STCB 10-K & 10-Q changes, risk factors and insider trading
Starco Brands, Inc. · OTC · Services-Advertising Agencies · CIK 1539850 · All filings on SEC.gov
At a glance
What changed in the latest 10-K
Risk Factors
Removed heading “Acquisition opportunities may present themselves that in hindsight did not achieve the positive results anticipated by our management.”
Removed heading “Pandemics may have an impact on our business, financial condition and results of operations.”
Largest changes
“Pandemics may have an impact on our business, financial condition and results of operations.”see in full comparison
In 2025, the Company recognized impairment charges on goodwill within the Soylent segment of $1,127,208. In 2024, the Company recognized $11,383,000 of impairment charges on goodwill within the Soylent segment and $2,944,871 of impairment charges on goodwill within the Starco Brands segment.see in full comparisonIn 2023, the Company recognized $20,467,700 and $9,145,000 of impairment charges on goodwill within the Soylent segment and Starco Brands segment, respectively.
“Acquisition opportunities may present themselves that in hindsight did not achieve the positive results anticipated by our management.”see in full comparison
“We are party to a licensing agreement (the “TSG Licensing Agreement”) with TSG dated July 12, 2017. Pursuant to this agreement, STCB licenses to TSG the exclusive right to manufacture and sell certain of STCB’s products, which it may sell under the brand names owned by STCB. In return, TSG pays STCB royalties based on TSG’s unit sales of the products licensed by STCB to TSG pursuant to the TSG Licensing Agreement. Most of the Company’s products are manufactured and sold by TSG pursuant to this Licensing Agreement. …”see in full comparison
Changes in trade policy, including trade restrictions, new or increased tariffs or quotas, embargoes, sanctions and countersanctions, safeguards or customs restrictions by the U.S. and/or other foreign governments could have a material adverse impact on our business. The imposition of new tariffs or increases in existing tariffs on products imported from countries where we or our suppliers operate could result in increased costs for our consumer goods. These cost increases may reduce our margins, require us to raise prices, or make our products less competitive in the marketplace. In addition, other countries may change their business and trade policies in anticipation of or in response to increased import tariffs and other changes in trade policy and regulations already enacted or that may be enacted in the future. If we are unable to mitigate these risks through supply chain adjustments, pricing strategies, or other measures, our financial performance and growth prospects could be negatively affected.see in full comparisonFor example, the U.S. has recently imposed new tariffs on China related to the importation of certain product categories and China has responded with retaliatory tariffs.
“Our goal with any future acquisition is that any acquisition should be able to contribute neutral to positive net income to the company after integration. To effect these future acquisitions, we will likely be required to obtain lender financing or issue additional shares of stock in exchange for the shares of the target entity. …”see in full comparison
Full comparison: every changed paragraph (21)
The
Company is still subject to all the same risks that all companies in its business, and all companies in the economy, are exposed to.
These include risks relating to economic downturns, political and economic events, pandemics and government lockdowns and technological
developments (such as cyber-attacks and the ability to prevent those attacks). Additionally, early-stage companies are inherently more
riskyriskier than more developed companies. You should consider general risks as well as specific risks when deciding whether to invest.
Starco
Brands uses independent contractors and consultants, and contributed servicesconsultants from related parties on an as needed basis for some administration
of Company operations. As set forth in these Risk Factors, some of our revenues and manufacturing depend on the operations of related
parties.
In
certain voting situations, includingRoss Sklar has the electionability to direct votes of ourcertain directors,shares wewhich arehe effectivelydoes controllednot by Ross Sklar.own. As a result, Mr. Sklar
Sklar has the ability to prevent or influence certain actions by us.
As
of April 16,10, 2025,2026, Mr. Sklar beneficially
controls, directly or indirectly, the voting power of up to 484,608,472221,483,611 shares of the Company’s
Class A common stock representing
up to 75.1 % of the outstanding voting power of the Class
A common stock, with respect to the election of up to 4 of 7 directors to our Board. Mr. Sklar may exercise control over approximately
220,658,559 shares, or 34.2 %28.2% of the total
voting power
of STCB pursuant to certain stockholder actions as described in the respective voting agreements.
As
a result of his stock ownership and various voting agreements, Mr. Sklar can exercise significant control and influence
over our business,
including many matters requiring stockholder approval (e.g., election of certain directors, and significant corporate
transactions, such
as a merger or other sale of our Company or its securities or assets).
Some
of the Company’s products are dependent on TheTSG Starcoand GroupTemperance which isare wholly or majority owned by our CEO, Ross Sklar. There
is no assurance that
TSG or Temperance will produce, supply or distribute sufficient quantities of those products needed by the
Company. Difficulties in developing
alternative sources of supply, if required, or failure of TSG or Temperance to provide the
products to the Company could have a material adverse
effect on the Company’s business, financial condition, and result of
operations.
We
have historically incurred significant net losses since inception. We incurred a net loss of $20,673,058 in the year ended December
31, 2025, incurred a net loss of $17,334,549 in the year ended December
31, 2024, incurred a net loss of $46,402,121 in the year
ended December 31, 2023, generated net income of $977,858 in the year ended
December 31, 2022,2022 and incurred a net loss of $2,325,074 in
the year ended December 31, 2021
and generated net income of $543,286 in the year ended December 31, 2020.2021. As of December 31, 2024, 2025,
we had an accumulated deficit of $81,420,357.
$102,347,578. We may not be able to maintain profitability and may incur significant losses again in
the future for a number of reasons, including
unforeseen expenses, difficulties, complications, and delays, and other unknown
events.
In
2025, the Company recognized impairment charges on goodwill within the Soylent segment of $1,127,208. In 2024, the Company
recognized $11,383,000 of impairment charges on goodwill
within the Soylent segment and $2,944,871 of impairment charges on goodwill
within the Starco Brands segment. In 2023, the Company recognized $20,467,700 and $9,145,000 of impairment charges on goodwill within the
Soylent segment and Starco Brands segment, respectively.
Changes
in trade policy, including trade restrictions, new or increased tariffs or quotas, embargoes, sanctions and countersanctions, safeguards
or customs restrictions by the U.S. and/or other foreign governments could have a material adverse impact on our business. The imposition
of new tariffs or increases in existing tariffs on products imported from countries where we or our suppliers operate could result in
increased costs for our consumer goods. These cost increases may reduce our margins, require us to raise prices, or make our products
less competitive in the marketplace. In addition, other countries may change their business and trade policies in anticipation of or
in response to increased import tariffs and other changes in trade policy and regulations already enacted or that may be enacted in the
future. If we are unable to mitigate these risks through supply chain adjustments, pricing strategies, or other measures, our financial
performance and growth prospects could be negatively affected. For example, the U.S. has recently imposed new tariffs on China related
to the importation of certain product categories and China has responded with retaliatory tariffs.
We
rely on a licensing agreementsagreement with The Starco Group and Temperance Distilling Company.
We
are party to a licensing agreement (the “TSG Licensing Agreement”) with TSG dated July 12, 2017. Pursuant to this agreement,
STCB licenses to TSG the exclusive right to manufacture and sell certain of STCB’s products, which it may sell under the brand
names owned by STCB. In return, TSG pays STCB royalties based on TSG’s unit sales of the products licensed by STCB to TSG pursuant
to the TSG Licensing Agreement. Most of the Company’s products are manufactured and sold by TSG pursuant to this Licensing Agreement.
As such, we are reliant on the TSG Licensing Agreement with TSG for a significant portion of our business. In addition, due to the close
relationship of the Company and TSG, the deal terms that the Company has procured under this TSG Licensing Agreement (relating to manufacturing
and royalties the Company receives on product sales by TSG) are favorable to the Company and would be difficult to replicate with
another third-party manufacturer. Further, if for some reason the Company wanted to switch to an alternative provider for the manufacturing
and selling of Company products, the TSG Licensing Agreement grants TSG an exclusive right to the products of the Company, and therefore
the Company would be unable to change to another manufacturer without the consent of TSG or a breach by TSG of the terms of the TSG Licensing
Agreement. Under the terms of the TSG Licensing Agreement, the agreement expires December 31, 2028, but may be terminated by either party
immediately upon the material breach of the TSG Licensing Agreement by the other party. If TSG were to assert a breach of the TSG Licensing
Agreement by the Company, and was successful in terminating the TSG Licensing Agreement, it could have a material adverse effect on the
Company and its operating results.
Whipshots®,
a significant contributor to our revenue for fiscal yearyears 20232024 and 2024,2025, is manufactured by Temperance. Temperance
is responsible for the procurement of all raw materials and components required to manufacture Whipshots®.
Due to the unique nature
of Whipshots®, the Company is reliant on Temperance as the
manufacturer of Whipshots® and would not be able to easily find a
comparable third-party
manufacturer if needed. The operations of Temperance can be subject to additional risks beyond our control, including
shipping delays,
labor disputes, trade restrictions, tariffs and embargos, or any other change in local conditions. Temperance may experience
a significant
disruption in the supply or raw materials from current sources and, in the event of such a disruption, it may be unable
to locate alternative
materials suppliers of comparable quality at an acceptable price, or at all. There have occasionally been, and
there may again in the
future be, shipments of products by Temperance to the Company’s customers that fail to comply with our specifications
or that fail
to conform to our quality control standards or those of our customers. Under these circumstances, we may incur substantial
expense to
remedy the problems and may be required to obtain replacement products. If we fail to remedy any such problem in a timely
manner, we
risk the loss of net revenue resulting from the inability to sell those products and related increased administrative and
shipping costs.
Additionally, if the unacceptability of our products is not discovered until after such products are purchased by our
customers, our
customers could lose confidence in our products or we could face a product recall. In such an event our brand reputation
may be negatively
impacted which could negatively impact our results of operations.
Freight
costs are impacted by changes in fuel prices through surcharges, among other factors. Fuel prices and surcharges affect freight costs
both on inbound freight from suppliers to the distribution center as well as outbound freight from the distribution center to stores/shops,
supplier returns and third-party liquidators, and shipments of product to customers. The cost of transporting our products for distribution
and sale is also subject to fluctuation due in large part to the price of oil. Our products must be transported by third parties over
large geographical distances and an increase in the price of oil can significantly increase costs. Manufacturing delays or unexpected
transportation delays can also cause us to rely more heavily on airfreight to achieve timely delivery to our customers, which significantly
increases freight costs. Increases in fuel prices, surcharges, and other potential factors may increase freight costs. Since the Company
receives a royalty on all of its product sales based on the total unit sales of the product minus costs, one of which is freight costs,
theseThese fluctuations may increase our cost of products and have an adverse effect on our margins, results of operations and financial condition.
Acquisition
opportunities may present themselves that in hindsight did not achieve the positive results anticipated by our management.
From
time to time, acquisition opportunities have, and may in the future, become available to us. Those opportunities may involve the acquisition
of specific assets, like intellectual property or inventory, or may involve the assumption of the business operations of another entity.
If the performance of our acquisitions (AOS®, Skylar® or Soylent®) do not produce positive results, the dilution to stockholders from
related true-up share issuances (approximately 135 million shares) and any interest rate on debt
held by such subsidiary, may prove detrimental to our financial results and the performance of your particular shares.
Our
goal with any future acquisition is that any acquisition should be able to contribute neutral to positive net income to the company after
integration. To effect these future acquisitions, we will likely be required to obtain lender financing or issue additional shares of
stock in exchange for the shares of the target entity. If the performance of the acquired assets or entity does not produce positive
results for the company, the terms of the acquisition, whether it is interest rate on debt, or additional dilution of stockholders, may
prove detrimental to the financial results of the company, or the performance of your particular shares.
Pandemics may have an impact on our business, financial condition and results of operations.
In
December 2019, a novel strain of coronavirus, or COVID-19, was reported and spread across the globe, including the United States, and
in March 2020 was declared to be a pandemic by the World Health Organization. Efforts to contain the spread of COVID-19 intensified and
the United States, Europe and Asia implemented severe travel restrictions, social distancing and government imposed lockdowns.
If
a future pandemic or health epidemic was to arise, if there is a resurgence of the COVID-19 pandemic or if there are other lingering
effects of the pandemic that could adversely impact our business and results of operations in a number of ways, including but not limited
to:
These
and other impacts of a pandemic have and could have the effect of heightening many of the other risk factors disclosed in this Annual
Report on Form 10-K. The ultimate impact depends on the severity and duration of the pandemic and actions taken by governmental authorities
and other third parties in response, each of which is uncertain and difficult to predict. Any of these disruptions could adversely impact
our business and results of operations.
Section
404 of Sarbanes-Oxley requires us to evaluate the effectiveness of our internal control over financial reporting every quarter and
as as
of the end of each year, and to include a management report assessing the effectiveness of our internal controls over financial
reporting reporting
in each Annual Report on Form 10-K. Our management, including our Chief Executive Officer,Officer and Interim Chief Financial
Officer, do not expect
that our internal control over financial reporting will prevent all errors and all fraud. A control system,
no matter how well designed
and operated, can provide only reasonable, not absolute, assurance that the control system’s
objectives will be met. Furthermore,
the design of a control system must reflect the fact that there are resource constraints, and
the benefits of controls must be considered
relative to their costs. Controls can be circumvented by the individual acts of some
persons, by collusion of two or more people, or
by management override of the controls. Over time, controls may become inadequate
because changes in the conditions or deterioration
in the degree of compliance with policies or procedures may occur. Because the
inherent limitations in a cost-effective control system,
misstatements due to error or fraud may occur and not be
detected.
Management's Discussion & Analysis (MD&A)
New heading “Product Development”
New heading “Whipshots® and Whipshotz® Trademarks”
New heading “The Art of Sport® and AOS®”
New heading “Distribution Agreements”
New heading “Broker Agreements”
New heading “Growth Strategy”
New heading “Notes Payable - Ross Sklar (Chief Executive Officer)”
New heading “Related Party Bridge Loan – The Starco Group, Inc.”
Removed heading “Contributed Services”
Largest changes
“The Loan and Security Agreement also contains customary events of default, including nonpayment of principal, interest, fees, or other amounts when due, violation of covenants, breaches of representations or warranties, cross defaults, change of control, insolvency, bankruptcy events, and material judgments. Some of these events of default allow for grace periods or are qualified by materiality concepts. Upon the occurrence of an event of default, the outstanding obligations under the Loan and Security Agreement may be accelerated and become due and payable immediately. …”see in full comparison
“The audited consolidated financial statements contained in this Annual Report on Form 10-K have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company identified that a substantial doubt exists if the Company is able to meet its obligations as they become due within one year of the date of the financial statements being issued. …”see in full comparison
The Loan and Security Agreementsee in full comparisoncontainscontained customarylimitations,affirmative and negative covenants, including limitations on indebtedness, liens,fundamental changes to businessassetor organizational structure,sales, investments,loans, advances, guarantees, and acquisitions, asset sales,dividends, stock repurchases,stock redemptions,andthe redemption, payment or prepayment ofotherdebt,restrictedandpayments.transactionsThewith affiliates. We areagreement alsosubject toincluded financial covenants, including a minimum EBITDA covenant and a maximum Unfinanced Capital Expenditures covenant. The Loan and Security Agreement further contained customary events of default, including nonpayment, covenant violations, breaches of representations and warranties, insolvency events, and cross-defaults.
“For the year ended December 31, 2025, we reported a net loss of $20,673,058 compared to a net loss of $17,334,549 for the same period in 2024. The increase in net loss was primarily driven by a $14.0 million non-cash impairment charge related to the write-down of certain definite-lived intangibles associated with the Soylent reporting unit. …”see in full comparison
“On August 11, 2023, we issued to Sklar a consolidated secured promissory note (the “Consolidated Secured Promissory Note”) in the principal sum of $4,000,000, with a maturity date of December 31, 2024. …”see in full comparison
“During 2025, we continued to experience covenant violations, including failure to satisfy minimum EBITDA requirements and certain reporting obligations. On July 18, 2025, we and Gibraltar entered into a Forbearance Agreement, under which Gibraltar agreed, subject to specified conditions, to forbear from exercising remedies related to existing events of default through September 16, 2025. The forbearance period could be extended to October 16, 2025 and November 15, 2025 if we achieved minimum EBITDA thresholds for the periods ended July 31, 2025 and August 31, 2025, respectively.”see in full comparison
Full comparison: every changed paragraph (109)
Starco
Brands, Inc. (formerly Insynergy Products, Inc.), which we refer to as “the Company,” “our Company,”
“STCB”,
“we,” “us” or “our,” was incorporated in the State of Nevada on January 26,
2010 under the name Insynergy,
Inc. On September 7, 2017, the Company filed an Amendment to the Articles of Incorporation to change
the corporate name to Starco Brands,
Inc. The Board determined the change of the Company’s name was in the best interests of
the Company due to changes in our current
and anticipated business operations at that time. In July 2017, the Company entered into a
licensing agreement with The Starco Group (“TSG”),TSG, a related party entity, located in Los Angeles, California. TSG is a
private label and branded aerosol and liquid
fill manufacturer with manufacturing assets in the following verticals: DIY/Hardware,
paints, coatings and adhesives, household, hair
care, disinfectants, automotive, motorcycle, arts & crafts, personal care
cosmetics, personal care FDA, sun care, food, cooking oils,
beverages, and spirits and wine. Upon entering into the licensing
agreement with TSG, the Company pivoted to commercializing novel consumer
products manufactured by TSG.
In
2022, the Company embarked on a strategy to grow its consumer product line offerings through the acquisition of multiple subsidiaries
with established behavior changing products and brands. With an increased product line and its existing partner relationships, the Company
has continued expanding its vertical and consumer base through 2024.base.
Product Development
We have conducted extensive research and have identified specific channels to penetrate with a portfolio of novel technologies. We are executing on this vision and, since our inception, have launched and /or served as the marketer of record for various product lines.
Winona Pure®
STCB is the marketer of record, but not the owner of record for the Winona Pure® line of products. This line originated with Winona Butter Flavor Popcorn Spray and has since expanded with additional flavors of popcorn spray (Caramel, Garlic Butter and Hot Sauce). Additionally, the brand has launched a Sauce Spray line of products (Hot Sauce, Garlic Butter and Butter). STCB provides marketing services for Winona pursuant to a licensing agreement. The Winona line of products is sold in Walmart, H-E-B, Meijer and Food Lion grocery stores, among other retailers. STCB also offers the Winona Popcorn Spray line on Amazon through our strategic partner Pattern (formally iServe), who is a stockholder in STCB.
Whipshots®
In December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name “Whipshots” at Art Basel in Miami and garnered over 1 billion impressions world-wide, and sold-out of its limited quantity can launches on whipshots.com each day of the month of the December launch month. The Company launched brick and mortar retail distribution in the first quarter of 2022, signed a distribution agreement with Republic National Distributing Company (“RNDC”), one of the largest spirits distributors in the nation, and signed distribution agreements with others. Whipshots® is currently distributed in 47 of 50 states. The base flavors of Whipshots®– Vanilla, Mocha, Caramel and Chocolate – are accompanied by new and Limited Time flavors such as Peppermint, Lime, Pumpkin Spice, Strawberry and King Cake. We plan to continue to offer various additional Limited Time flavors over time. Whipshots® is produced by Temperance Distilling Company (“Temperance”), where Sklar is a majority shareholder.
Whipshots® and Whipshotz® Trademarks
On September 8, 2021, Whipshots LLC, a Wyoming limited liability company (“Whipshots LLC”), an indirect subsidiary of the Company, entered into an Intellectual Property Purchase Agreement, effective August 24, 2021, with Penguins Fly, LLC, a Pennsylvania limited liability company (“Seller”). The agreement provided that the Seller would sell the trademarks “Whipshotz” and “Whipshots”, the accompanying domain and social media handles of the same nomenclature, and certain intellectual property, documents, digital assets, customer data and other transferable rights under non-disclosure, non-compete, non-solicitation and confidentiality contracts benefiting the purchased intellectual property and documents (collectively, the “Acquired Assets”) to Whipshots LLC. The purchase price for the Acquired Assets is payable to Seller, over the course of seven years, based on a sliding scale percentage of gross revenues actually received by us solely from our sale of Whipshots/Whipshotz Products. The payments are subject to a minimum amount in each contract year and a maximum aggregate amount.
The Art of Sport® and AOS®
On September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its acquisition (the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”). The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS® is a wholly-owned subsidiary of STCB. AOS® is the maker of Art of Sport® premium body and skincare products engineered to power and protect athletes and brings over the counter respiratory, sun care, women and children, pain management, performance supplements, food, beverage and apparel product lines under STCB auspices.
Skylar®
On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II, Inc. (“Merger Sub II”), completed its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc., a Delaware corporation (“Skylar Inc.”) through the merger of Merger Sub II with and into Skylar Inc. Immediately following the Skylar Acquisition Skylar Inc. merged with and into Skylar Body, LLC (“Skylar”) a wholly-owned subsidiary of STCB, with Skylar as the surviving entity. Skylar® is a wholly-owned subsidiary of STCB. Skylar® is the maker of fragrances that are hypoallergenic and safe for sensitive skin.
Soylent®
On February 15, 2023, STCB, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Merger Sub I”), completed its acquisition (the “Soylent Acquisition”) of Soylent Nutrition, Inc., a Delaware corporation (“Soylent”). The Soylent Acquisition consisted of Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent® is a wholly-owned subsidiary of STCB. Soylent® is the maker of a wide range of plant-based “complete nutrition” and “functional food” products with a lineup of plant-based convenience shakes, powders and bars that contain proteins, healthy fats, functional amino acids and essential nutrients.
Distribution Agreements
In November of 2021, we entered into separate distribution agreements (each a “Distribution Agreement” and, collectively, the “Distribution Agreements”) with each of (i) National Distributing Company, Inc., a Georgia corporation, (ii) Republic National Distributing Company, LLC, a Delaware limited liability company, and (iii) Young’s Market Company, LLC, a Delaware limited liability company (each a “Distributor” and, collectively, the “Distributors”) each with an effective date as of November 1, 2021. Pursuant to the Distribution Agreements, the Distributors will act as the exclusive distributor for STCB in the Territories set forth on Exhibit B for the Products set forth on Exhibit A, to each such Distribution Agreement, as amended from time to time. The Distribution Agreements cover 47 U.S. States and the District of Columbia.
Pursuant to the terms of the Distribution Agreements, the Distributors serve as the exclusive distributors in such Territories for Whipshots®. The Distribution Agreements provide the Distributors rights to expand the Territories and Products covered under each such Distribution Agreement as we expand our product lines and distribution channels. The expansion of Territories and Products may be exercised under various rights, including rights of first refusal to serve as an exclusive distributor of new Products in new Territories. The Company has also agreed to grant the Distributors “most favored nations” pricing providing for the lowest price available across the United States and its territories and possessions (the “US Territory”), and to grant Distributors any volume or other discounts that are offered to any other distributor in the US Territory by us, provided such action is not a violation of applicable law.
Broker Agreements
In November of 2021, we entered into separate Broker Agreements (each a “Broker Agreement” and, collectively, the “Broker Agreements”) with both Republic National Distributing Company, LLC, a Delaware limited liability company, and Young’s Market Company, LLC, a Delaware limited liability company (each a “Broker” and, collectively, the “Brokers”) each with an effective date as of November 1, 2021. Pursuant to the Broker Agreements, the Broker acts as the exclusive broker for us in the Territories set forth on Exhibit B for the Products set forth on Exhibit A, to each such Broker Agreement, as amended from time to time. Each Broker will receive a commission rate of 10%. The foregoing Broker Agreements now cover 9 U.S. States.
Competition
The household, personal care and beverage consumer products market in the U.S. is mature and highly competitive. Our competitive set has grown with our recent acquisitions and consists of consumer products companies, including large and well-established multinational companies as well as smaller regional and local companies. These competitors include Johnson & Johnson, The Procter & Gamble Company, Unilever, Diageo, CytoSport, Inc., Abbott Nutrition, Nestlé, Owyn, Clean Reserve, The 7 Virtues and others. Within each product category, most of our products compete with other widely advertised brands and store brand products.
Competition in our product categories is based on a number of factors including price, quality and brand recognition. We benefit from the strength of our brands, a differentiated portfolio of quality branded and store brand products, as well as significant capital investment in our manufacturing facilities. We believe the strong recognition of the Whipshots® and Soylent® brands among U.S. consumers, along with the growing brand recognition of Skylar®, gives us a competitive advantage.
Growth Strategy
As long as the Company can raise capital, the Company plans to launch other products in spray foods and condiments, over the counter respiratory, air care, skin care, sun care, hair care, personal care, pain management, performance supplements, plant-based convenience shakes, powders and bars, apparel, fragrances, spirits and beverages over the next 36 months. Financing growth and launching of new products through our key subsidiaries is key to the Company’s ability to raise further capital.
To support this strategy, the Company continues to pursue strategic partnerships and acquisitions. In July 2025, our subsidiary Skylar entered into a license agreement with BlueUTA-I LLC, granting rights to the likeness and trademarks of artist Leah Kateb for use in commercial products. This agreement includes base and royalty compensation, equity grants, and stock options, and is expected to enhance brand visibility and drive product innovation across multiple categories.
Additionally, on July 29, 2025, the Company executed a non-binding exclusive Letter of Intent to acquire its contract manufacturers, collectively referred to as The Starco Group. This proposed transaction is expected to provide greater scale and margin efficiency through vertical integration and would result in the Company being renamed “STARCO,” with two primary operating subsidiaries: Starco Brands and Starco Manufacturing.
We will need to rely on sales of our Class A common stock and other sources of financing to raise additional capital. The purchases and manner of any share issuance will be determined according to our financial needs and the available exemptions to the registration requirements of the Securities Act. This provides significant support for our current retail and online distribution. We also plan to raise capital in the future through a compliant offering.
We remain committed to establishing ourselves as a premier brand owner and third-party marketer of innovative, cutting-edge technologies within the consumer products marketplace, with the ultimate goal of driving success and enhancing stockholder value. The Company will continue to evaluate its opportunities to further set the strategy for 2026 and beyond.
For more information and to view our products, you may visit our websites at www.starcobrands.com, www.whipshots.com, www.spraywinona.com, www.artofsport.com, www.skylar.com and www.soylent.com.
For the year ended December 31, 2025, we recorded revenues of $37,314,827, compared to $52,527,130 for the year ended December 31, 2024 for a decrease of $15,212,303 or 29%. The decrease was primarily driven by reduced product sales of Soylent due to an intentional focus on de-emphasizing lower margin sales channels, and some impact from inventory constraints which limited our capacity to accept and fulfill customer orders.
For
the year ended December 31, 2024, we recorded revenues of $52,527,130,
compared to $51,948,733 for the year ended December 31, 2023 for an increase of $578,397 or 1%. The growth was largely due to recognition
of a full twelve months of revenue from Soylent in the current period versus only ten and a half months of sales from Soylent in the prior
period, as the Company acquired Soylent in February 2023. This increase in Soylent revenue was augmented by growth in sales of Winona.
For
the year ended December 31, 2024,2025, the Company recorded related party revenues
of $6,140,172$3,164,581 compared to $11,696,722$6,140,172 for the year ended
December 31, 2023,2024, resulting in a decrease of $5,556,550$2,975,591 or 48%. TheThis decrease
decline was primarily attributable to a reduction in royalties received during the current period was largely driven by lower Whipshots sales due to industry de-stocking and lower levels of new retailer loading.period.
For
the year ended December 31, 2024,2025, we recorded cost of goods sold of $33,907,301,
$21,577,400, compared to $34,991,482$33,907,301 for the year ended December
13, 2023,2024, a decrease of $1,084,181$12,329,901 or 3%.36%. The decrease canis beprimarily attributeda to an inventory
adjustment to fair valueresult of approximately $3.0 million related to the Soylent acquisition that was incorporated into cost of goods soldreduction in thesales prior year;
such yields lower costs in the current year.volumes.
For
the year ended December 31, 2024,2025, our cost of goods sold, related parties
amounted to $3,896,551,$3,249,562, reflecting ana increasedecrease of $1,208,391 $646,989
or 45%,17%, compared to $2,688,160$3,896,551 for the year ended December 13, 2023.2024. The
increase decrease can be attributed to increasesa reduction in sales for Winona in the current year, which yielded increased costsvolumes of goods sold.Winona.
For
the year ended December 31, 2024,2025, our compensation expense amounted to
$9,037,123, $7,188,607, reflecting a decrease of $6,862,369$1,848,516 or 43%,20%, compared
to $15,899,492$9,037,123 for the year ended December 31, 2023.2024. The decreasedecline was
primarily duereflects toworkforce areductions decreaseimplemented in stock-based compensation fromby the priorCompany, year,as whenwell sharesas the absence of Whipshotsbonus Holdings accruals
in thefiscal amountyear of approximately
$8.7 million were issued to Washpoppin at the end of the period.2025.
For
the year ended December 31, 2024,2025, our professional fees totaled $3,533,052,$2,662,177, representing a decrease of $2,328,597$870,875 or 40%,25%, compared to
$5,861,649$3,533,052 in the prior year. Professional fees are mainly for contractors, accounting, auditing and legal services associated with business
operations, merger activity, and our quarterly filings as a public company, and advisory and valuation services. The decreasedecline iswas primarilymainly driven by a reduction in consulting and contractor services during the current period. Additionally,
duethe prior-year period reflects the impact of a transition to a decreasenew inaccounting expensessystem (that occurred during Q3 2024. As part of this implementation,
certain expense accounts—specifically contractor fees, legal, and auditconsultant costs—were reclassified from professional fees) to marketing
and advertising. As a result, professional fees in the currentprior-year period may not be directly comparable For
the year periodended December 31, 2025, our marketing, general and administrative expenses amounted to $13,150,677, reflecting a decrease of
$5,740,061 or 30%, compared to expenses$18,890,738 related tofor the
acquisitions year ended December 31, 2024. The year-over-year reduction was primarily driven by lower royalty costs and the termination of Soylent,several Skylar,vendor andservices,
implemented AOSas inpart theof priora yearbroader period.cost-savings initiative.
For
the year ended December 31, 2024, our marketing, general and administrative expenses amounted to $18,890,738, reflecting a decrease of
$938,847 or 5%, compared to $19,829,585 for the year ended December 31, 2023. The decrease can be attributed to lower marketing expenses
in the current year, as last year’s higher spending was driven by a business acquisition.
For
the year ended December 31, 2024,2025, we incurred a fair value share adjustment
gain of $10,544,263$3,692,529 compared to a lossfair value share adjustment gain of $215,531$10,544,263 in the
prior year; this was due to a decrease in the fair value of the Soylent sellers’
rights to potentially receive additional
Starco shares For
and included the yearfinal ended December 31, 2024, we incurred goodwill impairment lossessettlement of $14,327,871; the Starcoliability Brandsin segmentMay and the Soylent segment were impaired by $2,944,871 and $11,383,000, respectively, and have remaining
goodwill balances of $0 and $1,127,208, respectively, as of December 31, 2024.2025.
For the year ended December 31, 2025, we incurred a goodwill impairment loss of $1,127,208 related to the Soylent segment, reducing it to zero. As of December 31, 2024, the Starco Brands segment and the Soylent segment were impaired by $2,944,871 and $11,383,000, respectively, and had remaining goodwill balances of $0 and $1,127,208, respectively.
For the year ended December 31, 2025, we incurred an intangibles impairment loss related to the Soylent segment of $14,000,000; as of December 31, 2024, we incurred an intangibles impairment loss of $13,304 to the AOS component of the Starco Brands segment.
Total other expense for the year ended December 31, 2025, was $1,889,364, compared to $2,940,174 in the same period of 2024. The year-over-year decrease was primarily driven by a rise in interest expense, which increased to $1,082,104 from $961,588 in the prior-year period, and a lower level of other expense, totaling $807,260 in 2025 compared to $1,978,586 in 2024.
For
the year ended December 31, 2024, we had total other expenses of $2,940,174 compared to other expenses of $948,977 for the year ended
December 31, 2023. For the year ended December 31, 2024, we had interest expense of $961,588 compared to $850,105 for the year ended
December 31, 2023; such increase in interest expense is a result of the addition of the Gibraltar revolving loan in the current year.
Other expenses, primarily related to the write-off of disputed receivables and settlements with vendors relating to prior years,
increased to $1,978,586 for the year ended December 31, 2024 from $98,872 in the prior year.
For the year ended December 31, 2025, we reported a net loss of $20,673,058 compared to a net loss of $17,334,549 for the same period in 2024. The increase in net loss was primarily driven by a $14.0 million non-cash impairment charge related to the write-down of certain definite-lived intangibles associated with the Soylent reporting unit. Excluding this impairment charge, our underlying operating performance improved year-over-year, reflecting a reduction in goodwill impairment of $13,200,663 and decreases in compensation expense and marketing, general and administrative expenses of $1,848,516 and $5,740,061, respectively. These improvements were more than offset by the intangible asset impairment recorded in 2025, resulting in the higher reported net loss for the period.
For
the year ended December 31, 2024, we recorded a net loss of $17,334,549, compared to net loss of $46,402,121 for the year ended
December 31, 2023. The change in net loss is primarily attributed to a $15,284,829 reduction in goodwill impairment compared to the
prior year, a change in fair value adjustment from the prior year of $10,759,794 and a $6,862,369 decrease in compensation expense. The
reduction in compensation expense in the current year stems from elevated stock-based compensation costs in the prior year, including
shares issued to Whipshots Holdings for Washpoppin and higher warrants expenses. Additionally, prior year compensation expenses increased
due to added costs associated with the acquisitions of AOS, Skylar, and Soylent.
As reflected in the accompanying consolidated financial statements, we had an accumulated deficit of $102,347,578 as of December 31, 2025. Net cash provided by financing activities for the year ended December 31, 2025 was $1,644,720. Financing activities during the period included net payments of $3,917,955 on our revolving loan, net proceeds of $62,675 from notes payable, receipts of $1,000,000 from related parties, and $4,500,000 in borrowings under a new line of credit.
For the year ended December 31, 2024, net cash used in financing activities was $2,329,940. Financing activities for that period included net proceeds of $3,541,543 from our revolving loan, net payments of $36,236 on notes payable, payments of $2,000,000 to related parties, and payments of $3,835,247 on a line of credit.
We used $900,770 of net cash in operating activities for the year ended December 31, 2025. Operating cash outflows were primarily driven by our net loss of $20,673,058 and a non-cash gain of $3,692,529 related to a stock-payable share adjustment. These impacts were partially offset by non-cash expenses, including $2,039,315 of stock-based compensation, $2,861,749 of amortization of intangible assets, goodwill impairment of $1,127,208 and intangibles impairment of $14,000,000.
Net cash provided by operating activities was $2,215,446 for the year ended December 31, 2024. Operating cash inflows for that period were primarily attributable to a goodwill impairment charge of $14,327,871, a net decrease of $6,324,556 in operating assets, and a net decrease of $4,738,571 in payables and other liabilities.
Notes Payable - Ross Sklar (Chief Executive Officer)
On August 11, 2023, we issued a Consolidated Secured Promissory Note to Ross Sklar in the principal amount of $4,000,000, consolidating several prior notes. The note bears interest at the Wall Street Journal Prime Rate plus 2 percent, reassessed monthly, and is secured by substantially all of our assets pursuant to an Amended and Restated Consolidated Security Agreement. On May 31, 2024, we and Mr. Sklar entered into an amendment extending the maturity date to August 31, 2026, with an automatic extension to August 31, 2027 if amounts remain outstanding at maturity. The restructuring was accounted for as a debt modification.
During 2024, we repaid $1,527,500 of principal using proceeds from the Gibraltar Loan. As of December 31, 2024, the outstanding principal balance under the Amended Consolidated Secured Promissory Note was $2,472,500, with no accrued interest outstanding.
On August 13, 2025, we and Mr. Sklar entered into a Second Amendment to the Amended Consolidated Secured Promissory Note. The Second Amendment consolidated two additional loans made by Mr. Sklar to us in the aggregate principal amount of $1,000,000, consisting of a $500,000 loan funded on July 15, 2025 and a $500,000 loan funded on August 15, 2025. After giving effect to these additional loans and prior repayments, the principal balance under the note was adjusted to $3,472,500. The Second Amendment reaffirmed that the note remains subject to the Subordination Agreement dated May 24, 2024 between Mr. Sklar and Gibraltar Business Capital, LLC. Except as modified by the Second Amendment, all other terms of the Amended Consolidated Secured Promissory Note, including interest rate, repayment provisions, and maturity, remained unchanged.
As
reflected in the accompanying consolidated financial statements, we have an accumulated deficit of $81,420,357 at December 31, 2024.
We used $2,329,940 in cash from financing activities for the year ended December 31, 2024, primarily due to $3,541,543 of net proceeds
from the revolving loan, offset by payments made on loans from related parties and on the line of credit of $2,000,000 and $3,835,247,
respectively. We used cash from financing activities of $175,796 for the year ended December 31, 2023, primarily due to $964,753 of net
payments on the line of credit and $131,400 of repurchases of common stock, which was partially offset by $800,000 of loan advances from
Ross Sklar and $127,148 of borrowings for insurance policies.
Our net cash provided by operating
activities was $2,215,446 for the year ended December 31, 2024 compared to $686,657 for the year ended December 31, 2023. Operating expenses
for the year ended December 31, 2024 were $35,257,825, including items such as marketing, advertising and administrative costs, consultant
compensation, insurance, legal and other professional fees, compliance, website maintenance, investor relations, loss on share fair value
adjustment, goodwill impairment loss and intangible impairment loss. Operating expenses for the year ended December 31, 2023 were $71,418,957,
including items such as marketing and administrative costs, consultant compensation, insurance, legal and other professional fees, compliance,
website maintenance, loss on share fair value adjustment and goodwill impairment loss.
On
January 24, 2020, STCB executed a promissory note for $100,000 with Ross Sklar, CEO. The note bore interest at 4% per annum, compounded
monthly, was unsecured, and matured two years from the original date of issuance. This loan was subsequently amended to mature on July
19, 2023. On June 28, 2021, STCB executed an additional promissory note with Ross Sklar in the principal amount of $100,000 with the
same terms as the January 24, 2020 note and a maturity date of June 28, 2023. On September 17, 2021, STCB executed a third promissory
note with Ross Sklar in the principal amount of $500,000 with the same terms as the prior notes and a maturity date of September 17,
2023. On December 13, 2021, STCB executed a fourth promissory note with Ross Sklar in the principal amount of $500,000 with the same
terms as the prior notes and a maturity date of December 12, 2023. On February 14, 2022, STCB executed a fifth promissory note with Ross
Sklar in the principal amount of $472,500 with the same terms as the prior notes and a maturity date of February 14, 2024. This note
is also convertible into the Class A common stock at the lender’s option and a conversion price of $0.29 per share. On December
29, 2022, STCB executed a sixth promissory note with Ross Sklar in the principal amount of $2,000,000. This note bears interest at Prime
+ 4% per annum, compounds monthly, is secured, matures on August 1, 2023, and included warrants to purchase 285,714 shares of our common
stock at a price of $0.01 per share. On March 3, 2023, STCB executed a seventh promissory note with Ross Sklar in the principal amount
of $800,000. This note bears interest at Prime + 4% per annum, compounds monthly, is secured, matures on July 1, 2023, and included warrants
to purchase 114,286 shares of our common stock at a price of $0.01 per share.
On
August 11, 2023, we issued to Sklar a consolidated secured promissory note (the “Consolidated Secured Promissory Note”) in
the principal sum of $4,000,000, with a maturity date of December 31, 2024. The Consolidated Secured Promissory Note carries a floating
interest rate comprised of the Wall Street Journal Prime Rate (re-assessed on the first date of each month (plus 2%), and is secured
by an amended and restated consolidated security agreement (the “Amended and Restated Consolidated Security Agreement”),
by and between the Company and Sklar, dated August 11, 2023, The Consolidated Secured Promissory Note consolidated the outstanding loan
obligations of the Company to Sklar evidenced pursuant to the (i) Amended Note, (ii) the June 28, 2021 Note, (iii) the September 17,
2021 Note, (iv) the December 13, 2021 Note, (v) the December 29, 2022 Note, and (vi) the March 3, 2023 Note. The Amended and Restated
Consolidated Security Agreement merged and integrated the December 29, 2022 Security Agreement and the March 3, 2023 Security Agreement,
and provides a security interest in the Collateral (as defined in the Amended and Restated Consolidated Security Agreement) to secure
the repayment of all principal, interest, costs, expenses and other amounts then or thereafter due under the Consolidated Secured Promissory
Note until by the maturity date. Sklar was authorized to file financing statements to perfect the security interest in the Collateral
without authentication by the Company. The following table represents Prior Notes that were part of the restructuring and related prior
and updated terms (under the Consolidated Secured Promissory Note):
(1) Note
that $1,527,500 of this total was repaid to Mr. Sklar in 2024 from proceeds under the Gibraltar Loan (see Loan and Security
Agreement – Related Party below).
The
restructuring is accounted for as a debt modification. On May 31, 2024, the Consolidated Secured Promissory Note was amended by that
certain Amendment to Consolidated Secure Promissory Note, by and between STCB and Mr. Sklar, dated May 31, 2024 (the “2024 Consolidated
Note Amendment” and together with the Consolidated Secured Promissory Note, the “Amended Consolidated Secured Promissory
Note”). The 2024 Consolidated Note Amendment, among other things, extended the maturity date to August 31, 2026, provided that
to the extent amounts remain due and payable on the maturity date, it will be extended until August 31, 2027.
What changed in the latest 10-Q
Risk Factors
We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and, as such, are not required to provide the information under this Item. For a list of risk factors, please refer to our Annual Report on Form 10-K for the year ended December 31, 2025, as filed with the SEC on April 14, 2026.
No wording changes found in this section.
Full comparison: every changed paragraph (0)
Management's Discussion & Analysis (MD&A)
New heading “Comparison of the six months ended June 30, 2026 to the six months ended June 30, 2025”
Largest changes
see in full comparisonThe condensed consolidated financial statements included in this QuarterlyWeReport on Form 10-Q have been prepared assuming we will continue as a going concern, which contemplates the realization of assets and the settlement of liabilities in the normal course of business. Wehave concluded that substantial doubt exists about our ability to continue as a going concern within one year after the date the condensed consolidated financial statements are issued. The principal conditions giving rise to substantial doubt include our history of recurring net losses and continued working capital deficiencies. As ofMarchJune31,30, 2026, we had an accumulated deficit of$103,145,543,$104,579,639, includinganetlosslosses of$829,720$1,461,634 and $2,291,354 for the three and six months then ended, and a working capital deficit of approximately $2.5$1.6million.
“Comparison of the six months ended June 30, 2026 to the six months ended June 30, 2025”see in full comparison
“For the six months ended June 30, 2026, net loss of $2,291,354 was adjusted for non-cash items, including amortization of intangible assets of $708,628, stock-based compensation of $463,880, and depreciation of $3,262. Amortization expense decreased approximately $715,000 compared to the prior-year period, primarily due to the impairment of certain Soylent intangible assets recognized in 2025, which reduced the remaining amortizable basis of those assets.”see in full comparison
We usedsee in full comparison$707,412$768,074 of net cash in operating activities for thethreesix months endedMarchJune31,30, 2026. Operating cash outflows were primarily drivendrivenby our net loss of$829,720$2,291,354, partially offset by non-cash adjustments (including $708,628 of amortization andhigher$463,880workingofcapitalstock-based compensation)usage,and by working-capital changes, includingincreasesa decrease in accounts receivable of$622,316$529,791andoffset by an increase in inventoryinventoryof$349,501, resulting from purchase timing and higher inventory levels maintained during the period.$414,285. During the same period in 2025, our net cashprovidedusedbyin operating activities was$839,143$859,889andcomparedwas driven byto net income of$1,976,105$125,904 forandtheaperiod,decrease innegativelyaccountsaffectedreceivablebyofthe$3,099,686.$3,692,529 non-cash gain recognized during the period.
Net cash used in operating activities wassee in full comparison$707,412$768,074 for thethreesix months endedMarchJune31,30, 2026, compared to net cashprovidedused of$839,143$859,889 for the six months ended June 30, 2025, an decrease in cash used of $91,815. The decrease was primarily attributable to a net loss of $2,291,354 in the current period, compared to net income of $125,904 in the prior-yearperiod.period,The shift to net cash outflows was primarily driven by the absence of the $3.7 million non-cash gain recognizedwhich in thefirstpriorquarteryearofincluded2025arelated$3,692,529 non-cashtogain on the stock payable shareadjustment,adjustmentwhichthatsignificantlyreducedincreasedprior-year operating cashflows in the prior year.flows.
“For the six months ended June 30, 2026, our marketing, general and administrative expenses were $4,581,744, reflecting a decrease of $1,996,563 or 30%, compared to $6,578,307 for the six months ended June 30, 2025. The decrease primarily reflects lower amortization expense following the write-offs of intangible assets at our Soylent subsidiary at December 31, 2025, reduced broker commissions and marketing support costs at Soylent and AOS, and reduced borrower fees due to our year end refinancing, partially offset by increased marketing spend at Skylar.”see in full comparison
Full comparison: every changed paragraph (79)
In
December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name “Whipshots”
at Art Basel in Miami and garnered over 1 billion impressions world-wide, and sold-out of its limited quantity can launches on whipshots.com
each day of the month of the December launch month. The Company launched brick and mortar retail distribution in the first quarter of
2022, signed a distribution agreement with Republic National Distributing Company (“RNDC”), one of the largest spirits distributors
in the nation, and signed distribution agreements with others. Whipshots® is currently distributed in 47 of 50 states. The base flavors
of Whipshots®– Vanilla, Mocha, Caramel and Chocolate – are accompanied by new and Limited Time flavors such as Peppermint,
Lime, Pumpkin Spice, Strawberry and King Cake. We plan to continue to offer various additional Limited Time flavors over time. Whipshots®
is produced by Temperance Distilling Company (“Temperance”),Temperance, where Sklar is a majority shareholder.
On
September 8, 2021, Whipshots LLC, a Wyoming limited liability company (“Whipshots LLC”), an indirect subsidiary of the Company,
entered into an Intellectual Property Purchase Agreement, effective August 24, 2021, with Penguins Fly, LLC, a Pennsylvania limited liability
company (“Seller”). The agreement provided that the Seller would sell the trademarks “Whipshotz” and “Whipshots”,
the accompanying domain and social media handles of the same nomenclature, and certain intellectual property, documents, digital assets,
customer data and other transferable rights under non-disclosure, non-compete, non-solicitation and confidentiality contracts benefiting
the purchased intellectual property and documents (collectively, the “Acquired Assets”) to Whipshots LLC. The purchase price
for the Acquired Assets is payable to Seller, over the course of seven years, based on a sliding scale percentage of gross revenues actually
received by us solely from our sale of Whipshots/Whipshotz Products. The payments are subject to a minimum amount in each contract year
and a maximum aggregate amount.
On
September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its
acquisition acquisition
(the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”). The AOS
Acquisition consisted
of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS® is a wholly-owned
subsidiary of Brands Holdco, which is in turn a wholly-owned subsidiary of STCB. AOS®
is the maker of Art of Sport® premium
body and skincare products engineered to power and protect athletes and brings over the counter
respiratory, sun care, women and
children, pain management, performance supplements, food, beverage and apparel product lines under STCB
auspices.
On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II, Inc. (“Merger Sub II”), completed its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc., a Delaware corporation (“Skylar Inc.”) through the merger of Merger Sub II with and into Skylar Inc. Immediately following the Skylar Acquisition Skylar Inc. merged with and into Skylar Body, LLC (“Skylar”) a wholly-owned subsidiary of STCB, with Skylar as the surviving entity. Skylar® is a wholly-owned subsidiary of Brands Holdco, which is in turn a wholly-owned subsidiary of STCB. Skylar® is the maker of fragrances that are hypoallergenic and safe for sensitive skin.
On
February 15, 2023, STCB, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Merger Sub I”), completed its
acquisition acquisition
(the “Soylent Acquisition”) of Soylent Nutrition, Inc., a Delaware corporation (“Soylent”). The
Soylent Acquisition
consisted of Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation.
Soylent® is a wholly-owned
subsidiary of Brands Holdco, which is in turn a wholly-owned subsidiary of STCB. Soylent® is the
maker of a wide range of plant-based “complete nutrition” and “functional food”
products with a lineup of
plant-based convenience shakes, powders and bars that contain proteins, healthy fats, functional amino acids
and essential
nutrients.
To support this strategy, the Company continues to pursue strategic partnerships and acquisitions. In July 2025, our indirect subsidiary Skylar entered into a license agreement with BlueUTA-I LLC, granting rights to the likeness and trademarks of artist Leah Kateb for use in commercial products. This agreement includes base and royalty compensation, equity grants, and stock options, and is expected to enhance brand visibility and drive product innovation across multiple categories.
Additionally,
on July 29, 2025, the Company executed a non-binding exclusive
Letter of Intent to acquire its contract manufacturers, collectively referred
to as The Starco Group. This proposed transaction is expected
to provide greater scale and margin efficiency through vertical integration
and would result in the Company being renamed “STARCO,”
with two primary operating subsidiaries:subsidiaries. We have not acquired the contract manufacturers as of this Report, however, on July 2, 2026 the
Company formed Starco BrandsManufacturing, LLC, a Nevada limited liability company (“Manufacturing Holdco”), and on July 6, 2026,
the Company formed Starco Brands, LLC, a Nevada limited liability company (“Brands Holdco” and together with Manufacturing
Manufacturing.Holdco, the “Holdcos”).
Our
principal executive offices are located at 706 N Citrus Avenue, Los Angeles, California,California 90038, and our telephone number is (844) 478-2726.
Our website is www.starcobrands.com and the Company makes its SEC reports available on the website. Our internet website and the information
contained therein or connected thereto are not intended to be incorporated by reference into this Quarterly Report.
STCB
and its subsidiaries had 2926 full-time employees as of MarchJune 31,30, 2026 and used independent contractors and consultants on an as needed
basis.
Comparison
of the three months ended MarchJune 31,30, 2026 to the three months ended MarchJune 31,30, 2025
For
the three months ended MarchJune 31,30, 2026, we recorded revenues of $8,979,270$7,836,040 compared to $9,818,757$10,586,121 for the three months ended MarchJune 31,30,
2025 for2025, a decrease of $839,487$2,750,081 or 9%.26%. The decrease in the current period was primarily due to decreases in sales of Soylent stemming
from an inability to receive product from ourits primary supplier,
partially offset by increases in sales of Skylar.
For
the three months ended MarchJune 31,30, 2026, we recorded related party revenues of $283,158$229,752 compared to $1,050,312$421,379 for the three months ended
endedJune March30, 31, 2025 for2025, a decrease of $767,154$191,627 or 73%.45%. This decline was due to declines in sales of Whipshots due to continued
softening in the
spirits market.
The
following discussion provides
additional detail on segment-level revenue performance for the three months ended MarchJune 31,30, 2026 and 2025.
Soylent.
Soylent revenues
were $4,386,006$2,989,196 for the three months ended MarchJune 31,30, 2026, compared to $7,254,599$6,754,481 for the three months ended MarchJune 31, 2025, a decrease30,
of $2,868,593 or 40%.2025. The declinechange was primarily attributable to supply constraints stemming from an inability to receive product from
our its primary supplier, which limited our ability to fulfill customer demand during the quarter.supplier.
Skylar.
Skylar revenues
were $3,672,501$3,485,170 for the three months ended MarchJune 31,30, 2026, compared to $1,413,933$2,445,134 for the three months ended MarchJune 31,30, 2025, an increase
of $2,258,568 or 160%.2025. The increase was primarily due to athe success of our marketing initiatives
and new product launch and increased unit sales from our monthly Scent Club subscription
program.rollouts.
Whipshots. Whipshots related-party
revenues were $283,158 for the three months ended March 31, 2026, compared to $1,050,312 for the three months ended March 31, 2025, a
decrease of $767,154 or 73%. The decrease reflects continued softening in the broader spirits and ready-to-drink category, which has reduced
volumes under our licensing arrangement with Temperance.
Winona.Whipshots.
Whipshots Winonarelated-party revenues
were $865,933$229,752 for the three months ended MarchJune 31,30, 2026, compared to $964,571$421,379 for the three months ended
June March30, 31,2025. 2025,The achange decreasereflects of
$98,638continuing orsoftening 10%.in the spirits market.
AOS. AOSWinona.
Winona revenues were
$54,830 $1,361,749 for the three months ended MarchJune 31,30, 2026, compared to $185,654$1,026,623 for the three months ended MarchJune 31,30, 2025, a decrease of $130,824
or 70%.2025.
AOS. AOS revenues were ($75) for the three months ended June 30, 2026, compared to $359,883 for the three months ended June 30, 2025. The decrease was primarily attributable to sales associated with a product launch in 2025 that did not recur in 2026. Results were further affected by changes to AOS’s go-to-market strategy during the current period, including its transition on Amazon from a consignment model to a wholesale model, as well as deductions recorded during the period relating to sales in prior periods.
For
the three months ended MarchJune 31,30, 2026, our compensation expense amounted to $1,678,748,$1,900,689, reflecting aan decreaseincrease of $57,440$238,718 or 3%,14%, compared
compared to $1,736,188$1,661,971 for the three months ended MarchJune 31,30, 2025. ThisThe declineincrease is primarily attributable to reductionsthe payment of employee bonuses in the quarter, partially offset by reduced
stock-based compensation expenseheadcount and overall headcountstock-based
compensation compared to the prior-year period.
For
the three months ended March
31,June 30, 2026, our professional fees totaled $583,879,$686,079, representing a decrease of $196,345$225,848 or 25%, compared to $780,224
$911,927 in the prior period.
Professional fees are mainly for contractors, accounting, auditing and legal services associated with business
operations, merger activity,
and our quarterly filings as a public company, and advisory and valuation services. The decrease is primarily
due to a decreasereduction in legaloutsourced accounting fees as we transitioned the
function to internal employees in the second half of last year and accounting/decreased legal and audit and valuation fees in the current year period.year.
For
the three months ended MarchJune 31,30, 2026, our marketing, general and administrative
expenses were $2,427,821,$2,153,923, reflecting a decrease of $956,597 $1,039,966
or 28%,33%, compared to $3,384,418$3,193,889 for the three months ended MarchJune 31,30, 2025.
The decrease primarily reflects lower amortization expense of approximately $370,000 following
the write-offs of intangible assets at
our Soylent subsidiary at December 31, 2025, reduced broker commissions ofand approximatelymarketing $200,000support costs at Soylent,Soylent and a $400,000 reduction
in marketingAOS, and advertisingreduced
borrower fees due to our year end refinancing, partially offset by increased marketing spend at the STCB segment as part of a broader cost-saving initiative.Skylar.
For the three months ended June 30, 2026 and 2025, there was no fair value share adjustment gain or loss. The $3,692,529 fair value share adjustment gain related to the Soylent sellers’ rights was recognized during the six months ended June 30, 2025 (in the first quarter of 2025); see the six-month discussion below.
For the three months ended March
31, 2026, there was no fair value share adjustment gain, as the final settlement of the liability occurred in May 2025. For the three
months ended March 31, 2025, the Company incurred a change in fair value share adjustment gain of $3,692,529 due to a decrease in the
fair value of the Soylent sellers’ rights to potentially receive additional Starco shares.
For
the three months ended March
31,June 30, 2026, we had total other expense of $253,502$199,133 compared to total other expense of $558,832$494,694 for the three
months ended MarchJune 31,30, 2025.
For the three months ended MarchJune 31,30, 2026, the Company had interest expense of $237,985$193,048 compared to interest
expense of $236,636$257,538 during
the same period in 2025; the Company also had other expense of $15,517$6,085 for the three months ended MarchJune 31, 30,
2026 as compared to other
expense of $322,196$237,156 during the same period in 2025.
For
the three months ended March
31,June 30, 2026, we reported a net loss of $829,720,$1,461,634, compared to a net incomeloss of $1,976,105$1,850,201 for the same period
in 2025. The year-over-year change
improvement was primarily driven by thelower $3,692,529operating gainexpenses, recognizedincluding inreduced themarketing prior-yearand period related to the change in fair value of our share adjustment,professional
which did not recur in 2026,fees, partially offset by improvedlower performance in our Skylar segment.revenue.
Comparison of the six months ended June 30, 2026 to the six months ended June 30, 2025
Revenues
For the six months ended June 30, 2026, we recorded revenues of $16,815,309 compared to $20,404,878 for the six months ended June 30, 2025, a decrease of $3,589,569 or 18%. The decrease was primarily due to decreases in sales of Soylent stemming from an inability to receive product from our primary supplier, partially offset by increases in sales of Skylar.
Revenues, related parties
For the six months ended June 30, 2026, we recorded related party revenues of $512,911 compared to $1,471,691 for the six months ended June 30, 2025, a decrease of $958,780 or 65%. This decline was due to declines in sales of Whipshots due to continued softening in the spirits market.
Segment Revenue Results
The following discussion provides additional details on segment-level revenue performance for the six months ended June 30, 2026 and 2025.
Soylent. Soylent revenues were $7,375,202 for the six months ended June 30, 2026, compared to $14,009,080 for the six months ended June 30, 2025. The change was primarily attributable to an inability to receive product from its primary supplier.
Skylar. Skylar revenues were $7,157,670 for the six months ended June 30, 2026, compared to $3,859,067 for the six months ended June 30, 2025. The increase was primarily due to the success of our marketing initiatives and new product rollouts.
Whipshots. Whipshots related-party revenues were $512,911 for the six months ended June 30, 2026, compared to $1,471,691 for the six months ended June 30, 2025. The decrease was primarily due to continuing softening in the spirits market.
Winona. Winona revenues were $2,227,682 for the six months ended June 30, 2026, compared to $1,991,194 for the six months ended June 30, 2025.
AOS. AOS revenues were $54,755 for the six months ended June 30, 2026, compared to $545,537 for the six months ended June 30, 2025. The decrease was primarily attributable to sales associated with a product launch in 2025 that did not recur in 2026 and changes to AOS’s go-to-market strategy during the current period.
Operating Expenses
For the six months ended June 30, 2026, our compensation expense amounted to $3,579,437, reflecting an increase of $181,278 or 5%, compared to $3,398,159 for the six months ended June 30, 2025.
For the six months ended June 30, 2026, our professional fees totaled $1,269,958, representing a decrease of $422,193 or 25%, compared to $1,692,151 in the prior period. The decrease is primarily due to a reduction in outsourced accounting fees as we transitioned the function to internal employees in the second half of last year and decreased legal and audit and valuation fees in the current year.
For the six months ended June 30, 2026, our marketing, general and administrative expenses were $4,581,744, reflecting a decrease of $1,996,563 or 30%, compared to $6,578,307 for the six months ended June 30, 2025. The decrease primarily reflects lower amortization expense following the write-offs of intangible assets at our Soylent subsidiary at December 31, 2025, reduced broker commissions and marketing support costs at Soylent and AOS, and reduced borrower fees due to our year end refinancing, partially offset by increased marketing spend at Skylar.
For the six months ended June 30, 2026, there was no fair value share adjustment gain. For the six months ended June 30, 2025, the Company recognized a change in fair value share adjustment gain of $3,692,529 due to a decrease in the fair value of the Soylent sellers’ rights to potentially receive additional Starco shares, the final settlement of which occurred in 2025.
Other Expense
For the six months ended June 30, 2026, we had total other expense of $452,635 compared to total other expense of $1,053,526 for the six months ended June 30, 2025. For the six months ended June 30, 2026, the Company had interest expense of $431,033 compared to interest expense of $494,174 during the same period in 2025; the Company also had other expense of $21,602 for the six months ended June 30, 2026 as compared to other expense of $559,352 during the same period in 2025.
Net (Loss) Income
For the six months ended June 30, 2026, we reported a net loss of $2,291,354, compared to net income of $125,904 for the same period in 2025. The year-over-year change was primarily driven by the $3,692,529 fair value share adjustment gain recognized in the prior-year period, which did not recur in 2026, and lower revenue, partially offset by reduced operating expenses.
As
reflected in the accompanying condensed consolidated financial statements,
we had an accumulated deficit of $103,145,543$104,579,639 as of MarchJune 31, 30,
2026. Net cash used in financing activities for the threesix months ended March
31,June 30, 2026 was $113,158,$149,202, allconsisting of which related to payments on our notes payable. During the same period in 2025, we usedgenerated $293,307$693,062 in
cash cash
from financing activitiesactivities, primarily due to $268,397$362,194 of net paymentsproceeds towardfrom the revolving loan and $24,910$330,868 in paymentsnet onproceeds from notes
payable.
We
used $707,412$768,074 of net cash in operating activities for the threesix months ended MarchJune 31,30, 2026. Operating cash outflows were primarily driven
driven by our net loss of $829,720$2,291,354, partially offset by non-cash adjustments (including $708,628 of amortization and higher$463,880 workingof capitalstock-based
compensation) usage,and by working-capital changes, including increasesa decrease in accounts receivable of $622,316$529,791 andoffset by an increase in inventory
inventory of $349,501, resulting from purchase timing and higher inventory levels maintained during the period.$414,285. During the same
period in 2025, our net cash providedused byin operating activities was $839,143$859,889 andcompared was driven byto net income of $1,976,105$125,904
for andthe aperiod, decrease
innegatively accountsaffected receivableby ofthe $3,099,686.$3,692,529 non-cash gain recognized during the period.
On
August 11, 2023, wethe Company issued athe Consolidated Secured Promissory Note to
Ross Sklar in the principal amount of $4,000,000, consolidating
several prior notes. The noteConsolidated bearsSecured Note bore interest at the
Wall Street Journal Prime Rate plus 2 percent, reassessed monthly, and iswas secured
by substantially all of our assets pursuant to an Amended
and Restated Consolidated Security Agreement.Agreement, dated August 11, 2023. On May 31, 2024, we and Mr. Sklar
entered into an amendment extending
the maturity date of the Consolidated Secured Note to August 31, 2026, with an automatic extension to August 31, 2027 if amounts remain
outstanding at maturity. The restructuring was accounted for as a debt modification.
During
2024, we repaid $1,527,500 of principal under the Consolidated Secured
Note using proceeds from the Gibraltar Loan. As of December 31, 2024, the outstanding principal balance
under the Amended Consolidated Secured Promissory
Note was $2,472,500, with no accrued interest outstanding.
On
August 13, 2025, we and Mr. Sklar entered into a Second Amendment to
the Amended Consolidated Secured Promissory Note. The Second Amendment
consolidated two additional loans made by Mr. Sklar to us in the aggregate principal
amount of $1,000,000, consisting of a $500,000 loan
funded on July 15, 2025 and a $500,000 loan funded on August 15, 2025. After giving
effect to these additional loans and prior repayments,
the principal balance under the noteConsolidated Secured Note was adjusted to $3,472,500.
The Second Amendment reaffirmed that the noteConsolidated remainsSecured Note remained subject to the
Subordination Agreement dated May 24, 2024
between Mr. Sklar and Gibraltar Business Capital, LLC. Except as modified by the Second Amendment,
all other terms of the Amended Consolidated
Secured Promissory Note, including interest rate, repayment provisions, and maturity, remained
unchanged.
As
of MarchJune 31,30, 2026, the outstanding principal balance owed to Mr. Sklar
under the amendedConsolidated noteSecured Note was $3,472,500. Interest expense related
to notes held by Mr. Sklar was $84,921$87,792 and $59,312$61,393 for the
three months ended MarchJune 31,30, 2026 and 2025, respectively, and $172,713 and $120,705 for the six months ended June 30, 2026 and 2025, respectively.
On
December 22, 2025, we entered into athe Bridge Term Loan Promissory Note with The Starco Group, Inc. (“TSGI”),TSGI, a company wholly
ownedwholly-owned by Ross Sklar, the Company’s Chief Executive Officer. The PromissoryBridge NoteLoan provides for a bridge term loan of up to $5,000,000,
including an initial disbursement of $4,500,000 and additional delayed drawdowns of up to $500,000 through December 31, 2026. The initial
proceeds
were used to repay our outstanding obligations under the Gibraltar Loan and to support working capital needs.
The
Bridge Loan bears interest at the lesser of (i) the Highest Lawful Rate
or (ii) the Prime Rate (not less than 6.00 percent) plus 4.25
percent. Interest is payable monthly beginning January 1, 2026. Principal
payments begin January 1, 2027 and continue through 2030, with
scheduled monthly payments ranging from $28,000 to $66,000. We may prepay
the loanBridge Loan at any time without penalty. The loanBridge Loan matures on the
earlier of (i) five years from issuance, (ii) acceleration
upon default, or (iii) full repayment.
As
of MarchJune 31,30, 2026, the outstanding principal balance under the Bridge Loan was $4,500,000, and interest expense related to the loan was
$137,500$83,875 and $0 for the three months ended MarchJune 31,30, 2026 and 2025, respectively, and $221,375 and $0 for the six months ended June
30, 2026 and 2025, respectively.
The condensed consolidated financial statements included in this QuarterlyWe
Report on Form 10-Q have been prepared assuming we will continue as a going concern, which contemplates the realization of assets and
the settlement of liabilities in the normal course of business. We have concluded that substantial doubt exists about our ability to continue
as a going concern within one year after the date the condensed
consolidated financial statements are issued. The principal conditions giving rise to substantial
doubt include our history of recurring
net losses and continued working capital deficiencies. As of MarchJune 31,30, 2026, we had an accumulated
deficit of $103,145,543,$104,579,639, including a
net losslosses of $829,720$1,461,634 and $2,291,354 for the three and six months then ended, and a working capital deficit of approximately $2.5
$1.6 million.
As
of MarchJune 31,30, 2026, our total debt was $7,972,500, consisting of $3,472,500
of notes payable to our CEO, Ross Sklar and $4,500,000
outstanding under athe newBridge bridge loan.Loan. Mr.
Sklar holds a significant minority ownership
interest, interest,is the Company’s CEO and a member of the Board, and historically, certain notes payable to him have been extended or
refinanced;
however, there can be no assurance that such extensions or refinancings will continue in the future.
Working
Capital Surplus Deficit
The increase
decrease in current assets is primarily due to increases in accounts
receivable and prepaid assets of $622,316 and $349,501, respectively, offset by a decrease in cash of $820,570.$917,276 and a decrease in accounts receivable of $529,791, partially
offset by increases in inventory of $414,285 and prepaid expenses of $67,721. The increase in current
liabilities is primarily the result
of an increase in other payables and accrued liabilities of $577,897.$244,411, an increase in notes payable of $221,267 and an increase in related-party
payables, partially offset by a decrease in accounts payable of $784,290.
STCB insider buying and selling (Form 4)
Since 2026-04-11, insiders reported open-market purchases in 2 Form 4 filings (1 insider, 3 trade dates, 1,615,241 shares, about $53.6K) and open-market sales in 0 filings. Net open-market shares: 1,615,241 (purchases minus sales); net value about $53.6K.Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.
| Trade date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-13 | Sklar Ross Jeffery |
Open-market purchase | 190,000 | $0.03 | $5.7K |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.04 | $400 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.04 | $400 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.04 | $400 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 20,000 | $0.04 | $800 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 60,000 | $0.04 | $2.4K |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 20,000 | $0.04 | $800 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 500,040 | $0.04 | $20.0K |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.04 | $400 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 200,000 | $0.04 | $8.0K |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 40,000 | $0.04 | $1.6K |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 20,000 | $0.03 | $600 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 5,000 | $0.03 | $150 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 25,001 | $0.03 | $750 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.03 | $300 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 9,100 | $0.03 | $273 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.03 | $300 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 20,000 | $0.03 | $600 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.02 | $200 |
| 2026-04-17 | Sklar Ross Jeffery |
Open-market purchase | 70,000 | $0.03 | $2.1K |
| 2026-04-15 | Sklar Ross Jeffery |
Open-market purchase | 5,600 | $0.03 | $168 |
| 2026-04-15 | Sklar Ross Jeffery |
Open-market purchase | 10,000 | $0.02 | $200 |
| 2026-04-15 | Sklar Ross Jeffery |
Open-market purchase | 50,500 | $0.02 | $1.0K |
| 2026-04-15 | Sklar Ross Jeffery |
Open-market purchase | 300,000 | $0.02 | $6.0K |
Well-known investors holding STCB (13F)
None of the 59 investors we track reported a position in their latest 13F.