ZBRA 10-K & 10-Q changes, risk factors and insider trading
Zebra Technologies Corp. · Nasdaq · General Industrial Machinery & Equipment · CIK 877212 · All filings on SEC.gov
At a glance
What changed in the latest 10-K
Risk Factors
Removed heading “Our future operating results depend on our ability to purchase a sufficient amount of materials, parts, and components, as well as services and software to meet the demands of customers. We source some of our components from sole-source suppliers.”
Largest changes
“Our future operating results depend on our ability to purchase a sufficient amount of materials, parts, and components, as well as services and software to meet the demands of customers. We source some of our components from sole-source suppliers.”see in full comparison
“Failure of our suppliers, subcontractors, outsource partners, channel partners, and electronics manufacturers to use acceptable legal or ethical business practices could negatively impact our business. We require our suppliers, subcontractors, outsource partners, channel partners, and electronics manufacturers to operate in compliance with applicable laws, rules, and regulations, including those regarding working conditions, employment practices, environmental compliance, anti-corruption, and trademark and copyright licensing. …”see in full comparison
“Failure of our suppliers, subcontractors, distributors, resellers, and representatives to use acceptable legal or ethical business practices could negatively impact our business. It is our policy to require suppliers, subcontractors, distributors, resellers, and third-party sales representatives (“TPSRs”) to operate in compliance with applicable laws, rules, and regulations, including those regarding working conditions, employment practices, environmental compliance, anti-corruption, and trademark and copyright licensing. However, we do not control their labor and other business practices. …”see in full comparison
see in full comparisonDefectsDefects, errors, orerrorsbugs inthe Company’s softwareour offerings, or in third-party components or software included inor upon whichourofferings rely,offerings, couldharm our reputation,result insignificantliability,costreputationalto us,harm, andimpairsignificant costs. Our products may contain actual or apparent design or manufacturing defects, not only in ourabilityowntodesignedmarketproductssuchbutofferings.also in components of our products provided by third-party suppliers. Our software, third-party software included in our offerings, or servers and infrastructure upon which our offerings rely may contain undetected defects, errors,defects,or bugs. We have been and may continue to be subject to product liability claims, including for property or economic damages or personal injury, where damages arose from our products as a result of actual or apparent design or manufacturing defects. Although we have not suffered significant harm from any defects, errors,defects,orbugs,bugs in our offerings, we may discover significant defects, errors,defects,or bugs in the future that we may not be able to correct or to correct in a timely manner.AnyWefutureseekerrors,todefects,limitorthesebugsrisksfoundthrough insurance protection, product design, manufacturing quality control processes, product testing, and contractual indemnification from suppliers. However, given the growing size of our installed base and the number of applications in which our offerings are used, any future actual orserversallegedanddesigninfrastructureor manufacturing defects, errors, or bugs may result in: product recalls; delays in, or loss of market acceptance of, our offerings; inability to deliver our offerings; diversion of resources; injury to our reputation; increasedserviceservice, warranty, andwarrantylegalexpensescosts; and payment ofdamages;damages.whichAnycouldof these events may have a material adverse effect on our financial results.
“We may incur liabilities as a result of product failures due to actual or apparent design or manufacturing defects. We have been subject to product liability claims, and may continue to be subject to such claims, including claims for property or economic damages or personal injury, where damages arose, and may continue to arise, from our products as a result of actual or apparent design or manufacturing defects. In addition, such design or manufacturing defects may occur not only in our own designed offerings, but also in components provided by third-party suppliers. …”see in full comparison
“On September 30, 2025, the Company acquired Elo Holdings, Inc. (“Elo”) for a purchase price of approximately $1.3 billion, a transaction that is significant in size, representing approximately 9% of the Company’s market capitalization on such date. This acquisition substantially increased the Company’s goodwill and other intangible assets, which could become impaired and result in material non-cash charges if we fail to achieve the expected operating results and cash flows. …”see in full comparison
Full comparison: every changed paragraph (24)
•Managing logistical problemschallenges common to complex, expansive international operations;
•Managing impacts of government shutdowns or disruptions, including any adverse effects due to limited government funding and services, such as import and export clearance, regulatory approvals or visa processing;
•Managing our organizational structure and workforce challenges, and ensuring a cohesive company culture among our employees;
•Managing our international operations;
Inability to consummate future acquisitions at appropriate prices could negatively impact our growth rate and stock price. Our ability to expand revenues, earnings, and cash flow dependsmay be affected in part uponby our ability to identify and successfully acquire and integrate businesses at appropriate prices and to realize anticipated synergies. Acquisitions can be difficult to identify and consummate due to competition among prospective buyers and the need to satisfy applicable closing conditions and obtain antitrust and other regulatory approval on acceptable terms. Macroeconomic factors, such as rising inflation and interest rates, capital market volatility, etc., could negatively influence our future acquisition opportunities.
•Disruptions in our business due to difficulties integrating and reorganizing operations, offerings, systems, networks, supply chains, technologies and personnel;
On September 30, 2025, the Company acquired Elo Holdings, Inc. (“Elo”) for a purchase price of approximately $1.3 billion, a transaction that is significant in size, representing approximately 9% of the Company’s market capitalization on such date. This acquisition substantially increased the Company’s goodwill and other intangible assets, which could become impaired and result in material non-cash charges if we fail to achieve the expected operating results and cash flows. The Company may not be able to successfully integrate Elo's business operations and personnel and to realize the anticipated growth opportunities and cost synergies, and the integration process may divert management's attention from other business priorities. Failure to successfully manage these and other risks associated with this acquisition, including those outlined above, may have a material adverse effect on our business and operating results.
Cybersecurity incidents can take a variety of forms including unintentional events as well as deliberate attacks by individuals, groups and sophisticated organizations, such as state sponsored organizations or nation-state actors. Further,We certainrely of ouron third-party vendors havefor limitedcertain services, which may require them to access to our employee and/or customer datadata. While our Third-Party Risk Management (TPRM) program is designed to assess and maymitigate usethese thisrisks, a failure of such a vendor's security controls could lead to unauthorized data inaccess unauthorizedor ways.misuse. Any such cybersecurity incident or misuse of our employees’ or customers’ data may lead to a material disruption of our core business systems, the loss or corruption of confidential business information, and/or the disclosure of personal data that in each case could result in an adverse business impact as well as possible damage to our brand. This could also lead to a public disclosure or theft of private intellectual property and a possible loss of customer confidence. In addition, any failure on the part of one of our contract manufacturers, distributors or resellers to maintain the security of its systems or data, including via the penetration of their network security or ransomware, could result in business disruption to us and damage to our reputation.
We may incur liabilities as a result of product failures due to actual or apparent design or manufacturing defects. We have been subject to product liability claims, and may continue to be subject to such claims, including claims for property or economic damages or personal injury, where damages arose, and may continue to arise, from our products as a result of actual or apparent design or manufacturing defects. In addition, such design or manufacturing defects may occur not only in our own designed offerings, but also in components provided by third-party suppliers. We seek to limit such risk through insurance protection as well as product design, manufacturing quality control processes, product testing and contractual indemnification from suppliers. Although there have been no material claims to-date at the Company, due to the growing size of the Company’s installed offering base and growing number of applications in which our offerings can be used, an actual or alleged design or manufacturing defect could result in product recalls, injury to our reputation, and customer service costs or legal costs that could have material adverse effects on our financial results.
DefectsDefects, errors, or errorsbugs in the Company’s softwareour offerings, or in third-party components or software included in or upon which our offerings rely,offerings, could harm our reputation, result in significantliability, costreputational to us,harm, and impairsignificant costs. Our products may contain actual or apparent design or manufacturing defects, not only in our abilityown todesigned marketproducts suchbut offerings.also in components of our products provided by third-party suppliers. Our software, third-party software included in our offerings, or servers and infrastructure upon which our offerings rely may contain undetected defects, errors, defects, or bugs. We have been and may continue to be subject to product liability claims, including for property or economic damages or personal injury, where damages arose from our products as a result of actual or apparent design or manufacturing defects. Although we have not suffered significant harm from any defects, errors, defects, or bugs,bugs in our offerings, we may discover significant defects, errors, defects, or bugs in the future that we may not be able to correct or to correct in a timely manner. AnyWe futureseek errors,to defects,limit orthese bugsrisks foundthrough insurance protection, product design, manufacturing quality control processes, product testing, and contractual indemnification from suppliers. However, given the growing size of our installed base and the number of applications in which our offerings are used, any future actual or serversalleged anddesign infrastructureor manufacturing defects, errors, or bugs may result in: product recalls; delays in, or loss of market acceptance of, our offerings; inability to deliver our offerings; diversion of resources; injury to our reputation; increased serviceservice, warranty, and warrantylegal expensescosts; and payment of damages;damages. whichAny couldof these events may have a material adverse effect on our financial results.
Our business success depends on our ability to attract, retain, develop and motivate key personnel. Our business and results of operations could be adversely affected by increased competition for highly skilled employees, higher employee turnover, or increased compensation and benefit costs. The future success of the Company is substantially dependent on the continued services and contributions of key personnel, including senior management and other highly skilled employees. The experience, industry knowledge, and skill sets of our employees materially benefit our operations and performance, and the ability to attract, retain, develop, and motivate highly skilled employees is important to our long-term success. Skilled employees in our industry are in high demand and competition for their experience and skill sets is intense. The incentives and benefits we have available to attract, retain, and motivate employees may become less effective as employees seek new or different opportunities based on factors such as compensation, benefits, mobility, and flexibility that are different from what we offer. Although we strive to be an employer of choice, we may not be able to continue to successfully attract, retain, develop, or motivate key personnel in the future. Any disruption in the services of key personnelpersonnel, including those resulting from succession planning challenges, may have a material adverse effect on our business and results of operations.
WeLarge, aremulti-year, exposedand fixed-price contracts may expose the Company to risks under large, multi-year contracts that maycould negativelylead impactto losses and adversely affect our business. We enter into large, multi-year contracts with our customerscustomers, some of which are on a fixed-price basis, that exposecould subject us to risks,financial risks if we fail to properly estimate our costs. Because many of these contracts involve new technologies and applications, require us to engage subcontractors, and span multiple years, our initial cost estimates are subject to unforeseen events. These events, which include technological difficulties, fluctuations in the price of raw materials, challenges with our subcontractors or suppliers, and significant increases in inflation, may cause cost overruns and result in such contracts becoming less favorable or even unprofitable. In addition to risks related to cost estimation, these contracts may expose the Company to other challenges including among others: (i) technological risks, especially when contracts involve new technology; (ii) financial risks, including the accuracy of estimates inherent in projecting costs associated with large, long-term contractstechnology, and the related impact on operating results; and (iii) cybersecurity risks, especially in offerings or managed services contracts with customers that process personal data. RecoveryFurthermore, the recovery of front-loaded costs incurred on long-term managed services and software-based offerings contracts with customers is dependent on the continued viability of suchour customers. The insolvency of customersa customer could result in collectability risk of outstanding trade receivables, and/or a loss of anticipated future revenue attributable to that program or offering,offering. whichSuch contracts’ financial, technological, and cybersecurity risks could have an adverse impact on ourthe profitability.Company’s profitability and financial results.
We enter into fixed-price contracts that could subject us to losses in the event we fail to properly estimate our costs. If our initial cost estimates are incorrect, we can lose money on these contracts. Because many of these contracts involve new technologies and applications and require the Company to engage subcontractors and can last multiple years, unforeseen events, such as technological difficulties, fluctuations in the price of raw materials, problems with our subcontractors or suppliers, and other cost overruns, can result in the contract pricing becoming less favorable or even unprofitable to us and have an adverse impact on our financial results. In addition, a significant increase in inflation rates could have an adverse impact on the profitability of longer-term contracts.
We have outsourced portions of certain business operationsoperations, such as repair, distribution, engineering services, and information technology services and may outsource additional business operations, which limits our control over these business operations and exposes us to additional risk as a result of the actions of our outsource partners. We are not able to directly control certain business operations that we outsource. Our outsource partners may not prioritize our business over that of their other customers and they may not meet our desired level of service, cost reductions, or other metrics. In some cases, our outsource partners’ actions may result in our being found to be in violation of laws or regulations, such as import or export regulations. As many of our outsource partners operate outside of the U.S., our outsourcing activity exposes us to information security vulnerabilities and increases our global risks. In addition, we are exposed to the financial viability of our outsource partners. Once a business activity is outsourced, we may be contractually prohibited from, or may not practically be able to, bring such activity back within the Company or move it to another outsource partner. TheFurther, actionsfrom of our outsource partners could result in reputational damage to us and could negatively impact our financial results. Further,time-to-time we have from time-to-time,have, and in certain instances will continue to, transition our outsourced operations to new serviceoutsource providerspartners and/or to different geographies. Such transition activities between new or existing outsource partners or across different geographies, as well as insourcing activities, could result in additional cost, time and management attention in order to effectively manage the transition, which could negatively impact our financial results.
Failure of our suppliers, subcontractors, distributors, resellers, and representatives to use acceptable legal or ethical business practices could negatively impact our business. It is our policy to require suppliers, subcontractors, distributors, resellers, and third-party sales representatives (“TPSRs”) to operate in compliance with applicable laws, rules, and regulations, including those regarding working conditions, employment practices, environmental compliance, anti-corruption, and trademark and copyright licensing. However, we do not control their labor and other business practices. If one of our suppliers, subcontractors, distributors, resellers, or TPSRs violates labor or other laws or implements labor or other business practices that are regarded as unethical, the shipment of finished products to us could be interrupted, orders could be canceled, relationships could be terminated, and our reputation could be damaged. If one of our suppliers or subcontractors fails to procure necessary license rights to trademarks, copyrights, or patents, legal action could be taken against us that could impact the salability of the Company’s offerings, and expose us to financial obligations to a third party. Any of these events could have a negative impact on our sales and results of operations.
We rely on third-partyour dealers,channel distributors,partner and resellersnetwork to sell many of our offerings, and theirfailure failureof channel partners to effectively bring our offerings to market may negatively affect our results of operations and financial results. In addition to our own sales force, we provide our offerings through aour varietyglobal channel partner network of third-partydistributors, dealers,VARs, distributors,ISVs, direct marketers, and resellersOEMs who may also market other offerings that compete with ours. Failure of one or more of ourthese third-partychannel dealers, distributors, or resellerspartners to effectively promote our offerings could affect our ability to bring offerings to market and have a negative impact on our results of operations. Any changesChanges to our channel program may cause some of our third-partychannel dealers, distributors, or resellerspartners to exit the program due to modifications to the program structure, which may reduce our ability to bring offerings to market and could have a negative impact on our results of operations.
Third-partyOur dealers,channel distributors or resellerspartners could also face additional costs or credit concerns resulting from an uncertain economic environment that would cause such parties to reduce purchases of our offerings, thereby causing a negative impact on our financial results. Some of theseour third-partieschannel partners are smaller and more likely to be impacted by a significant decrease in available credit that could result from a weakness in the financial markets. If credit pressures or other financial difficulties result in insolvency for third-partychannel dealers, distributors, or resellerspartners and we are unable to successfully transition end-customers to purchase our offerings from other third-partieschannel partners or from us directly, it may cause, and in some cases,cases has caused, a negative impact on our financial results.
Final assembly of certain of our hardware products is performed by third-partythird party electronics manufacturers.manufacturers, including EMSs and JDMs. We may be dependent on these third-partysuch electronics manufacturers as a sole-source of supply for the manufacture of such products. A failure by such electronics manufacturers to provide manufacturing services to us as we require, or any disruption in such manufacturing services up to and including a catastrophic shut-down, may adversely affect our business results. Because we rely on these third-party electronics manufacturers to manufacture certain of our hardware products, we may incur increased business continuity risks. We are not able to exercise direct control over the assembly or related operations of certain of our products. If these third-partyelectronics manufacturers experience business difficulties or fail to meet our manufacturing needs, then we may be unable to satisfy customer demand, lose sales, and be unable to maintain customer relationships. Longer production lead times may result in shortages of certain products and inadequate inventories during periods of unanticipated higher demand. Without such thirdelectronics partiesmanufacturers continuing to manufacture our products, we may have no other means of final assembly of certain of our products until we are able to secure the manufacturing capability at another facility or develop an alternative manufacturing facility. This transition could be costly and time consuming. We have taken actions to diversify, and may take additional actions to diversify in the future, our product sourcing footprint. Such actions have,have resulted and may again,again result in additional costs.
Failure of our suppliers, subcontractors, outsource partners, channel partners, and electronics manufacturers to use acceptable legal or ethical business practices could negatively impact our business. We require our suppliers, subcontractors, outsource partners, channel partners, and electronics manufacturers to operate in compliance with applicable laws, rules, and regulations, including those regarding working conditions, employment practices, environmental compliance, anti-corruption, and trademark and copyright licensing. However, we do not control these parties’ labor and other business practices. If one of these parties violates labor or other laws, or implements labor or other business practices that are regarded as unethical, negligent, or reckless, operations could be disrupted, the shipment of finished products to us could be interrupted, orders could be canceled, relationships could be terminated, and our reputation could be damaged. If one of our suppliers or subcontractors fails to procure necessary license rights to trademarks, copyrights, or patents, legal action could be taken against the Company that could impact the salability of our offerings, and expose us to financial obligations to a third party. In some cases, our outsource partners’ actions may result in our being found to be in violation of laws or regulations, such as import or export regulations. Any of these events could have a negative impact on our sales and results of operations.
Our future operating results depend on our ability to purchase a sufficient amount of materials, parts, and components, as well as services and software to meet the demands of customers. We source some of our components from sole-source suppliers.
Our future operating results depend on our ability to purchase a sufficient amount of materials, parts, and components, as well as services and software to meet the demands of customers. We source some of our components from sole-source suppliers. Any disruption to our suppliers or significant increase in the price of supplies, inclusive of transportation costs, or change in customer demand could have a negative impact on our results of operations. Our ability to meet customers’ demands depends, in part, on our ability to obtain in a timely manner an adequate delivery of quality materials, parts, and components, as well as services and software from our suppliers, and our ability to deliver offerings to our customers. In addition, certain supplies are available only from a single source or limited sources and we may not be able to diversify sources in a timely manner. If demand for our offerings increases from our current expectations or if suppliers are unable or unwilling to meet our demand for other reasons, including as a result of natural disasters, public health issues, severe weather conditions, or financial issues, we could experience an interruption in supplies or a significant increase in the price of supplies that could have a negative impact on our business. We have experienced shortages in the past that have negatively impacted our results of operations and may experience such shortages in the future. At times we have and may continue to execute multi-year purchase commitments with suppliers that contain minimum spend thresholds, which we are obligated to fulfill even if customer demand declines, and may require that we purchase inventory that exceeds our forecasted demand. In addition, volatility in customer demand, offering availability, and transport costs, may result in increased operating input costs, elevated inventory levels, as well as inventory-related losses. Also, credit constraints at our suppliers could cause us to accelerate payment of accounts payable by us, impacting our cash flow.
In addition, our current contracts with certain suppliers may be canceled or not extended by such suppliers and, therefore, not afford us with sufficient protection against a reduction or interruption in supplies. Moreover, in the event any of these suppliers breach their contracts with us, our legal remedies associated with such a breach may be insufficient to compensate us for any damages itwe may suffer.
Increased public awareness and worldwide focus on environmental and climate change issues has led to legislative and regulatory efforts to limit greenhouse gas emissions, and may result in more international, federal or regional requirements or industry standards to reduce or mitigate global warming. Environmental, Social, and Governance (“ESG”) requirements and other increased regulation of climate change concerns could subject us to additional costs and restrictions and require us to make certain changes to our manufacturing practices and/or product designs, which could negatively impact our business, results of operations, financial condition and competitive position.
From time to time, we create and publish voluntary disclosures regarding ESG matters. Identification, assessment, and disclosure of such matters is complex. Many of the statements in such voluntary disclosures are based on our expectations and assumptions, which may require substantial discretion and forecasts about costs and future circumstances. However, if our ESG practices or business portfolio do not meet evolving investor or other stakeholder expectations and standards, then our reputation, our ability to attract or retain employees and our attractiveness as an investment, supplier, business partner, or acquiror could be negatively impacted. In addition, we note that certain ESG matters are becoming less “voluntary” as regulators,regulators including the SEC, begin proposingpropose and adoptingadopt regulations regarding ESG matters, including, but not limited to climate change-related matters. As we are subject to increased regulatory requirements, we could experience increased compliance-related costs and risks, including potential enforcement and litigation. Such ESG matters may also impact our suppliers and customers, which may compound or cause new impacts on our business, financial condition or results of operations.
Management's Discussion & Analysis (MD&A)
New heading “Exit & Restructuring Actions:”
New heading “2025 compared to 2024”
New heading “2025 compared to 2024”
New heading “2025 compared to 2024”
Removed heading “2024 compared to 2023”
Removed heading “Revolving Credit Facility”
Removed heading “Receivables Financing Facility”
Removed heading “Receivables Factoring”
Largest changes
“The following commentary should be read in conjunction with the financial results of each reportable business segment as detailed in Note 20, Segment Information & Geographic Data in the Notes to Consolidated Financial Statements. To the extent applicable, segment operating income excludes Amortization of intangible assets, Acquisition and integration costs, Exit and restructuring costs, as well as certain other non-recurring costs (such as the Settlement costs in 2022, impairment of goodwill and other intangibles, and business acquisition purchase accounting adjustments).”see in full comparison
“The following commentary should be read in conjunction with the financial results of each reportable business segment as detailed in Note 20, Segment Information & Geographic Data in the Notes to Consolidated Financial Statements. To the extent applicable, Share-based Compensation, Amortization of intangible assets, Acquisition and integration costs, Exit and restructuring costs, as well as certain other non-recurring costs (impairment of goodwill and other intangible assets, and business acquisition purchase accounting adjustments) are excluded from segment results.”see in full comparison
“In the fourth quarter of 2025, we announced our intention to dispose of or exit our robotics automation solutions business in an effort to better align resources with our strategic priorities. In relation to this decision, we incurred approximately $55 million in one-time costs in the fourth quarter, principally consisting of long-lived asset impairments of $45 million, including an intangible asset impairment of $34 million, a right-of-use lease asset impairment of $8 million, and property, plant and equipment impairment of $3 million. …”see in full comparison
“In the second quarter of 2024, the Company completed a private offering of $500 million senior unsecured notes (the “Senior Notes”) with a 6.5% fixed interest rate. The net proceeds of the issuance, after deducting debt issuance costs which were deferred, were approximately $492 million. The Senior Notes mature on June 1, 2032, and interest is payable semi-annually in arrears in June and December of each year, commencing on December 1, 2024. …”see in full comparison
“The principal on Term Loan A is due in quarterly installments, with the next quarterly installment due in the second quarter of 2026 and the majority due upon maturity in 2027. The Company has and may make prepayments in whole or in part, without premium or penalty; and would be required to prepay certain outstanding amounts in the event of certain circumstances or transactions. As of December 31, 2024, the Term Loan A interest rate was 5.71%. Interest payments are made monthly and are subject to variable rates plus an applicable margin.”see in full comparison
Full comparison: every changed paragraph (98)
This section generally discusses fiscal 2025 and 2024 items and year-over-year comparisons between 2025 and 2024. Discussions of 2023 items and year-over-year comparisons between 2024 and 2023. Discussions of 2022 items and year-over-year comparisons between 2023 and 2022 are not included herein.herein, other than within the Results of Operations by Segment which reflects the changes made to our segment reporting made in 2025. Refer to “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 20232024 for that discussion.
The Company is a global leader in providing Enterprise Asset Intelligence (“EAI”) offerings in the Automatic Identification and Data Capture (“AIDC”) industry.industry, ensuring frontline operations everywhere are digitized, automated and intelligent. The AIDC market consists of mobile computing, data capture, radio frequency identification devices (“RFID”), thermal barcode printing, and other workflow automation offerings. TheEffective Company’sin operationsthe consistfourth quarter of two2025, we realigned our reportable segments thatfrom providethe complementaryformer offeringsEnterprise toVisibility our& customers:Mobility (EVM) and Asset Intelligence & Tracking (AIT) segments to two new segments: Connected Frontline (“AITCF”) and EnterpriseAsset Visibility &and MobilityAutomation (“EVMAVA”). Our CF and AVA segment results will also exclude share-based compensation expense from the measurement of segment operating income. Refer to Part I, Item 1 of this document for additional information.
•The CF segment is focused on unifying teams, customers, and AI agents to deliver enhanced frontline experiences. This segment brings together solutions that empower frontline workers with the information and tools they need to make smarter decisions and improve customer service. Principal product categories include mobile computing, point of sale solutions, self-service kiosks and interactive touchscreen displays, workflow optimization software solutions, and related services.
•The AVA segment provides solutions that track critical assets and automate workflows to provide the real-time, data-driven insights necessary to optimize supply chains, manufacturing, and logistics. The principal product categories include thermal barcode printing and related supplies and sensors, data capture, fixed industrial scanning, machine vision, RFID, real-time location systems (RTLS), and related services.
•The AIT segment is an industry leader in barcode printing and asset tracking technologies. Its major product lines include barcode and card printers, RFID and RTLS offerings, and supplies, including temperature-monitoring labels, and services.
•The EVM segment is an industry leader in automatic information and data capture offerings. Its major product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions. Our workflow optimization solutions include cloud-based software subscriptions, retail solutions, and robotic automation solutions.
•We repurchased $587 million of common shares, including $303 million in the fourth quarter.
Exit & Restructuring Actions:
In the fourth quarter of 2025, we announced our intention to dispose of or exit our robotics automation solutions business in an effort to better align resources with our strategic priorities. In relation to this decision, we incurred approximately $55 million in one-time costs in the fourth quarter, principally consisting of long-lived asset impairments of $45 million, including an intangible asset impairment of $34 million, a right-of-use lease asset impairment of $8 million, and property, plant and equipment impairment of $3 million. The other one-time costs consisted of employee severance and working capital-related charges. These one-time costs are classified as Exit and restructuring on the Consolidated Statement of Operations. Additional costs may be incurred in 2026, as we complete the divestiture of this business.
In the fourth quarter of 2025, the Company committed to certain organizational changes designed to generate cost efficiencies while better aligning our organizational structure with the Company’s long-term growth strategy (collectively referred to as the “2025 Productivity Plan”). The total cost under the 2025 Productivity Plan, which is expected to be substantially completed in 2026 and will primarily consist of employee severance costs, is estimated to be approximately $35- 40 million, including $21 million recognized in the fourth quarter of 2025. The costs of these actions are classified within Exit and restructuring on the Consolidated Statements of Operations.
We expect annualized pre-tax operating costs savings of at least $20 million from these actions, net of re-investment into advancing the Company’s AI product portfolio, reorganizing our sales force, and absorbing increased employee-related costs.
Acquisitions:
On September 30, 2025, the Company acquired Elo Holdings, Inc. (“Elo”) for $1,303 million in cash, net of cash on hand. Elo is an innovator of solutions that engage customers, enhance self-service, and accelerate automation across a wide range of end markets. The Elo acquisition expands our portfolio of self-service and consumer-facing workflow offerings. The operating results of Elo are included in the CF segment.
On February 28, 2025, the Company acquired Photoneo for approximately $62 million in cash. Photoneo is a leading developer and manufacturer of 3D machine vision offerings. The Photoneo acquisition complements and expands our machine vision offerings across several industries. The operating results of Photoneo are included in the AVA segment.
See Note 5, Business Acquisitions in the Notes to Consolidated Financial Statements for additional details.
•Net cash provided by operating activities was $1,013 million in the current year compared to net cash used in operating activities of $4 million in the prior year.
As we entered 2024, we saw the stabilization of distributor inventory levels in both of our segments and the beginning of a modest recovery in demand trends in certain of our offerings within our EVM segment. The demand trend recovery broadened across offerings within both segments beginning in the second half of the year contributing to improved revenue and profitability. As we look ahead to 2025, we expect increased uncertainty and volatility in global trade policy and foreign currency exchange rates.
The Company completed its actions under the 2022 Productivity Plan in the current year. Total charges associated with the 2022 Productivity Plan and the U.S. voluntary retirement plan (“VRP”), which was completed in 2023, were $127 million, including $17 million recorded in the current year. The costs of these actions are classified within Exit and restructuring on the Consolidated Statements of Operations. Together, these programs have impacted over 9% of our global employee base and have generated approximately $120 million of annualized net cost savings, primarily within Operating expenses.
In the second quarter, the Company completed a private offering of $500 million senior unsecured notes (the “Senior Notes”) with a 6.5% fixed interest rate; the proceeds of which, were partially used to repay outstanding debt. Additionally, with the issuance of the fixed rate Senior Notes, the Company terminated its interest rate swap agreements which were intended to result in a fixed interest rate on a portion of our variable rate debt.
On December 27, 2024, the Company entered into a definitive agreement to acquire Photoneo, a leading developer and manufacturer of 3D machine vision offerings. The purchase price of approximately €60 million is expected to be funded with cash on hand. The transaction is subject to customary closing conditions and is expected to close in the first quarter of 2025. The acquired business will become part of the EVM segment.
Consolidated Organic Net sales growth (decline):
(2)For purposes of computing Organic Net sales growth (decline),growth, amounts directly attributable to business acquisitions are excluded for twelve months following their respective acquisitions.
(3)Consolidated Organic Net sales growth (decline) is a non-GAAP financial measure. See the Non-GAAP Measures section at the end of this item.
2025 compared to 2024
Total Net sales increased $415 million or 8.3% compared to the prior year reflecting growth in both our AVA and CF segments associated with improved demand trends that began in the middle of 2024, along with contributions from our recent Elo and Photoneo acquisitions. Excluding the effects of foreign currency changes and acquisitions, Consolidated Organic Net sales increased by 6.2%.
Gross margin decreased to 48.1% for the current year compared to 48.4% in the prior year. The decrease was primarily due to unfavorable impacts of tariffs, net of mitigating actions, along with lower services and software margins, largely offset by volume leverage favorability. Gross margin was higher in AVA and declined in CF. As we exited 2025, the unfavorable impacts of existing import tariffs have been fully mitigated.
Operating expenses for the years ended December 31, 2025 and 2024 were $1,893 million and $1,671 million, or 35.1% and 33.5% of Net sales, respectively. Current year Operating expenses were higher than the prior year primarily due to higher employee and employee-related costs, the inclusion of operating expenses and higher acquisition and integration costs associated with recently acquired companies, and higher exit and restructuring costs primarily driven by the planned divestiture of our robotics automation solutions business. The higher employee and employee-related costs in the current year include higher share-based compensation costs, primarily driven by changes made in the current year to the timing of the annual grant and eligibility provisions as well as improved expected attainment associated with performance-based awards.
Operating income was $700 million for the current year compared to $742 million for the prior year. The decrease was due to higher Operating expenses, partly offset by higher Gross profit.
Total other expense, net, increased primarily due to non-recurring interest rate swap gains in the prior year and foreign exchange transaction losses in the current year, partly offset by lower net interest costs associated with the Company’s borrowings driven by rate favorability and higher interest income on cash equivalents in the current year.
The Company’s effective tax rates for the years ended December 31, 2025 and December 31, 2024 were 25.2% and 16.9%, respectively. The increase in the effective tax rate compared to the prior year was primarily due to increased taxes related to foreign earnings subject to U.S. taxation as a result of 2025 U.S tax legislation, lower share-based compensation deductions, increased reserves for uncertain tax positions, and U.S. state income taxes, partly offset by the generation of U.S. and Canadian tax credits and the release of certain Canadian valuation allowance reserves.
Net income decreased 20.6% compared to the prior year due to lower Operating income, higher non-operating expenses, and higher income taxes, as described above.
The following commentary should be read in conjunction with the financial results of each reportable business segment as detailed in Note 20, Segment Information & Geographic Data in the Notes to Consolidated Financial Statements. To the extent applicable, Share-based Compensation, Amortization of intangible assets, Acquisition and integration costs, Exit and restructuring costs, as well as certain other non-recurring costs (impairment of goodwill and other intangible assets, and business acquisition purchase accounting adjustments) are excluded from segment results.
Connected Frontline (“CF”) (amounts in millions, except percentages)
CF Organic Net sales growth:
(2)For purposes of computing Organic Net sales growth, amounts directly attributable to the acquisition of Elo are excluded for twelve months following the September 30, 2025 acquisition date.
(3) CF Organic Net sales growth is a non-GAAP financial measure. See the Non-GAAP Measures section at the end of this item.
2025 compared to 2024
Total Net sales for CF increased $246 million, or 9.1%, compared to the prior year primarily due to higher sales of mobile computing products and the net sales of Elo. CF Organic Net sales increased by 5.6%.
Gross margin decreased to 47.2% in the current year compared to 49.2% in the prior year primarily due to unfavorable impacts of tariffs, net of mitigating actions, and lower services and software margins, partly offset by volume leverage favorability.
Operating income increased 4.7% in the current year compared to the prior year due to higher Gross profit, partly offset by higher Operating expenses. The inclusion of Elo’s results of operations also contributed to the higher Gross profit and Operating expenses.
Total Net sales for CF increased $434 million, or 19.0%, compared to 2023 primarily due to higher sales of mobile computing products, favorable foreign currency changes, as well as higher services and software sales. CF Organic Net sales increased by 18.5%.
Total Net sales increased $397 million or 8.7% compared to the prior year reflecting growth in our EVM segment that was partially offset by a slight decline in our AIT segment as the current year recovery in demand trends benefited EVM earlier in the year than AIT. Excluding the effects of foreign currency changes and acquisitions, Consolidated Organic Net sales increased by 8.1%.
Gross margin increased to 48.4%49.2% forin the current year2024 compared to 46.3%45.2% in the prior year. The increase was2023 primarily due to volume leverage, favorable business mix, higher service and software margins, lower freight rates, and lower inventory-related charges. Gross margin was higher in both segments, particularly EVM.
Operating expenses for the years ended December 31, 2024 and 2023 were $1,671 million and $1,642 million, or 33.5% and 35.8% of Net sales, respectively. Current year Operating expenses were higher than the prior year primarily due to higher incentive compensation, partially offset by lower Exit and restructuring costs and incremental savings largely attributed to our Exit and restructuring actions.
Operating income wasincreased $74270.4% millionin for the current year2024 compared to $481 million for the prior year. The increase was2023 due to higher Gross profitprofit, partiallypartly offset by higher Operating expenses.
Net income increased 78.4% compared to the prior year primarily due to higher Operating income, as described above, as well as lower Interest (expense) income, net which included higher interest rate swap gains and interest income in the current year.
The Company’s effective tax rates for the years ended December 31, 2024 and December 31, 2023 were 16.9% and 11.4%, respectively. The increase in the effective tax rate compared to the prior year was primarily due to lower rate benefits from tax credits and discrete items as well as higher state income taxes.
Diluted earnings per share increased to $10.18 as compared to $5.72 in the prior year primarily due to higher Net income.
The following commentary should be read in conjunction with the financial results of each reportable business segment as detailed in Note 20, Segment Information & Geographic Data in the Notes to Consolidated Financial Statements. To the extent applicable, segment operating income excludes Amortization of intangible assets, Acquisition and integration costs, Exit and restructuring costs, as well as certain other non-recurring costs (such as the Settlement costs in 2022, impairment of goodwill and other intangibles, and business acquisition purchase accounting adjustments).
Asset IntelligenceVisibility & Tracking SegmentAutomation (“AITAVA”) (amounts in millions, except percentages)
AITAVA Organic Net sales growth (decline):
(2)For purposes of computing AVA Organic Net sales growth (decline), amounts directly attributable to the acquisition of Photoneo are excluded for twelve months following the February 28, 2025 acquisition date.
(23) AITAVA Organic Net sales growth (decline) is a non-GAAP financial measure. See the Non-GAAP Measures section at the end of this item.
2025 compared to 2024
Total Net sales for AVA increased $169 million, or 7.5%, compared to the prior year primarily due to higher sales of printing products, as well as higher sales of RFID, supplies and sensors, and data capture products. AVA Organic Net sales increased by 7.0%.
Gross margin increased to 50.0% in the current year compared to 48.0% for the prior year primarily due to primarily due to favorable business mix, lower inventory related charges, and volume leverage favorability.
Operating income for the current year increased 22.4% compared to the prior year due to higher Gross profit partially offset by higher Operating expenses.
Total Net sales for AITAVA decreased $4$37 millionmillion, or 0.2%1.6%, compared to the prior year2023 primarily due to lower sales of printingdata productscapture and supplies,printing partiallyproducts, partly offset by favorable foreign currency changes and higher sales of services and software and RFID products. Excluding the impact of foreign currency changes, AITAVA Organic Net sales decreased by 0.9%.2.2%.
Gross margin increased to 48.1%48.0% in the current year2024 compared to 47.7% forin the priorprevious year primarily due to favorable foreignbusiness currencymix, changes, partiallypartly offset by higher inventory-relatedinventory related charges.
Operating income decreased 3.2% in the current year compared to the prior year due to higher Operating expenses partially offset by higher Gross profit.
What changed in the latest 10-Q
Risk Factors
In addition to the other information included in this report, you should carefully consider the factors discussed in Part I, Item 1A. “Risk Factors” in the Annual Report on Form 10-K for the year ended December 31, 2025, and the factors identified under “Safe Harbor” in Part I, Item 2 of this Quarterly Report on Form 10-Q, which could materially affect our business, financial condition, cash flows, or results of operations. The risks described in the Annual Report are not the only risks facing the Company. Additional risks and uncertainties not currently known to the Company or that the Company currently considers immaterial also may materially adversely affect its business, financial condition, and/or operating results. There have been no material changes to the risk factors included in our Annual Report for the year ended December 31, 2025.
No wording changes found in this section.
Full comparison: every changed paragraph (0)
Management's Discussion & Analysis (MD&A)
New heading “Year to date 2026 compared to Year to date 2025”
New heading “Year to date 2026 compared to Year to date 2025”
New heading “Year to date 2026 compared to Year to date 2025”
Removed heading “Recently Adopted Accounting Pronouncements”
Largest changes
“On February 20, 2026, the U.S. Supreme Court invalidated certain import tariffs enacted in 2025 under the International Emergency Economic Powers Act (“IEEPA”). The Company is in the process of seeking the refund of its approximately $73 million of previously paid import tariffs in accordance with the process defined by the U.S. Customs and Border Protection. …”see in full comparison
“On February 20, 2026, the U.S. Supreme Court invalidated certain import tariffs enacted in 2025 under the International Emergency Economic Powers Act (“IEEPA”). The Company previously paid approximately $75 million in IEEPA-related import tariffs and intends to seek refunds in accordance with the process defined by the U.S. Customs and Border Protection. At this time, the Company has not recognized any recoveries in its consolidated financial statements.”see in full comparison
Full comparison: every changed paragraph (51)
FirstSecond Quarter 2026 Financial Summary and Other Recent Developments
•Net sales were $1,495$1,557 million in the current quarter compared to $1,308$1,293 million in the prior year firstsecond quarter.
•Operating income was $215$321 million in the current quarter compared to $195$183 million in the prior year firstsecond quarter.
•Net income was $135$233 million, or $2.72$4.85 per diluted share in the current quarter, compared to net income of $136$112 million, or $2.62$2.19 per diluted share in the prior year firstsecond quarter.
•We recognized a $73 million pretax benefit from the expected refund of previously paid import tariffs, with $14 million of cash received in the second quarter.
•We repurchased $300$568 million of common shares inyear theto firstdate, quarter,including followed by an additional $200$268 million thus far in the second quarter.
On February 20, 2026, the U.S. Supreme Court invalidated certain import tariffs enacted in 2025 under the International Emergency Economic Powers Act (“IEEPA”). The Company is in the process of seeking the refund of its approximately $73 million of previously paid import tariffs in accordance with the process defined by the U.S. Customs and Border Protection. During the second quarter of 2026, the Company recognized the benefit of approximately $73 million in expected refunds within Cost of Sales on the Consolidated Statements of Operations, including $46 million attributed to the CF segment and $27 million attributed to the AVA segment.
See Note 12, Accrued Liabilities, Commitments and Contingencies in the Notes to Consolidated Financial Statements for further information related to this matter.
In the second quarter, we substantially completed our actions under the previously announced 2025 Productivity Plan and recorded an additional $8 million in severance and related costs. Cumulative one-time charges under this plan, which was initiated last year, were $37 million. We expect these actions to achieve net annualized pre-tax cost savings of approximately $35 million. The majority of the remaining obligations associated with these actions are expected to be satisfied in the second half of 2026.
In the first quarter, we completed the sale of our robotics automation solutions business to Skild AI, following our intention to exit this business to better align resources and invest in other strategic priorities. In exchange, we received cash and non-cash consideration totaling $20 million, resulting in a net gain of $5 million.
We also advanced our cost-efficiency goals in the first quarter by recognizing $8 million in severance and related costs under our 2025 Productivity Plan. This plan, initiated last year, is estimated to result in charges of approximately $35 to $40 million, with $29 million in charges recorded to date. We expect to be substantially completed with these actions by the second half of 2026.
As a result of these actions, we expect to achieve net annualized pre-tax cost savings of approximately $35 million. See Note 7, Exit and Restructuring Activities in the Notes to Consolidated Financial Statements for further information related to the Company’s exit and restructuring actions.
On February 20, 2026, the U.S. Supreme Court invalidated certain import tariffs enacted in 2025 under the International Emergency Economic Powers Act (“IEEPA”). The Company previously paid approximately $75 million in IEEPA-related import tariffs and intends to seek refunds in accordance with the process defined by the U.S. Customs and Border Protection. At this time, the Company has not recognized any recoveries in its consolidated financial statements.
FirstSecond quarter 2026 compared to firstSecond quarter 2025
Total Net sales increased by $187$264 million or 14.3%20.4% compared to the prior year,year quarter, reflecting growth in both of our segments. Our overall sales growth reflects improved demand in all regions. Excluding the effects of foreign currencycurrency, acquisitions and acquisitions,dispositions, Consolidated Organic Net sales increased by 4.3%.9.2%.
Gross margin increased to 49.6%53.0% for the current yearquarter compared to 49.3%47.6% for the prior year,year quarter, primarily due to the favorable impacts of foreignIEEPA currency,tariff business mix,recoveries and productivityforeign initiatives.currency. We also fully mitigated increased memory costs through price realization.
Operating expenses for the quarters ended AprilJuly 4, 2026 and MarchJune 29,28, 2025 were $527$504 million and $450$433 million, or 35.3%32.4% and 34.4%33.5% of Net sales, respectively. Current yearquarter Operating expenses increased compared to the prior year quarter primarily due to the inclusion of operating expenses of Elo TouchTouch, andincluding Photoneointangible andasset amortization, as well as higher employee and employee-related costs.
Operating income was $215$321 million for the current yearquarter compared to $195$183 million in the prior year.year The increase was due to higher Gross profit, partially offset by higher Operating expenses.quarter.
Total Other expense, net increaseddecreased primarily due to realizednet losses associated with the sales of certainon long-term investments in the firstprior year quarter and lower foreign exchange losses in the current quarter, aspartially welloffset asby lowerhigher interest incomeexpense onassociated cashwith equivalents.higher average debt balances.
The Company’s effective tax rates for the three months ended AprilJuly 4, 2026 and MarchJune 29,28, 2025 were 19.2%18.2% and 17.6%,18.8%, respectively. The increasedecrease in the effective tax rate iswas primarily due to less favorability from tax credits and tax benefits related to foreign earnings subject to U.S. taxation.taxation, partially offset by increased U.S. state income taxes.
Year to date 2026 compared to Year to date 2025
Total Net sales increased by $451 million or 17.3% compared to the prior year, reflecting growth in both of our segments. Our overall sales growth reflects improved demand in all regions. Excluding the effects of foreign currency, acquisitions and dispositions, Consolidated Organic Net sales increased by 6.8%.
Gross margin increased to 51.3% for the current year compared to 48.5% for the prior year, primarily due to favorable impacts of IEEPA tariff recoveries and foreign currency.
Operating expenses for the quarters ended July 4, 2026 and June 28, 2025 were $1,031 million and $883 million, or 33.8% and 33.9% of Net sales, respectively. Current year Operating expenses increased compared to the prior year primarily due to the inclusion of operating expenses of Elo Touch, including intangible asset amortization, as well as higher employee-related costs.
Operating income was $536 million for the current year compared to $378 million in the prior year.
Total Other expense, net increased primarily due to lower interest income on cash equivalents and higher interest expense associated with higher average debt balances, partially offset by lower foreign exchange losses.
The Company’s effective tax rates for the six months ended July 4, 2026 and June 28, 2025 were 18.6% and 18.2%, respectively. The increase in the effective tax rate was primarily due to higher U.S. state income taxes and less favorability from tax credits, partially offset by increased tax benefits related to foreign earnings subject to U.S. taxation.
FirstSecond quarter 2026 compared to firstSecond quarter 2025
Gross margin increased to 49.1%51.2% in the current year compared to 48.7%47.3% for the prior year,year quarter, primarily due to favorable impacts of IEEPA tariff recoveries and foreign currency.currency, partially offset by unfavorable business mix.
Operating income increased 20.7%54.2% in the current year compared to the prior year due to higher Gross profit, partially offset by higher Operating expenses.year.
Year to date 2026 compared to Year to date 2025
Total Net sales for CF increased $327 million or 23.3% compared to the prior year, primarily due to the inclusion of Elo Touch, higher sales of mobile computers, and favorable impact of foreign currency. Excluding the impact of foreign currency and the acquisition of Elo Touch, CF Organic Net sales increased by 5.7%.
Gross margin increased to 50.2% in the current year compared to 48.0% for the prior year, primarily due to favorable impacts of IEEPA tariff recoveries and foreign currency, partially offset by unfavorable business mix.
Operating income increased 37.6% in the current year compared to the prior year.
(2)For purposes of computing AVA Organic Net sales growth, amounts directly attributable to the acquisition of Photoneo and the disposition of the robotics automation business are excluded for twelve months following or preceding the February 28, 2025respective acquisition date.or disposition, respectively.
FirstSecond quarter 2026 compared to firstSecond quarter 2025
Total Net sales for AVA increased $46$78 million or 7.4%13.5% compared to the prior year, primarily due to higher sales of printing and machine vision products and favorable impact of foreign currency. Excluding the impacts of foreign currency and theacquisitions acquisitionand of Photoneo,dispositions, AVA Organic Net sales increased by 4.8%.11.4%.
Gross margin increased to 51.9%56.3% in the current year compared to 50.6%48.6% for the prior year, primarily due to favorable impacts of foreignIEEPA currency,tariff recoveries, business mix, and productivityforeign initiatives.currency.
Operating income for the current year increased by 17.8%79.4% compared to the prior year due to higher Gross profit, partially offset by higher Operating expenses.year.
Year to date 2026 compared to Year to date 2025
Total Net sales for AVA increased $124 million or 10.3% compared to the prior year, primarily due to higher sales of printing and machine vision products and favorable impact of foreign currency. Excluding the impacts of foreign currency and acquisitions and dispositions, AVA Organic Net sales increased by 8.0%.
Gross margin increased to 54.1% in the current year compared to 49.7% for the prior year, primarily due to favorable impacts of IEEPA tariff recoveries, business mix, and foreign currency.
Operating income for the current year increased by 45.0% compared to the prior year.
The change in our cash and cash equivalents balance during the threesix months ended AprilJuly 4, 2026 compared to the prior year was primarily due to the following:
•$2$62 million decreaseincrease in net operating cash inflows primarily due to growth in the business and higher operating profitability, favorable timing of vendor paymentspayments, and customer collections, largely offset by lower incentive compensation payments in the current year.year, partially offset by unfavorable timing of customer collections.
In the first quarterhalf of 2026, we increased our borrowings under the Revolving Credit and Receivables Financing Facilities to help fund share repurchases. See Note 10, Long-Term Debt in the Notes to Consolidated Financial Statements for further details related to the Company’s debt instruments.
As of July 4, 2026, our short-term debt obligations primarily consists of our Term Loan A and Revolving Credit Facility (collectively, the "Credit Facility"), both of which are scheduled to mature on May 25, 2027. We intend to refinance the Credit Facility in the second half of 2026. The ultimate timing, structure, and terms of any such transaction will remain subject to the macroeconomic environment and prevailing conditions in the debt capital markets at the time of execution. Until a refinancing is completed, we will continue to meet our current debt service obligations using cash on hand and cash generated from operating activities.
See Note 10, Long-Term Debt in the Notes to Consolidated Financial Statements for further details related to the Company’s debt instruments.
During the firstsecond quarter of 2026, the Company repurchased 1,294,0281,173,993 shares of common stock for approximately $300$268 million. AnDuring additionalthe 888,963six months ended July 4, 2026, the Company has repurchased a total of 2,468,021 shares of common stock for approximately$568 $200 million were repurchased as of the date of this filing.million.
Recently Adopted Accounting Pronouncements
In the current quarter, the Company adopted Accounting Standards Update (“ASU”) No. 2025-05, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses for Accounts Receivable and Contract Assets, which provides a prospective practical expedient to assume that current conditions as of the balance sheet date will remain unchanged while estimating the expected credit losses on accounts receivables and contract assets. The Company elected to apply the practical expedient beginning January 1, 2026. This ASU did not have an impact to the Company’s consolidated financial statements.
ZBRA insider buying and selling (Form 4)
Since 2026-04-11, insiders reported open-market purchases in 0 Form 4 filings and open-market sales in 4 filings (4 insiders, 4 trade dates, 7,500 shares, about $2.4M). Net open-market shares: -7,500 (purchases minus sales); net value about -$2.4M.Totals add up every open-market (code P and S) line in those filings, using the prices reported in the filings. Awards, option exercises, tax withholding and gifts are listed below but not counted.
| Trade date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-10 | Connly Linda |
Open-market sale | 500 | $377.68 | $188.8K |
| 2026-08-07 | Cho Michael |
Open-market sale | 3,500 | $375.20 | $1.3M |
| 2026-08-03 | Luff Loizides Melissa |
Shares withheld for tax | 46 | $291.64 | $13.4K |
| 2026-05-26 | Luff Loizides Melissa |
Open-market sale | 500 | $253.95 | $127.0K |
| 2026-05-19 | Dhanasekaran Satish |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Modruson Frank Blaise |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Manire Ross W |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Roberts Janice M |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Miller Kenneth Bradley |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Gustafsson Anders |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Connors Nelda J |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Connly Linda |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Mcdowell Mary T |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-19 | Smith Michael A |
Grant/award | 951 | $247.15 | $235.0K |
| 2026-05-14 | Roberts Janice M |
Open-market sale | 3,000 | $249.54 | $748.6K |
| 2026-05-04 | Burns Bill |
Shares withheld for tax | 6,185 | $223.73 | $1.4M |
| 2026-05-04 | Kogl Cristen L |
Shares withheld for tax | 1,501 | $223.73 | $335.8K |
| 2026-05-04 | O'sullivan Colleen M |
Shares withheld for tax | 334 | $223.73 | $74.7K |
| 2026-05-04 | Luff Loizides Melissa |
Shares withheld for tax | 122 | $223.73 | $27.3K |
| 2026-05-04 | Cho Michael |
Shares withheld for tax | 779 | $223.73 | $174.3K |
| 2026-05-04 | Winters Nathan Andrew |
Shares withheld for tax | 2,663 | $223.73 | $595.8K |
| 2026-05-04 | Froese Tamara Dionne |
Shares withheld for tax | 515 | $223.73 | $115.2K |
| 2026-05-04 | Armstrong Robert John Jr |
Shares withheld for tax | 367 | $223.73 | $82.1K |
| 2026-05-04 | Hudson Richard Edward |
Shares withheld for tax | 257 | $223.73 | $57.5K |
| 2026-05-02 | Burns Bill |
Shares withheld for tax | 2,005 | $227.08 | $455.3K |
| 2026-05-02 | Kogl Cristen L |
Shares withheld for tax | 391 | $227.08 | $88.8K |
| 2026-05-02 | O'sullivan Colleen M |
Shares withheld for tax | 87 | $227.08 | $19.8K |
| 2026-05-02 | Luff Loizides Melissa |
Shares withheld for tax | 42 | $227.08 | $9.5K |
| 2026-05-02 | Cho Michael |
Shares withheld for tax | 162 | $227.08 | $36.8K |
| 2026-05-02 | Winters Nathan Andrew |
Shares withheld for tax | 717 | $227.08 | $162.8K |
| 2026-05-02 | Froese Tamara Dionne |
Shares withheld for tax | 139 | $227.08 | $31.6K |
| 2026-05-02 | Armstrong Robert John Jr |
Shares withheld for tax | 147 | $227.08 | $33.4K |
| 2026-02-04 | Burns Bill |
Grant/award | 12,387 | — | — |
| 2026-02-03 | Kogl Cristen L |
Grant/award | 2,395 | — | — |
| 2026-02-03 | O'sullivan Colleen M |
Grant/award | 532 | — | — |
| 2026-02-03 | Cho Michael |
Grant/award | 1,550 | — | — |
| 2026-02-03 | Luff Loizides Melissa |
Grant/award | 239 | — | — |
Well-known investors holding ZBRA (13F)
None of the 59 investors we track reported a position in their latest 13F.