neil D
Director
Open-market sale
10b5-1 plan
1,419$156.05 $221.4K10,210 SEC
2026-09-01Hunt Neil D
Director
Open-market sale
10b5-1 plan
581$156.92 $91.2K9,629 SEC
2026-09-01Collier Charles
President, Roku Media
Option exercise
10b5-1 plan
29,340— —44,540 SEC
2026-09-01Collier Charles
President, Roku Media
Shares withheld for tax
10b5-1 plan
14,773$155.53 $2.3M29,767 SEC
2026-09-01Ozgen Mustafa
Pres, Devices, Prod, and Tech
Option exercise
10b5-1 plan
16,151— —35,336 SEC
2026-09-01Ozgen Mustafa
Pres, Devices, Prod, and Tech
Shares withheld for tax
10b5-1 plan
6,357$155.53 $988.7K28,979 SEC
2026-09-01Banks Matthew C.
VP, CAO
Option exercise
10b5-1 plan
4,066— —10,685 SEC
2026-09-01Banks Matthew C.
VP, CAO
Shares withheld for tax
10b5-1 plan
2,017$155.53 $313.7K8,668 SEC
2026-08-17Jedda Dan
CFO & COO
Open-market sale
10b5-1 plan
7,000$157.11 $1.1M65,963 SEC
2026-08-13Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Gift 20,181— —20,181 SEC
2026-08-13Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Gift 44,795— —92,276 SEC
2026-08-13Wood Anthony J.
Director, CEO and Chairman BOD, 10% owner
Gift 64,976— —0 SEC
2026-08-06Fuchsberg Gilbert
President, Subscriptions
Open-market sale
10b5-1 plan
10,719$150.00 $1.6M40,380 SEC
2026-08-04Collier Charles
President, Roku Media
Option exercise
10b5-1 plan
10,269$49.59 $509.2K25,469 SEC
2026-08-04Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
8,830$145.85 $1.3M16,639 SEC
2026-08-04Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
956$146.39 $139.9K15,200 SEC
2026-08-04Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
9,313$145.88 $1.4M16,426 SEC
2026-08-04Collier Charles
President, Roku Media
Open-market sale
10b5-1 plan
1,439$146.38 $210.6K15,200 SEC
2026-08-03Banks Matthew C.
VP, CAO
Open-market sale
10b5-1 plan
552$146.25 $80.7K6,619 SEC
2026-08-03Hunt Neil D
Director
Conversion
10b5-1 plan
2,000— —11,629 SEC
2026-08-03Hunt Neil D
Director
Open-market sale
10b5-1 plan
112$146.98 $16.5K9,629 SEC
2026-08-03Hunt Neil D
Director
Open-market sale
10b5-1 plan
1,888$146.21 $276.0K9,741 SEC

Showing the 60 most recent of 182 transactions.

Well-known investors holding ROKU (13F)

InvestorQuarterSharesReported value% of their 13FChange vs prior quarter
Millennium Management (Israel Englander) COM CL A2026-06-301,883,645$260.2M0.18%Added 430%
Citadel Advisors (Ken Griffin) COM CL A2026-06-301,822,022$251.7M0.14%Added 42%
Renaissance Technologies COM CL A2026-06-301,424,300$196.8M0.27%Reduced 9%
AQR Capital Management (Cliff Asness) COM CL A2026-06-301,043,354$142.8M0.05%Reduced 41%
ARK Investment Management (Cathie Wood) Common Stock2026-06-30595,880$82.3M0.53%Reduced 84%
Soros Fund Management COM CL A2026-06-30155,800$21.5M0.28%New position
Two Sigma Investments COM CL A2026-06-30118,262$16.3M0.01%Reduced 90%
Gotham Asset Management (Joel Greenblatt) COM CL A2026-06-3060,798$8.4M0.02%Reduced 8%
Point72 Asset Management (Steve Cohen) COM CL A2026-06-3043,201$6.0M0.01%New position
Bridgewater Associates COM CL A2026-06-3025,812$3.6M0.01%Reduced 87%
D. E. Shaw & Co. COM CL A2026-06-308,174$1.1M0.0%Reduced 98%
Duquesne Family Office (Stanley Druckenmiller) COM CL A2026-06-30184,055$25.4K0.58%Reduced 75%

13F reports are filed up to 45 days after quarter end and show long U.S. equity positions only; options positions are omitted here.

Coming soon: email alerts when ROKU files, watchlists and downloadable comparisons.